Thursday, September 11, 2008

Shalimar Eau Legere, Shalimar Light and Eau de Shalimar: Review,Comparison & History

Why would a legend need modernising? Why would anyone take a mythical perfume such as Shalimar and create lighter versions of it?
The answer is simple and rather alarming on certain levels: the modern young consumer doesn't especially like the original Shalimar by Guerlain. I said "alarming" because the passing of years and change of tastes means a diminished turnover for the product and because it entails tampering with a landmark in the history of perfumery. However surely the presence of flankers (follow-up fragrances that share some common traits with the mother-fragrance in terms of name and design) means that the original fragrance is successful and well-known by reputation. Otherwise it wouldn't make sense commercially!




The Problem of Shalimar: Today's Fickle Times & Young Audiences

Indeed Shalimar presents a difficult problem: its status makes it iconic, but the modern consumer too often perceives it as musty, terribly old-fashioned, with too much "skank" (the term Americans use for heavy, pungent animalic scents, but also for exhibitions of vulgarity by non-ladylike women). Although, as previously discussed, it has been tampered with through the years ~for both reasons of allergens being included in the original formula and unavailability of certain key ingredients~ Shalimar still retains its aura of decadent lack of inhibitions and musky radiation of predatory élan. Therefore Guerlain embarked on an adventure of modernisation.

Historical Efforts to Modernise Shalimar

The first attempt in Shalimar's modernisation was introduced in 2003, created by Mathilde Laurent (who also created the formidable Guet Apens/Attrape Coeur for Guerlain) and was baptised Shalimar Eau Légère. Arguably the name sounds like anathema to hard-core perfumistas everywhere: who has ever thought of a Diet Shalimar? The cornering of an alternative market however proved to be a wise decision and a good move in terms of business stategy: Shalimar Eau Légère appealled to younger women who had only vague recollections of the original or even actually found the original difficult to wear yet were keen to own their own Guerlain piece of history. And it also appealed to a certain Rock n'Roll side of some of us, with its print ads featuring Patti Hansen with her two daughters by husband Keith Richards of the Rolling Stones, Alexandra and Theodora. The setting of boho-chic clothes and luxurious baroque interiors touched a sensitive chord: tradition and modernity could co-exist!

How is Shalimar Light/Eau Legere different than classic Shalimar?
The effervescent composition of Shalimar Eau Légère sidetracks the musky, animalic base in lieu of a lemon-cupcake accord that is deliciously cool, folded into a fluffy vanilla cloud with abstract woody and lightly smoky tonalities. The opening, sustained for several minutes, is refreshing and yummy like so many modern compositions that focus on that accord, with I Love Love by Moschino and Light Blue by Dolce & Gabanna being prominent commercially successful examples. Whether that was at the back of the minds at Guerlain headquarters or not, is debatable.
It certainly smells like a modern fragrance, but at the same time it retains some of the haunting recklessness of the original mysterious beast with its recognizable sweet-ish oriental and sandalwood notes. That could be attested by testimonies of its underlying naughty nature still being perceived by people who have smelled it on my person. The DNA, the pneuma is there but the offspring is its own person and it lends itself to some wonderful wearability on the part of many perfume lovers such as myself.

Comparing Shalimar Eau Legere with Shalimar Light: How to Spot Versions


In what was a business decision when Mathilde Laurent fell out with Jean Paul Guerlain, a rejingled version was issued about one year later and credited to Jean Paul Guerlain. Although the two are very close, the later interpretation is even more restrained and less complex in the base with a lime-like top note that echoes sparkly beverages instead of lemon and bergamot.

This small difference in smell presents a problem of differentiation between batches, since the resulting version is widely known as Shalimar Light, yet it appears that both that name and Shalimar Eau Légère Parfumée appear on the bottle with a line break.

