Jul Et Mad Aqua Sextius: fragrance review

The shady, cloistered Cour Mirabeau in Aix-en-Provence hides a treasure trove of small cafes to challenge even Athens. But it is the seemingly endless array of fountains that belies the connection with my city of dwelling. The palpable coolness and crispness of water spray in the air are solace in the hot summer months, the ivy clad building where Chez Feraud gets its business, the birthhouse of the painter Cezanne transformed into a small museum, the parade of students resting their bikes by the bottle green hitching posts on the street a buzzing beehive of life… A slice of that joyous life is caught in Aqua Sextius, launched by Jul et Mad last March during the Excence scent exhibition in Milan.

via

Aqua Sextius is the latest opus by Cecile Zarokian, a perfumer that shapes up to become a force to be reckoned with in the niche perfume sector. I have enjoyed her Amouage Epic for the ladies, exhibiting a gift for plushness that doesn't drag by impenetrable density. Her portfolio includes fragrances for Jovoy, Laboratorio Olfactivo and MDCI Perfumes, and also other even more esoteric or fledging brands which I admit haven't really explored (but am open to all the same!). The latest composition she submitted to the real life binational couple of "Jul et Mad" (Julien Blanchard and Madalina Stoica-Blanchard) who have based their brand onto their real life romance, told chapter by chapter, fragrance by fragrance, is wildly different from the thing I expected before checking out the press description.
Although Aqua predisposes one for "water", my mind reeled more into the "Eau" French counterpart that usually denotes a light and limpid citrus & herbs composition inspired by the time-honored eau de cologne recipe bequest from the 18th century onwards. Boy, as I wrong in assuming.

Aqua Sextius by Jul et Mad comes across as indeed an "aquatic" and if there's one genre which the current perfumista micro- world hasn't quite forgiven the 1990s (the median perfumista's budding years, I suppose therefore dismissed for being naive?) it is "marine" fragrances.
This is mainly a fault of the relative blandness of the blends, the impression of chilling silence before a piercing battle cry (that'd be the 2000s uber-sweet gourmands that'd risk giving cavities even by osmosis) rather than the smell of water bodies and the sea that aquatic fragrances in vain tried to approximate. As a consequence of perfumers not being entirely able to catch the nuance seascape into a predetermined "chord" or "note", a couple of aces up their sleeves became olfactory code for "aquatic", realism be damned: Calone, the smell of cut melon, dewy and too sweet to stand for convincing water but wildly propaged such as in CK Escape; violet nitriles, giving the damp and juicy impression of sliced cucumbers and dewy violet leaves (a successful example in Eau de Cartier); dihydromyrcenol, a metallic citrus-lavender molecule with a side of dish wash cleaner, famously enshrined to public consciousness in Davidoff's Cool water and its prolific spawn. Unless you'd been told (or had been suggested to by images of sea & river spray via advertising and packaging) you'd hardly pick "water" or "sea" to describe those notes. No matter, they're part of semiotics.

The duo of Julien and Madalina (the Jul et Mad of the company's brand name) apparently asked Zarokian for a fragrance that'd replicate their meeting in Aix-en-Provence (the Latin name of consul Gaius Sextius reflected in the later Germanic-rooted Aix): the fountains, the buzz of warm weather insects, the countryside, the romance of Southern France. One tends to forget it, rapped up into the Parisian sophistication perpetuated for public consumption, but France is a Mediterranean country, a significant part of its shores bathed in the azure of Mare Nostrum. But as mentioned above, catching that elusive scent is supremely difficult. Aqua Sextius instead turns to mint and a hint of eucalyptus to give a fresh green piquancy reminiscent of the "city of 100 fountains" as Aix-en-Provence is famed as, a slice of cedar woodiness and musky amber diffusive elements, the "marine" part reminding me of dihydromyrcenol (thankfully sans Calone). "The market has homogenized tastes and the crisis hasn't really changed that; people turn to   what is already familiar", comments Vincent Gregoire, trend watcher and the Nelly Rodi lifestyle director. Maybe is this a reason behind using such a familiar "note" in a celestial fragrance that comes from a niche brand?  It could be. It could also be a personal bet that Cecile Zarokian put herself in for; it's not easy to divest a popular trope of its signs and view it anew. I don't know what to make of it, really but at least I can see where Zarokian is coming from.

