Tuesday, May 17, 2011

Guerlain Shalimar Parfum Initial: fragrance review

Much as I was predisposed to at least enjoy the unashamedly girly Idylle Duet and dislike the sanctimonious (I thought) Shalimar Parfum Initial, both new releases by the historic house of Guerlain, the perfume gods tipped the scales off and landed me into a case of reverse hubris: I found myself being quite lukewarm on the former, while enjoying very much the latter! How's that for irony?

Indeed Shalimar Parfum Initial, credited to perfumer Thierry Wasser as well, is in almost an unrecognisable style to the other feminine release of this year: rich, satisfying, with a smoothly polished texture like silk moiré, it bears little relation to the anaemic and maudlin composition of Idylle Duet. A sufficient dose of healthy scepticism had struck me like a ton of bricks upon setting eyes on the press release images of the new flanker to the iconic Shalimar: a pink Shalimar, for Christ's sake? Isn't anything sacred? My eyebrows were reaching the roots of my hair in exasperation! But upon testing the actual jus on my skin and letting the blotters, lavishly soaked with it,  on my desk for some days I realised that, corny as it might sound, we're not to judge a book by its cover. Shalimar Parfum Initial is the brave, valiant and well-crafted effort of Wasser and Guerlain to present the house with their own Eau Première, much like Chanel did with their own numeric monstre. After all, much of Guerlain's prestige resides indeed with such venerable classics as Mitsouko and Shalimar.So, what's wrong with "Mon Premier Shalimar", the tagline for this flanker fragrance, assuming the juice is good? Absolutely nothing, that's what.

From a marketing angle, everything is set for success with Shalimar Parfum Initial, aiming at the target Guerlain is so keen on attracting, the fashionable 20-something to 30-something woman with money to spare: The warm pink-fleshy tint of the liquid is familiar to consumers of fruity and gourmand perfumes, attracting them by the token that the colour of the juice is indicative of something more than just a pretty shade. The boosting of citrusy notes up top (the synthetic bergamot is not wildly different than the one used in the reformulated classic, yet it smells more vivid and more vibrant here) give the necessary "freshness" that is a sine qua non for modern audiences. The lush vanilla and tonka ensure that the trademark sultriness of the seductive original is not lost nevertheless.
The beautiful bottle (much sleeker in real life than in images) is tactile, friendly, yet imposing too; its deep blue cap with a tiny ribbon attached an homage to the classic design but also a pretty object that presents itself as something novel. Naked Natalia Vodianova posing in the advertisements of the perfume, shot by Paolo Roversi, is testament to the fact that both men and women stop to stare (and occasionally ogle) at a beautiful supermodel who promises sex at the wink of an otherwise nubile eye.All boxes checked for the marketing team, thank you very much!

The composition of Shalimar Parfum Initial focuses on a precarious balance: the standard oriental accord of bergamot and vanilla is fused with zesty orangeyand light notes which "lift" the base up much like Shalimar Light did with its lemon cupcake opening modernising the old standby admired on grandmas and mamas, but shyed away from my the daughters. Still, what would Shalimar be without the come hither? Guerlain quotes rose petals and jasmine for the floral elements, but it's essential to note that should you be searching for florals, you should look elsewhere: this is a wonderful and wonderfully oriental specimen with little flowery prose; all heaving, all sighing, with the seductive warmth of tonka beans (rich in the cut grass and hay note of coumarin) and of rich, caramelic vanilla pods on woods and what seems like the resinous opoponax. The addition of fresh, warm and sweetish white musk is something that would be polarising for the standard perfumista in search of more complex, "dirtier" musk, but the growling part is transmitted through the low hum of the smoky base that is as animalistically seductive as a rutting beast, just hiding beneath the subtle eroticism promised by the top notes. If I were to find a fault with Shalimar Parfum Initial it is that in essence it is no less than the 4th re-twinkinling of the tried & true Shalimar Light Eau Legere recipe in search of a frontman presenting it to the public now that Jean Paul Guerlain is exiled from his own house...




Shalimar Parfum Initial is available as 40ml, 60ml and 100ml of Eau de Parfum concentration, available from major department stores.

Related reading on Perfume Shrine: Guerlain fragrance reviews, Oriental fragrance reviews


Flankers/derivative versions of Shalimar by Guerlain (with linked reviews & comparison with original):
Limited editions of Shalimar (without change in the perfume formula itself):




The music in the commercial clip is Initials BB by Serge Gainsbourg.

