New Celebrity Perfume: Amy Childs

"I'd love every celebrity to wear my perfume, because I know that they'd absolutely love it. Victoria Beckham definitely needs to wear my perfume. I'm going to definitely send her a bottle. Kate Middleton as well, I think she'd like it. She's glam." The fragrance is called Amy Childs (fashioned after The Only Way is Essex 22-year old starlet who also starred in Celebrity Big Brother). Amy said she had been urged to launch her own fragrance. "It was loads of people saying, 'Amy bring out your own perfume'. I love smelling good and everyone was saying bring out your own perfume so I did," she said. Amy launched her new venture at the Aura nightclub, in London's Mayfair. [news source]

Toronto Fragrance meetup #7 - Sunday August 19th 5pm at GUERLAIN - Come Join the Fumeheads!

The meeting up of fellow fumeheads (an affectionate term for perfume lovers) is always cause for celebration. The greeting process alone makes for a sudden burst of cognition and the process accounts for delightful material to recount later on. On this note, a Toronto, Canada meet-up of fumeheads is organized by Daniel Joffe for this coming Sunday, so if you're close by, don't miss a chance to get there for a meet & greet. Date: SUNDAY August 19th, 2012
Location: Guerlain Boutique, 110 Bloor Street West, (416) 929 6114. Valerie is the friendly store manager.
Time: 5-7pm, and feel free to come and go as you please.
To Bring: Yourself and significant others or friends/family that have an interest in fragrance and skin care, any industry books or magazines, etc.
Original Thread for more details can be found here:http://www.basenotes.net/threads/308254-7-Toronto-Fragrance-meetup-Sunday-August-19th-5pm-at-GUERLAIN-Come-Join-Us!

Another Serge Lutens Perfume Joins the Exclusive Line & Other News on Lutens Paris Exclusives Available in the US

It was predetermined fate...

We had talked about several Lutens fragrances joining the Paris exclusive line almost two years ago. Slowly but surely they all made their way over there from their oblong exports to the beautiful bell jars. The last one to do so is Chypre Rouge, officially confirmed as the latest to join the Paris exclusive bell jars.

On the other hand, news is going around the perfume community that the Paris exclusive line of Serge Lutens fragrances is maybe coming closer to the USA customers than ever before: Non necessitating a Paris trip but rather a phone call to Barney's at New York (dedicated tel.line: 212.833.2425) which would be stocking the till now unattainable. Good news for discerning US customers, an open question regarding the changing business practice of the house. Remains to be seen if and how this will change the perfume scenery.

$280-300 for 75ml of perfume, exclusively at Barneys New York, 660 Madison Avenue [source]

Related reading on Perfume Shrine: the latest Lutens perfume Santal Majuscule review, Serge Lutens fragrance reviews & news 

Lady Gaga shoots her Perfume Ad Commercial for Fame with Ridley Scott, NOT!

To promote her "Fame" fragrance, on which I have reported in detail on this link and on that one as well, Lady Gaga reportedly tapped Alien and Prometheus director Ridley Scott for a shadowy, futuristic clip (as per The Rolling Stone). Scott is no stranger to advertising for perfume: Let me remind you in passing he was the mastermind behind those indelible commercials for Chanel No.5 titled "Share the fantasy"...
However the credits I see on a video on Youtube which looks official (uploaded by Haus Laboratories, the company that produces Fame by Lady Gaga) credit Steven Klein as director with ~beauty purists will be thrilled~ makeup by Stephan Marais while the production company is listed as Blackdog (and not Ridley's familiar Scott Free). Ahem...

The full film, directed by Steven Klein, is expected to debut later this month, via LittleMonsters.com


Dressed in a black jumpsuit, Lady Gaga twists herself before tiny men swarm her naked body. The perfume has been touted as "The First Ever Black Eau de Parfum" and is "built on three main accords: dark, sensual and light" out for launch in September 2012.

 What do you think?

Thierry Mugler Les Parfums de Cuir (The Leather Collection): new fragrance editions

In celebration of the 20th anniversary of French fashion and fragrance house Thierry Mugler, The Clarins Fragrance Group has added a new twist to the brand's classic fragrances with the release of The Fragrances of Leather collection.

The new line-up includes vamped up, leather-ied in fragrance terms (if you're not sure what these are, look it up in our Leather Fragrances directory) special editions in the following best-selling fragrances: Angel (a gourmand with added notes of iris and apricot), A*men (uniting patchouli with leather), Alien (with added amber and dried fruits) and Womanity (highlighting the existing labdanum into a protagonist in the new formula). Leather is a fragrance note that is making a come-back (about time!) as witnessed by the launch of Bottega Veneta eau de parfum (and probably Louis Vuitton  perfume next), catapulted by the niche sector into the mainstream.

 The launch of the new Mugler fragrance editions is set out for October 2012 with a new design for the feminine bottles and the familiar black one for the masculine A*men in ambery juice shades.


[news source]