The fragrance's shade, an inviting aqua (bit bluer than the green depicted above in real life) that I'd love to include in my summery chiffon blouses arsenal, is one of those cases that the coloring of the juice is supremely matched to the olfactory impression rendered.

High marks to Jul et Mad for offering several options of packaging in even really small sizes for perfumephiles to cut their teeth onto, such as the 20ml black glass Compagon atomiser and the 5ml Love Dose miniatures.

3 Eaux by Lancome: O, O d'Azur & O de l'Orangerie: Fragrance Reviews & Comparison

If you're among those who judge fragrance by its colour as to what to expect smellwise, you're going to be misdirected by the Lancome fragrances trio this summer. Lancôme crowds its counters with three "new" releases: Ô, Ô d'Azur and Ô de l'Orangerie. All three are comprised by the popular-again-concept of a light, chilled "eau" for summer freshening up, but with a new ethereal execution and less of the sscreetchy feel of the 1990s. Of those three, Ô is not new at all: It's a reissue of the classic Ô de Lancôme, reviewed on Perfume Shrine a while ago and still retaining its gorgeous green shade.The other two inadvertedly manage to confuse the customer with their added tint: Ô d'Azur, last summer's edition still circulating, is coloured a fetching light beige, when the name (Blue Water) would suggest otherwise! Ô de l'Orangerie (Orange Grove Water) is coloured a nice, diaphanous celadon, when common wisdom would forsee a yellow tinge, as befits an orange blossom scent! But Pantone scale choices aside, all cater to a laid-back approach to personal scent for the warmer months of the year, with the classic being undoubtedly the best of the three.

Ô de Lancôme falls under familiar concerns: A re-issue is always cause for frantic comparisons among perfume cognoscenti: Is it like it was? Has it been ruined in the process? What happens with restrictions necessitating a slimming course for its body? I am happy to report that Ô de Lancôme hasn't subjected itself to too much Weight Watchers, feeling as crisply green and naturalistically lyrical as it was: Green, like snapped leaves in one's palm, with a citrusy tang which provides an immediate spring on the step, it's no wonder Ô de Lancome, composed by perfumer Robert Gonnon, has been a fresh, bring-on-the-changes scent since its embracement of the revolutionary youths of the 1970s. The re-issue is perhaps a bit attenuated in the final stages of the drydown, gaining the character of a light floral instead of a mossier chypre-like ambience, in tandem with the latest reformulation which happened in the late 1990s, but it's still very good; its execution of transparency without losing substance is akin to that in Bulgari's Eau Parfumee au The Vert. If you liked Lauder's citrusy Pure White Linen Light Breeze a couple of summers ago (this year's Lauder citrus is Bronze Goddess Soleil which you can find reviewed here), you are also advised to try this re-issue: they share the musk aspect under the citrus greenery.

In the newest Ô de l'Orangerie the classic Eau de Cologne mould is most perceived, predominant in the top stages, vibrant, refreshing, snapping with brio.The classic pairing of a bergamot top with light herbal notes and lavender is the combination that evokes cleaning up, splashing on a feel good fragrance to feel "bien dans sa peau", the French expression to denote feeling good about one's self. The concept is great, which is why it has withheld for centuries, but the problem has always been how to extend the duration on skin; traditional perfumers solved part of the problem with using alcohol tinctured with ambergris or musk: a smidge gives a little tenacity so top notes do not evaporate instantly, though too much would completely overshadow the delicate effluvium. Modern perfumers, such as in this case, solve the problem with synthetic musks: The composition progresses to a "clean", non indolic orange blossom that reads as "fresh floral", a "clear" jasmine buyoed by musks, benzoin and a tiny bit of cedar (read Iso_E Super). This gives great lasting power and wafting to what would otherwise be a fleeting cologne. It's pretty, but its lack of character means it won't substitute my beloved Fleurs d'Oranger by Lutens any time soon.

