Optical Scentsibilities: Eve and the Forbidden Apple

The story of Eve, her defiance on munching the forbidden apple and the symbolism of poisonous apples standing as wisdom, knowledge and sin in fairy tales have inspired perfume advertising for decades. Today I present you with some of the most beautiful examples.

First there was Nina Ricci and her Fille d'Eve (daughter of Eve) from 1952.
optiChristian Dior exploited the symbolism cunningly from the very start for their Poison series of scents, starting with the very first ~and probably the one with the almost poisonous vapors of a good, true, proper tuberose (me likey!) in mind:


In Hypnotic Poison, the metamodern incarnation of the poisonous apple is fetishly-dressed in red rubberized material, completely in tune with a new audience and the model sports the novel makeup choices to match:


Pure Poison kept the shape of the bottle, but turning it into opalescent white it created a jarring contrast with the jet-black jewels, dress and hair of the model and the Alien-esque movements of the unidentifiable "creature" with which she competes with for:


Recently, after acquiring Monica Bellucci as their spokesmodel, the perfect tantalizing Eve, Dior reprinted their Hypnotic Poison ads with the symbolisms evidently in place, reptilians and all:



In the meantime, Joop had launched All about Eve in a frosted apple bottle in the 90s. Symbolism had gone away from the carnal and into the wholesome by then (in tandem with the concerns for lighter smells and "cleaner" living) and the scent was limpid, promoted with exposure of bare clean flesh.



Cacharel decided to feature Eve and the apple in a regression into the prelapsarian paradise of a garden pre-Greenhouse-effect where there is no hint of doom or decay; it was 1994 and the fragrance was Eden:



Lolita Lempicka is another fragrance who took the symbolism of the apple beyond its fresh, wholesome appeal into the realm of the unknown and the magical. Luckily, the scent resplendid in its bittersweet licorice gourmand overtones corresponds well to the ingenious promotion:


And finally Nina Ricci regresses into their archives to resurrect the apple, but featuring it in a candy-sweet gourmand with a previous fragrance's name, Nina. Hard to envision as either poisonous or sinful apart from its calorific load:

Clips originally uploaded on Youtube. Pics from perfumedistributor.com, parfum de pub, forget-flowers.co.uk and Elle publication.

Thanks Given

To the wonderful gift of life and to the love that travels on angels' wings.
Have a happy Thanksgiving!



Pic sent to me by the good people at Hermes.

Guerlain Vol de Nuit: fragrance review and history

Roja Dove likes to narrate the tale of an American customer who came into a British shop opulently dressed in mink and diamons when Vol de Nuit was not available in Britain, and upon being offered by the sales assistant to try something else, she quipped "Honey, I didn't get where I got today wearing anything but Vol de Nuit and I am not changing for no-one!" Such is the emphatic loyalty Vol de Nuit produces in its admirers ~dame Diana Rigg, Katherine Hepburn and Barbara Streisand among them. I can very well understand why, because I have been securely caught in its web myself. Its haunting, powdery, almost skin-like quietude accounts for a rather sweet fragrance that caresses the senses much like the moody bass and saxophone in a smooth jazz piece. It is seductive despite itself ~in contrast to the calculating wiles of Shalimar~ peppered with the noble juxtaposition that a pressed shirt decorated with an art-deco jewel would evoke.

Guerlain followed their tradition of using evocative names inspired by famous personalities or stories (Eau Impériale for Empress Eugenie, Eau du Coq for French actor Coquelin of Syrano fame, Shalimar for the imperial gardens of Lahore, Mitsouko after Claude Farrere's protagonist in "La Bataille"; and much later Liù after Puccini's heroine in "Turandot" and Chamade after Sagan's novel). They chose "Vol de Nuit"/ Night Flight by Antoine de Saint-Exupéry, chief pilot of Aéropostale, French continent-to-continent mail operations company, and a combat pilot in World War I. Saint-Exupéry also wrote "Courier Sud"(Southern Mail) and "Terre des Hommes"(Wind, Sand and Stars) but was immortalised via the classic allegory "The Little Prince". A close friend of Jacques Guerlain, famous for his romantic conquests and very much read at the time, he disappeared in a reconnaissance flight during World War II (1944). His fate, eerily similar to Fabien's, the newly-wed protagonist of "Night Flight", a pilot on the airmail plane from Patagonia to Buenos Aires who is caught in a cyclone and dies while his wife Simone anxiously awaits signal atop the control tower, is shrouded in romantic mystery. Thus, two years after the publication of the novel, in 1933, Jacques Guerlain launched his fragrance by the same name.


