Eau Flirt: Can a Perfume make you appear more attractive?

"Another Harvey Prince perfume, to be released this fall in Canada, claims to be able to make women more attractive to men. Called Eau Flirt, its formula is based on widely published studies conducted by neurologist Alan Hirsch at Chicago's Smell and Taste Treatment and Research Foundation. He measured penile blood flow in men in response to particular smells, and found the most effective combined the scents of lavender and pumpkin pie.
The press material for Eau Flirt describes its scent as a blend including "sweet and fruity top notes, floral and spicy middle notes, woods and musk bottom notes, combined with vanilla and pumpkin essences"--sort of the perfume version of pumpkin pie and lavender.
A third scent to launch in 2010 is called NYC 10021, the New York postal code of the rich and successful, a la Beverly Hills 90210. Ramani calls it "the sweet smell of success."
You can read the rest of the interesting article by Marta Gold on Canada.com here.

Might I remind you that Harvey Prince & Co. is the company which brought us Ageless Fantasy, the fragrance which purpotedly makes you be perceived as roughly 7 years younger; and wondoursly enough has people on the payroll checking blogs whenever it's mentioned and reply as "casual" commenters to its defense...(It's been done).

But the real question is: Is perfume merely an aspirational thing that like the proper shade of blond or the right size implants should make us conform to a "predigested" ideal of how we should be perceived? (Young, attractive, successful, whatever...). If it is truly a work of art, shouldn't it hold only aesthetic values and not be dumped down to pragmatic goals?
This is a major discussion and I am inviting you to share your views in the comments.

Crazy Libellule and the Poppies Les Garconnes: new fragrances

Crazylibellule and The Poppies, the company that brought out those cute solid perfumes in carton cases like lipstick is launching a new set of solid perfumes this July, also encased in similar packaging. The new line is an homage to fabulous ladies of the Roaring 20s, thus nicknamed Les Garçonnes (after the novel La Garçonne which ignited the "flapper" vogue). Although I would not venture to call them "proper perfume", they do present a fun and cute way of carrying around a scented little something in your bag without the risk of spilling or staining and their Encens Mystic was even worthy of being featured in my Incense Series, so it's got some pulling potential to be sure! And at $16.00 for 5gr they're very inexpensive.
"The freedom of the 1920's is the inspiration behind the universe of the brand’s new collection "Les Garçonnes". A modern ode to femininity and audacity and a few grammes of sensuality, these seven creations pay homage to the independent, seductive and positive women who changed their era: Joséphine, Gabrielle, Louise, Tamara, Jeanne, Rose and Pompon. Famous or beautiful strangers? Can you guess who they are?" (via press release)

The new Les Garconnes line from Crazy Libellule and the Poppies will include:

*Chère Louise ~ notes of hyacinth, rose, pepper, iris, saffron, patchouli and gaiac wood.

*Hommage à Gabrielle ~ notes of jasmine, peony, ozonic flower, cedar, incense, leather, vanilla and elemi.

*Pompon Gardenia ~ notes of lime, watermelon, lily of the valley, gardenia, amber, tobacco and heliotrope.

*Rose à Saïgon ~ notes of mango, rose, jasmine, gaiac wood, ylang ylang, passion fruit, vetiver and patchouli.

*Jeanne Voyage ~ notes of bergamot, mandarin, iris, musk, violet leaves, nutmeg, heliotrope, amber and rose.

*Joséphine Jonquille ~ notes of lemon, ginger, cardamom, tiare, jonquil, jasmine, patchouli and chocolate.

*Tamara Charleston ~ notes of peach, mandarin, fresh cut hay, absinthe, jasmine, lisylang (molecule by Robertet), gardenia and amber.

Check out the brand on the official Crazy Libelllule and the Poppies site. Available at Beautyhabit and B-glowing in the US.

Estee Lauder Private Collection Jasmine White Moss: fragrance review

Private Collection Jasmine White Moss will be the "closing chapter" of the Private Collection series which includes Tuberose Gardenia and Amber Ylang Ylang, a collection above and beyond the run-of-the-mill fragrances of the mainstream sector while at the same time remaining unintimidating and utterly modern in feel. The series managed to inject an upscale touch to the Lauder giant with its limited distribution and its ornamental bejeweled flacons & solids compacts, yet it is the essences hidden inside that prove it's still possible to produce quality jus in those days of rationing and dumping down of the market at large.

