Gardens for Lutens and for Roudnitska

Perfumers being inspired by gardens is not something new, but this very interesting article on Telegraph.co.uk highlights two of the most illustrious ones: the legendary one of Edmond Roudnitska in France and the exotic one of Serge Lutens in Marrakech.

'Many of these fragrances wouldn't have existed if he hadn't been so totally immersed in nature on a daily basis,' says Roudnitska's son, Michel. 'He even had several beds of lily of the valley planted, which he sniffed at different times of the day to catch its subtlety, as well as the surrounding atmosphere with its green and fresh tones, which can be found in Diorissimo.'

Among the cedar, cypress, sequoia, maple, magnolia and willow trees that Edmond Roudnitska planted in his seven-acre garden, there thrive jasmine, roses, violet, wisteria, lilac, irises and lush herbs. 'This land - dominant, wild, even a bit austere - resembled him,' says Michel Roudnitska. 'He was a man of challenge and ideal. His motto, "I will make flowers bloom on stones and birds sing", is engraved at the entrance of the property and summarises the thought that drove him during those 48 years of fierce labour.'

But Lutens with his 9 acres private garden rivals the 7 acres of Roudnitska's. In Morocco, where Serge has built his private haven, his magnificent seraglio that no one sees, he also takes refuge in his wild garden overgrown with many of the plants that inspire him for his scents.

'When I arrived in Marrakech there were women with big white sheets underneath orange trees shaking the trunks to make the flowers fall,' he recalls. 'The whole city was perfumed with the orange-blossom. I stayed for three months; it nearly brought my contract with Dior to an end. I was deeply in love. Without Morocco I'd never have done perfumery.'

Lutens's nine-acre private garden lies down a dusty road in the Palmeraie, the national palm grove, hidden away from the camels and tourists. After walking through a large dark wooden door set into a traditional Moroccan wall, you are greeted with a series of paths that cut through a gentle jungle in which chickens, turkeys, peacocks, frogs and a couple of cats happily cohabit. Inside grow many of the plants that inspire Serge Lutens scents - rose, jasmine, laurel, myrtle, pepper, fig, apricot, almond, orange - plus arid vegetation such as cacti, eucalyptus, Australian bottle-brush, lantana, prune trees and cyprus.

'This garden has a personality that doesn't want to expose itself,' he says in his thoughtful, poetic manner. 'Except for the palm trees, everything else grows in the shade. The garden and I are similar. I wouldn't like to be too public and this is not a public garden. Every time I walk around here I discover something I don't know, because the garden grows itself.'

I cannot imagine the costs of gardening! Then again, I know lots of us who are willing to keep his gardeners in business...


After Instanbul and the Arab world, next post will reprise travelling in exotic destinations. Stay tuned!

Link brought to my attention by Arsinoe on MUA. Thanks!
Pic of Lutens's private garden, courtesy of Telegraph.co.uk

Making Love in a Gardenia Garden

The burlesque phrase of the title, comical in its exaggeration and Fabio-jacketed-romance tendencies, sounds like the antithetical mood of Perfume Shrine's usual outlook on life.
But I am not making this up. It' a quote, funnily enough. In fact it comes from the musical Gigi starring arch-gamine French actress Leslie Caron, along with Maurice Chevalier and Louis Jourdan and based on Colette's book by the same name. It was however the inspiration for indie perfumer Ayala Moriel to create an unusual, sui generis gardenia soliflore that bypasses the drama to be pliable to your own specifications which prompted me to reference it today for your reading and smelling pleasure.

Too often gardenia fragrances remind me of an infamous literary heroine from Greek satirist Demitrios Psathas: Madame Sousou. The story is set in the 1950s, in a low-class suburb of Athens. The eponymous heroine is a small, petty bourgeois married to a hard-working fishmonger in love with her; she wants to emulate the aristocracy, peppers her talk with French, torments her naive maid and makes the most terrific blunders both in her speech as well as in her general deportment, but with the utmost confidence and high-falluting airs! After inheriting a large sum of money she tries to change her life and leaves her husband, but devious people manage to gnaw her fortune and she has to go back to her forgiving and loving husband and what she deems the vulgarity of a low-class life.
So infamous is the character that in a strike of onomatopoeia genius someone coined the phrase "sousoudismos" in Greek to describe the way of trying to emulate something unattainable to ridiculous effect. And it has since stuck.
{It is no accident that a famous Melbourne restaurant/bistro (assuredly founded by some Greek immigrant) is using the name with fabulous results}.



Yes, gardenia fragrances often take themselves too seriously, too keenly, trying too hard. Gigi is nothing like that I am happy to report.

