The winner of the draw...

...for the La Via del Profumo fragrance is Aroseisarose. Please email me using the contact on the Profile page with your particulars so I have this in the mail for you soon.
Thanks to everyone for the enthusiastic participation and till the next one!

New Look & Open Poll

Exactly 63 years ago today, Christian Dior's New Look was introduced on February 12, 1947. The two lines of designs Dior had presented were code-named "Corolla" and "Eight" (including the new "Bar suit" silhouette) but the "New Look" catch-phrase which immortalised this particular silhouette came after Harper's Bazaar 's editor-in-chief Carmel Snow exclaimed after seeing the collection: "It's such a New Look!"


The New Look relied on a signature shape of below-mid-calf length, full-skirt, large bust (unheard of at least since 1912), and small waist. With it came a reprised feminity that had been romanticized anew after the vagaries of the war which had made women more dynamic-looking. And of course the perfumes followed, with the secretly naughty Miss Dior, the fruity chypre Diorama and the radiant Diorissimo in the designer's name, all through others which came in the 1950s and early 1960s by Balmain, Balenciaga, Lentheric, Carven et al, defining an era of petticoat crinolines underneath stiff taffeta whish-whashing their way down the Technicolour avenues of the everyday life. Metaphorically, as well as literally, the style demanded a certain demeanour from its wearer who had to exude some restraint and heaps of natural elegance.

So on to you: Which perfumes do you consider New-Look-compliant and which do you love out of this group?

Photo of Renee sporting the New Look by Dior at Place de la Concorde, Paris 1947, by Richard Avedon. Photo of New Look design via buctopia blog.

Alexander McQueen: 1969-2010

WhokilledBambie had mentioned something like: "Death and taxes are certain, but death isn't an annual event". The news is sad indeed this year, as Alexander McQueen, one of the pre-eminent avant-garde fashion designers of the 90s and 00s just died... following his muse Isabella Blow to the grave.
"British fashion designer Alexander McQueen has been found dead after taking his own life. The 40-year-old committed suicide just three years after his close friend, Isabella Blow - who plucked him from obscurity and helped him become a star - killed herself. A source at McQueen’s office this afternoon confirmed his death, saying: ‘It is a tragic loss. We are not making a comment at this time out of respect for the McQueen family.’"

Read the rest on this article and more perspectives on this one.

Let's proclaim this a Kingdom day in his honour!

Photo of Alexander Mcqueen and Isabella Blow by David Lachappelle via pdngallery.com

Prada Infusion de Tubereuse & Infusion de Vetiver: new fragrances

It was only last year that Prada decided to augment her uber-successful Infusion d'Iris brand with a seasonal Infusion Éphémère Collection (Ephemeral Infusion Collection), launching the soapy clean Infusion de Fleur d'Oranger in a fancy designed packaging that married art-deco motifs with the signature Prada pistachio green of the original "infusion". The limited edition suite was originally scheduled to offer fragrances meant to stick around as long as the summer fruits on the trees. After a few months the scents would be pulled off the shelves... This year Prada continues with the plan, offering two limited editions: Infusion de Tubéreuse for women and Infusion de Vetiver for men, again packaged in mosaic wrappers that will have deco-maniacs discussing their respective merits. The more geometrical masculine relies on hexagons of nuanced sombre colours, while the feminine one was based on an old print in the Prada textile archives, where the petals of the flower seem immersed in ink and pressed in a dégradé manner on the carton. I especially like a small details: the caps are "dressed" in the same material so as to co-ordinate!

Initial previews want the tuberose version to be really soft, with a piquant opening and a beautiful progression which doesn't remind one too much of Infusion d'Iris, in the manner that Infusion de Fleurs d'Oranger did (one of the moot points as per many consumers). We will update with reviews of the vetiver one as available.

Prada Infusion de Tubéreuse for women is a blend of notes of Indian tuberose, petitgrain bigararde, Italian blood orange and dynamone. Prada Infusion de Vetiver for men is featuring notes of tarragon, vetiver, Madagascan pepper and purple ginger.
Both Prada scents will be vailable April 1st 2010 onwards. They will retail at €67 for 50mls for the female scent and at €53 for 50ml for the masculine version, at major department stores.

