Usually the Twin Peaks series, an album comprised of smell-alike snapshots, springs from the demand for similar-smelling perfumes, either less expensive homologue scents, alternatives when a specific fragrance doesn't quite work but you know you like the effect or substitutes when one's favourite is ruined through reformulations. The case of Secret Obsession and Chiffon by Oriflame (a Swedish skincare & cosmetics company that distributes its products throughout the world BUT for the USA) is neither: The former just immediately sprang to mind upon happening to smell the latter. And it needed documenting for posterity's sake, especially now that Calvin Klein's Secret Obsession is getting axed and disappearing from fragrance counters. Who knows, it might be someone's favourite and they might be desperate to find a replica!
Though Chiffon is not an intentional replica (i.e. a dupe), being neither marketed nor created as such, the case with Oriflame perfumes is that often they reprise the formulae of successful brands with minimal twists. Anyone who has ever smelled their perfume portfolio has noticed that Volare for instance is Lancôme Trésor's "décolletage over a peach angora sweater" less flamboyant sister. That's nothing new in the perfumery market of course, when big companies unblushingly flat out copy other big companies, but I digress. The reason in this case is because Oriflame fragrances are developed by the same company that develops brand fragrances for designers (namely Givaudan). Like with many Twin Peaks articles, a good formula is carried on by perfumers from brief to brief (see L de Lolita Lempicka and Musc Ravageur, both by Maurice Roucel, or Azuree, Cabochard and Aramis, all by Bernand Chant).
Oriflame isn't reticent on putting impressive images into their presentation either: they hired mega-model Natalia Vodianova for their Midnight Pearl previously in a clip that was eerily reminiscent of the Dior Midnight Poison commercial in all its sweeping drama. So looking down on them isn't always a wise move is what I'm saying; they have a few things worthy of further exploration.
Secret Obsession is presented as a floriental, created by Givaudan perfumer Calice Becker and art-directed by Ann Gottlieb who is responsible for many Calvin Klein successful launches. To me however it registers as lightly fruity-spicy-woody, much like the Lancome feminine fragrance Magnifique, with which it shares many facets. Poised between Lauder's Sensuous and Magnifique, along with its congenial sisters, it's part of the new vogue in feminine fragrances: namely woody, duskier notes.
The initial impression of spraying Secret Obsession is rum-like boozy with an alcoholic hairspray blast petering out quickly, plummy and ripe but not overtly sweet (a good thing!), especially compared with the overall sweeter Magnifique.
In Secret Obsession there is a distinct phase in which the resinous, intense aroma of mace provides a welcome surprise as the fragrance opens up on the warmth of skin.
The overall effect is tanned skin, cocoa-buttyric musky, cedary-woody, much of it accountable to Cashmeran (a woody musk of synthetic origin) and is less loud than the oriental monochromatic amber of the original Obsession by Calvin Klein or the fruity megaphones of Euphoria, but perceptible. Secret Obsession has a linear development that doesn't change much as you wear it: the initial scent becomes warmer and duskier, but doesn't change significantly over time. I wouldn't necessarily deem it too sexy or provocative (despite the advertising) and would prefer to see it in a body oil concentration where its shady character would shine.
Chiffon has a lovely name, evocative of a sheer, expensive material with a soft tactile feel and reprises the softest elements in Secret Obsession to project as a woody-musky hum with indefinable "clean" notes that translate as soft, powdery, whispery. It's accompanied by sensual advertising that is short of the overt sexual innuendos in the Calvin Klein scent. It's just a classier image overall. Typically for an Oriflame fragrance Chiffon is light in volume and not tremendously lasting (invariably they're eaux de toilette), though decently pleasant and wearable. The bottle is overall more innocent, less weird and more conventionally pretty than the Klein vessel. Incidentally, Chiffon is Oriflame's local best-seller, alongside Elvie, and comprises a body cream and body spray deodorant in the same scent.I guess it hits upon the local desire for abstract smells (nobody desires a straight vanilla or a flat out fruit scent) , manageable price points and a hint of sensuality in the mix.