The best way to ascertain which batch you are smelling or buying is looking at the colour: the earlier version is straw-coloured in a bottle with a blue-ish edge along the sides and bottom, while the later version is somewhat bluer.
The fragrance came in a light blue box with a light-golden-beige interlay where the traditional black was, different from the usual Guerlain boxes and featured the name Light on one side and Eau Légère Parfumée on the other.

Neither Shalimar Eau Légère nor Shalimar Light are in production, both being limited editions of Eau de Toilette, but erratic batches of the discontinued fragrances do turn up on Ebay, peripheral stores and discounters from time to time.

The Introduction of Eau de Shalimar, a 3rd Version

Eau de Shalimar is the latest version in the Shalimar flankers stable, introduced in April 2008. Curiously it is attributed to Mathilde Laurent, who however left Guerlain for Cartier 4 years ago. Whether its juice is the same as any of the previous attempts has been the focus of a search for minutiae among perfumephiles who pay attention to every move of their favourite house, myself included.  

Eau de Shalimar seems like a face-lift that has resulted in too attenuated features: there is nary a little frown and that deducts something of the lived-in quality that Shalimar possesses. The rumour of an inferior bergamot essence replacing the vintage ingredient and the shortages on Mysore sandalwood, as well as the lightening of the powdery aspects of coumarin and iris, might account for the effect.

Between the different batches I appreciate the original Shalimar in vintage extrait de parfum and parfum de toilette, but I find myself wearing Shalimar Eau Légère by Mathilde Laurent more comfortably, especially in the summer months.

So is Eau de Shalimar that different? The official response by PR official Isabelle Rousseau is categorical: "Je vous informe que la fragrance Eau de Shalimar est la même que Shalimar Eau Légère Parfumée, réalisée par Jean-Paul Guerlain." (ie. I inform you that the Eau de Shalimar fragrance is the same as Shalimar Eau Légère Parfumée, created by Jean Paul Guerlain.) Taking into account that this is the woman who had specified to me when exactly the reformulated batches of Mitsouko Eau de Parfum started circulating (June 2007, for those who missed it), I have no reason to doubt her credibility or sincerity. Still, a miniscule variation might be due to different batches of ingredients.

The bottle of Eau de Shalimar is easy to distinguish among its predecessors: made of transparent glass but in a different colour. The label with the fragrance name is in midnight blue color, while it is enclosed in a white outer box. It is available at major department stores as 50ml (1.7 fl.oz.) of Eau de Toilette.

Official Notes for Shalimar Light/Eau de Shalimar: lime, bergamot, orange, rose, iris, jasmine, vanilla


Pics via parfumdepub, ebay and fragrantica

Wednesday, September 10, 2008

Shalimar by Guerlain: Review and History Info for an Iconic Oriental

Shalimar...its sonorous name reverberates long after its smell has evaporated, conjuring images of prodigal sensuality and old-fashioned romanticism like no other; holding us spellbound in a mirage of forbidden dreams.

Beginnings With a Legal Battle No Less

And yet, the very name which means "temple of love" in Sanskrit, was jeopardised soon after the perfume's introduction in 1921! It proved to be so memorable that a rival company decided to cash in on its popularity and launch a perfume of the same name. This resulted in a legal battle which had Guerlain temporarily rebaptise the fragrance as No.90 (its number in the illustrious catalogue of the house) on their export bottles, thus rendering them rare collector's items. Luckily for us, things soon fell into their ordained place in 1925, marked as the year of the official launch, and Shalimar haunts our dreams to this day, being the progenitor of culinary fragrances with its plush vanilla but also an iconic true oriental with its deep labdanum shadows. A quintessentially French interpretation of an Oriental: It's no accident than even Ernest Beaux, no ordinary perfumer himself, complained: "When I do vanilla I get crème anglaise, when Guerlain does it he gets Shalimar!"

