Giorgio Armani Si: fragrance review

It wouldn't be inaccurate to claim that Sì, the latest feminine fragrance by Giorgio Armani, is L'Oreal's (the parent company of Armani parfums) answer to the commercial success of Lancôme's La Vie Est Belle from the previous year. Both are competent but rather forgettable perfumes that are sure to capture and retain the demographic they're aimed at: 35-50 year old women seeking something a little more sophisticated than the average fruity floral at department stores, while still not shocking anyone with their limp-wristed, yet persistent, wake of scent.

They're the Empire State Building rather than the strikingly asymmetrical Reykjavík’s Harpa Concert Hall & Conference Center. The tousled hair rom-com heroine rather than Irene Dunne. And a predictably lyrical novel that reads like a self-help book by Paulo Coelho rather than Orhan Pamuk. No, strike the last aphorism out: the fragrances in question are not Coelho-bad, surely!

Several small details point to the correlation between the two scents, Sì and La vie est belle. I mean.
The blackcurrant top note revisits a theme that was forgotten for long (First by Van Cleef & Arpels brought it into the scene and it's famously giving the piquancy in niche cult L'Ombre Dans l'Eau by Diptyque). They share a small fruity lactonic chapter (reminiscent of peach and pear). They both are buttressed by the familiar contemporary patchouli with woody-smelling Iso E Super and musks, plus a cotton candy vanilla note that -especially in the Lancome fragrance- instantly references Angel to anyone's mind. In Sì, the feel of a nouveau chypre (see our article for more on those) is enhanced by a cosmetics-smelling chord that is feminine and subtly intimate: the rosy note is simply put buoyed by soft, powdery violets like in many lipsticks and face powders.
Giorgio Armani's Sì is less sweet overall, with a drier, less cushion-like ambience. The cleaned-up feel and powdery abstraction recall segments of Knowing, a forgotten 1980s perfume by Estée Lauder. As per the perfumer, Christine Nagel of Mane, the base of Armani Sì includes Orcanox, which is another name for Ambroxan or Ambrofix (an aromachemical with an abstract woody-ambery scent aiming to recall natural ambergris), that gives great diffusion and tenacity to modern fragrances; indeed this Armani is one of them.

The official fragrance notes for Guorgio Armani Sì include blackcurrant, freesia, rose, vanilla, patchouli, blond woods, orcanox.

The choice of actress extraordinaire Cate Blanchett as the fronting woman for Armani's latest fragrance ("Cate Blanchett says Sì" -i.e. "yes" in Italian- is the motto of the campaign) has created the expectation of something truly exceptional and smart, like she is herself -the modern equivalent of Katherine Hepburn. Maybe the stakes were just too high. Sì just couldn't possibly live up to it or the "chypre reinvented" perfumista-nod on top of this. That doesn't mean it's not a pleasant fragrance; you could do much worse in the department store circuit, I'd wager.
Lovely bottle (in 1, 1.7 and 3.4oz of eau de parfum at major department stores), reminiscent of the Armani Privé perfume bottles aesthetic, a nice bonus.

Below, watch the official film for Giorgio Armani Sì (rather uninspired if you ask me, though beautifully shot by director Anne Fontaine) and a small interview with Christine Nagel where she explains the fundamental blocks of the perfume composition.

Painting Your Perfume On: New Fragrance Application Techniques

A fine brush for calligraphy. The deep, saturated hue of India ink. Nasta'liq and Aśoka, cursive and littera antiqua. And the brushstroke of the painter, both figurative and abstract. Perhaps all these are too good a reference or a visual association not to bring them together with that most elusive of transient sensual stimuli: fragrance.

In a move that is not exactly novel* (but which is revisited anew and looks like it will be catching on), perfume application tips will from hereon include painting on the fragrance juice on your skin. Yes, you read that right. See by Chloé is introducing a new parfum flacon, perfectly mimicking the one containing their latest clean musky & woody See by Chloé fragrance, in a limited edition of 15ml called "Paint a Scent" (it launched two days ago, retailing for 35 euros). The sensual gesture to apply with its delicate small brush, on to the neck, the decolletage and the inside of wrists or back of knees is something that can only induce even more pleasure in the heart of the perfume lover. Perhaps not as refreshing as spritzing your fragrance in the air (and getting a maximum burst of the effervescent top notes in the process) or as traditionally honed as dabbing from a vial, this technique nevertheless presents its own merits.

For one, applying with a brush looks more poetic, recalling calligraphy and intimate games between lovers (to witness both in action, go read or watch The Pillow Book). Secondly, the brush application allows for less accidents than dabbing, offering a measured application. Of course, just like with dabbing from a vial, you're transferring a bit of natural skin oil and dead cell debris back into the bottle with each application, but careful use would minimize this problem.

Swedish brand Oriflame, who orders perfumes to the well-known big manufacturing companies, has already devoted a small collection of mini-vial-for-the-purse in their more youthful "Very Me" fragrance range. They look friendly like nail varnish and come in an assortment of "styles".

My prediction is we will be seeing many many more fragrance brands with a tiny paint brush inside...


