In the middle of an economic recession that affects fashion as well as the fragrance sector, new stores are still opening. For Parisian shoppers and those travelling to the city to savour perfumes and other pleasures, two new worthy of note addresses:
Different Latitudes, a company founded in 2005 by David Froissard and Loïc Le Guen as an International Luxury Trader that specializes in distribution of luxe brands, image counselling and marketing, is coming to the Parisian market with a dynamic move. They're bringing some of their portfolio in Galeries Lafayette Haussmann, a shop-in-shop stand including niche brand Neotantric, Frapin, Amouage and Robert Piguet.
Piguet is amply represented by Fracas and Baghari pour femme, Bandit and Visa pour femme, Cravache pour homme and the newly re-issued Futur, a formula closely following the instructions of Rober Piguet himself in the 1960s: the US-owned Fashion Fragrances company had the rights for a decade and the re-issue was finally orchestrated by Aurélien Guichard of Givaudan. Futur by Piguet is a blend of hesperides, violet, jasmine, yalng ylang, cedar and patchouli for a fresh and floral touch.
Amouage, much loved on these pages, is enjoyed in 30 countries with fragrances created by la creme de la creme of perfumers: Guy Robert, Jean-Claude Ellena, Bertrand Duchaufour, Maurice Roucel et Lucas Sieuzac. The result in scents such as Jubilation 25, Gold, Dia, Lyric, Ubar and Epic is nothing short of majestic.
Guerlain on the other hand is opening a new stand-alone boutique in le Marais designed by Patricia Grosdemange at 10 rue des Francs-Bourgeois. The new store is paying homage to several emblematic fragrances and products of the historical house in 110 square meters full of the best craftmanship.
Guerlain has always paid attention to their stores and the history of the Guerlain house boutique addresses is interesting: The first one was opened at 42, rue de Rivoli in 1828, conceived by the fertile imagination of Pierre-François-Pascal Guerlain. In 1830 a new building is chosen for Guerlain perfumes and cosmetics in 15, rue de la Paix. Jacques et Pierre Guerlain establish themselves at the helm of the house in 1914, and with the help of architect Charles Mews they build the legendary boutique at 68, avenue des Champs Elysées. The space will host the institut Guerlain in 1939 and will be panegerically renovated in 2005 with the innovative skills of interior designers Andrée Putman and Maxime d’Angeac. Places to make one dream...