The strange green and slightly bittersweet vibe of entering the scope of a gardenia garden greets me with a trail of mandarin and what seems like the musty bitterness of vetiver up front. Kewda Attar which is more commonly known as "pandanus", that East Indian flower whose essence is marinated in sandalwood oil to render the attar, with its remarkable sour, yet soon segueing into floral notes contributes to the peculiar aroma of the top. If one does not know it's there one would be inclined to believe as I did that some citrusy peel oil mixed with hyacinth and vetiver emits that strange, hypnotic aroma that beckons you closer.
White florals unmistakeably raise their head from the mix smoothed down with a great powder puff of cornstarch, musk, and bittersweet resins.

The overall effect is not as photographically realistic as Lauder's Private Collection Tuberose Gardenia, nor as titillatingly musky and unrelated to gardenia as Cruel Gardénia by Guerlain, but somewhere in a happy medium. You put the personality in it, more than it wearing you on its sleeve as regalia of conquest, and perhaps that is a new direction which was lacking in this genre.

Arguably the only fault is the staying power: it is admittedly rather short. Perhaps it is accountable by the sheer character of the base, which was intended not to overshadow the delicate heart of flowers. But since it is a scent to be enjoyed in warmer days, one can always reapply.

Ayala used the following natural essences to render an interpretation of gardenia without the synthetics usually used.
Notes:
Top: Yellow Mandarin, Coriander essential oil and Cardamom CO2, Kewda Attar, Rosewood
Heart: Jasmine Sambac, Jonquille, Tuberose.
Base: Myrrh, Sandalwood, Ambrette CO2, Vetiver from Sri-Lanka and Vanilla CO2 and Absolute.

GiGi is available for a limited time only while the Indian sandalwood essential oil stock of Ayala lasts, in the 1/4oz parfum extrait flacons, or parfum oil roll-on bottles, and the 1ml sample vials so you can try before you buy.
Available at Ayala Moriel perfumes and at Etsy shop.


And for our readers: an assortment of samples giveaway for anyone who is lucky enough to win the draw (my drawers were again filling up and action must be taken!). Please leave a note in the comments if you want to enter.

Pic from the film "Gigi" comes from Ebay. Clip from Madame Sousou series on Greek TV uploaded by dimdindan

Guerlain News

News about Guerlain drop like bombs this morning for us, evening for some. There are groundbreaking developments which merit their own mention.

First of all Thierry Wasser was appointed head perfumer at Guerlain, succeeding Jean Paul Guerlain after years at the helm up till 2002 and being the first one tied so tightly to the house without being family. Of course other perfumers had worked for Guerlain before: Maurice Roucel for L'instant and Insolence, Edouard Flechier who had reformulated Mitsouko...But somehow this is the end of an era. I am crossing my fingers it will be the best possible development for the historic house. Previous work by Wasser for Guerlain included Iris Ganache and Quant Vient La Pluie.
Sculptor Sacre Nobi, founder and artistic director of S-perfumes, >was on to something when he was commenting a few days ago about the upheaval in the big perfume companies and the moving of noses from one to the other.

According to fashionweekdaily:

Thierry Wasser has been named the exclusive perfumer for Guerlain as of June 2008. The announcement was made today by Laurent Boillot, Guerlain's chief executive officer, and master perfumer Jean-Paul Guerlain.

"This appointment upholds the Guerlain philosophy of entrusting its olfactory creations to a 'nose,' a tradition that has been followed for almost 180 years," Boillot said in a memo. "Five generations of Guerlain perfumers have produced an incomparable body of know-how, illustrated through bold creations, unique in the history of perfumery."

As one of the leading figures in contemporary perfumes, Wasser became a perfumer after studying botany and training with Givaudan. He joined Firmenich in 1993 and spent nine years in New York before moving to the company's office in Paris in 2002. [...] In his position as perfumer, Wasser will work closely with Sylvaine Delacourte, who joined Guerlain in 1983 and is actively involved in the development of numerous Guerlain perfumes, including L'Instant de Guerlain and Insolence.

On the heels of that news, Guerlain announces the launching of the three Carnal Elixirs to be issued in autumn in the exclusive Guerlain Boutiques and available at Bergdorf Goodman, The Breakers, and Neiman Marcus at San Francisco.
The fragrances are named all after "femme" and the notes are as follows:

Femme Fatale (fatal woman): white peach, rose, pachouli, vanilla
Femme Erotique (erotic woman): Clemintine almond, tonka bean, vanilla
Femme Enfant (woman child): black pepper, rose, rum, chocolate

The bottles of 75 ML Eau de Parfum will come at $250.00.

