The new 68 Champs Elysees: the Guerlain Abode Gets Re-invented & Limited Editions for Guerlain Perfume Fans

In time for the holidays the Parisian flagship of Guerlain is re-opening its gilded doors to the dedicated beauty and fragrance lover to enjoy their renovated interiors at 68 Champs-Elysées.

The Maison Guerlain has reopened 68, Champs-Elysees, its mythical place. Located on the most beautiful avenue in the world since 1913, the historical store now offers doubled surface in a masterly decor. The architect and designer Peter Marino has set his eyes on this prestigious heritage, in order to offer the most luxurious Guerlain expression of its brand. Then as now, creativity, boldness and modernity are at the rendezvous.

To awaken the nose and tantalise the taste buds, Guerlain has created a unique place, the restaurant 
"Le 68 Guy Martin ", born of the encounter between two talents, excelling in both arts of perfumery and gastronomy: Thierry Wasser, Guerlain Perfumer since 2008, and Guy Martin, Michelin-starred at Grand Véfour. Reservations: + 33 1 45 62 54 10 or contact@le68guymartin.com
An indispensable addition at anyone's Parisian must-see addresses guide when visiting the city of Lights.
On the first floor, the Guerlain Institute immerses us in a world of well-being and beauty, with an entirely new personalized program. Reservations: +33 1 45 62 11 21

In addition there is the La Cour des Senteurs, commemorated in a special fragrance edition developed by Guerlain. With the opening of a boutique in the Cour des Senteurs in Versailles, Guerlain is uniting its destiny with that of the former Royal City. Located right at the heart of the oldest district of Versailles just a stone's throw from the Château, this unique site looks to contribute to the renown and profile of the time-honoured art of perfumery, both in France and abroad.
The heir of the perfumers who supplied the Royal Court, Guerlain is reviving this prestigious past and majestically offering a new expression of the brand. This new Guerlain boutique looks to pay a contemporary homage to the expertise of French artistic craftsmanship, a real living heritage. The 17th century saw the dazzling rise of luxury under the influence of Louis XIV in Versailles, the official residence of the King from 1682 onwards. Manufactures were created, and Louis XIV surrounded himself with the best artists and craftsmen of his time. Today, true to the Sun King's spirit, the Château de Versailles provides a stage for contemporary art during temporary exhibitions.
Like a bridge between the past and the future, this boutique aims to offer a place for all perfume lovers to meet and share.

Last but not least the classic Eau Imperiale is celebrating 160 years. For the occasion, Guerlain has issued a special edition in a specially decorated bottle and box. Feast your eyes upon it.

Paris Perfume Shopping Addresses: Quick Index

In the interests of supplementing the Paris Shopping Guide on these pages (replete with Parisian memoirs on shopping & browsing at the mecca of perfumery, including visits at Guerlain, Caron, F.Malle, Serge Lutens, L'Artisan Parfumeur etc.) I am including a few specific addresses with underground directions for anyone going to Paris for a St.Valentine's vacation or just for reference, in alphabetical order.