Tuberose is almost non existent in Chiffon, it's so minimal, but then the same happens with Secret Obsession anyway. The given notes do not mention mace, though the note appears the same as it does in Secret Obsession and is indeed the individual twist which differentiates them from just any woody floriental on the shelves. In fact while comparing the notes for both perfumes what jumps up to the nose is -for once- corroborated from what appears in black on white. Proceed accordingly. Just hurry, if you want to grab a bottle for yourself, because Oriflame is also known for axing fragrances right & left.No one's perfect!
Notes for CK Secret Obsession:
Top: exotic plum, mace, rose Damascena
Heart: French orange blossom, Egyptian jasmine, tuberose, plum, woods
Base: cashmere woods (=Cashmeran, a soft, woody musk), burnt amber, Australian sandalwood
Notes for Oriflame Chiffon:
Top: plum, ylang-ylang , iris
Heart: orange blossom, tuberose, plum, cedar, patchouli
Base: white musk, sandalwood
We had announced the news of the upcoming Calvin Klein fragrance back in May and with it a few musings on how these things work as well as commentary by its new face, sexy actress Eva Mendes; who (to her credit) had contributed a few words on body perception and beauty. Now the fragrance rolled out to actually test it and the proof is in the pudding, so here we are doing a review of it, if only because we had always been great fans of the original Obsession, especially the one geared towards men.
"Secret Obsession explores the secrets that lie between love and madness. It's about being taunted with illicit thoughts and compelled with seeking pleasure. The fragrance is an intoxicating floral oriental weaving together hidden fruits, exotic flowers and a sultry wood signature for a provocative and addictive sexiness. Sultry. Addictive. Exotic."
The fragrance is presented as a floriental, created by Givaudan perfumer Calice Becker and art-directed by Ann Gottlieb who is responsible for many Calvin Klein successful launches. To me however it registers as fruity-spicy-woody, much like the latest Lancome feminine fragrance Magnifique, with which it shares many facets. Poised between Sensuous and Magnifique, along with its congenial sisters, it heralds the new vogue in feminine fragrances: namely, woody, duskier notes.
The initial impression of spraying Secret Obsession is rum-like boozy with an alcoholic hairspray blast petering out quickly, plummy and ripe but not overtly sweet (a good thing!), especially compared with the overall sweeter Magnifique. In Secret Obsession there is a distinct phase in which the resinous, intense aroma of mace provides a welcome surprise as the fragrance opens up on the warmth of skin. In the first century A.D., the Roman writer Pliny described a tree, Myristica fragrancs bearing a nut having two separate flavors. Nutmeg is one flavour coming from the kernel of the fruit and mace is the other. Mace comes from the outer, "lacy" reddish covering of the Myristica tree fruit, but it has a more delicate smell in comparison with nutmeg. On the contrary, floral notes do not register much, which is surprising given the intense character of the flowers listed (orange blossom, jasmine, tuberose). If I were hard-pressed to put my finger on one, I would offer jasmine or the similar, denser note of ylang ylang, but in no way is this especially pronounced in the scheme of things, nor classical in treatment. Its creamy manipulation takes its cue from Songes by Goutal, but whereas the intense ylang ylang and natural jasmine of the latter contributed to a narcotic, intensely heady feel of being on an exotic island's orchard, in Secret Obsession we are met with a postard from the tropics that bears the handwriting of a past love. Perhaps like the gold-flecks of Fragile by Gaultier are meant to represent the confetti remnants of tuberose festivities, we are left with a trail of something past, instead of a presence of the here and now.
The overall effect is tanned skin, cocoa-buttyric, pleasantly cedary-woody, much of it accountable to Cashmeran* and is less loud than the oriental monochromatic amber of the original Obsession by Calvin Klein or the fruity megaphones of Euphoria, but perceptible. Secret Obsession has a linear development that doesn't change much as you wear it: the initial scent becomes warmer and duskier, but doesn't change significantly over time. I wouldn't necessarily deem it too sexy or provocative and would prefer to see it in a body oil concentration where its shady character would shine.