Monday, May 16, 2011

Guerlain Idylle Duet: fragrance review

Perfumer Thierry Wasser was allegedly inspired by the work of classical composer Hector Berlioz (he of Symphonie Fantastique fame), specifically from his 1841 opus Les Nuits d'Été, towards evoking a certain feeling in Idylle Duet, Guerlain's latest fragrance and a flanker to their release from 2009, Idylle. Whether he succedded in that task or not, you will be able to judge by listening to the piece below (Op.7, Villanelle). As regards the fragrance, it's an entry that could stand in any other mainstream brand. Which, for Guerlain, is a let down, I'm afraid.

Patchouli, a sweet & sour mix of "special harvest" origin (allegedly), non heady-shop-y variety can be sensed from the very beginning of the composition of Guerlain Idylle Duet, imparting a "modern" feel, flanked by floral notes. Technically a floral woody, although presented as a floral, Idylle Duet is not wildly different from the original, although it differs in a couple of points that would make a difference to a trained nose. The core of florals beneath the always-on-the-front-of-the-vortex patchouli is that ever popular screechy floral accord of sanitisied jasmine, peony, freesia, and lily of the valley. In short, a commercially successful "base" of best-selling aromachemicals that are bound to stir the strings of familiarity in most (and irritate the hell of me); in fact this was especially present in the original Idylle, which clearly aimed to catch the Narciso Rodriguez type fans. To pursue the comparison with the original, Idylle Duet further lacks the raspberry top notes of the original Idylle, as well as the perceptible muskiness in its base, although the well documented staying power of white musk is summoned to make it stay the course.On the blotter it's imperceptible, but it grows in strenght as time passes.
Bypassing that, the rose here is a little liquerish, a little darkish, good traits, but something is missing. Rose and patchouli are such a popular combination that either tilting the scales towards the woody leafy constituent (as in Voleur de Roses by L'Artisan) or towards the multi-petalled wonder of nature (as in Portrait of a Lady or the rather better Une Rose in the F.Malle line), one is bound to come up with something at least memorable. Instead the new release, despite its limited edition nature, is passable but ultimately forgetable, like a catchy jingle you heard in passing.

Fragrance notes for Guerlain Idylle Duet:
Bulgarian Rose, Indonesian Patchouli, Jasmine, Peony, Freesia, Lily-of-the-Valley, Lilac, White Musk

Idylle Duet comes as the latest feminine mainstream distribution for the house of Guerlain,(apart from the two new Aqua Allegorias, Jasminora and Rosa Blanca, announced here and more on which shortly) but it's a limited edition ~apparently due to its ingredients, but don't hold your breath. The new Guerlain fragrance is available in Eau de Parfum concentration in a 35ml flacon shaped like its antecedent. The box presentation is the same as the one for Ode a la Vanille but this time in rosy gold.

Related reading on Perfume Shrine: Guerlain fragrance reviews, Guerlain news, Floral fragrances.



Soprano Jessye Norman sings Villanelle from Hector Berlioz's Les Nuits d'Été Op.7 on poems by Théophile Gautier. London Symphony Orchestra, 1979, conducted by Sir Colin Davies accompanies.

Sunday, May 15, 2011

The winners of the draw...

...for the three products gift set (courtesy of a PR company who contacted me) is deeHowe. Congrats and please send me your shipping data, using the Profile or About page contact email, so I can forward them to the company and you get to receive the goods.

...for the DSH samples of limited edition Muget fragrances are: Jonathan R., Aline, Undina, 30 Roses, Malena. Congrats and please send me your shipping data as well so I send these out to you shortly.

The de la Renta draw winner will be announced soon.

Thanks for the enthusiastic participation and stay tuned for the next one!

Thursday, May 12, 2011

Oscar de la Renta Esprit d'Oscar: fragrance review & bottle giveaway

It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dreaded by so many among the (younger) set: "a powdery fragrance". And yet, Esprit d'Oscar by Oscar de la Renta comes as an eminent sample of a youthful, modern re-interpretation of an age-old theme: the soulful cadenza of Guerlain's L'Heure Bleue. An old-school mainstream fragrance? Rub your eyes really well, perfumistas, this is no joke.

