Lady Gaga shoots her Perfume Ad Commercial for Fame with Ridley Scott, NOT!

To promote her "Fame" fragrance, on which I have reported in detail on this link and on that one as well, Lady Gaga reportedly tapped Alien and Prometheus director Ridley Scott for a shadowy, futuristic clip (as per The Rolling Stone). Scott is no stranger to advertising for perfume: Let me remind you in passing he was the mastermind behind those indelible commercials for Chanel No.5 titled "Share the fantasy"...
However the credits I see on a video on Youtube which looks official (uploaded by Haus Laboratories, the company that produces Fame by Lady Gaga) credit Steven Klein as director with ~beauty purists will be thrilled~ makeup by Stephan Marais while the production company is listed as Blackdog (and not Ridley's familiar Scott Free). Ahem...

The full film, directed by Steven Klein, is expected to debut later this month, via LittleMonsters.com


Dressed in a black jumpsuit, Lady Gaga twists herself before tiny men swarm her naked body. The perfume has been touted as "The First Ever Black Eau de Parfum" and is "built on three main accords: dark, sensual and light" out for launch in September 2012.

 What do you think?

Lady Gaga Fame Black Fluid: new perfume (or When Gaga Goes to One's Head)

Lady Gaga, no stranger to provocation and shock-value has released her first celebrity scent. As you remember we had commented on the initial rumours surrounding Lady Gaga's celebrity scent. But now she has slipped some facts about it on Twitter and an over-enthusiastic fashion editor has also leaked photos of the bottle on the Net. So here it is, Fame Black Fluid by Lady Gaga!

Created in collaboration with Haus Laboratories in Paris, the ad copy of the perfume, mentioning "weird" and "rare" ingredients, is a meta-commentary on the contemporary flowery prose that pertains to new fragrance releases.
We've got Tears of Belladonna, the crushed heart of Tiger Orchidea, with a black veil of incense, pulverised apricot and the combinative essences of saffron and honey drops...the works!

click to enlarge

Another interesting aspect is how the perfume is technologically manipulated to be black in the bottle, yet turn to  invisible once it's airborne. The structure also defies any classical fragrance pyramid structuring, letting the ingredients reveal several different facets prismatically at the same time. The concentration is eau de parfum.
The bottle doesn't look too bad, that metal claw thing on top a menacing touch, though it could be a little awkward while using to spray.

All in all, sounds just like the thing from Lady Gaga! And, might I inject, much better than "smelling like an expensive hooker"...

Lady Gaga's Celebrity Perfume: Smelling like an Expensive Hooker

On Tuesday, Feb. 14, Gaga posted: "Looking forward to this weekend. Shooting my parfum campaign and commercial with Steven Klein. Will be edited to a special song...shit." The tweet can be viewed at her official Twitter feed, which is followed by 19 million people. [source]

"Every celebrity whose “anybody” needs to have a perfume and as we all know, Lady Gaga’s scent will smell like an expensive hooker.
Competition to bottle Gaga is fierce, but the Swiss fragrance company Givaudan is working to collaborate with her when she releases her first scent, reportedly with the intent of blood and semen in the mix. Collaborating with names such as Lady Gaga would bring a boost to Givaudan’s fine-fragrance unit." [source]
The perfume will circulate later in 2012.

"Like an expensive hooker". Let's think about that for a moment: "like an expensive hooker". Out of all the possible briefs in the world of smell, you go for "expensive hooker"!
Reminds me of the following anecdotal dialogue attributed to George Bernand Shaw:

GBS: Madam, would you sleep with me for a million pounds?
Actress: My goodness, Well, I’d certainly think about it.
GBS: Would you sleep with me for a pound?
Actress: Certainly not! What kind of woman do you think I am?!
GBS: Madam, we’ve already established that. Now we are haggling about the price.
(This dialogue is also attributed to Winston Churchill).

If you're set on hooking, why does the "expensive" adjective have anything to do with it???

pic via globaldebateblog.blogspot.com