Fumigation

Ancient traditions have the endearing trait of sometimes not being out of place in the modern world and even recalling beliefs which we thought had expired along with the pre-Industrialised world. It wasn't too long ago that we were talking about Arabian Rituals and about incensing clothes and body in preparation for weddings as well as an everyday custom that women (and men) indulge into for well-being and appeal.
A kind reader by the name Kels sent us the following clip, which depicts the fascinating process in all its detail, shot in Yemen, as part of the BBC documentary "Women in Black".



The charcoals are placed in the ceramic censer and a scarf is placed over the head to catch the fragrant emanations, sometimes making the eyes water from the smoke but obviously imparting a magnificent aura of divine beauty.
"In the west you smoke fish, meat and cheese. Here we smoke ourselves". Indeed!

In fact the whole documentary is exceedingly interesting on many levels, fragrance nonwithstanding, so I highly recommend you click on the following link and watch the clips uploaded. Enlightening!


Next: musings on an enduringly classic fragrance that is a legend in its own right!

Clip originally uploaded by BBCWomeninBlack on Youtube.

Announcement

Dear Karin, please send me a mail with your info and collect your sample!

Celebrity Endorsed Perfumes

The things one comes across....In Wikipedia, the fast-food of knowledge and the road to quick access to most about anything, there is an article on Celebrity Endorsed Perfumes: in list form, no less!

The list is not exhaustive, but it's comprehensive enough and categorised according to occupation, which comes very handy when you're frantically searching just what perfume was graced by the mug of your favourite actor/singer/socialite/whatever.

From Miss You Nights and Devil Woman by Cliff Richards (yes, who would have thought?) to Moi by Miss Piggy (now, there's a face to launch a thousand ships!) and Mojo by Austin Powers, here is the list of famous faces which have fronted perfumes. Click on this link!

New Face, New Scent: CK Secret Obsession & Eva Mendes

According to a WWD article Calvin Klein is launching a new feminine fragrance this autumn, fronted by sexy Latina actress Eva Mendes to a storm of controversy involving network censors. It was only the other day we were talking about the provocative advertising of original Obsession and here we are again!

The new floriental fragrance, named Secret Obsession, is due out in mid-September. Secret Obsession's juice was produced by Givaudan and art-directed by Ann Gottlieb and encompasses the following notes:
Top: exotic plum, mace and damascena rose
Heart: Egyptian jasmine, French orange flower and tuberose
Base: cashmere woods (a popular aromachemical smelling woody/musky), burnt amber, Madagascar vanilla and Australian sandalwood (since the Mysore variety from India is heavily restricted).

Mendes reportedly really loved it as soon as she tried it! She could be earning $3 million to $5 million over the life of a three-year contract for representing the fragrance, so she would say that, wouldn't she? Still, the composition sounds decent enough, so we will wait and see.
Right now it is the campaign that has the world abuzz. The ad campaign was art-directed by Fabien Baron and the commercials and print ads were shot by Steven Meisel.

"The Obsession brand resonates in a very provocative place," said Catherine Walsh, senior vice president of American fragrances for Coty Prestige, which holds the Calvin Klein Fragrances license. "And we wanted to do a provocative ad. But we're not trying to be raunchy. There's a lot of skin, but it's done tastefully."
Evidently not tastefully enough for the network censors, who have banned the ad. "Every time we do TV [with the Calvin brand] it comes back with some sort of push-back from the networks — but nothing like this. This time," she vowed, "we're going to fight."

Rumours say that it's a combination of what Mendes says — and doesn't say — to the accompaniment of provocative music and lots of skin. Reportedly the ad is open to interpretation, having Mendes talk about a sexy secret, leaving a lot to the imagination, which might conjure up wilder thoughts than what is actually happening. Coty executives declined to reveal the spot before its official unveiling which will happen in early June. (so stay tuned, we will present it when it airs!)

Mendes will also star in Calvin Klein's new women's underwear campaign this fall. According to Mendes herself, she was attracted by the idea of freedom of expression and the chance to appear different in a mainsteam venue:

"When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out— I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."

However executives are quick to point out that the new fragrance is really not a new twist, but a completely different perfume with merely a sexy image to share. "This is no flanker," said Walsh. Obviously the meaning of flanker eludes them, as the term is generally being used for fragrances that borrow the name or part thereof of a successful fragrance to boost the recognition factor of a new one. But maybe that's too subtle or splitting hairs.

"Obsession put Calvin Klein on the map in 1985 and continues to be an integral piece of the brand portfolio," added Michele Scannavini, president of Coty Prestige. "Over two decades later, we see it come full circle with Secret Obsession. While Obsession epitomized the overt glamour and sexuality of the Eighties, Secret Obsession will become the meaning of what is sexy today — more personal, sophisticated and intoxicating. Eva Mendes is a reflection of how things have changed over the past 20 years."

Eaux de parfum will be sold in three sizes: 1 oz. for $40, 1.7 oz. for $55 and 3.4 oz. for $72. (The 1-oz. size will be exclusive to Sephora). Two ancillaries will also be sold: a 6.7-oz. body lotion for $38 and a 6.7- oz. shower gel for $30. The scent will be available in about 2,200 department and specialty stores in the U.S. Globally, it will be available in all markets in which the Calvin Klein brand is sold.

Just as an aside: Eva Mendes is no stranger to glossies and advertising as she has posed for Revlon and neither to provocation, as attested by the following film in which she flaunts her assets alongside Joaquin Phoenix to the sound of Heart of Glass : We Own the Night.

So what say you: yay or nay for Eva Mendes and the new fragrance?

Pic via WWD.

The Aroma of the Cherry Bird Tree...and a Poll

"The forest has no hysteric like the bird cherry. Amid the clear-headed firs and the courageous juniper, the bird cherry is a decadent diva whose theatrical attitudes are not appreciated in restrained world of the Finnish forest. If the bird cherry could speak, it would sigh, 'Aah!, 'Oooh!' and 'Dearie me!'"

One of my faithful readers, the very interesting and extremely generous in spirit, the wonderful Stella Polaris, sent me the following link about the Cherry Bird tree of the Finnish forest whose flowers emit a strong, heady almond odor.
Click here to read the rest of the article on the Bird Cherry and what it symbolises, by author Illka Malmberg.



And because it's Friday and your mind is probably wondering...a little poll for you.

1.What is your favorite season?

I love winter and autumn. I guess autumn is more optimistic and wistful at the same time, so it has a slight advantage for me.

2.What is your favorite tree?

Bitter orange for fragrance, poplar for the wonderful swaying sound of the leaves in the wind.

3.Did you read anything good lately?

Not really, most books I took up this spring proved to be disappointing in one way or another. Have high hopes for some Serres I got recommended.

4.What are you going to do this summer?

Rest hopefully! Travel is on the schedule as well, different destinations vying for my attention.

5.What's the first thing you do as soon as the weather warms up?

Kick off socks and hose and get my Jourdan sandals out.

6.Are you looking forward to a summery scent in particular?

I seem to have re-found Vetiver Tonka from the Hermessences and plan on wearing it quite a bit this summer: strikes the perfect balance between warm and cool, sweet and dry.


So what about you? I'd love to hear your thoughts and recs.

Pic of Greek coffee by the Sea, courtesy of in.gr