While Tuberose Gardenia went for a remarkably alive white floral with gardenia unfurling its waxy petals in front of your very eyes and Amber Ylang Ylang enhanced the familiar amber's unguent with soft lappings of powdery sexiness, Jasmine White Moss goes for the kill and proposes a nouveau chypre. Much maligned as a term that last bit might be however, the resurgence of the august family of chypre fragrances is a market fact: The mossy earthy bases (focused on vetiver & patchouli, often along with synthetic Evernyl, cedar and treemoss) in several fragrances launched in the last few years prove its durability as a genre, even in altered states. Estée Lauder herself seemed deeply enchanted with the abstract harmonies of the typical chypre formula, supervising several in her lifetime: Azurée (1969), Alliage ~also spelled Aliage for the US market~ (1972), Private Collection (1973) and Knowing (1988).

Now comes Jasmine White Moss: Inspired by the spirit of Estée (née Josephine Esther Mentzer) and categorized as a floral, green chypre, being the closest of the trio in terms of fragrance family ties to the original Private Collection. Aerin Lauder, supervisor of the new scent and depicted in a white jersey vintage Halston dress with a white flower in her hair in the print ads says:

“…there is a lot of Estée in this project. We chose the blue stone accents [of white jade, dark and light lapis, sodalite, black agate, mother-of-pearl and blue lace agate] because blue was her favorite color; a basket weave design on the cap, since that was one of her favorite textures; her signature is on the lower right side of the bottle, and of course the juice began as her project.”

According to official press: "Private Collection Jasmine White Moss began as Formula #546AQ— conceived by Estée alongside the International Flavors and Fragrances (IFF) team in June 1989. Never completed in her lifetime, it remained untouched in the IFF archives for decades, until Aerin decided to revisit the juice a year and a half ago". (source)

First of all it is refreshing to see that in an age when divulging has become synonymous with the ad serviendum demand of the buying public the Lauder team admits that all those Estée Lauder scents, which have made fortunes and have catapulted the American perfumery tradition like no other, have been harboured by labourers of the prestigious IFF company and not by Estée herself as was the myth for years (Despite that, it is undoubted that she had a discerning and tasteful veto on the creations herself; after all she ranks among the 20 most influential business geniuses of the 20th century). Indeed American perfumer Josephine Catapano, working with Ernest Shiftan, is the true creator of the mythical and trend-setting oriental Youth Dew (her other well-known creations include Fidji for Laroche and Norell's Norell, later sold to Revlon); she also paved the way for Belarussian by birth Sophia Grojsman who in turn composed several Lauder fragrances to great aplomb (White Linen, Beautiful, Spellbound)!

While Tuberose Gardenia was composed by Firmenich's Harry Fremont, the baton is taken again by IFF for Jasmine White Moss injecting the fragrance with a new material of which they are having the exclusive rights: "white moss mist". The ingredient is quite elegant and provides much of the success of the soft and refreshingly mossy composition. Let me mention in passing that White Moss is also the name of a 1997 Acca Kappa fragrance (Muschio Bianco, although muschio means musk in reality) as well as a L'erbolario fragrance by the same name. The "white moss" ingredient has been fearured in I am King by Sean John (another IFF fragrance) while IFF perfumers have also added it to Estée Lauder’s new Michael Kors limited-edition scent ~Island Capri (source). It is intriguing to contemplate that in this frame there is a hybrid of the Rosa Damascena family called Quatre Saisons Blanc Mousseux, which is known in English as 'Perpetual White Moss' or 'Rosier de Thionville'. Its inclusion seems plausible, especially given the background that reminds me of Chanel No.19 with its powdery rosy greenness, delicate petals amidst the emerald plush, and IFF's headspace technology.

Azurée and the original Private Collection provide the consanguinity. Yet while I had included the original Azurée (NB this is NOT the recent beachy Azurée Soleil) to my Big Bruisers article, as part of my Leather Series, and while Private Collection can be said to be another handsome powerhouse of strident proportions, Jasmine White Moss proves easier to wear than both even with a distinct late 60s-early 70s vibe. However her dainty foot is firmly placed in the modern Jimmy Choo peep-toe of a fiercely smart secretary rather than the classic Roger Vivier pump of the coiffed boss. The opening is nicely old-fashioned, perfumey, comprised of a non-indolic jasmine which oscilates between freshness and tonic dryness. Concerns about regulations to the use of jasmine or moss shouldn't concern: the wizardry at IFF suggests everything is possible with judicious use of small amounts of naturals alongside man-made essences. Its aura of mossy depth appears at once luxurious and reserved. Jasmine White Moss is soft without appearing meek, elegant without pretence and would be the perfect introduction to even wilder, bitter arpeggios for those willing to take the plunge. The gratification from the latter course would be even greater!

