Fifi Awards Winners 2012

The Fragrance Foundation (FiFi) has just announced their "Oscars" for perfumery.
Here they are:

Luxe:
Women's: Tom Ford Violet Blonde
Men's Gucci Guilty pour Homme

Perfume Extraordinaire:
Bond No.9 New York Oud

Nouveau Niche:
both men's & women's category: Jasmine Rouge by Tom Ford

Broad Appeal:
Women's: Heidi Klum Shine
Men's: E.Arden Curve Appeal for Men

Consumer Direct:
Y.Rocher Comme une Evidence Green

Speciality Brand:
Anthropologie 1922 Lily Sanguine

Consumer's Choice:
Women's Voctoria's Secret Angel
Men's B&BW Signature Collection for Men Classic

Home Scent:
Diptyque 34 Blv.Saint Germain

Bath & Body Line:
Armani Aqua di Gioia

Best Packaging:
Women's Prada Candy
Men's: John Varvatos

Media Campaigns:
Women's Chanel Coco Mademoiselle
Men's Gucci Guilty pour Homme

Celebrity Scent of the year:
Justin Bieber Someday


Catch what all the categories stand for and the latest news on the official FiFi blog.
Personally I'm underwhelmed (so many misses, such unexpected choices within the same brand). And you?

Frederic Malle Iris Poudre: fragrance review

There is a human, flawed sublayer beneath the icy, perfect Hitchockian beauty of Betty Draper from Mad Men, which manifests itself when the woman is emotionally beaten to pulp by the final realisation her husband is actually cheating on her. The mask-like layer falls off and the melting face, crumbling updo and wrinkly tulle dress falling off the shoulders instill human empathy in us, hinting at a crack of the perfect facade. Iris Poudre is the Betty Draper, née Hofstadt, in the Frederic Malle line of perfumes, the icy coolness of Grace Kelly incarnate, when faced with the line "You're so profoundly sad" to only tentatively reply "No, it's just that my people are Nordic". Brrrr...  

Iris Poudre needs no introduction, really. Catherine Deneuve cites it in the foreward of F.Malle's new book as the fragrance that drew her from her beloved Guerlain into "fragrance infidelity" with the likes of Malle & company. A random choice? I think not.
Within the confines of this much esteemed niche brand that caters to the tastes of perfumephiles and perfumers both, this scent holds a firm place of distinction due to its haute elegance: The former group appreciates Malle because they can sample the vision of some of the best noses of our days with trully good ingredients. The latter group because they are at last given free reign to do what they had always wanted to do but couldn't, due to commercial restrictions.

Inspirations
Iris Poudre was created by Pierre Bourdon, one of the finest noses in the field and arguably one of the most personable ones to talk to. Frédéric Malle reveals that it was the first fragrance created in the line: his collaboration and appreciation of Bourdon goes a long way back. The initial inspiration for Iris Poudre is a substance called "concrétolide", a legendary French iris base that was the heart of many perfume classics from the period between the two world wars. The finished result was drawing inspiration from the famous 1960s film Belle de Jour, starring none other than...Catherine Deneuve!
Malle professes that "if it were a garment, it would be a cashmere sweater - classic but personal, appropriate for most occasions, something one never tires of".

Scent Profile
Although touted to be a grand floral aldehydic, to me it has no distinct relation to aldehydic fragrances that people perceive as typical of their classification, such as Chanel No.5, Madame Rochas or Arpège. It is subtler and less sparkly, more softly, cooly powdery. However it does have touches of the chilly allure and rosiness of YSL Rive Gauche or Paco Rabanne Calandre, both scents with a beautiful coolness contrasted with a little warmth in the base. There is a repressed sensuality about this scent, like the cool exterior of perfectly proportioned glacially faced Severine who goes to spend the afternoons as a high-class prostitute in her sexual frustration.  Dihydromyrcenol gives that steely ambience of scrubbed countertops, hissy clean citrus. Muscenone (a musky substance) gives human warmth sensed underneath the perfect facade.

Iris Poudre utilises the caramel butteriness of tonka bean, the cosiness of the musks and just a hint of fluffy vanilla to instill that faint warmth that surrounds you like a precious pashmina on a chilly evening on a walk back from the theatre or an art exhibit. Until you hear that your husband slept with someone you wouldn't even consider worth sleeping with, of course!

Notes for F.Malle Iris Poudre : aldehydes, iris, ylang ylang ,rose, vetiver, musk, vanilla, tonka bean.

photo credits: top January Jones as Betty Draper from Mad Men TV show via wikimedia commons and bottom via telegraph.co.uk

A Biopic on Yves Saint Laurent

French director Bertrand Bonello (of "L'Apollonide, souvenirs de la maison close" fame) will direct a biopic on Yves Saint-Laurent, the famous and renowned designer who passed away in June 2008, according to Screen magazine, a film industry weekly publication.

The film will focus on the couturier's most iconoclastic period between 1965 and 1976, when he literally wrote fashion history almost single-handledly. No choice of main protagonist has been made yet, according to Eric et Nicolas Altmayer who are behind the film's funding (as they have been behind Ozon's films) but filming is set to begin in 2013. The photo shows designs by YSL from left to right from 1976, 1971 and 1990.