Finally the new Guerlain for men we had announced some time ago is materialising and will simply be called Guerlain Homme, built on lemon, citrus and mint. It will be at the Saks and Neimans counters come October. Created by artistic director Sylvaine Delacourte it will be encased in a bottle designed by Paelo Pininfarina, the Mazeratti '06 and Porsche designer.


So, what are your expectations?

Thanks to Reckless Red of POL for shopping info. Vintage ad from ebay. Pic of Thierry Wasser courtesy of What we do is Secret

Romancing the Ripe

Widespread is the knowledge of Napoleon's famous erotic line to Josephine, "I will return in three days, don't wash!" (“Je reviens en trois jours; ne te laves pas!"), which inspired even the famous name of a Worth perfume, Je reviens. But little do people realise that he was not the first one to appreciate the ripeness of a female body's natural aroma. It was another French figure who had the historical privilege of uttering a comparable phrase in the throes of erotic passion to his beloved centuries ago: Henry IV of France, who wrote to his mistress Gabrielle d'Estree: "Don't wash my love, I'll be home in eight days".
Interesting to note no doubt that transport as well as beliefs concerning for how long one could sustain themselves without a bath had changed accordingly through the course of more than 2 centuries.
Henry IV of France was reputed to have such a ripe smell himself that his intended, Marie de Medici, keeled over upon meeting him.
But a predecessor, Henry III was also reportedly excited by the animalic essence of the female body: he fell in love with Mary of Cleeves after smelling the odour of her just removed clothing. Of course the circumstances upon which she had removed the clothing and what he saw might also have contributed to his infatuation no doubt.

According to Alain Corbin, social historian and author of The Foul and the Fragrant, Baudelaire was in part responsible for transforming the scented profile of the woman.

"The perfume of bare flesh, intensified by the warmth and moistness of the bed,replaced the veiled scents of the modest body as a sexual stimulus.[...] The woman stopped being a lily; she became a perfume sachet, a bouquet of odors that emanated from the "odorous wood" of her unbound hair, skin, breath, and blood.[...] The atmosphere of the alcove generated desire and unleashed storms of passion".

As we had noted in a previous article on Perfume Shrine named "Glorious Stink", the matter of fragrancing the body or not, the ritual of bathing and the perceptions concerning cleanliness have been at the eye of the turmoil of civilization since antiquity. Fragrance can only be an additional veil upon the essence of the body itself. In the words of poet Rainer Maria Rilke, "you feel how external fragrance stands upon your stronger resistance?"

Henry Miller was even more explicit when he progressed the onomatopoeia of Baudelaire's "muskiness of fur" using its proper name taken from the vernacular:

"With the refinements that come from maturity the smells faded out, to be replaced by only one other distinctly memorable, distinctly pleasurable smell" and he goes on to suggest the female genitals as the source of the ambrosial aroma. "More particularly, the odor that lingers on the fingers after playing with a woman, for if it has not been noticed before, this smell is more enjoyable, perhaps because it already carries the perfume of the past tense".

It is obvious that the natural smell of a sexually mature body held great fascination for men for centuries and it is even more confusing juxtaposing this belief with today's standards of hygiene to the point of the sterile. All in all, the print of a civilization often revolves around the use of soap and water and this is none more apparently ironic than in the examination of sophisticated societies.

Illustration by Steve Murray, courtesy of the National Post.

La Vie della Lana Cashmere Twill: new line by Acqua di Biella

In the cyceon of new releases some catch our eye more than others. Especially when beloved materials find their way into the inspiration behind a new niche fragrance. Cashmere Twill, a warm and enveloping perfume, the Acqua di Biella brand inaugurates a new line of fragrances "Le Vie della Lana". "A new unparalleled range of products of the highest quality, based on the old recipes of the Reale Manifattura but also on the most advanced scientific and dermatological research that draws together the precious components of the finest wool and of the best quality, strictly vegetable primary materials. Powerfully evocative creations that are the fruit of careful olfactory research, stimulating the senses with intense and intriguing scents they invoke the fascinating fresco of Biellese life, the folk stories, the sensations and the scenes of the world of wool, all inseparably linked to the history of her family, to her roots in the Biellese region, but also to the lands which produce the greatest wools of the world, Australia, Asia and South America".

There are plans to bring out a new perfume in the line ever one or two years, for men and women to complete a line of distinction.

Cashmere Twill notes: Essence of Wool - Raspberry Leaves- Bergamot of Calabria - Sicilian Lemon- Iris Water - Magnolia of Eastern Asia -Cardamom of Ceylon - Yunnan Anise- Cedar of Lebanon - Vetiver - White Moss- Ambrette Seeds

Bellissima!

Pics courtesy of Acqua di Biella