Notes for Private Collection Jasmine White Moss by Estée Lauder:
Top: mandarin, black currant bud absolute, galbanum and bergamot
Heart: jasmin sambac absolute (Aerin’s choice), jasmin India absolute (Estée’s choice), violet, orange flower absolute, orris and ylang-ylang
Bottom: patchouli heart absolute, vetiver and white moss mist (the latter is an ingredient exclusive to Lauder.)

Lauder's Private Collection White Moss is available as 30 and 75ml of Eau de Parfum, as 30ml extrait de parfum and as a solid in pendant. It will be featured in 260 U.S. specialty doors in July, including Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Nordstrom and Bergdorf Goodman. Internationally, the scent will launch at Harrod’s in August. Testers have already appeared at Saks Fifth Avenue and Nordstorms for those willing to test it.

Related reading on Perfume Shrine: Jasmine Series, Chypres Series, Lauder reviews & news.

Photography by Guy Bourdin via Life Lounge

Top 10 Memorable Masculine Fragrances

With Father's Day around the corner, I was contemplating about those formative scents that marked my budding route to the position I am now: The fragrances my parents wore were a constant olfactory homeland, shaping my tastes and creating the desire to at once emulate and differentiate myself from. So today in collaboration with my guest writer Mike Perez and on a joint project with Gaia of The Non Blonde we're listing the top 10 masculine colognes (classic, modern, niche or mainstream) that we feel can fondle the imagination and create a halo of cherished, unforgetable memories to those that come in contact with their wake. And hopefully make the person wearing them seem a little closer even in absentia...

The female perspective: Elena's top 10 list

Aramis for Men by Aramis
Suave name that belies its intentions opening on a crisp note of artemisia and bergamot with intense woodiness, thanks to sandalwood. Composed by Bernand Chant and the male version of Cabochard, Aramis made it OK to leave a bombastic luxurious sillage announcing itself in Wagnerian ouvertures that demanded their own Brunhilde following yet still smells distinguished after all the Polo and the Drakkar Noir.

Bel Ami by Hermès
The most refined and smooth leather scent imaginable, this "beautiful friend" was recently reformulated with more lemony top notes.

Déclaration By Cartier
Modernised version of both Eau d'Hermès and classic Eau Sauvage, Déclaration successfully juxtaposes fresh tonalities with more risqué animal magnetism in an idiosyncratic mix. A slightly cocky chap in pressed chinos enjoys his aromatized inky tea taken in long, sensuous sips while checking the attractive passersby’s. [review link]

Derby by Guerlain
Leather notes rest atop moss and minty herbs, with a thick, spicy clove introduction. Later a floral phase of carnation and jasmine peek through a smooth richness that goes into the forest floor of a traditional men’s fougère. The leather note of a battered jacket has withstood the elements in a battle at some far away place.

Dior Homme by Christian Dior
An iris fragrance for men sounded like an oxymoron a few years back but the grace of Dior Homme shattered preconceptions about what is feminine and what is masculine leaving the choice to us.

Habit Rouge by Guerlain
My father used to wear this one and his tender nature has stayed with me. Named after the red riding jacket of men for going hunting on horses in the english countryside this is both class and comfort in a bottle. It opens with citrus, then meanders along a slightly spicy path to some cinnamon paired with patchouli, finally leaving a subtly leathery, vanillic caress.

Muscs Kublaï Khan by Serge Lutens
Do you hide a man from the souk in your heart? All khol-ed eyes and heavy languorous lips that tell a thousand tales of musk? I'd love to smell this on a man...

Pontevecchio Colonia Maxima by Nobile 1942
A hint of frankincense lends a cool and mysterious tonality to what is essentially a neoclassical masculine composition that recalls silver-screen heroes and their infinite grace. [review link]

Sycomore by Chanel
From the delicately smoky, citrusy trail emphasizing its aristocratic dryness and the subtly cooling, clean muguet notes that complement the Haitian vetiver variety, to the earthy, almost chocolate & licorice-like lasting impression, Sycomore is an object of beauty that speaks without words. [review link]

Vie de Château by Patricia de Nicolaï
So often men searching for an Eau Fraîche fall into the trap of buying a bestseller off Sephora like Cool Water, Aqua di Gio or Kenzo Homme. Go one (OK, three) better and create memories with this unusual choice: posing as an Eau de Cologne (with its grapefruit and herbs), but it's so much more!