In more parts than it's considered good form to admit when launching a new fragrance, Esprit d'Oscar follows in the footsteps of the original Oscar by Oscar de la Renta from 1977; but that's a good thing! The lineage descending from the iconic Guerlain was evident then as it is now, but whereas the original Oscar was a symphonic floriental with the emphasis on the waft of its bittersweet tuberose message fanned on precious woods, in Esprit d'Oscar the melody is replayed with clarity on a single instrument with multiple keys, like a clavichord. The aniseed and violet accents that give the heliotrope in L'Heure Bleue its wistful, nostalgic character are here substituted by the sweetening of the almond facets of heliotropin. The citrusy top notes which open the fragrance on the other hand provide the necessary freshness to appeal to modern women of both younger and somewhat older age, shopping for a fragrance they can claim their own. Noting that Love, Chloé is also a recent entry operating on unmissable powdery tones, I think we're on to some new trend: old becomes new again!
Perfumer Frank Voekl is known for his streamlined approach which aims at a fragrance that acts as a mantle rather than armoury or clarion-call. On the whole, the axis of the new scent is tilted more to soft floral-oriental or even floral gourmand than to merely floral bouquet, and lovers of both categories are encouraged to sample. The leitmotif of Esprit d'Oscar rests on a fluffy almondy powdery note that supports, like a pampering duvet on which you fall back down on with relief, the floral notes of jasmine. The lemony inclusion lifts the jasmine heart just so, producing a refreshing, effervescent jasmine/white floral note. The white floral heart is rich, sexy and feminine, but non indolic. The synergy of vetiver and sweet (clean) musk (plus I believe a smidge of sandalwood) conspire to enhance the impression of clouds fusing into one another on the late afternoon sky.

So how did the brief begin? Ann Gottlieb, master creative director and responsible for several best-selling classics from the 80s onwards, had a specific context: "To capture the essence of what a woman desires in her fragrance, Oscar turned to his daughter Eliza to help create Esprit d'Oscar, an unmistakably feminine floral-oriental. Esprit d'Oscar opens with a distinct sparkle, realized through a bright, citrus bouquet of Sicilian lemon, bergamot and citron. At its heart remain fresh florals: Egyptian jasmine, orange flower and tuberose. A combination of musk, heliotrope, tonka bean and vetiver give Esprit d'Oscar a warm, long-lasting base."
Whimsical, romantic, beautiful....recommended, I say!

The bottle is even more beautiful up close. Inspired by the original Oscar Parfum bottle design, Oscar envisioned a package for Esprit d'Oscar that would marry the feel of the iconic original, with a fresh contemporary look. Sculptural glass and sleek feminine contours characterize the Esprit d'Oscar bottle. On top of its translucent flower cap, a glass pearl represents a single dewdrop, a symbol from the original Oscar story. When he was a boy, Oscar de la Renta imagined that if he woke up very early, he could take the dew from flowers to create a perfume…and so he did.

Notes for Esprit d'Oscar by Oscar de la Renta:
Top: Sicilian lemon, bergamot and citron
Heart: Egyptian jasmine, orange blossom and tuberose.
Base: musk, heliotrope, tonka bean and vetiver

Esprit d'Oscar is available in the (quite lasting and satisfying in its sillage) concentration of Eau de Parfum in 50ml/1.7oz and 100ml/3.4oz bottles for 78$ and 98$ respectively at select department stores. You can see info on oscardelarenta.com. Right now the code OSCAR10 will get you complimentary ground shipping.

For our readers I have one full bottle to give away!! If you want to be eligible, please comment including what you'd like to read on Perfume Shrine next. Draw remains open till Sunday midnight.

Painting by artbycedar
Disclosure: Sampled scent myself at store; giveaway bottle is a promo.

Tuesday, May 10, 2011

Perfumery Material: Sandalwood & Synthetic Substitutes

"None but the Mali Mountains contain Sandalwood" is written in an ancient Buddhist scripture. We know this is not the case, but the essence produced by Santalum album (a member of the Santalaceae family) has captured the imagination of man for 4000 years. Sandalwood is the natural product par excellence: a scent so fine, so rich and yet with a fresh top note, so creamy sweet and so enduring that it has inspired generations of men and women to harvest its precious, sacred trunk in order to imbue products for personal and public use with its fine aroma. I vividly remember the sandalwood soaps I received as a gift when an impressionable teenager by a well travelled, older cousin: the creamy, woody, incense-y ambience was irresistible, to the point that a bar was tucked intact in my drawer of small tops to produce a spontaneous "aaah" of rediscovery each time it was pulled out.

