Teatro Olfattivo di Parma: New Niche Line

"She curls up on the couch like a luxuriating cat, lights a cigarette with a vengeance": this is how I have always envisioned pleasure smoking to be like ~decadent, indulgent, nonchalant. Instead, most people I see smoking do it in a perfunctory way which actually repels rather than attracts: none of the silver screen magnetism. It's also rare to smell a really good blend. Fragrances however with their charming attribute of bringing back the best of things to memory manage to make me appreciate tobacco.

But let's take things from the top. This tobacco vignette was instigated by smelling Bell'Antonio, part of a new niche line by Hilde Soliani. Perfume Shrine is proud to get the exclusive for its discerning readers: the new line Teatro Olfattivo Di Parma by Italian jewellery and fragrance designer Hilde Soliani has just launched in Italy with plans to bring it to the US by the end of the year, hopefully.
The first line of Hilde Soliani Profumi, comprising scents which form the acronym Ti Amo (I love you) have been hosted on these pages, available at New London Pharmacy and they garnered lots of interest in mails; so I am hoping that you will be interested in this one as well. The scents have been inspired by experiences and feelings produced at the Teatro di Regio di Parma as well as Lenz Rifrazioni, where Hilda sometimes performs herself.

The line includes the following:

SIPARIO is inspired by piña colada, a sweet, rum-based cocktail made with light rum, coconut cream, and pineapple juice, and replicates the sweet yet refreshingly tingiling sensation of sipping one yourself (Notes of rum, coconut and pineapple).
STECCA embraces the unusual note of tomato leaf, first explored in Eau de Campagne and Folavril and still very individual and unique in the fragrance world. The name playfully derives from Italian, in which stecca means error, because it was not unheard of for people to actually throw tomatoes upon a bad performance once upon a time (thankfully we have moved on!) Its refreshing bitterness is great for summer.
MANGIAMI DOPO TEATRO (eating out after the theatre) is a fruity scent with emphasis on melon, typical of Parma. Hilde divulges that the inspiration came from eating out with friends after the theatrical performances, a bit of camaraderie and good fun. A succulent fruity, but not only.
BELL'ANTONIO (beautiful Antonio): tobacco and coffee notes, dedicated to Hilde's father who is named Antonio; inspired by her love of drinking coffee and smoking after the theatre. A true masterpiece!
VECCHI ROSETTI-ARIA DI PARMA is the most nostalgic of the lot, reminiscent of the smell of the old camerino theatre including the makeup, the woodfloor polish and the air of solitude yet plentifulness that an empty theatre produces after you have watched a splendid performance. The powdery iris and vanilla are flanked by bergamot on top and what seems like the dark, sensual mossy greenery of oakmoss.
{You can buy samples directly using Paypal mailing Hilde at hildesol@tin.it }

Bell' Antonio managed to immediately snare me into its lair, as unsuspecting of its wiles I put it on my skin with the lackadaisical mode of sampling fragrances a seasoned aficionado professes faced with drawers full of small vials of smelly liquids. Nary had two seconds passed, when I was woken out of my lethargy with a sledgehammer wake-up call that this was something seriously good and to be taken note of!
The smell of tobacco in itself is wonderfully rich and evocative of many things, like gingerbread, honey, dried fruits and boozy whiskey as well as the cut hay and distant marzipan smell of coumarin. Somehow in this day and age when smoking has become the object of dire prohibition and consequently fetishisation, tobacco fragrances might be the only way one has the chance to savour the wonderful aroma of pipe tobacco or a quality maduro.

The allure of smoke goes back to antiquity: Herodotus described Scythians inhaling the fumes of burning leaves to induce intoxication; although in their case it must have been cannabis rather than Nicotiana, I suppose. The Arabic tabbaq, a word reportedly dating to the 9th century, was the name of various herbs used for smoking and probably predates the westernised tobacco, a word said to be brought to Europe by Bartolome de Las Casas. Barring actual smoking however, from the classic Habanita and Caron's Tabac Blond to the new niche of New Haarlem by Bond no.9, the rich aroma of tobacco has inspired perfumers to come up with arresting compositions.