The Legend of the Creation & Its Times

In the best Guerlain tradition of evoking passionate love stories for most of their perfumes, Shalimar is said to be inspired by the homonymous Gardens in Lahore, Pakistan, part of which was laid by love-sick Mughal Emperor Shah Jehan in 1619, where he promenaded with his most beloved wife Mumtaz Mahal. After Mumtaz died in childbirth three years after her husband succeeded his father to the throne, Taj Mahal was built as the world's finest mausoleum in her honour in Agra. Even if this story is the brainchild of a brilliant copywriter, it resonated with the times perfectly.

Today the East stands in our Western mind as the symbol of tranquility and introspection, but in the roaring 1920s the East conjured up images of unbridled passion, exoticism, khol-eyed beauties and addictive substances. It was the time when Herman Hesse published Siddharta, the West's first glimpse of Buddhism, and F.Scott Fitzgerald The Great Gatsby, a paean to the newly established American prosperity and its pitfalls. Theda Bara had already lain the path to cinematic vamps to follow, such as Pola Negri and Clara Bow with her bloody-red dark cupid's lips immortalised on black and white vignettes, while Paul Poiret had produced his own phantoms of the harem paving the way to modern fashions. It was the time of Les Ballets Russes, set to music by Stravinsky and Poulenc with sets painted by Picasso and Georges Braque. In short Orient was meeting Occident at the seams.

 The Secrets of the Shalimar Formula

It was at this juncture in time Jacques Guerlain was intrigued by the newly popularised synthetic vanillin or Methoxy-3-Hydroxy- Benzaldehyde.
Vanillin was first isolated as a relatively pure substance in 1858 by Nicolas-Theodore Gobley, by evaporating a vanilla extract to dryness and recrystallizing the resulting solids. In 1874, German scientists Ferdinand Tiemann and Wilhelm Haarmann found a way to synthesize vanillin from coniferin, a glycoside of isoeugenol found in pine bark (they went on to found a company which now belongs to Symrise and produce it industrially). In 1876, Karl Reimer synthesized vanillin from another source: guaiacol. The laboratories De Laire bought the patent for vanillin and sold the product to Guerlain for their perfumery, first used in Jicky.
By the late 19th century, semi-synthetic vanillin derived from the eugenol found in clove oil was available in the market. After the 1920s vanillin was synthesized from lignin-containing "brown liquor", a byproduct of the sulfite process for making wood pulp, but for environmental reasons most vanillin produced today is made from the petrochemical guaiacol: most popular method today is the two-step process practiced by Rhodia (from 1970s onwards), in which guaiacol reacts with glyoxylic acid by electrophilic aromatic substitution. The resulting vanilmandelic acid is then converted to vanillin by oxidative decarboxylation. Vanillin proved to be so successful that it became the sine qua non of the food industry, resulting in its inclusion to everything, especially in American produced chocolates and beverages; a concept that might be blasphemous to the traditional Swiss and Belgian ideas of chocolate making.

Jacques Guerlain always felt that the aroma of vanilla was a powerful aphrodisiac, a notion that is almost a prerequisite of orientalia, and completely in synch with the demands of the times. So curious to see what would happen ~or so the story goes~ he dropped a large dollop of vanillin into a bottle Jicky, Guerlain's revolutionary and popular aromatic fougère. But Jicky already contained vanillin along with natural vanilla extract, as well as coumarin (a substance isolated from tonka beans in 1868, having the smell of cut hay) and linalool (a naturally occuring in over 200 species terpene alcohol, isolated here from rosewood), its trio of guardian angels in the halls of fragrance history. The secret to the medicinal, smoky yellow vanillin of Jicky, reprised in Shalimar, was the remnants of guiacol and phenols, lending an autumnal darkness to what would otherwise be a confectionary sweet cream. This is the reason that Guerlain insisted on ordering the impure grade of vanillin even when the chemical process was improved.

It was the fusion of vanillin, coumarin and opoponax along with labdanum, however, which provided the basic accord of Shalimar and accounted for its haunting aura. Thus Jacques Guerlain pushed the oriental theme of Jicky to new extremes, creating the emblematic oriental and the flagship fragrance for Guerlain. Luca Turin in his older French guide compared its place in perfumery to the Revolutionary Etude by Chopin: a classic loved and played to excess, but of which a new interpretation or a unexpected coming-across has the power to move even the most nonchalantly unconcerned.