Abdul samad Al Quarashi, 45 Avenue George V. 75008 Annick Goutal, 14 rue de Castiglione, 1st. Metro: Tuileries.
Arabian Oud, 63 Champs Elysees (perhaps the only place in Europe outside of London where one can find good arabian oils)
By Terry 10 Avenue Victor Hugo Metro Station: Charles de Gaulle L'etoile, and at 36, Passage Vero Dodat. Metro Station: Palais Royal - Musee du Louvre. [Except By Terry' products, the store also stocks Patyka]
Caron, 90 rue du Faubourg Saint-Honore, 1st. (in front of the Presidential Palace) Metro: Franklin D. Roosevelt.
Chanel 31 Rue Cambon, Tuilleries, Madeleine. According to Chanel's website, Les Exclusifs fragrances are also sold at 42 Avenue Montaigne and at 9, Rue du Faubourg-Saint-Honore
Cire Trudon candles 78, rue de Seine - 75006 Metro: Mabillon
Colette, 213 rue Saint-Honore, 1st. Metro: Tuileries. [eclectic niche selection]
Comme des Garcons23 Place du Marche Saint-Honore. Metro Station: Pyramides
Cote Bastide, 4, Rue de Poissy Metro Station: Maubert Mutualite
Detaille 10, Rue St Lazare. Metro Station: Notre-Dame de Lorette
Des Filles a la Vanille, 150 Boulevard Saint-Germain. Metro Station: Mabilon
Dior, 30 Avenue Montaigne. Metro Station: Franklin D. Roosevelt
Diptyque, 34, boulevard saint germain, or 49 Avenue Victor Hugo
The Different Company, 10 rue Ferdinand Duval, 4th. Metro: Saint-Paul.
Etat Libre d'Orange, 69 rue des Archives, 4th. Metro: Rambuteau.
Etro, 66 Rue du Faubourg Saint-Honore. Metro Station: Champs Elysees Clemenceau, Madeleine.
Frederic Malle, Editions de Parfums, 37 rue de Grenelle, 7th. Metro: Rue du Bac.
Fragonard, 51, Rue Francs Bourgeois. Metro Station: Rambuteau, Saint Paul
Fragonard Museum & Shop 39, Boulevard des Capucines (opposite L'Olympia). Metro Station: Opera, Madeleine
Guerlain, 68 avenue des Champs-Elysees, 8th. Metro: Franklin D. Roosevelt.
Hermès24, Rue du Faubourg Saint-Honore. Metro Station: Madeleine. Also at 42, Avenue George V. Metro Station: George V and at 17 Rue de Sèvres. Metro Station: Sevres Babylone
Indult102 Rue du Faubourg Saint-Honore. Metro Station: Saint-Philippe du Roule
IUNX at Hotel Costes [Olivia Giacobetti fragrances], 239 rue Saint-Honore, 1st. Metro: Tuileries.
JAR, 24 rue de Castiglione, 1st. Metro: Tuileries.
JEAN PATOU PARIS, 5, rue de Castiglione 75001 (very close to the chanel boutique at place Vendôme)
Jovoy, 29 rue Danielle Casanova, 1st. Metro: Pyramides/Opera.
Jo Malone, 326 Rue Saint-Honoré, 75001
L'Artisan Parfumeur 32, rue du Bourg Tibourg and 34 Rue Francs
Les Bains de Marais, 33 Clos des Blancs-Manteaux. Metro Station: Rambuteau
Les Beaux Draps de Jeannine Cros, carrying Les Nez fragrances, 11, rue d'Assas 75006 Paris. Tue. - Sat.11.00 AM - 13.30 PM 14.30 PM - 19.00 PM Closed on Monday
Le Prince Jardinier, 39, Rue de Valois (Palais Royal). Metro Station: Palais Royal - Musee du Louvre, Bourse
Les Parfums de Rosine,105, Galerie de Valois, Palais Royal (close to Serge Lutens at Le Palais Royal). Metro Station: Palais Royal - Musee du Louvre, Bourse
Maitre Parfumeur et Gantier, 5 rue des Capucines, 1st. Metro: Opera.
Les Nereides, 5, Rue Bourg l'Abbe. Metro Station: Etienne Marcel.
Maison Francis Kurkdjian, 5 rue d'Alger, 1st. Metro: Tuileries. Custom-made scents by appointment, phone +33 142 774 033.
Martin Margiela, 23 Rue de Montpensier Metro Station: Palais Royal - Musee du Louvre
Mariage Freres, teas and delicatessen, 30 rue du Bourg-Tibourg, Paris 4e
Marie Antoinette, Place du marché Sainte Catherine -75004
Miller et Bertaux, 15, Rue Ferdinand Duval. Metro Station: Saint-Paul, Pont-Marie
Montale Tanelli 26 place Vendome
Olivier Durbano, 34 Rue des Francs Bourgeois Metro Station: Saint Paul . Workspace; by appointment only.
L'Osmothèque, 36, rue du Parc de Clagny. Note: Reservation required.
Parfums de Nicolai (Patricia de Nicolai), 28 rue de Richelieu, 1st. Metro: Palais Royal and 69 rue Poincare (m.Victor Hugo)
Parfums de Rosine, Jardin du Palais Royal, 105 Galerie de Valois, Metro: Palais Royal.
Reminiscence, 22, Rue du Four. Metro Station: Saint-Germain-des-Pres, Mabillon
Salons du Palais-Royal Shiseido [Serge Lutens fragrances], 142 Galerie de Valois, 1st. Metro: Palais Royal.
Sens Unique [niche selection], Rue du Roi de Sicile 13, 75004 which carries a selection of Amouage | by Kilian | David Jourquin | Etat Libre d'Orange | Evody | Hilde Soliani | Honoré des Prés | Huitième Art | Humiecki & Graef | ICONOfly | Laboratorio Olfativo | Maison Francis Kurkdjian | MDCI | Odin | Olfactive Studio | Parfumerie Generale | Poiray | Stéphanie de Saint Aignan | Technique Indiscrète | Undergreen Natural Perfume | Von Eusersdorff
Teo Cabanel, 23, Boulevard du General Leclerc /23, Boulevard du General Leclerc, Fontainebleau
Tocca, 44 Rue Etienne Marcel. Metro Station: Sentier

A selection of niche perfumes (including Lubin) are also found at Le Bon Marche (24 rue de Sevres, 7th. Metro: Sevres-Babylone) and on the ground floor of Printemps de la Beaute (64 Boulevard Haussmann, 9th. Metro: Chaussee d'Antin). Sephora on the Champs-Élysées (next to the Guerlain flagship store) carries a quite wide variety of niche offerings (Lutens, Different Company, etc.)


Worthy of note as well:
Arty Dandy, 1 Rue de Furstemberg. Metro Station: St-Germain-des-Pres or Mabillon. Brands: Histoires de Parfums, Juliette has a Gun, Linari, Six Scents, The Scent of Departure
Belle de Jour, 7, Rue Tardieu. The store specialized in old perfume bottles and Art Deco objects. (Sells E.Coudray and Jardin de France).
BHV, Acqua di Parma, Annick Goutal, Atelier Cologne, E.Coudray, Evody, Esteban, Etat Libre d'Orange, L'Artisan, Molton Brown, Molinard, Serge Lutens, Teo Cabanel etc.
Nose, 20 Rue Bachaumont. Metro: Sentier. Carries: Acqua Di Parma, Atelier Cologne, By Kilian, biehl. parfumkunstwerke, Cale Fragranze d'Autore, Costume National, Cowshed, Cire Trudon, Diptyque, D.R.Harris, Floris, Frapin, Heeley, Histoires de Parfums, Juliette has a Gun, Keiko Mecheri, Lorenzo Villoresi, L’Artisan Parfumeur, Linari, Mark Buxton, Miller Harris, Maison Francis Kurkdjian, Odin, Penhaligon's, Robert Piguet, The Different Company, The Laundress, Ulrich Lang.
Pharmacie du Palais des Congres, 2 Place de la Porte Maillot. Metro Station: Porte Maillot. Brands: Acqua di Parma*, Comptoir Sud Pacifique, Menard, Molinard, ROGER & GALLET, Rigaud

Add your own if you have them in the comments, so I can keep this up to date!

source,, photo via hipparis.com