Luxe Swiss brand of skincare and cosmetics La Prairie had issued Silver Rain a few seasons ago to lukewarm results. Now a trio of fragrances, the collection Life Threads in Silver, Gold and Platinum is entering the market fronted by French actress Arielle Dombasle with hopes of scoring one better. Constance Georges-Picot is behind the new line.
Silver encompasses notes of green leaves, golden bergamot, all-spice, jasmine, orange blossom, sandalwood, musk and peppered moss in a woody floral composition.
Gold is a warm and spicy oriental with top notes of mandarin, Chinese prune, and clove. The heart rests on ylang ylang, coriander, lily of the valley, rose and cinnamon, while the base incorporates vanilla, musk, myrrhe, incense, cedar and patchouli.
Platinum is a "modern and elegant" floral chypre in which violet leaves, galbanum, prune, jasmine, rose, leather, cardamom, iris, patchouli, vetiver, amber, oakmoss and labdanum intermingle.
The designation of precious metals for feminine fragrances is an old practice, famously exploited by Dana and later by Estee Lauder (Dazzling Silver, Dazzling Gold) as well as Claude Montana with his discontinued collection of three scents (Argent, Or et Cuivre) and so the new fragrances by La Prairie follow well-charted territories while the notes seem to correspond to what is populary referred to as "silvery" or "golden" smells. Nothing revolutionary then, but of course we will only pass judgement when we sample them.
The two official sites lifethreads.com et laprairie.com will be featuring small teasers with Arielle. Launch is scheduled for 15 October with prices of 100 euros for 50 ml/1.7oz which puts them in the higher-end of department store fragrances.