Ô d'Azur originally came out in spring 2010, to commemorate 40 years of the introduction ofthe classic green Ô. It is supposed to evoke that fantasy of so many: a Mediterranean summer, all white-washed houses atop bare rock, brilliant in the sun, with the blue waves crushing softly and interminently. It's not an easy task to do and many fail miserably (see Elizabeth Arden Mediterranean which -frankly speaking- smells nothing Med!), usually suffusing everything with an ironfist of Calone (that synthetic "melon" note). Others manage to evoke the ambience, by going about in unusual ways, like with salty florals: see the magnificent Lys Mediterranee by F.Malle. Perfumers Domitille  Bertier and Sophie Labbé didn't do too bad for Lancôme, although the end result does feel a bit of a pastiche. With the hindsight of thousands of aquatics and diaphanous fruity florals on the market, the composition is reminiscent of several things at once. Still, it manages to stand a bit on the upper side of that abysmal depth, the impression of what could have been "elegant" were it fleshed out properly. L'Oréal regretfully doesn't invest the budget to do so. Official notes include: bergamot, lemon, rose, peony, ambrette seed and musk. Ô d'Azur in reality is pretty, built on an indeterminate cyclamen-rose accord with pink pepper on top, layered over "clean" and skin-like musks (ambrette seed among them) that keep a low hum to the fragrance for a long time, although the fruity and floral touches disappear quite soon.It's a no brainer, but its dullness would probably get to you after a while.

Ô, Ô d'Azur and Ô de l'Orangerie by Lancome come in Eau de Toilette concentration (Sizes are 50ml, 75ml and 125ml. For reference 2.5oz retails for $55, available at major department stores). Even though they remind one of summer limited editions, they're not supposed to be: Lancome means to keep them in the line for good. The commercials and advertising images with Lancome face Daria Werbowy are ticket for fantasy, to be sure.

Christian Dior Dune: fragrance review

Originally thought out by perfumer Jean-Louis Sieuzac* (of Opium fame), is it any wonder Dior's Dune smells more like the warmed up sand where lush Venus-like bodies have lain in sweet surrender rather than the athletic Artemis/Diana figures which aquatic/oceanic ("sports") fragrances ~the classification in which the house puts it~ would suggest? The French have been known to prefer Venus over Diana in their artistic depictions over the centuries anyway. It's perhaps unjust and a sign of the celebrity-obsessed times that this Aphrodite of a scent is recurring into the scene because word has leaked out recently that Kate Middleton wore it as a signature scent when she was a student.

But at least it might give newcomers into the cult of perfume a chance to experience one of the lesser known Dior fragrances: Curiously enough, for something that has stayed in the market for 19 years and belongs to the LVMH portfolio, Dune, apart from a men's version Dune for Men of course with its tonka beat backdrop, has no flankers...

*[Although Jean-Louis Sieuzac proposed the formula, his submission was rejected by the Christian Dior perfumes head of development at the time. It took a modification by perfumer Nejla Bsiri Barbir (working at Parfumania) which sealed the deal and got Dune on the shelves in the end...]

Dior's Dune is a case study not only in the house's illustrious stable (scroll our Dior Series), but in the perfume pantheon in general: The zeitgeist by 1991, when the fragrance was issued, demanded a break with the shoulder-pads and moussed-up hair of the 1980s which invaded personal space alongside bombastic scents announcing its wearer from the elevator across the hall...or -in some memorable cases- across the adjoining building three weeks after the wearer had passed through its halls! The advent of ozonic-marines was on as a form of air freshening (and a subliminal chastity belt to attack towards the AIDS advent) and L'Eau d'Issey, interestingly issued exactly one year after Dune, was paving the path that New West by Aramis had started a few years ago. Where the Japanese aesthetic for restraint put forth mental images of limpid water lillies by the drop of water on a sparse zen bottle of brushed aluminum & frosted glass, the French were continuing their seductive scenery: the model was all prostrate on a sandy beach, the colour of antique pink silk underwear hinting at fleshy contours, eyes closed, giagantic eyelashes batting slowly, reminiscent of broom stems, a world capsized into a sphere of tranquility... Interestingly it's also routinely fronted by blonde beauties, suggesting there is an oriental for them apart from the flamenco-strewn dark-haired territory other classic fragrances have mapped out so well. Lately advertising images for Dune sadly capitulated into the slicked, oiled-up bodies that infest other Dior fragrance advertisments, but I prefer to keep the original ones in my mind.

