Pheromone-ladden Body Washes and the Myth of Cumin as Related to Sweat

"Body washes, cosmetics, perfumes, and more all boast of their pheromone contents. There’s just one problem: There is no scientific evidence that people produce or respond to pheromones at all, or that dabbing them on will make you more attractive to potential mates.
This dearth of scientific evidence didn’t dissuade Dial, however. The soap-maker recently released a “pheromone-infused” body wash, then held a speed-dating “experiment” in which nine blindfolded women had to choose between nine men (some had used the wash, some hadn’t) they would go out with in order to 'prove' the wash worked" [...] “We don’t claim using our product you’re going to hit a home run,” said Ryan Gaspar, a [Dial] brand manager. “We say, ‘We’ll get you to first base'." Read the whole article on Discoblog from Discover Magazine.

On the other hand, and far from the lathering board, cumin, an oriental spice of most often Turkish production, has been inumerable times linked to the scent of sweat on online fora and communities. The source of this rumour has been firstly the use of the cumin spice in many classic French perfumes which have a slightly "dirty" undertone starting with Roudnitska creations, the re-issued Femme by Rochas and numerous Jean Claude Ellena compositions; and secondly a quote from the book by Chandler Burr where he likens the smell of cumin to female sweat. Researchers at Firmenich however have disagreed: men's sweat smells of cheese and female sweat smells of onions, according to their research in their Swiss laboratories.

According to an article at the New Scientist: "[...]research in Switzerland involved taking armpit sweat samples from 24 men and 25 women after they had spent time in a sauna or ridden an exercise bike for 15 minutes. The researchers found marked differences in the sweat from men and women. "Men smell of cheese, and women of grapefruit or onion," says Christian Starkenmann of Firmenich, a company in Geneva that researches flavours and perfumes for food and cosmetics companies. The team found that the women's armpit sweat contained relatively high levels of an odourless sulphur-containing compound - 5 milligrams per millilitre of sweat versus 0.5 milligrams in men" , making female perspiration the more "unpleasant" one. Sulphur-rich materials include onions, garlic and grapefruit (which is why so often grapefruit scents can turn "garlicky" and sour on many women). The female sweat had ten times the level of an odorless sulphur-containing compound than men. It turns out that when this ingredient interacts with bacteria present in the axilla, it creates a chemical called thiol—which is the cuplrit for smelling like onions. Men had increased levels of an odorless fatty acid, which gives off a cheesy smell once it mixes with the armpit bacteria.

Incidentally experiements as to the attractive properties of androstenone secreted into male sweat have proven that clean sweat from men at a reproductive age is considered attractive to a substantial segment of the screening subjects.
Your cumin-containing fragrances can be absolved, ladies!!

Cumin (Cuminum cyminum) however is a fascinating material for perfumery indeed: almost green and aromatic on one end, very warm and aniseed-faceted on the other end. It is no wonder that Pharaohs, ancient Greeks and Romans all prized it for its rich aroma and its stabilising aromatherapy properties. One imaginative tradition wants newlyweds sharing a cumin-laced tisane as a means to ensure stability in their marriage.
The oil comes from steam distillation of the dried and ground seeds of the small annual plant that blossoms at the border of the Mediterranean, in China, and in India (the latter is the largest provider of black cumin, a more powerful variant from Northern Kashmir, which is prized in North Indian dishes and is frequently featured in the Garam Marsala sweet spice mix). It is frequently featured in men's perfumes to offset lighter notes and it imparts a wonderful carnality in feminine fragrances. It being a great divider, however, several people find a prominent note of cumin too foody or too "dirty", so sampling is definitely recommended for the following list of fragrances containing it.

Please also refer to my What are Animalic & "Skanky"-Called Fragrances Anyway article for more details. 

Notable Perfumes Containing Cumin (with an asterisk, when prominent):
Links below redirect to full reviews
Alexander Mac Queen Kingdom (*)
Amouage Jubilation 25 (*)
Aramis Havana for MenAramis Tuscany Forte (*)
Bobo Dinner (*)
Bond No.9 Andy Warhol's Lexington Avenue
Cartier Déclaration (*)
Clarins Eau DynamisanteComme des Garcons Stephen Jones
Comme des Garcons 2 (*)
D&G 11 La Force
Dior Diorella (*)
Dior Jules (*)
Diptyque L'Autre (*)
Frapin Caravelle Epicée
Frapin Terre de SarmentGiorgio Beverly Hills Red for Men
Gucci Eau de Parfum I (2002, brown juice, square bottle) (*)
Hermès Eau d'Hermès (*)
Histoires des Parfums 1876Jacques Fath Green WaterJean Paul Gaultier Le MâleKenzo Jungle L'Eléphant (*)
Le Labo Rose 31
Maison Francis Kurkdjian Absolue pour le Soir (*)
Parfum d'Empire Aziyadé
Patricia de Nicolai Vétyver
Penhaligon's Amaranthine (*)
Ralph Lauren PoloRalph Lauren Polo CrestRochas Femme ~NB. the reformulated 80s version (*)
Serge Lutens Arabie
Serge Lutens Chêne
Serge Lutens El Attarine (*)
Serge Lutens Fleurs d'Oranger (*)
Serge Lutens Serge Noire (*)
The Different Company Rose Poivrée ~NB.before the latest 2008 reformulation (*)
Vero Profumo RubjVersace White JeansYves Saint Laurent YvressePic via fitho.in

Daphne by Daphne Guinness: new celebrity scent

Daphne Guinness, an extraordinary clothes-horse always immaculately decked in high heels and designer attire is launching her eponymous scent, called Daphne. Another celebrity scent you might say, and after news of the new Amy Winehouse project we revealed a few days ago, one can expect anything, yet this one presents something unusual (and might I say without jinxing it, optimistic):