The male perspective: Mike Perez's List

1.British Sterling by Dana (My Dad wore this when I was a kid and somehow the scent is inextricably tied to him and the scented handkerchiefs he always kept in his pocket. I’m sure it’s been reformulated, the last time I sneaked a sniff at the pharmacy it smelled weak, pungently metallic and empty. Back then it reeked of warmth, woods and a small whiff of tobacco – the smell of my Dad)

2. Grey Flannel by Geoffrey Beene (The signature violet leaf fougere – you either love it or you don’t. Affordable classy exuberance. My late grandfather wore this and while I don’t own a bottle of this, just a whiff of GF on someone else makes me melancholic and wistful)

3. Rive Gauche Pour Homme by Yves St. Laurent (When I was growing up, my dad shaved with Barbasol brand shaving foam. RGPH incorporates that retro, barbershop component and adds an extremely compliment gathering, anise prominent, fougère glimmer. One of those scents that I can wear to the gym or the office and it always works)

4. Vetiver by Guerlain (Is any Top 10 list of masculine scents complete, without Guerlain’s Vetiver? I personally wear the harder-to-find vintage Eau de Cologne formula [rectangular non-frosted/striped smooth glass bottle, gold color juice, green label edged in gold]. The salty, crisp vetiver has a more toned down and integrated tobacco note than the ‘new’ EdT. You can splash on liberally – perfect for all climates and occasions. The only fragrance that I own two bottles of)

5. Fumidus by Profumum (Almost an exercise on vetiver: single malt scotch-like top notes, woods, extremely harsh and smoky. An over-the-top masculine that commands attention - yet it dries down to a plush soft and tender peat-wood, creosote aroma. The only drawback is the luxury pricing ($240/100ml) – making it, then, the perfect Father’s Day gift to receive!)

6. Habit Rouge by Guerlain (There are seven different versions: Eau de Cologne, Eau de Toilette, Light [Legere], Eau de Parfum, After Shave, Parfum [Extrait] and the newly released Sport. My favorite is definitely the vintage Eau de Cologne. The animalic-dusty-lemon-vanilla pastry aura is only matched by the equally brilliant feminine counterpart, Shalimar. Essential)

7. Nostalgia by Santa Maria Novella (A list of scents for fathers must include a leather scent, no? Well this one smells like the car engine [under the hood specifically], the leather interior, the leather wrapped steering wheel – winding up with a silky and elegant vanilla finish.)

8. Devin by Aramis (A dash of green galbanum atop a healthy dose of castoreum give this a virile, lived-in-favorite-pair-of-jeans feel. I prefer this masculine chypre over the more formal ones like Derby by Guerlain and Bel Ami by Hermès, and Devin is more affordable & easier to source too.

9. Yatagan by Caron (Resinous, woody, dry, strong, dirty and distinctive enough to smell like nothing you currently own. Enough said: just get a bottle. When you do try to source a vintage bottle from the 1970’s or 80’s: the black capped vintage bottles – the pungent, celery seed top notes are less strident in the vintage bottles)

10. Mouchoir de Monsieur by Guerlain (A quiet, animalic lavender scent that I have recently fallen in love with. This one just reeks of quality ingredients and masterful blending. A subtle scent that speaks in hushed tones, but with a commanding respect. I, myself, am not a father, but if I had children I would want them to remember me with a fragrance that smells like Mouchoir de Monsieur)


Please check The Non Blonde for more memorable masculines!

Related reading on PerfumeShrine: Top 25 of current fragrances we can still enjoy

Pic of Alain Delon in Rocco e i suoi Fratelli via teegardennash.com and with Claudia Cardinale in El Gatopardo via calidoscopio.net. Burt Lancaster pic via armyfamilyok.files.wordpress

The way to a slimmer you is through the nose....

"Like almost every dieter in America, Wendy Bassett has used all sorts of weight-loss products. Nothing worked, she said, until she tried Sensa: granules she scatters on almost everything she eats, and which are supposed to make dieters less hungry by enhancing the smell and taste of food" [...]"But can the manipulation of smell really lead to weight loss? A handful of niche products would have you believe just that."

A most interesting read in the New York Times today. Click here to read the rest of the article by Abby Ellin.

Brought to my attention by a reader on Perfume Posse.