How Shalimar Smells the Way it Does

Guerlain's Shalimar opens with the violent zest of bergamot, backed up by sweeter hesperidic accents, quickly melding into an embrace of flowers that soon set the stage for the sensual and warm undercurrent of the muskily sexy base. The bridge of patchouli and vetiver, with a touch of what seems like mediterranean thyme, provides the movement that compliments the chilly astrigent feel of the citrus, uniting the prickly, balsamic elements of the drydown with a dash of leathery quinolines (materials with a harshly pungent, bitter green scent) into a sustained basso continuo that endures for hours; on skin as well as on clothes. 

Shalimar's feminine beauty comes from the orchestration of its softly powdery and animalic elements that heave like an ample bosom: the golden dust of heliotrope, the hazy veil of opoponax, the balsamic goodness of warm, slightly spicy benzoin and Peru balsam mingling with the vanillic softness, the carnality of musk...You can wear this clad from head to toe and it still seems like you're completely naked.

Comparing Vintage & Modern Versions of Shalimar

In vintage formulations, the bergamot is brighter (and natural) and the muskiness more pronounced, rendering Shalimar a very sexy fragrance that is unashamedly and calculatingly seductive: according to Roja Dove" it was said that a lady didn't do three things: smoke, dance the tango and wear Shalimar". Never was a perfume so close to the edge of respectability while remaining within good taste. Later re-interpretations, especially in recent years, have detructed from the animalic element of the base, due to substitution of ingredients (the catty potency of civet in particular, as well as making the bergamot top synthetic due to photosensitizing concerns) and additionally conformity to modern tastes for lighter fragrances. The result nevertheless is harsher, thinner and with a less "flou", plush ambience about it.
The extrait de parfum used to be the undoubtedly supreme choice in Shalimar, the epitome of a dark oriental, while the Eau de toilette and Eau de parfum were lesser mortals; but in the interests of securing a rich-smelling vintage bottle I highly recommend the Parfum de Toilette concentration that circulated during the 1980s: it presents the best aspects of the vintage with a price-tag that can be met (bottle depicted in the above ad). Also, if you happen across an eau de cologne bottle, don't knock it: it probably comes from the 60-70s and it is as potent and as rich as a current Eau de Parfum concentration of any given fragrance.

Bottle Designs & How to Date Shalimar editions
Throughout its life, Shalimar extrait de parfum continued to be sold in its original crystal bottle with blue glass stopper the shape of a ventaille. The original urn shaped flacon was designed by Baccarat in 1925, but it was also copied and used by the glass houses of Cristal Romesnil and Pochet et du Courval for Shalimar later on. The identity of the glass can be seen at the base of the bottle: acid stamps for Baccarat or Cristal Romesnil, an entwined HP for Pochet et du Courval. For brief periods, Shalimar was featured in both the oval shaped flacon that also housed Jicky, Après L' Ondée and Liù (in the late20s and 30s) and in the Jicky "quadrilobe"-stopper squat bottle (in the 1940s) .
The parapluie (umbrella) design, a simple ribbed elongated bottle, was introduced in 1952 by Pochet et du Courval and was popular well into the 60s, with paradigms circulating into the 70s and even the 80s.
In 1968 a cylindrical bottle enameled with white and blue designs was introduced for the Eau de Toilette, while the Eau de Cologne concentration was presented in round bottles (called "disk bottles") with a round label and a pyramidal stopper along with most of the well-known fragrances of Guerlain circulating well into the 70s. The gold cylindrical bottles with the glass refill inside them were introduced in the 1980s, re-interpreted in the Habit de Fête gold-toned bottles with silver studs for the -then- approaching millenium.
In 2007, a limited edition in black was issued named Shalimar Black Mystery, but apart from the bottle, the fragrance remains the same.