Bell' Antonio highlights all the tobacco aspects with proficiency, lacing them with a cordon of black espresso stretto, the wonderful aroma of freshly grated, roasted coffee beans to make you swoon with pleasure, nostrils quivering.
Having never set eyes on Hilde's father I imagine him of the suave Antonio Banderas type, the bronzed southern type who grows five o'clock shadows before it's time for lunch and who drags his cigar with nonchalance and panache. If only actual smoking were that good...

I have samples of Bell'Antonio and Sipario to give to two lucky winners (chance draw for which goes to who). Please state your interest in the comments.
Pics courtesy of H.Soliani and Wikipedia

The winner of the draw for the Patou samples is Six! Please mail me with your info, so I can send the goody bag your way. Thank you all for participating!
Stay tuned for a Perfume Shrine Exclusive up very shortly for something completely new and completely fabulous with another draw attached. Check back later!

Rekindled Interest in Perfume: A Reader Asks

Here at Perfume Shrine we receive lots of mail and the questions of readers often give us pause for thought and commentary. Amanda, a kind reader who lives somewhere where perfume choices are restricted to the department store asked me advice about what to sample for her renewed interest in perfume.
Without further ado, here is the questioning part of her mail:

"I haven't worn perfume since my first child was born. He will be 17 soon and I think it is time for me to indulge in it again. Back then I had a love hate relationship with Diorissimo and wore Madame Rochas for nights out. A friend has given me some ideas and I have tried Carolina Herrera and Valentino which are beautiful but don't suit me and Sensi and Opium which I find too sweet and indolent: They make me feel I should be lounging back on cushions eating Turkish delight. I have on my list to try Yvresse, Baby Doll and Princess by Vera Wang and since I read the first few pages of your blog I will try Miss Dior although it was never right for me in the past. Have you any suggestions for perfumes that might contain similar constituents to Madame Rochas?
When I add essential oils to my bath I always seem to choose geranium, clary sage and rose. I don't much care for vetiver"

In her follow up mail to me, prompted by my Yves Saint Laurent Series, she told me that:

"This past week I have tried the fragrances from Yves St Laurent. I found them all too sweet and not sophisticated enough. The opening notes to Baby doll were delicious but once they had past it was too much like body soap and lost its appeal."

With that in mind, I gave some thought to her issue and welcome your suggestions as well.
Personally I think that since Amanda had success with Madame Rochas, she should stay true to an equally elegant concept. Madame Rochas was one of the favourites of both my mother and grandmother and they both smelled wonderful in it, making me swoon. Since that one, alas, has been altered in recent years, she should probably search for a comparable floral aldehydic along those classy lines. Of course there is no guarantee that anything currently on the market could approximate the fragrance she wore and loved, but we can try, can't we?
Amanda also seems to like rosey scents, as both geranium and rose oils feature powdery floral notes and to dislike too sweet scents (which I can sympathise with!) and current musks.

I would have suggested the metallic rose of Rive Gauche laced with icy splendour, but she has mentioned sampling the Laurent line and I deduce she must have dismissed it.
My first recommendation then would be Le Dix by Balenciaga, a perfume hailing from 1947 but with such elegance that it should stand on its legs today just as well. It has been also reformulated, as has everything, but it hasn't lost its appeal.
Another suggestion would be Caleche by Hermes, which also denotes polished class in its aldehydic florancy with some chypre overtones, never too sweet, never too decadent.
I would also recommend Calandre by Paco Rabanne, another cool rose with aldehydes which smells perfumey in the best sense, but also has the slightly clean/warm feel of Madame Rochas.

In the more recent crop of fragrances I would suggest Amanda tries 212 by Carolina Herrera as well as Sicily by Dolce & Gabanna: they feature a cool-warm contrast with a lathery element and aldehydic accents which contribute to an elegant disposition, despite their young age. While she's at it I think she would like the original Dolce & Gabanna Pour Femme, the one in the red velvet box with the red cap. It's one of those traditional-smelling contemporary fragrances that smell good on just about anyone, although she might find it a little floral-sweet.
Bearing in mind both the cool-warm rose and the lathery ambience I can't help but suggest the very sophisticated "clean" of Allesandro dell'Aqua: it features rose and geranium and has a light floriental character which is discreet and good-mannered. And for something that has the opening grapefruit accent of Baby Doll but none of the sweetness or the soapiness, I'd suggest Un Jardin sur le Nil by Hermes in their Jardins line, for day wear.

