Guerlain Boisé Torride: new fragrance and preview

We had been speculating about upcoming releases from major houses and saying that Bois Torride would be the next Guerlain in the exclusive line-up. By the looks of it, it sounded like a new member of the L'Art et la Matière line-up (a series within the Guerlain portfolio available at their boutiques with Lutensian names and bottles). Well, it's time to admit that we were not entirely wrong and we were not entirely right either!

• The News

Boisé Torride* is indeed the upcoming (October) "exclusive" Guerlain ~after an avalanche of exclusivities this year, one extravagant specimen cleverly deconstructed by March here~ but it will be the fourth little sistah in the Sex and the City gang of Les Elixirs Charnels (Carnal Elixirs) which we had panned in the past because of their not-so-good ad copy and somewhat predictable scents.
Ad copy describes the newest Boisé Torride as "woody, rebellious, provocative, triumphant, bold and beautiful" and the women who would use it would hope to graft these qualities unto themselves. [NB: Please don't get confused with Eau Torride, a fragrance from Givenchy, which was launched in 2002].

A discerning reader and friend of Perfume Shrine, happened upon a random bottle at Saks labeled "Elixirs Charnels Bois Torride"> It transpires it is truthfully Boisé Torride* (I predict a stampede to Saks and furtive glances of despairing sales assistants). The curtain on that mystery of a scent that was under wraps for a whole year following its copywrited name was finally unveiled: It is the latest Elixir Charnel! That should give us ideas... What exactly should a Carnal Elixir entail and how would it fit into the pattern of the existing trio? The previous fragrances were composed by Christine Nagel, before news of the hiring of Thierry Wasser as head-perfumer, however it has been clear by now, that mr. Wasser is not creating every thing of the numerous Guerlain releases and he was too occupied with the newest Idylle for the mainstream release at any rate. Interestingly to me, it seems like there are thoughts to expand this particular Elixirs collection, much like L'Art et la Matière which had also started with just three scents in 2005 (Rose Barbare, Angelique Noire, Cuir Beluga ~reviews linked), to later incoroporate more (Bois d'Armenie). Might we expect a "Fleuri" (ie.floral) next?

• The name

One of our readers wittily likened it to the title of a bodice-ripper ~which would fit with the Elixirs series, as torrid would suggest passionate or very deep (I pray that the Guerlain headquarters have not thought of what "wood" can possibly imply in English in tandem with those adjectives!) Bois means woods, as I initially thought of this based on the trademarked name and the reportage from my reader, but the actual name boisé means woody, which is a denominator in the fragrance families classification and thus is perfectly in tandem with the other Elixirs Charnels, each picking up on a fragrance family in the name: Gourmand, Oriental and Chypre.
Sylvaine Delacourte, when we interviewed her here, had hinted that the next exclusive will focus on a beloved ingredient of the house (adding: Octavian revealed to me in the comments it will be tonka, and the trademarked name is Tonka Imperiale, the upcoming L'Art et la Matière one which sounds very promising).

• The scent impression

Jarvis described the scent briefly to me in those words and I am sharing, with his permission: "To my nose,it's a sister fragrance to La Petite Robe Noire. If La Petite Robe Noire was a cherryKool-aid sort of fragrance (i.e. like cherry-flavoured sugarcrystals), Boisé Torride feels more like citrus Kool-aid and perhaps some florals over patchouli. That fruit + florals + ethyl maltol +patchouli seems to suggest it owes something to Angel". He also insisted it is very sweet on the whole.
[please note Jarvis didn't have any notes on hand when describing, but I managed to wean those out and they actully don't sound too different from his experience].


Notes for Guerlain Elixir Charnel "Boisé Torride":
Top: bergamot, tangerine, pink berries
Heart: marshmallow harmony, orange blossom, jasmine
Base: patchouli, white musk, cedar

Elixir Charnel Boisé Torride is launching on October 15th at Guerlain boutiques and wherever there are espaces Guerlain for € 175 a pop.

*Both Karin (the first to say so) and Carmencanada confirm the name is actually Boisé which means "woody" rather than Bois (woods). I have since edited the name I was told initially accordingly.

Related reading on Perfume Shrine: Guerlain series, Elixirs Charnels by Guerlain: reviews, Upcoming releases.