Perfume taxonomist Michael Edwards recounts how the heads at Christian Dior wanted to create a "marine type" of fragrance but without the harsh ozonic notes that were catapulting the market at the time. The original idea was a monastery's garden by the coast, herbal and aromatic.
To do the trick they relied on both a clever construction (which was more "smoky oriental" than "marine") and some ingenious, suggestive marketing to compliment it later.

The imagery was easier to devise, although not easy to pull off exactly as planned: The packaging was an inviting hue of peachy, as was the colour of the juice, to suggest femininity and soft flesh, while the star ingredient that suggested beachy slopes and wild growth, broom (what the French call genet) was featured on the advertising images in an effort to reinforce the suggestion of wild beaches of escapist delights. The seaside town of Biarritz, where the official launch was scheduled, gathering a huge amount of press professionals, was practically painted peach to echo the livery. A chic picnic on the beach was set to kickstart the festivities. But someone had forgotten a small detail in the mix (or was he/she nonchalant enough the European way not to check it out?). It was a nudist beach...

The composition is never too clever by half, it's intelligent: The dissonant opening impression of Dior's Dune relies on a bitterish interplay between the tarriness of lichen ~alongside the distinct bracken feel of broom (in reality deertongue goes into the formula)~ with the sweeter oriental elements of the base. It's almost harsh! The phenolic, after all, is never more aptly played than when juxtaposed with a sweetish note (such as in natural honey in the form of phenolic acids), as exhibited to great effect by Bvlgari's Black which was to follow at the end of the 1990s. The intelligence of Sieuzac nevertheless lied into injecting a "marine" fragrance with exactly the element that no one would expect from an oceanic-evoking landascape: warm oriental powder! If you lean closely, the top stage of Dune with its bitterish tendencies almost immediately gives way to a dry impression that almost recalls gusts of powder, but missing completely the candied violet-rose & makeup feel of the mainstays of feminine guiles, powder puffs. The official notes proclaim orris, but the effect is due to carrot seed (often used as a replication of the earthy, powdery undergrowth). This is a fragrance that is conceived as an extension of the boudoir into the outdoors, not an accoutrement out of it.
The warm amber (but not too sweet) and the musk base is there too under the other elements, almost like fig-filled biscuits rolled into floral tanning lotion. In fact I believe the Dior Bronze "summer fragrance" called Sweet Sun, was directly inspired by Dune. But the diaphanous interpretation of Dune allows it to pose as borderline "fresh". Almost "natural". Someone described it as "flesh-toned in the creepy way of artificial limps, not real ones", continuing into pronouncing it "marvellous" and "the bleakest beauty in all perfumery", and this Plastic Venus off the Waves stands indeed on a unique podium amidst the whole of modern perfumery: There's simply nothing quite like it.



Notes for Dior Dune:
Top:bergamot, mandarin, palisander, aldehyde, peony, rosewood and broom
Heart: jasmine, rose, ylang-ylang, lily, wallflower, lichen, orris.
Base: vanilla, patchouli, benzoin, sandalwood, amber, oakmoss, and musk.

The Eau de Toilette is my preferred concentration in this scent, possessing in greater degree the jarring elements which make Dune so very interesting to begin with. There is also an alcohol-free version for use in the sun, called Dune Sun, but as usual with alcohol-less versions, it lacks much staying power.

pic of plastic venus by lo boots via deviant-art