Please help Amanda find a fragrance: suggest away! (but keep it in the easy-to-get markpoint)

Illustration by Rene Gruau courtesy of operagloves.com

At Last: Guerlain Homme

We had announced a while ago that Guerlain is issuing a new masculine fragrance this year. We're pleased to see that the photos of the ad campaign and the bottles are great (created in collaboration with the Pininfarina automobile design studio) and the notes sound good. Not to mention the slogan: For the animal in you! (growl!!!)

The fragrance acknowledges the “animal instinct” every man harbours, according to the company. However, Guerlain is anxious to point out that its target market is no “hairy, lantern-jawed beast”, but a male who has razor-sharp reflexes, smooth moves, natural flair and an “undeniable aura of masculinity”.

This positioning is perfectly illustrated by the TV advertising campaign (devised by Jean-Paul Goude, who also shot the print ad), which features the green-eyed Brazilian model Renne Castrucci completely at ease in a jungle setting.
Guerlain Homme is supposed to be a fragrance that defies the traditional pyramid structure. The juice, created by Thierry Wasser and Sylvaine Delacourte, is said to have been composed in three parallel phases: Consequently the notes include, in the middle, beginning and end of the composition a mojito accord of sweet lime, mint, rum and rhubarb. The second accord features floral-citrus notes of bergamot, green tea and pelargonium. The third phase combines cedar, vetiver and green rhubarb, to echo the initial freshness.

Pics and press release via the Moodie report

New for Autumn

Autumn seems far away for anyone who hasn't taken their summer vacations yet, but we like to be prepared! Traditionally it's the time to replace your light and fruity fragrances with warmer, heavier notes. However, Denise Estrada, owner of Mélange Apothecary in Sherman Oaks, California, is noticing that fruit-based fragrances such as Cassis (berry), Framboise (raspberry leaf) and Poire (pear) as well as crisp citrus are beating out the competition, no matter if it’s raining, snowing, or sweltering out. Well, we had a suspicion it was so, after witnessing the plethora of fruity fragrances out!
Having worked in the fragrance industry for nearly 20 years as a formulator, esthetician and manufacturer, Estrada considers Mélange a “living lab,” where she is able to track and trend forecast what will be the next big scent in the world of fragrance. Here is what Mélange is creating for the upcoming autumn season:

Fragrances:
Eau de Parfum:
Casablanca Lily: Takes the warm and fragrant Oriental Casablanca Lily and blends it with a touch of rich Sandalwood oil.
Pomegranate & Grapefruit: A wonderful combination of fresh, uplifting Grapefruit, blended with a tart, fresh Pomegranate fragrance reserved especially for this blend.
Mandarin & Orchid: A blend of fresh Mandarin oil, Orchid, Jasmine and green accords.
Feuille de Fromboise: A fresh Red Raspberry Leaf with sweet Green Tea.
Parfum Concentrated Rollers:
Athene with Gardenia & Amber: A full ounce of Athene (a blend of Dark Chocolate, Guava, Vanilla and Tuberose) with sweet Gardenia and golden Amber.
Natural Jasmine, with Mandarin & Cypress: A full ounce of sweet Jasmine, Mandarin Orange Blossoms and the clean scent of Cypress.

Concrete Parfum Blending Kit: To mix and match in the following scents: Feuille de Fromboise (Red Raspberry Leaf); Tuberose (rich Floral); Green Tea (tea leaves with citrus and fruit accords), Grenade (sweet Pomegranate fruit).

For Home:
Candles (with soy-blend wax, no dyes and cotton wicks) in Pomegranate & Citrus, Poire and Casis Noir (sic). There is also the accompanying home scent diffusers in Pomegranate & Citrus and Poire & Casis (sic).

Mélange is quite popular for its one-of-a-kind blending bar, with more than 70 permanent fragrances and essential oils are readily available to sniff, blend and play with (cool!)
The products are available online at www.melangeapothecary.com.