Le Labo Lys 41 and Ylang 49: new fragrances

Florals are never taken lightly in perfumery and even less at Le Labo where it has taken three intense years to add to the brand's floral chapter. Le Labo is thus proud to present imperfect twins, the result of a long creative process and the birth of two new floral statements - LYS 41 & YLANG 49.

LYS 41 is an overwhelming white floral - a blend of jasmine, tuberose absolute and lily, bewitching in its noble, warm and sunny approach yet treacherous once caught in its web of noble woods, vanilla Madagascar and musks. LYS 41 rewards those looking for a statement with an addictive floral buzz that is as potent as its wake and as insistent as the people following you around. Good luck. Lys 41 has been created in collaboration with Daphné Bugey. Daphné is one of Le Labo’s iconic noses, she is the perfumer behind Rose 31, Bergamote 22 and Neroli 36.

YLANG 49 is a chypre floral, where Pua Noa Noa (gardenia from Tahiti) completes the floral voluptuousness of ylang ylang... Patchouli, oakmoss, vetiver, sandalwood and benjoin follow to tip the blend into darker sensual undertones... Ylang 49 is a walk in the woods, a lush floral bouquet in your hand, listening to G. Gould's well-tempered clavier and realizing that a floral composition can go beyond flowers, in the same way a fugue in D minor is way beyond the D... Ylang 49 was composed with Frank Voekl who was also involved in the creation of Santal 33, Iris 39, Musc 25 and Baie Rose 26.

LYS 41 & YLANG 49 IN A NUTSHELL

	Lys 41	Ylang 49
Notes	lily, jasmine, tuberose absolute, warm and sunny notes, woods, vanilla Madagascar, tiare, musks	ylang ylang, pua noa noa (gardenia from Tahiti), patchouli, oakmoss, vetiver, sandalwood, benjoin
Concentration	25% (Extrait de parfum)	30% (Extrait de parfum)
Perfumer	Daphné Bugey	Frank Voekl

Prices & Sizes:

15ml: €€45 (boutiques & online)
50ml: €€110
100ml: €€170
500ml: €€560
travel tube kit: €€105
travel tube refill: €€105 .
perfume oil: €€90
amulet: 57€€
ceramic oil: 37€€
body oil: €€50 (available in Fall)
body lotion: €€50 (available in Fall)
shower gel: €€38 (available in Fall)

Date of release: 8th June 2013
Availability: Le Labo stores, corners and online: http://storeinternational.lelabofragrances.com

A new city-exclusive (San Francisco), Limette 37, is also in the cards, to be officially announced on May 20th (my announcing post on it of May 14th has since been retracted at the request of the company)

Oscar de la Renta Esprit d'Oscar: fragrance review & bottle giveaway

It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dreaded by so many among the (younger) set: "a powdery fragrance". And yet, Esprit d'Oscar by Oscar de la Renta comes as an eminent sample of a youthful, modern re-interpretation of an age-old theme: the soulful cadenza of Guerlain's L'Heure Bleue. An old-school mainstream fragrance? Rub your eyes really well, perfumistas, this is no joke.

In more parts than it's considered good form to admit when launching a new fragrance, Esprit d'Oscar follows in the footsteps of the original Oscar by Oscar de la Renta from 1977; but that's a good thing! The lineage descending from the iconic Guerlain was evident then as it is now, but whereas the original Oscar was a symphonic floriental with the emphasis on the waft of its bittersweet tuberose message fanned on precious woods, in Esprit d'Oscar the melody is replayed with clarity on a single instrument with multiple keys, like a clavichord. The aniseed and violet accents that give the heliotrope in L'Heure Bleue its wistful, nostalgic character are here substituted by the sweetening of the almond facets of heliotropin. The citrusy top notes which open the fragrance on the other hand provide the necessary freshness to appeal to modern women of both younger and somewhat older age, shopping for a fragrance they can claim their own. Noting that Love, Chloé is also a recent entry operating on unmissable powdery tones, I think we're on to some new trend: old becomes new again!
Perfumer Frank Voekl is known for his streamlined approach which aims at a fragrance that acts as a mantle rather than armoury or clarion-call. On the whole, the axis of the new scent is tilted more to soft floral-oriental or even floral gourmand than to merely floral bouquet, and lovers of both categories are encouraged to sample. The leitmotif of Esprit d'Oscar rests on a fluffy almondy powdery note that supports, like a pampering duvet on which you fall back down on with relief, the floral notes of jasmine. The lemony inclusion lifts the jasmine heart just so, producing a refreshing, effervescent jasmine/white floral note. The white floral heart is rich, sexy and feminine, but non indolic. The synergy of vetiver and sweet (clean) musk (plus I believe a smidge of sandalwood) conspire to enhance the impression of clouds fusing into one another on the late afternoon sky.