The advertising takes a page off the usual Calvin Klein style: provocation, even if leading to negative publicity, is ultimately good publicity. Censors in the US have banned the commercial and the brand has decided to fight that decision. The furore caused by the commercial didn't raise my eyebrows: just a beautiful woman, actress Eva Mendes, wriggling in bed naked, supposedly only clad by a few drops of Secret Obsession; it's rather well-made, if you ask me. "It really taps into the secrecy of a private moment - where it's clear that Eva is having illicit thoughts," Lori Singer, vice president of global marketing for the brand at Coty Prestige, tells WWD. "It's somewhat up to interpretation - because of how it's shot, and what you see and hear, and what you can't see and hear. You hear her voice, talking about having a sexy secret." Judging by the advertising concept, Marilyn Monroe is still a very influential icon, if the notion that a woman wears nothing but perfume in bed can be traced back to her own statement of opting for Chanel No.5. However those were conservative times and such an oral, and nota bene non visual, statement had the tantalising advantage of making people imagine Marilyn preparing for a lover who would get to profit from her alluring presence laced with a few seductive drops of a fine fragrance. This kind of mythos cemented the reputation of No.5 as not only elegant and prestigious, but also as a weapon of attraction. Those times, however, are over for better or worse.
The main difference I perceive with the current advertising for Secret Obsession is that Eva is implied to be alone in bed: there is no hinted lover about to emerge behind the lattice, thus making the images take a rather auto-erotic turn which might have caught censors off-guard. Personally I fail to see how a soupcon of nipple is provocative or contributes to moral destruction, especially when bombs are let free to explode on prime-time TV news and shows. Such sort of selective censorship reeks of hypocricy to me. But perhaps my European eyes have become jaded, living at a place when clothes drop unhesitatingly at the drop of a pin on national TV without the programme earning the label of X-rated, while violent scenes and films often equal delegation to the after-hours zone.
In any case, the Fabien Baron directed commercial is available for your perusal, so you can judge for yourselves.
Official Notes: Top: exotic plum, mace, rose Damascena Heart: French orange blossom, Egyptian jasmine, tuberose, plum, woods Base: cashmere woods*, burnt amber, Australian sandalwood
In the interests of disclosure, I received a free sample of the new Secret Obsession by Calvin Klein. No, not the bracelets they were advertising to bloggers! An actual decant (ie.hand-poured juice from a bigger bottle into a smaller one). Yes, you heard this right! Not a commercial carded sample, not a full bottle either (probably because I specify to anyone who asks that I need financial details so I can actually pay; that pretty much makes several of them vanish into thin air! The Calvin Klein people to their credit didn't.) How to get hold of your own? Click here or here (and scroll)for your free sample of Secret Obsession.
Secret Obsession has just launched in Europe and is out on September 15 in the US according to the official info, available from major department stores in a brown glass bottle like a turtle's face, which tapers towards the top featuring an amber cap, sort of 70s retro. Eau de Parfum 30ml/1oz, 50ml/1.7oz and 100ml/3.4oz. Satin Body Lotion and Satin Shower Gel in a 200ml/6.7oz tube each. We're taunted to check out everything on it by searching "Secret Obsession Calvin Klein" on Facebook under the Pages tab and to visit the official Secret Obsession site.
*Cashmere woods or Cashmeran is a IFF patented, complex aromachemical that provides a beautiful, velours note with diffuse nuances of earthy-wood and spicy notes (pine, patchouli), fruits and flowers (heliotrope, red fruits, apples and jasmine) and is softly musky-vanillic. It's featured in Ysatis, Amarige, Michael, Lacroix Rouge, Perles de Lalique and many more.