*Historically, for those with a sharp eye and a long memory, the paint on option ingrained in the actual bottle of perfume was introduced with Desnuda by Emanuel Ungaro in 2001(presented with a very sensualist campaign -seen on top of post- and a bottle that worked both ways: paint on AND spray). However the perfume flopped. In the meantime, consumers became very much acclimatized to the paint brush application thanks to the ubiquity of the built-in pen-paint illuminators & concealers (pioneered by Yves Saint Laurent and the iconic Touche Eclat), the subsequent rise of the Youtube-trained amateur makeup artist and the market craze for nail polish. Now the consumer looks like she's ready to apply her fragrance the same way.

Le Labo Lys 41: fragrance review

The newly launched Le Labo Lys 41 is heavily influenced by the mid-20th-century salicylate-rich school of florals, which in the past gave us classics such as L'Air du Temps, Fidji and the vintage, original Chloe, but transmitted through a Mac Book Pro screen; such is its modern sensibility. Let that not detract you from its ritzy glamor all the same.

via glo.msn.com

The treatment here is resplendent of the solar and creamy scented aspects to the lily (rather than eugenol-rich spicy, which would be an alternative direction in showcasing this flower) with a segment of tuberose floralcy. It approximates the lushness of frangipani blossoms (a kissing cousin to the closely intertwined, narcotic jasmine sambac) with a soft sweetness which surfaces from the bottom up thanks to fluffy vanilla and musk. If you love that sort of thing, you will love that sort of thing, and I'm warning you it can become a tad overwhelming sometimes, but it's quite addictive nevertheless.

Similar in feeling, but denser, to Lys Soleia (Guerlain Aqua Allegoria line) and Vanille Galante (Hermes Hermessences), Lys 41 by Le Labo is sure to capture the heart of those who love beach-evoking thrills, all out lushness and the playful, smooth feeling of whipped cream spread onto skin. Composed by Daphné Bugey, one of Le Labo’s iconic noses and the perfumer behind Rose 31, Bergamote 22 and Neroli 36, the new Lys 41 is insistent in its fragrant wake, meant to reward those who are looking to make a statement with their fragrance.

Sorta like Elizabeth Taylor's diamonds-accessorized turbans; regal looking and hard to miss.

Notes for Le Labo Lys 41:
Jasmine, tuberose absolute, lily, warm woody notes, vanilla madagascar and musks.

Related reading on PerfumeShrine: Lily fragrances, Le Labo news & fragrance reviews

Disclosure: I was sent a sample directly by the company.

Australian Sandalwood: The Golden Harvest

Australian Sandalwood is a unique native tree crop, grown for its high value aromatic heartwood, with potential to generative income from the oil rich nuts. Well adapted to wheatbelt conditions, sandalwood plantations can aid in managing agricultural risk through diversification and contribute towards reducing salinity and erosion in wheatbelt farming systems.



clip produced by In Shot Productions Video Production Perth http://www.inshotproductions.com/

Jouany Marrakech and Saint Barthelemy: new fragrances

Christophe Jouany has been a fashion photographer for the last 28 years with a successful career shooting campaigns for L’Oreal, Revlon, and Maybelline, Sports Illustrated swimsuit editions, and numerous covers and fashion features for major magazines around the world, like Vogue, ELLE, Marie Claire, and Glamour. His life as a photographer and love of adventures took him to some of the most beautiful and exotic locations in the world, and inspired him to create an olfactory voyage through his new line of Jouany Perfumes. From a very early age, Christophe has been passionate about scents. Twelve years ago, faced with frustration at not being able to find a perfume he liked, he decided to create his own. Mixing essential oils at home, Christophe began experimenting to find the right composition, texture and strength to his fragrances, beginning with one that reminded him of his hometown of St. Barthélemy in the Caribbean. After wearing his own fragrance for a decade, and getting constant requests from many people to commercialize it, he finally decided to create his own line.

Saint Barthelemy:
The first stop on the JOUANY OLFACTORY voyage is St. Barthélemy. Inviting you to explore the magical luxurious beauty of the island of St. Barthélemy, this sensual, exotic perfume begins with head notes musk resolve with a spellbinding twist of crisp white grapefruit, followed by heat notes that mingle vanilla, coco Jasmine and cedar wood. Evoking the barefoot elegance of St. Barth, the perfume’s base notes of patchouli, sandalwood, vetiver, and white luxurious beauty of the island of St. Barthelemy.

Marrakech:
Like the great Moroccan city from which it takes its name, Marrakech transports you into the subtle but stirring pleasure of a Moroccan orange grove.The perfume begins with fresh, citrus head notes of orange blossoms, bergamot, and grapefruit. Next, heart notes emerge with delicate hints of jasmine and neroli. Finally, Marrakech concludes its intoxicating olfactory odyssey with woody base notes of patchouli and white musk.

Pricing: $125.00 / 1.7 Oz. Made in France.

Where to buy:
Henri Bendel New York, New London New York, Art of perfume Philadelphia, Sloan Hall Saint Antonio and Houston, CO Bigelow New York, Beautyhabit.com, Parfumerie Germain des pres Canada

info thanks to beautypress