So how did the brief begin? Ann Gottlieb, master creative director and responsible for several best-selling classics from the 80s onwards, had a specific context: "To capture the essence of what a woman desires in her fragrance, Oscar turned to his daughter Eliza to help create Esprit d'Oscar, an unmistakably feminine floral-oriental. Esprit d'Oscar opens with a distinct sparkle, realized through a bright, citrus bouquet of Sicilian lemon, bergamot and citron. At its heart remain fresh florals: Egyptian jasmine, orange flower and tuberose. A combination of musk, heliotrope, tonka bean and vetiver give Esprit d'Oscar a warm, long-lasting base."
Whimsical, romantic, beautiful....recommended, I say!

The bottle is even more beautiful up close. Inspired by the original Oscar Parfum bottle design, Oscar envisioned a package for Esprit d'Oscar that would marry the feel of the iconic original, with a fresh contemporary look. Sculptural glass and sleek feminine contours characterize the Esprit d'Oscar bottle. On top of its translucent flower cap, a glass pearl represents a single dewdrop, a symbol from the original Oscar story. When he was a boy, Oscar de la Renta imagined that if he woke up very early, he could take the dew from flowers to create a perfume…and so he did.

Notes for Esprit d'Oscar by Oscar de la Renta:
Top: Sicilian lemon, bergamot and citron
Heart: Egyptian jasmine, orange blossom and tuberose.
Base: musk, heliotrope, tonka bean and vetiver

Esprit d'Oscar is available in the (quite lasting and satisfying in its sillage) concentration of Eau de Parfum in 50ml/1.7oz and 100ml/3.4oz bottles for 78$ and 98$ respectively at select department stores. You can see info on oscardelarenta.com. Right now the code OSCAR10 will get you complimentary ground shipping.

For our readers I have one full bottle to give away!! If you want to be eligible, please comment including what you'd like to read on Perfume Shrine next. Draw remains open till Sunday midnight.

Painting by artbycedar
Disclosure: Sampled scent myself at store; giveaway bottle is a promo.

Le Labo Santal 33: fragrance review

One of the most common questions I get in the mail revolves around the nuances, replication and substitution of perfumery ingredients, accounted by the perceived authority that Perfume Shrine has won in the hearts of perfume aficionados regarding the research on perfumery raw materials (we've tackled most in detail). Sandalwood and its varieties had escaped us and this should be amended soon. In the meantime, we got the chance for a preview sampling of Le Labo's Santal 33, a fragrance onomastically loaded and inspired by "a man and his horse in front of the fire on a great plain under tall, blue evening skies [...] firelight in his face, leaning on the worn leather saddle, alone with the desert wind".

In short, the Marlboro Man, all tough bravado and that special kind of personal freedom only available in a place where no one would be nagging about worn clothes scattered on the floor, or missed orgasms via hitting the snore button too soon. Ah, cowboy country bliss; a man's man land! But there you are and history places its mark of irony once again on what we thought one way but used to be another.