Josephine Catapano: 1918- 2012

Joséphine Catapano, a long time perfumer with International Flavors & Fragrances (IFF) and one of the few celebrated women perfumers in the business, passed away last Tuesday at the age of 93.

Catapano was given a Lifetime Achievement Award by the American Society of Perfumers in 1993 and the Cosmetic Career Women's Award in 1980. She is considered one of the truly greats and Sophia Grojsman, herself a veteran, considers her her mentor. Among Joséphine Catapano's scented creations is the classic Youth Dew for Estee Lauder (working alongside Ernest Shiftan) and the equally classic if considerably less known Norell (circulating under Revlon for many years), as well as the first Shiseido Zen and Fidji for Guy Laroche. Alas, her name never made headlines like perfumers today; in an era when perfume was shrouded in mystery, the true creator was never revealed...

photo via yesterday's perfume

Frequent Questions: How to Make your Fragrance Last Longer

Many of us don’t fully realize how fragrance creates a lasting first impression, which is difficult to shake; perfume invades a space with each breath and speaks for us in ways no words can express. But many are those worrying about their carefully chosen fragrance not actually withstanding the time lapse it takes from putting it on and actually arriving and meeting those they mean to impress with it. So we turned to international fragrance expert Arnaud Marolleau for suggestions and I supplemented with a few tried & tested tips of my own so as to provide a brief but useful guide into how to make your perfume last longer.

Choose an intense olfactory family to begin with. Olfactory families denote a general classification that gives the character of a fragrance, as in how it translates to others: citrus or floral or woody for instance are three different categories, respectively characterised by the preponderance of citrus fruit essences, scents evoking flowers or aromata deriving from big trees such as cedar, sandalwood etc. Of course they do not only include the above mentioned ingredients, but that's the predominant impression. There are more esoteric fragrance families, such as chypre and fougere for which you will need to consult our Chypre fragrance accord guide or Fougère fragrance accord guide, if you're unfamiliar with those.

According to Marolleau, the purpose of having an intense effect out of your perfume is best served by chypres, woodies or oriental scents. Chypre is a family of perfumes that are characterized by a citrus top note (traditionally bergamot), a floral middle and a mossy-musk base comprised by labdanum and oakmoss in classic perfumes or recently a base of vetiver and patchouli in "nouveau chypres" (these involve perfume releases in the last 10 years or less). “Chypre fragrance has more than 60 percent comprised of base notes; it is a very enveloping, sensual and sophisticated fragrance, while woody is very good for business.”
You can find fragrance reviews of chypre, woody scents  and oriental perfumes on the corresponding links.

Choose a more concentrated form of your favorite fragrance. There are several fragrance concentrations (ratio of aromatic essences in alcohol and water), such as Eau de Toilette, Eau de Parfum and Extrait de Parfum (If you don't know which is which, click on the link). If in doubt opt for the higher concentration vs. the weaker one; such as Eau de Parfum over Eau de Toilette or pure parfum over Eau de Parfum. Usually this technique provides a better anchoring, the more concentrated version being richer in base notes which have a low volatility rate Just beware that some fragrances (for instance some Chanels, Narciso Rodriguez for Her or Dior J'Adore many perfume editions) can be slightly different in formula -and thus in their aesthetic effect- among their different concentrations; sample smartly before you invest!

Outsmart the weather, especially humidity. Cold weather tends to hold some notes, especially lush florals and balsams into check. This is why often some tropical fragrances smell all wrong in the wintertime or in northern climates. But heat and humidity can also alter the evolution of a perfume: heat volatilises essences quicker and as to humidity, “humidity is the vampire of fragrance,” said Marolleau. Humidity also makes you sweat more, which in itself alters the intended scent of any given perfume.
In order for the scent to last, you must wear it in as dry an environmen as possible. This means that if you're working in an air-conditioned office or use the air-condition in your car, you will perceive your scent for longer. Of course this isn't always practical! The best thing to do is to have a little bottle in your handbag and renew your fragrance accordingly, taking in mind the surroundings you're going to be in so as not to overdo it.

Improve your skin condition to make fragrance hold. If your skin is dry, the fragrance will never last as long as you want it to. Why? There is nothing for the scent to stick onto making the fragrance evaporate quicker. The easiest suggestion is to wear body lotion all the time to keep skin moisturized. It doesn't need to be scented in a matching scent as your perfume, though that is a romantic and indulgent idea (called "layering a scent") Unscented moisturizer will mean you can use it with whichever fragrance you plan to wear. You can also make your own: Put a little lotion in the palm of your hand and then spray or pour a tiny bit of your fragrance in that little "pool". Rub your palms together to mix and apply on your skin. Yummy!
I also recommend putting a bit of jojoba oil on still damp skin after your bath/shower, especially on places where you will wear fragrance later on. Jojoba is very simpatico to most skins, even oily ones, and is so close to skin sebum that it doesn't alter the scent profile of your perfume or your own body scent.
Also please consult some of the perfume application tricks in our How to Best Apply your Fragrance guide. Several of them help fragrances radiate better and last longer.


 Ref: http://lifestyle.inquirer.net
Mad Men, Christina Hendricks as Joan Halloway in front of the mirror with her perfumes tray