The fragrance Vol de Nuit, inspired by the brave early days of aviation, much like En Avion by Caron, or alternatively the ocean-liner named Normandie by Patou, they all coincided with the at once fascinating and perilous exploration of uncharted territories, exotically comparable to our contemporary exploration of the galaxy. And yet despite everything Vol de Nuit compared with En Avion or even Normandie is tamer than its whirwind name would suggest but none the less magisterial for it. Technically a woody oriental, yet with its pronounced opening green note it totters between an oriental and a chypre. Which is understandable if one considers that it was the first fragrance to make overuse of galbanum, thus influencing classics to follow such as Germain Cellier's Vent Vert, Paul Vacher's Miss Dior and Guy Robert's Chanel No.19. The other characteristic element in Vol de Nuit is jonquil absolute. The initial green rush of those two notes along with spice (a delectable touch of cinnamon, perhaps deriving from benzoin) follows a swift diminuendo into delicate flowers similar to those that appear as if pressed between the pages of a stranger's antique journal in the heart of Chant d'Aromes. The ambience of that floral hug is softly-spoken, refined and gentle ceding to a haunting drydown of woody musky nuances, with the characteristic ambery-vanilla-orris-coumarin sweetness that comprises the tradition of Guerlain (the Guerlinade). The original composition contained costus oil, but today that ingredient is restricted, therefore synthetic approximations by IFF are used. That powdery, discreetly smoky phase resembles the quiet plush of Habit Rouge (the masculine version of Shalimar ) laced with the slight wistfulness over a wise advice that you just didn't follow...

Notes for Guerlain Vol de Nuit:
Top: orange, bergamot, lemon, mandarin, petitgrain, galbanum, sage, aldehydes
Heart: violet, rosewood, palmarosa, jasmine, jonquil/daffodil, pimento
Base: Vanilla, benzoin, Peru balsam, musk, cedarwood, orris, tonka bean, oakmoss, agarwood, sandalwood, vetiver, ambergris, castoreum.

Originally the Vol de Nuit flacon was designed with a front that represented an airplane's propeller at the time when Air France was born and air-travel held the lure of adventure. The name is cut out of a circle of gold metal suggesting the propeller belt. The outer box was conceived to look zebra-stripped to denote the fascination with exotic travelling and Africa, the wild continent.

Later on the flacon followed the almost vase-shape of other Guerlain scents. In the '80s and '90s a refill was made in plain glass for the classic gold Habit de Fete canisters. The parfum circulates in the squat short flacon with the quadrilobe stopper that still holds Jicky and Nahéma in extrait de parfum. The French Air Force Collge orders bottles of Vol de Nuit to be emblazoned with their emblem so that their cadets can offer as gifts when officially visiting abroad. There even was a talc product aromatized with Vol de Nuit which I hope I could come across one day.

The parfum concentration in Vol de Nuit is eminently nobler, yet the Eau de Toilette especially in vintage versions is very satisfactory and rich. It is incidentally one of the Guerlain fragrances where the newer batches have not the pillaged air other thoughroughbreds have suffered, although it lasts somewhat shorter, perhaps because under LVMH supervision all the animalics have been replaced with synthesized versions to comply with current ethical concerns (as is the case in all Guerlain fragrances).
NB: Not to be confused with the recent introduction of Vol de Nuit Evasion (2007) which is in fact an eau de toilette concentration of Guerlain's Guet Apens/ Attrape Coeur (more on which subsequently).

Vol de Nuit is available from Guerlain counters although not all of them carry it and if they do it might be tucked back behind the countertop. Ask for it!

Related reading on Perfume Shrine: Guerlain series.

Pics through euart, ebay, parfum de pub.