Pics of Elixirs Charnels/Carnal Elixirs via Surlaterre blog, pic of fields with markings via ecopolis.org

Guerlain: Bois Torride and Guerlain, Une Ville, Un Parfum: fragrant news

An avalanche of heads-up involving upcoming launches from major houses such as Chanel (Beige) and Hermès (Vanille Galante) were piling up and today Guerlain news join them.
We do cherish the opportunity to ponder on rumours in any case.
According to the very perceptive Kopah from Basenotes:

"It seems that the name of the next instalment in the L'Art et la Matière series may be Bois Torride. Guerlain filed an application for a European Community trademark for this name on June 4, 2008. (For the record, their applications for the names of the Elixirs Charnels/Carnal Elixirs were filed on April 28.) They have also recently filed applications for the script logo which appears above their shop at 68, Champs-Elysées, and for the phrase Guerlain, Une Ville, Un Parfum".

Since the same happened when we were speculating what the newest Serge Lutens would be (and it did prove to be Serge Noire and how lovely that one is!) , it would be safe to predict that in a few months' time, we could be graced with more news about the newest Guerlain launch: Bois Torride (torrid wood). Might it be too presumptuous to hypothesize that it would not be the torrid, fiery, fierce composition that its name would suggest? There seems to be some sort of betrayal between name and concept in the L'Art et la Matière line especially: Rose isn't very Barbare, Cuir Beluga is only marginally reminiscent of suede, Angelique is not nearly Noire, Iris Ganache is rather gourmand but not very iris-like and Cruel Gardénia is neither cruel, nor gardenia despite its big appeal (leaving only Bois d'Armenie in the line smelling faithfully like the French curiosity "Papier d'Armenie").
In fact it seems to me that this playful interaction between expectations on part of the customer and finished result is at the core of the line. It just can't be random! And if so it shows a wry sense of humour for which we smirk ourselves.

This could also shed light into the relation between Thierry Wasser and the latest masculine Guerlain Homme: official info wanted Wasser to be the house's head perfumer beginning June 2008. Since Guerlain Homme was issued last July and since Wasser was -predictably- amicably seen photographed with Jean Paul Guerlain, with whom he collaborated on the fragrance, it stands to reason that Wasser can't have been highly involved in its conceptualisation (of which Sylvaine Delacourte must be much more responsible being creative director) or execution. On the contrary it seems that he must have been intent on the projects that follow soon: the three Carnal Elixirs of course and the upcoming Bois Torride. It does seem like too much projects in so many months, nevertheless.
I am also reminding you that "torride" was previously linked to Givenchy (Eau Torride) with lukewarm results, so I am hoping that Guerlain will have cards up their sleeve. The gender of the fragrance might also be grounds for speculation, since although woody fragrances are traditionally masculine, they might put a spin and present it as a unisex in the manner of the other niche/exclusives circulating at the Boutique Guerlain. After all, most of us perfume lovers are uninihibited enough to wear what we like regardless of artificial cliches pertaining to gender.
We will find out around December 2009, if my calculations prove to be accurate.

On the other hand, the name Guerlain, Une Ville, Un Parfum sounds like a commemorative, special edition that should mark an anniversary or iconic landmark of the historical house's path to glory. I also see the bling factor of serious Baccarat packaging engraved with special touches that will ante up the price to stratosperical heights: A prospect that sheds a frisson of excitement through a collector's bloodstream and a trembling rattle into the wallet of many a Guerlain fan.
Alternatively it could just be an evocation of Paris in the way that Comme des Garcons has been inspired by characteristic places for their Incense Series. This time Paris being the place of inspiration, it can't fail but to bring to mind the cornucopia of scents we have come to expect from such a place and the grand tradition of French perfumery which Guerlain indeed evokes. This has the potential to be either heavenly or a complete and utter letdown given the tremendous magnitude of its mythos, so I am hoping that Thierry Wasser and Sylvaine Delacourt will be extra-attentive in how they go about it.

In any case, Guerlain has been harnessing the market in many inventive and marketing-perceptive ways lately and I am curious and excited to see what they will accomplish with these. We will report back with more as actual data unfolds in the following months.

Le Baiser du Hotel de Ville, 1950 Paris by Robert Doisneau courtesy of Amazon. Pic of Guerlain boutique, Paris, via the Perfume Bee.