Two especially valuable and beautiful presentations are:
1) the Marly editions, starting from the 1930s and continuing into the 1950s, featuring the red Marly horse logo on both bottle and box. The logo echoes the Marly marble horses on the Place de la Concorde, originally ordered by Louis XV for the park of Château de Marly and sculpted by Guillaume Coustou between 1743 and 1745.
2) the very rare Presentation Avion (airplane presentation),offered on the Air France Paris-New York flights, starting in 1960. The extrait bottle would stand up (instead of down) inside a small plinth, in which the box lid would slip over making a cover. Additionally the stopper was inside a tiny cardboard box included in the presentation and the perfume itself was sealed with a cork covered in a thin seal. Both Baccarat and Pochet et du Courval made these bottles, differentiated by their markings on the bottom of the bottle.

Last but not least, an easy rule of thumb, is that on old bottles the label simply has Shalimar surrounded by gold border, while on newer bottles there is also the name Guerlain underneath. Also, recent bottles are flatter, non fluted and with the blue ventaille done in a simpler design than before.

Notes for Guerlain Shalimar: bergamot, lemon, mandarin, rose, jasmine, orris, vetiver, heiotrope, opoponax, vanilla, civet, Peru balsam, benzoin, tonka bean, sandalwood

Flankers/derivative versions of Shalimar by Guerlain (with linked reviews & comparison with original):
Shalimar Eau Legere/Shalimar Light
Eau de Shalimar
Shalimar Ode a la Vanille
Shalimar Parfum Initial
Shalimar Parfum Initial L'Eau
Limited editions of Shalimar (without change in the perfume formula itself):
Eau de Shalimar Flower
Shalimar Charms edition & Eau de Shalimar Charms edition
Shalimar Fourreau du Soir
Shalimar extrait de parfum in Bacarrat quadrilobe flacon 2011 edition





Pics via parfumdepub and ebay/collector Cleopatra's Boudoir. Illustration by Erté, c.1930 via Prints.com

Announcement: Andy Tauer's "Vetiver Dance" Winners!


The time you've been all waiting for has finally come!

Scentscelf, Dimitri the redolent one, Vetiveronica, Six' and the Anonymous (?)who mailed me from Italy all win a sample of the new, unreleased Vetiver Dance. Please mail me (using the address in my profile) with an address so I can send you out your prizes!

And Benvenuta, Claudia and Blossoming Tree, please mail Andy clicking here for your full bottles of Vetiver Dance via the Perfume Shrine draw!

Thank you all for the participation and hope you come back for the next draw.

There will be another review up later on, so check back again!

Tuesday, September 9, 2008

The results for the Tauer full bottle and sample draw will be announced tomorrow. Sorry for the delay, but the participation has been overwhelming with over 100 entries to run through the random site (my fingers ache but it was worth it).
Thanks for your understanding!

Infusion d'Homme by Prada: fragrance review

~Introducing guest writer Mike Perez

Iris. In a men’s fragrance. What’s the first scent that pops into your head? I would be surprised, if you didn’t immediately think of Dior Homme by Christian Dior.

Dior Homme, released in 2005 has become the iris scent favorite for men (and women) due in part to: a root prominent (carrot-y, Turin has called it in an interview he did with Fantastic Man magazine) iris accord; a subdued powdery gourmand sweetness; and a hint of leather and tobacco folded skillfully into the dry down. Dior, realizing that they had a ‘hit’ on their hands with Dior Homme, has released numerous flankers: Dior Homme Cologne [2007], Dior Homme Intense [2007] and Dior Homme Sport [2008]. This however has not taken away from the acclaim or popularity that Dior Homme has garnered. A friend of mine, who travels to France, claims that it is extremely easy to smell Dior Homme on men all over ‘the streets of Paris’ - similar to how I smell Le Male by Gaultier or Acqua di Gio by Armani on many men here in the US.