Related reading on Perfume Shrine: Prada news & reviews, Upcoming releases

Pic via beaut.ie & sincere thanks to my lovely source ;)

La Via del Profumo Mecca Balsam: fragrance review & bottle giveaway

O Marvel! a garden amidst the flames.
My heart has become capable of every form:
it is a pasture for gazelles and a convent for Christian monks,
and a temple for idols and the pilgrim's Kaa'ba,
and the tables of the Torah and the book of the Quran.
I follow the religion of Love: whatever way Love's camels take,
that is my religion and my faith.

~Ibn al-`Arabi, Tarjuman al-Ashwaq, in The Mystics of Islam, translated by Reynold A Nicholson


Balsamo della Mecca, or Mecca Balsam in English, is the latest all-naturals fragrance developed by perfumer Dominique Dubrana, whose nom de guerre is Abdes Salaam. It was inspired by a trip the perfumer took to Mecca during Hajj. Salaam parallels the aromata invading the streets of Mecca with a river carrying labdanum, franincense,benzoin and agarwood, and which pours to the street 5 times a day along with the pilgrims who walk up to the great mosque. Accordingly Balsamo della Mecca/Mecca Balsam contains autocthone notes of: cistus labdanum, frankincense, benzoin, agarwood, tonka bean, tobacco, Indian tuberose and Damask rose.


The olfactory landscape of Arabia and Mecca in particular is unusual for a westerner, the proflugation of scents unforgettable, the catchartic ritual requiring the lavish use of perfumes up till taking the simple white dress of Ihram... This aromatic ambience was recreated through the artistry of one of the best all-naturals illusioninsts of this world, Dominique Dubrana of La Via del Profumo, an Italian niche line which includes the esoterically-named "Scents of the Soul". Regular readers will recall how the vetiver-infused Samurai as well as the euphorically tangy neroli marvel Morning Blossom have occupied these pages in the past. This time Salaam was most generous in offering one full-size bottle of the latest fragrance to one of our readers, which I took some liberties in photographing for your enjoyement (So if you want to win, you know what to do, leave a comment!)



Comparing Mecca Balsam to other scents, one would be inclined to classify it alongside the rich ambience of Amouage oriental attars (Amouage attar Tribute isn't at all foreign to this idea) with their majestic sweep and incredible lasting power. Even though most all-naturals have a more fleeting appearence, some of these base-heavy Arabian inspired compositions, such as Mecca Balsam, anchor themselves with conviction through the marriage of resinous and balsamic touches.

Indeed Mecca Balsam feels like it is all base, all depth, all the time! Its wonderful, smoky-ambery leather core is comprised mainly of labdanum and incense (both benzoin and frankincense for the latter; interpolating warm and cool, sweet and sour respectively) and these two notes reverberate throughout the duration of the fragrance on the skin almost audibly, such is their bass & drum dynamics! Lovers of the shredded tobacco and "cola" effect (due to the synergy of tonka bean and the balsams) that hides in the heart of classic orientals such as Youth Dew, Tabu and the percursor Coty's L'Origan, or more modern interpretations such as YSL's Opium, Escada Collection and even Eau d'Italie's Paestum Rose (with its root beer vibe), will be delighted to find a replicable effect in Mecca Balsam. These would also provide great layering partners in lotion form, to traject the tracks into the night. Aficionados of the mini-cult that is Madame X by Ava Luxe will find in Mecca Balsam a luxurious upgrade using only the finest ingredients.
Even though agarwood (oud) is mentioned within the notes, its inclusion is not the -be-all-end-all of the presentation like it is with several Montale oud fragrances or indeed some of the other "ouds", such as By Kilian or Tom Ford's. Instead working its magic in the wings, it only hints at its presence, as do the precious flowers (rose and tuberose). Mecca Balsam could be worn by both sexes with ease and is sure to create both a warming, reassuring ambience around you as well as a pulling, sexy effect that won't go unnoticed.


Balsamo della Mecca/Mecca Balsam is available directly from La Via del Profumo in 16ml bottles (for €34,17) or 55ml (for €91,67) of Eau de Parfum.

This is the actual bottle that will be given to one lucky reader, courtesy of Profumo.it. State your interest in the comments! (Draw is now closed, thanks for participating).

Related reading on Perfume Shrine: Labdanum, an important material, Abdes Salaam/Profumo.it scents, Scents with leather notes, Labdanum scents and info

All photographs © by Elena Vosnaki/Perfume Shrine.