Japanese temple incense is most often infused with the aroma of sandalwood in tandem with agarwood. Indian incense often is nothing but. From soap to shaving cream and from essence oil to fine fragrances, sandalwood is one of the most traditional and yet still popular "notes" in all of perfumery.

As I bathe my skin with real Mysore sandalwood soap, stockpiled a while ago as mentioned, I can very well see why: the suds retain a smell that is beautifully nuanced, clean yet rich, midway between masculine and feminine, with a beautiful lingering effect of polished creaminess on silky pyjamas and dressing gowns.

The production of sandalwood essence 

It is a time consuming process and depends on the maturity of the trees, the length of distillation time and the experience of the person distilling. Most time-honoured method of extraction of sandalwood oil has been hydro-distillation, lately phazed out by steam distillation and CO2 extraction (which is more realistic to the raw material of the wood, due to the reduction in heat processing)

The endangerement of natural Indian sandalwood
Especially in the famous Mysore region of Karnataca and of Tamil Nadu where they're protected by state law, even as early as the 1980s, the depletion of the trees due to over-harvesting has had several adverse effects:
1) sandalwood oil is one of the most-often adulterated essential oils; 
2) the cost of sandalwood oil is rising dramatically (about 25% per year); 
3) due to the value of sandalwood oil, the trees are being illegally cut, leading to the waste of this precious resource as trees that are too young are cut, or trees are cut but the roots are left to rot (the roots are the most valuable part of the tree from which to extract the oil). Additionally, this illegal poaching has lead to several murders of forestry officials and other crimes indicative of the black market; 
4) the resource is becoming scarce. The current production of sandalwood trees is not enough to meet the demand of consumers. The trees are difficult to propagate and must grow for at least 30 years to become suitable for harvesting. The forestry departments in India are regulating the amount of material that is cut and sold, but there are many demands for other use of the land – for example, cattle grazing, the need for wood to keep people employed, etc. [1]

This situation has required the gradual substitution of this precious ingredient in fine fragrance with synthetic varieties (gradually and to the rhythm of depletion of any given brand's inventory of raw materials), such as isobornyl cyclohexanol. Some of them are quite costly in themselves and beautiful to smell, as evidenced below, possessing some of the beloved "creamy", milky facets of natural sandalwood. From a technical standpoint the natural consistutents of sandalwood comprise terpenes, terpenols and terpenals, i.e.terpenoid alcohols.

  • Sandalwood-Smelling Synthetic Ingredients
Several sandalwood synthetics nowadays comprise part of a perfumer's palette for both their technical merits (they are capsule forms of the effect of an otherwise very dense and demanding essence that is amazingly complex in nature), as well as for their isolated facets that boost one aesthetic choice over others, according to said perfumer's mood. Sometimes they can even co-exist as in the case of Guerlain's Samsara, the beautiful balance of natural and synthetic in one.

Among those synthetic sandalwood notes, Polysantol, a former Firmenich trademark, is quite popular thanks to its intense diffusion and realistic replication. Otherwise known as santol pentenol due to its structure it enters many a fragrance composition imparting herbal and almost tropical nuances with an animalic touch.
Beta santalol or technically (-)-(1'S,2'R,4'R)-(Z)-beta-santalol (interestingly its positive entaniomer is odourless) is also a nature identical typical sandalwood note. It's the reverse case for the enantiomers of alpha Photosantol, the positive being strong and diffusive, the negative weak. Process producing sandalwood organoleptic substances from camphogenic aldehydes produce the prized Firsantol, another Firmenich trademark and a favourite with perfumer and writer Arcadi Boix Camps. Levosandol by Takasago introduces a sharper, more austere cedar note within the creamy sandalwood impression picture. Ebanol [(1S,2'S,3'R)-Ebanol], a Givaudan trademark, on the other hand is noted for its potency. Symrise proposes its Fleursandol which has a very strong, animalic-laced sandalwood note with floral elements surfacing. Other sandalwood substitutes present various unexpected facets, from the very clean with phenolic/guaiac notes on top and cashmeran notes at the finish like some enantiomers of HomoPolysantol to the waxy, leathery of other enantiomers of the same ingredient. The quest for sandalwood substitutes is under way as we speak with several patents from Japanese companies under way and is only going to accelarate in the coming years, despite the illegal poaching in Mysore of immature trees or the import of sandalwood from other regions of the Far East.