Clip via celebriNet2/Dailymotion.com. Pic of nutmeg courtesy of mydiversekitchen.blog. Bottle pic via Osmoz
According to a WWD article Calvin Klein is launching a new feminine fragrance this autumn, fronted by sexy Latina actress Eva Mendes to a storm of controversy involving network censors. It was only the other day we were talking about the provocative advertising of original Obsession and here we are again!
The new floriental fragrance, named Secret Obsession, is due out in mid-September. Secret Obsession's juicewas produced by Givaudan and art-directed by Ann Gottlieb and encompasses the following notes: Top: exotic plum, mace and damascena rose Heart: Egyptian jasmine, French orange flower and tuberose Base: cashmere woods (a popular aromachemical smelling woody/musky), burnt amber, Madagascar vanilla and Australian sandalwood (since the Mysore variety from India is heavily restricted).
Mendes reportedly really loved it as soon as she tried it! She could be earning $3 million to $5 million over the life of a three-year contract for representing the fragrance, so she would say that, wouldn't she? Still, the composition sounds decent enough, so we will wait and see. Right now it is the campaign that has the world abuzz. The ad campaign was art-directed by Fabien Baron and the commercials and print ads were shot by Steven Meisel.
"The Obsession brand resonates in a very provocative place," said Catherine Walsh, senior vice president of American fragrances for Coty Prestige, which holds the Calvin Klein Fragrances license. "And we wanted to do a provocative ad. But we're not trying to be raunchy. There's a lot of skin, but it's done tastefully." Evidently not tastefully enough for the network censors, who have banned the ad. "Every time we do TV [with the Calvin brand] it comes back with some sort of push-back from the networks — but nothing like this. This time," she vowed, "we're going to fight."
Rumours say that it's a combination of what Mendes says — and doesn't say — to the accompaniment of provocative music and lots of skin. Reportedly the ad is open to interpretation, having Mendes talk about a sexy secret, leaving a lot to the imagination, which might conjure up wilder thoughts than what is actually happening. Coty executives declined to reveal the spot before its official unveiling which will happen in early June. (so stay tuned, we will present it when it airs!)
Mendes will also star in Calvin Klein's new women's underwear campaign this fall. According to Mendes herself, she was attracted by the idea of freedom of expression and the chance to appear different in a mainsteam venue:
"When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out— I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."
However executives are quick to point out that the new fragrance is really not a new twist, but a completely different perfume with merely a sexy image to share. "This is no flanker," said Walsh. Obviously the meaning of flanker eludes them, as the term is generally being used for fragrances that borrow the name or part thereof of a successful fragrance to boost the recognition factor of a new one. But maybe that's too subtle or splitting hairs.
"Obsessionput Calvin Klein on the map in 1985 and continues to be an integral piece of the brand portfolio," added Michele Scannavini, president of Coty Prestige. "Over two decades later, we see it come full circle with Secret Obsession. While Obsession epitomized the overt glamour and sexuality of the Eighties, Secret Obsession will become the meaning of what is sexy today — more personal, sophisticated and intoxicating. Eva Mendes is a reflection of how things have changed over the past 20 years."
Eaux de parfum will be sold in three sizes: 1 oz. for $40, 1.7 oz. for $55 and 3.4 oz. for $72. (The 1-oz. size will be exclusive to Sephora). Two ancillaries will also be sold: a 6.7-oz. body lotion for $38 and a 6.7- oz. shower gel for $30. The scent will be available in about 2,200 department and specialty stores in the U.S. Globally, it will be available in all markets in which the Calvin Klein brand is sold.
Just as an aside: Eva Mendes is no stranger to glossies and advertising as she has posed for Revlon and neither to provocation, as attested by the following film in which she flaunts her assets alongside Joaquin Phoenix to the sound of Heart of Glass: We Own the Night.
So what say you: yay or nay for Eva Mendes and the new fragrance?
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The initial impression of spraying Secret Obsession is rum-like boozy with an alcoholic hairspray blast petering out quickly, plummy and ripe but not overtly sweet (a good thing!), especially compared with the overall sweeter Magnifique.
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