When I first smelled Dior Homme, I was totally unfamiliar with the iris note. Perhaps because of this, I intensely disliked it. It smelled like powdery makeup! Later on, when my nose became attenuated to florals (including iris), I revisited it - this time in a small travel sprayer, gifted to me by a fragrance enthusiast who didn’t like it himself. Smelling it again, something clicked. Iris! Oh…this is what they’re talking about, I thought.
Many other iris fragrances I tested after that have impressed me (Iris 39 by Le Labo and it’s civet/green iris; Iris Silver Mist by Serge Lutens – the smell of iris, in the clouds up above, orbiting Earth) and disappointed me (Iris Pallida 2007 by L’Artisan Parfumeur was too, too dry and weak on my skin; Hiris by Hermes felt too powder prominent). Yet, here I was – finally excited about iris scents!

Prada has just released their newest iris scent for men, Infusion d’Homme. The perfumer (who also did the intensely popular Infusion d’Iris by Prada for women), Daniela Andrier, has been quoted saying Infusion d’Homme, ‘…has a very fresh, crisp smell — like a man just out of the shower.’ When I read this, I immediately thought to myself, ‘Oh no…not another boring ‘shower fresh’ scent!’.I’m here to report that Prada has created a fresh scent. But NOT a boring one.

The extremely iris prominent top notes (dry, almost brittle and throat parching) feature just a pinch of neroli slightly overpowered by a pure soap accord that appears almost immediately. It is extremely soapy. Fans of soapy scents will be thrilled: it smells bubbly, aqueous and floral. The first time I skin tested this, I missed the soap accord and my nose zeroed in on the iris. Repeated wearings, especially on warm, humid days revealed the soap. I am reminded of the biting, almost lye-based hand-milled soap notes of Puro Lino, or the green/flower accents of White Linen by Estee Lauder.
The iris/neroli/soap combo dries down revealing a light, transparent vetiver mixed in with the top notes. The light whiffs of vetiver made me wish for a stronger vetiver presence - the iris wears very strong and linear on this fragrance. I smell no incense or benzoin in the dry down, with only the slightest woody accord (cedarwood?). It is a more evident vetiver accord than Infusion d’Iris, and although I wouldn’t classify this as more masculine (although many women might do this), I think it just smells more crisp and starchy.
Overall it manages to evoke a freshly showered feeling, awash in flowers.
The scent is not groundbreaking, in terms of fragrance releases, but it is much better than the large number of aquatic, marine and synthetic men’s fragrance clogging department store shelves. I applaud a designer scent that is not afraid to be flower prominent. It seems that Kenzo, is right on the heels of Infusion d’Homme, with their new floral prominent fragrance for men: Power, which I will review here, soon.

Longevity of Infusion d’Homme is average. It stays quite close to my skin when I wear it and when I wanted it to wear stronger I remedied this by overapplying it. Perhaps the ancillary products (bar soaps, shower gel) might extend the sillage?? But, then again, showering with products that are scented to smell like a ‘fresh shower’, sounds a little ridiculous doesn’t it?

The Eau de Toilette comes in a gorgeous tall, rectangular metal-embossed bottle with a grosgrain ribbon wrapped cap – in 1.7 oz, 3.4 oz, 6.7 oz, 13.5 oz and a whopping 25.5 oz bottle (the size of a small television).
To stream nine short films (unveiled at the Spring/Summer ’09 show back in June) commissioned by Prada for Infusion d’Homme go to http://www.prada.com/ (click on Projects>Short Movies for Infusion d’Homme) or Wallpaper Magazine to see stills from each film.

Official Notes:
Top: Mandarin Orange, Neroli, Clean Note
Heart: Iris, Galbanum, Cedar, Vetiver
Base: Benzoin, Frankincense, Powdery Note


Pic of Infusion d'Homme by Prada bottle via Osmoz
Pic of Jake Gyllenhaal chosen by Helg unbeknownst to Mike (hehe), originally uploaded on MUA

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