Marlboro was originally introduced as a feminine cigarette, philtered and all, and tagged "Mild as May". It took the creative genius of Leo Burnett in the span of a few months in 1954 and the rugged tawny face of Darrell H. Winfield to transform one appearence to another. And boy, did it ever came through! It's a comparable case with sandalwood and its substitutes: We tend to imagine one thing when we reference sandalwood, we come up with another reality when faced with it in a fragrance. The endangerement of natural Indian sandalwood, especially in the Mysore region, has required the substitution of this precious ingredient in fine fragrance with synthetic varieties, some of which are quite costly in themselves and beautiful to smell, possessing some of the beloved "creamy", milky facets of natural sandalwood. But not all perfumers or all fragrances aim to merely replicate that scent: In Le Labo's case it would be a gross miscomprehension to assume that they were in the first place. They're quite clear on using Australian sandalwood (Santalum spicatum), which is a different variety than Mysore sandalwood (Santalum album): indeed the Australian variety is more pungent, sharper in its dryness, with less density, almost metallic in its fine smokiness, still compatible to scent of skin. These attributes are highlighted in the newest launch of Le Labo. Like its creator, perfumer Frank Voekl had divulged a while ago:

"I’d like to design something that highlights one’s natural smell, as opposed to a scent to cover it up. It would be a skin product that blends with your scent rather than scenting you. Like an outfit woven from fragrance" [1]

Lovers of the musky woody Gaiac 10 by Le Labo might find a similar outfit in the new Santal 33, although the latter is sharper, less round than the afore mentioned, with a woodier rather than muskier core structure.

Santal 33 develops in roughly two main stages, not wildly opposed: The opening is full of the roughened up dry woodiness, as much due to Australian sandalwood as to cedarwood and its synth conspirators, with that characteristic duet which makes its appearence in masculine perfumery to great aplomb, and cardamom making a welcome respite, although nowhere as prominent as in Cartier's Déclaration. The woods are fanned on copious amounts of ionones from the violet & iris "note" listed, a hint of fruity coconut in the background. Nota bene this stage is brought to greater advantage on skin than on the blotter (where the fragrance can be rather screechy), while the latter stage includes an amplifying of the ambery-woody tonalities due to the marked presence of Ambrox. Despite assurances to the contrary, I cannot find any "leathery" accord to speak of, apart from the naturally pungent facets of the Aussie sandalwood raw material itself. Perhaps my own leather receptor is set on rather high. But rest assured the fragrance is as butch and rugged as a real rancher riding on a leather saddle.
The fragrance was composed byGerman-born perfumer Frank Voekl (He created Le Labo Baie Rose 26 with its peppery pink peppercorns rose, Iris 39, the quiet Musk 25 and indeed the Santal 26 candle on which the idea for Santal 33 sprang from; but he also authored fragrances for such diverse clients as Chantecaille, Tommy Hilfiger, Guerlain, Cerruti, Dior, Colette, Kenneth Cole and Laura Mercier).[2]

Overall Santal 33 is more masculine than feminine, as befitting its reflected image of distorted marketing genius, or rather it is a unisex fragrance for those who shy away from gender in their fragrances. Girly girls should therefore not apply. Still, I consider myself a rather girly girl and I found things to like in Santal 33, especially the phenomenal tenacity and the humming but always perceptible projection in terms of fragrance volume.

Notes for Le Labo Santal 33:
Australian sandalwood, papyrus, cedarwood, cardamom, iris, violet, ambrox and leather accord.

Santal 33 is an Eau de Parfum which forms part of the permanent collection, available from Le Labo, Barneys. It is a Colette exclusive in Paris at the moment, retailing €110 for 50ml, €170 for 100ml and is on pre-order online (it will be shipped in a few days).

A footnote on the accompanying images:
The Marlboro Man is such an American icon that I couldn't but pick an American actor who embodies those values to accompany my review, yet I couldn't bring myself to use the actual faces of the Marlboro brand. Hence rangy Sam Elliott of the mustachioned magnificence. As one writer writes: "Not since Scottie Pippen's nose has a (visible) body part taken on such a life of its own. It strategically hides the mouth of this modern cowboy, not letting any potential foes realize that he's already whispering their last rites."
The second picture comes from tawdryknickers.com and showcases perfectly the sheer irony. I thought you'd get a kick out of it!

Related reading on Perfume Shrine: Le Labo news & reviews

[1] interview on Osmoz

Disclosure: I was sent a preview sample by Le Labo.