Perfume tips from Danny Ventura

Perfume and scented products should be used at the lower end of the body upwards: "The logic is the fact that we lose around 80 per cent of the body heat through our head and the top portion of the body. So one should actually wear a perfume on a lower part of one's body -- even a décolletage or the armpits are places where you could put the perfume," emphasises Danny, who was actively involved in the making of 'A Scent by Issey Miyake.'
Read the rest on what fragrance expert Danny Ventura has to say on this dainindia.com link.

Corroborates nicely what Diogenes the philosopher did: "After having anointed his feet with perfume, he said that the ointment from his head mounted up to heaven, and that from his feet up to his nose". [source]

La Prairie Life Threads~Silver, Gold, Platinum: new fragrances

Luxe Swiss brand of skincare and cosmetics La Prairie had issued Silver Rain a few seasons ago to lukewarm results. Now a trio of fragrances, the collection Life Threads in Silver, Gold and Platinum is entering the market fronted by French actress Arielle Dombasle with hopes of scoring one better. Constance Georges-Picot is behind the new line.
Silver encompasses notes of green leaves, golden bergamot, all-spice, jasmine, orange blossom, sandalwood, musk and peppered moss in a woody floral composition.
Gold is a warm and spicy oriental with top notes of mandarin, Chinese prune, and clove. The heart rests on ylang ylang, coriander, lily of the valley, rose and cinnamon, while the base incorporates vanilla, musk, myrrhe, incense, cedar and patchouli.
Platinum is a "modern and elegant" floral chypre in which violet leaves, galbanum, prune, jasmine, rose, leather, cardamom, iris, patchouli, vetiver, amber, oakmoss and labdanum intermingle.

The designation of precious metals for feminine fragrances is an old practice, famously exploited by Dana and later by Estee Lauder (Dazzling Silver, Dazzling Gold) as well as Claude Montana with his discontinued collection of three scents (Argent, Or et Cuivre) and so the new fragrances by La Prairie follow well-charted territories while the notes seem to correspond to what is populary referred to as "silvery" or "golden" smells. Nothing revolutionary then, but of course we will only pass judgement when we sample them.

The two official sites lifethreads.com et laprairie.com will be featuring small teasers with Arielle. Launch is scheduled for 15 October with prices of 100 euros for 50 ml/1.7oz which puts them in the higher-end of department store fragrances.

Juliette Has a Gun Calamity J: new fragrance

Romano Ricci, progeny of the well-known Nina Ricci family, is responsible for the playful and whimsical Juliette has a Gun fragrances which include Citizen Queen, Lady Vengeance, and Miss Charming. Right after introducing "Bullet", literally a bullet-shaped atomiser for his fragrances, there is a new masculine proposition this time: Calamity J. named after the notorious Calamity Jane of the West or perhaps hinting at the Juliette of the eponymous brand.

Although marketed as a masculine, the new fragrance is aimed at rebellious women, much like the Wild West heroine, and is centered around a 35% concentration of musk cocktail. Romano Ricci wanted it to recall the essence of a dandy, with an aura that couldn't be characterised neither floral, nor fruity, nor citric, opting for a woody-ambery nuance that is supported by patchouli, amber, iris and musks.

The face to front such a fragrance is Lou Doillon, the sister of Charlotte Gainsbourg (who will be fronting the new Balecianga fragrance as discussed recently) and daughter of Jane Birkin, muse of L'air de Rien perfume by Miller Harris. Her athletic, dynamic but still unconventional physique posed in the nude was considered very fitting the rebellious concept of the series. Romano liked the idea and the "it-ness" of Lou so much he is seriously considering of making her his official "face" of the entire line.
The fragrance is set to launch this November internationally and will be presented in a roll-on version in 2010. Prices for Juliette Has a Gun Calamity J. will be 75 euros for 50ml/1.7oz Eau de Parfum and 98 euros for 100ml/3.4oz.

pic via flavor-magazine.com

New perfume addresses in Paris: shopping info

In the middle of an economic recession that affects fashion as well as the fragrance sector, new stores are still opening. For Parisian shoppers and those travelling to the city to savour perfumes and other pleasures, two new worthy of note addresses:

Different Latitudes, a company founded in 2005 by David Froissard and Loïc Le Guen as an International Luxury Trader that specializes in distribution of luxe brands, image counselling and marketing, is coming to the Parisian market with a dynamic move. They're bringing some of their portfolio in Galeries Lafayette Haussmann, a shop-in-shop stand including niche brand Neotantric, Frapin, Amouage and Robert Piguet.
Piguet is amply represented by Fracas and Baghari pour femme, Bandit and Visa pour femme, Cravache pour homme and the newly re-issued Futur, a formula closely following the instructions of Rober Piguet himself in the 1960s: the US-owned Fashion Fragrances company had the rights for a decade and the re-issue was finally orchestrated by Aurélien Guichard of Givaudan. Futur by Piguet is a blend of hesperides, violet, jasmine, yalng ylang, cedar and patchouli for a fresh and floral touch.
Amouage, much loved on these pages, is enjoyed in 30 countries with fragrances created by la creme de la creme of perfumers: Guy Robert, Jean-Claude Ellena, Bertrand Duchaufour, Maurice Roucel et Lucas Sieuzac. The result in scents such as Jubilation 25, Gold, Dia, Lyric, Ubar and Epic is nothing short of majestic.

Guerlain on the other hand is opening a new stand-alone boutique in le Marais designed by Patricia Grosdemange at 10 rue des Francs-Bourgeois. The new store is paying homage to several emblematic fragrances and products of the historical house in 110 square meters full of the best craftmanship.
Guerlain has always paid attention to their stores and the history of the Guerlain house boutique addresses is interesting: The first one was opened at 42, rue de Rivoli in 1828, conceived by the fertile imagination of Pierre-François-Pascal Guerlain. In 1830 a new building is chosen for Guerlain perfumes and cosmetics in 15, rue de la Paix. Jacques et Pierre Guerlain establish themselves at the helm of the house in 1914, and with the help of architect Charles Mews they build the legendary boutique at 68, avenue des Champs Elysées. The space will host the institut Guerlain in 1939 and will be panegerically renovated in 2005 with the innovative skills of interior designers Andrée Putman and Maxime d’Angeac. Places to make one dream...

Les Parfums: Paris perfumes exhibition

From 2nd to 5th of October, Paris will be hosting the fragrance exhibition Les Parfums. A trade show aiming to highlight the new directions in perfumery and re-ignite the love for perfume, all hosted in the city that put scent on a pedestral. For professionals, the initiated and the neophytes, the trade show Les Parfums is free for all and will feature special prices on milestone perfumes from the houses hosted, a consultation and selling point of the best publications dedicated to fragrance, and meeting-up with some of the creators of the most prominent niche makers in today's market:


Amouage, Claudie Pierlot, Etat Libre d'Orange, Frank Los Angeles, Ginaluca Bulega Parfums, Isabey, Kalaris Milano, Linari, Mona di Orio, Neotantric Oasis, P.Frapin et cie, Parfum d'Empire, Parfums d'Orsay, Poiray, Robert Piguet, Susanne Lang, the Hype Noses, Vero Profumo.
The official site of Salon Les Parfums can be reached on this link (in French right now, but will feature an English speaking section shortly).

The exhibition Les Parfums will take place on 2-5 October from 9am to 6:30am (on Saturday till 8:30pm) at L'Atelier Richelieu, 60 rue de Richelieu, 75002, Paris
(Metro: Bourse, Pyramides, Palais Royal)

Have fun!