"She has created a perfume in collaboration with Comme des Garcons, called Daphne, which is launching in store next month. She has been perfecting her own scent for years, and obviously quite successfully too as she claims that taxi drivers regularly ask her what she's wearing. So why has she always been so interested in perfume? ‘It's very difficult to describe in words. It's a mystery....Sometimes when you fall in love with people, you actually fall in love with their smell.' Daphne says that she likes a ‘woodsy and kind of jasmine-y, tuberose-y, sort of thing'. (quote via Graziadaily.co.uk)

I recall how Carolina Herrera, the famous designer, was saying how her personal mix of jasmine and tuberose essences had the New York City taxi drivers enslaved, prompting her to commission her first Herrera feminine fragrance (the one in the white box with gold dots), so I have some hope for the new Daphne, coupled with Guinness's own dramatic and arresting style. At any rate, we will see how it plays out in about a month's time.

Pic of Daphne Guinnes via single & fabulous blog and of bottle via Graciadaily.co.uk

Basenotes Goes in Print

Award-winning online fragrance resource Basenotes.net is celebrating its 10th birthday by launching a print version of its fragrance consumer website. The magazine will contain the news, reviews and interviews that have helped Basenotes.net become the long-standing website of choice amongst consumers and industry professionals alike and will also feature completely new and original content.
London, England July 30, 2009 -- basenotes.net has been the destination for fragrance enthusiasts and industry professionals for ten years. Now all of the news, consumer reviews, award-winning editorial and interviews with top industry names will be available in a print magazine. There will also be completely original regular features that will be exclusive to the magazine.
Basenotes International Fragrance Quarterly The magazine will published on a quarterly basis at a cover price of $6 an issue and will be available via online subscriptions from http://www.basenotesmagazine.com/.
Site founder Grant Osborne says: "For a long time now people have been asking why there is not a magazine for fragrance lovers. You can find many magazines for such a wide variety of hobbies these days yet still nothing for the fragrance enthusiast. We have 20,000 visitors every day so we know that there is interest and we thought we could use the experience and relationships that we have cultivated over the past decade to bring a lively and dedicated magazine to the consumers and industry people that have been such loyal users of the site."

For the time being you can download a sampler using this link.

Pic & info via press release

Roundup of upcoming mainstream releases for the new season

Niche offerings from Divine and new launches from Lutens are all very well, but sometimes one wonders what little treasures might be hidden at the aisles of Sephora or Macy's. So for your ease and aided by pics from Vogue.fr, here is a roundup of the upcoming scents you will find come autumn in your local department store. Click the links for more information from our previous articles.

First in the list is the new spin on Paris by Yves Saint Laurent, Parisienne, fronted by Kate Moss. More info here. Launches widely starting 17th August in Europe.


Eau Méga by Viktor & Rolf is the newest creation of the cutting-edge designing duo for which they conceived the megamizer (it's a giga atomiser, don't get overexcited) for a composition green and fresh encompassing notes of violet leaf, green basil, pear, peony, jasmine sambac, Italian citron, cedar and casmeran (a smooth wody-musky aroma-chemical)
Prices: 52€ for 30ml, 72€ for 50ml, 90€ for 75ml) Launches in October in Europe.

Lolita Lempicka after the flanker to L de Lolita Fleur de Corail is issuing a new feminine, tagged Si Lolita. A creamy, sensuous spicy floral, it is orchestrated around the lily-of-the-valley note with bergamot, pink pepper, mandarin, clove, heliotrope, elemi and amber notes around it. The bottle is shaped in a 4-leaf clover shape (or is it a butterfly?), perhaps in order to bring luck. Launches in August.

Issey Miyake is coming back with a fresh and casual composition in A Scent. Yes, the fragrance is called A Scent by Issey Miyake, you got it right. (got to give it to him, he insists on non-perfume-y names, probably because rumour has it that he is averse to fragrance himself). Hyacinth, galbanum, vervaine and jasmine should produce an easy formula for casual days. Launches on 24th August, but could be previewed starting 10 August at Galleries Lafayette.

31st August will see the secret of Givenchy, Ange ou Démon Le Secret, a flanker to their original Ange ou Démon. (of which you can read a review here). A watercolour impression is aimed for in this new version which is a luminous floral with notes of jasmine tea, Italian citron, cranberry, jasmine sambac, white peony, water flowers, blond woods and patchouli. The bottle reprises the familiar diamond shape of the original but in in a pink tint.

Ricci Ricci by Nina Ricci has the most adorable bottle I have seen in quite some time. If only the juice lives up to expectations and is as good as past glories...The press releases talks about an audacious woman (personally I find this in dissonance with the packaging, but this is only an opinion), while the formula will encompass rhubarb, bergamot, night queen flower, Indian tuberose, rose centifolia (May rose), patchouli and sandalwood. Official launch in France on 27th August. (Prices 41€ for 30ml, 59€ for 50 ml, 79€ for 80ml)

Giorgio Armani is launching Idole d'Armani at the end of August (official date in 26th August). Notes included are bitter orange, ginger, davana, rose loukoum, jasmine, saffron absolute, styrax, patchouli, vetiver. You can read more info on this article.

Van Cleef & Arpels, the famous jewellers, are launching a collection of 6 scents, Extraordinaire. You can read more on this article. 130€ for 75ml and they will come out in September.

Finally Sensuous by Estée Lauder, a woody marketed to women, is coming to Europe in September after a successful year in the US market.