Ormonde Jayne Zizan for men: fragrance review

Zizan by Ormonde Jayne comes as a prolepsis of sorts after a variegation of scents that want to appeal to men's feminine side, getting them in touch with flowers or traditionally girlier concepts such as Dior Homme, Kenzo Power and Prada Infusion d'Homme. Not jarringly different than announced, Zizan is hairy-chested in a supreme Sean Connery Scottish-accent-in-place way when he's stoically sighing "Oh, the things I do for England" as he undresses yet another of his female conquests atop a helicopter no less, getting us right back to 1967. A fragrance of the good-old times when men were men (and the sheep were very nervous!); when they opened the door for you and never offered to split the check. I could live without some of the other addendum to that era, but one can't deny a certain sweet nostalgia for things ironically one hasn't lived through.

Although to the world traveller the name recalls the Zizan people of Myanmar, in fact it simply derives from vetiver zizanoides, the Latin taxonomy for vetiver species (and if you're missing out on what this mysterious grass is and the magical things it does to fragrances read our Vetiver Series). Funnily enough, the name "zizan" is given in Greek to any stubborn weed that emphatically refuses to be eradicated and metonymically to personalities in a similar vein. Perhaps this is exactly the description of the sort of man (or emancipated woman) that would fit Ormonde Jayne Zizan perfectly: stubborn, sturdy yet gentlemanly solid.

The crescent of the duration of the fragrance on skin resembles the course of dawn to dusk with the brighter citrusy elements gaining momentum to then slowly pave the way to autumnal shades of lightly smokier mists. Three varieties of vetiver and hesperides' essences combine to produce a lasting and refined old-style cologne that outlasts Isfarkand (with its bracing opening that soon pales). With elements of the refreshing, refined and care-free style of classic Roudnitska creation Eau Sauvage (citrus, hedione, vetiver) along with the aromatic accents (laurel, clary sage) of Paco Rabanne pour homme, Zizan includes a discreetly sweet little note that surfaces much later along with the woody, dry elements coalescing on the skin and lending it the mantle of humaness. I think Ormonde Man is more unusual and perhaps therefore more intriguing, but I cannot deny the charm that such an elegant allusion to a bygone retro handsomeness produces.

Women could partake of this essentially burly, macho fragrance as a memento of a close encounter that retains the dejection of parting or as an exploration of how liberating it feels to wear something so wonderfully masculine. King Leonidas is guarding his own Thermopylae as always, he's smelling fabulous and I don't think he's set to lose this time!

Notes for Zizan:
Top: Sicilian lime, lemon, bergamot,clary sage, pink pepper, juniperberry.
Heart: Bay, violet and jasmine.
Base: Vetiver, cedar, musk and amber.

Ormonde Jayne Zizan for Men comes in Eau de Parfum ceoncentration in 50ml/1.7oz bottles for 64£ in the classic Ormonde Jayne presentation. Available directly from the Ormonde Jayne boutique in London and Dubai and from her site.

One sample will be given to a lucky reader! (Enter your name in the comments)

Further related reading on Perfume Shrine: an interview with perfumer & founder Linda Pilkington here and a review of Tolu.

Pic of Gerlad Butler via gerald-butler.net. Pic of Zizan bottle via Ormonde Jayne.

Harajuku Lovers float at the Macy's Thanksgiving Day Parade

Thursday is Thanksgiving Day for the US and I have been informed that Macy's will host a Harajuku Lovers float; you know: those cute girls that have been the inspiration behind the Harajuku Lovers fragrances by Gwen Stefani. So without further ado, here are the details for those of you who might be interested in attending.

WHAT: Harajuku Lovers float appearing in the Macy's Thanksgiving Day Parade

WHEN: Thursday, November 27, from 9:00 AM – 12:00 PM

WHERE: Columbus Circle: the west side of the street; Broadway: between 38th and 58th streets; 34th Street: the south side of the street between Broadway and 7th Avenue

WHY: Neon Lights, over the top signs and Harajuku girls are on full blast on the new Harajuku Lovers float. Inspired by the Harajuku area of downtown Tokyo, the float consists of multi-level, clear, plexi-glass platforms that show the lights of Tokyo to full effect. Featured on board will be balloonhead alter egos of Love, Lil Angel, Music, Baby and G - the Harajuku Girls! Also taking the trip through Manhattan will be the real Love, Angel, Music and Baby who will dance close to their balloon counterparts on Thanksgiving.

More info can be found directly at Macy's website and pics have been uploaded on Flickr.

Another post coming up shortly!

Info via press release.