A recent addition is a synth blend smelling of sandalwood tagged "HipNote Sandalwood", composed by Tru Fragrance (formerly Romane Fragrances), claimed by the company producing it to be picked by perfumer Harry Fremont of Firmenich no less: “The use of synthetic substitutes within the fragrance world, like those found in "HipNote Sandalwood" and many of the season’s product launches, are essential in assisting in sustainability efforts, helping to ensure the fragrance development process does not destroy natural resources. By using these synthetic blends, we are able to eliminate any allergens that are found in nature and create consistency across different batches of the same fragrance product,” adds Amy Braden, director of product development for Tru Fragrances. The limited edition HipNote Sandalwood is available by request in limited quantities via “Hipnozes by Tru Fragrance” on Facebook, a dynamic, interactive online community which you can visit at www.facebook.com/Hipnozes


 
  • Other Sandalwood Varieties of Different Origin
But not all perfumers or all fragrances aim to merely replicate that classic Indian sandalwood scent: In Le Labo's case in Santal 33 for instance they're quite clear on using Australian sandalwood (Santalum spicatum), which is a different variety than Mysore sandalwood (Santalum album): indeed the Australian variety is more pungent, sharper in its dryness, with less density, almost metallic in its fine smokiness, still compatible to scent of skin.

Another sandalwood tree variant sometimes used for its rich essence oil is Amyris balsamifera, or West Indian sandalwood or simply amyris: Though not a true sandalwood, it still bears the nuanced, distinctive smell and is useful in soap production (and increasingly fine fragrance, such as the latest Francis Kurkdjian Amyris duo of fragrances) where the Indian variety would rocket the cost to stratospheric heights.  

Finally the New Caledonian sandalwood variety is yet another species with a scent profile between that of the Australian and the Mysore varieties and it looks like it's going to be supremely popular in the near future.

LIST OF FRAGRANCES WITH PROMINENT SANDALWOOD (in alphabetical order):

01 Nomad by Odin New York
1725 Casanova by Histoires de Parfums
Alain Delon pour Homme
Aramis by Aramis
Basala by Shiseido
Bel Ami by Hermes
Black Jeans by Versace
Bleu by Paul & Joe
Bleu de Chanel
Bois de Santal by Keiko Mecheri
Bois de Turquie by Maître Parfumeur et Gantier
Bois des Iles by Chanel
Boucheron femme by Boucheron
Burberry for Men
By Man by D&G
Cannabis Santal by Fresh
Cefiro by Floris
Chaos by Donna Karan
Chinatown by Bond no.9
Classic 1920 by Bois 1920
Comme des Garcons by Comme des Garcons
Contradiction for Men by Calvin Klein
Dolce Vita by Dior
Eau de Monsieur by Annick Goutal
Eau de Sandalwood by Le Jardin Retrouve
Eau de Santal Extreme by Floris
Egoiste by Chanel
Fahrenheit by Dior
Ginger Essence by Origins
Hasu-no Hana by Grossmith
Idole de Lubin
Jazz by Yves Saint Laurent
Le Male by J.P.Gaultier
Le Roi Santal by Comptoir Sud Pacifique
Les Saisons: Automne by Van Cleef & Arpels
Macassar by Rochas
Magical Moon by Hanae Mori
Maharadjah by Patricia de Nicolai
Mahora by Guerlain
No.1 for women by Clive Christian
Original Santal by Creed
Pleasures Sandalwood Amber Splash by Estee Lauder  
Samsara by Guerlain  
Sandalwood by Elizabeth Arden
Sandalwood by Pacifica
Sandalo by Lorenzo Villoresi
Santal by L'Artisan Parfumeur
Santal by Roger & Gallet  
Santal 33 by Le Labo
Santal blanc by Serge Lutens
Santal de Mysore by Serge Lutens
Santal Majuscule by Serge Lutens
Santal Imperial by Creed
Santal Noble by Maitre Parfumeur et Gantier
Santalum by Profumum
Tam Dao by Diptyque

Ref: Christian Chapuis, In the Quest for a Virtual Pseudo Receptor for Sandalwood-Like Odorants, Part I, Chemistry & Biodiversity, Volume 1, Issue 7, July 2004 [1] Eden botanicals

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