Monday, December 9, 2013

The new 68 Champs Elysees: the Guerlain Abode Gets Re-invented & Limited Editions for Guerlain Perfume Fans

In time for the holidays the Parisian flagship of Guerlain is re-opening its gilded doors to the dedicated beauty and fragrance lover to enjoy their renovated interiors at 68 Champs-Elysées.

The Maison Guerlain has reopened 68, Champs-Elysees, its mythical place. Located on the most beautiful avenue in the world since 1913, the historical store now offers doubled surface in a masterly decor. The architect and designer Peter Marino has set his eyes on this prestigious heritage, in order to offer the most luxurious Guerlain expression of its brand. Then as now, creativity, boldness and modernity are at the rendezvous.

To awaken the nose and tantalise the taste buds, Guerlain has created a unique place, the restaurant 
"Le 68 Guy Martin ", born of the encounter between two talents, excelling in both arts of perfumery and gastronomy: Thierry Wasser, Guerlain Perfumer since 2008, and Guy Martin, Michelin-starred at Grand Véfour. Reservations: + 33 1 45 62 54 10 or
An indispensable addition at anyone's Parisian must-see addresses guide when visiting the city of Lights.
On the first floor, the Guerlain Institute immerses us in a world of well-being and beauty, with an entirely new personalized program. Reservations: +33 1 45 62 11 21

In addition there is the La Cour des Senteurs, commemorated in a special fragrance edition developed by Guerlain. With the opening of a boutique in the Cour des Senteurs in Versailles, Guerlain is uniting its destiny with that of the former Royal City. Located right at the heart of the oldest district of Versailles just a stone's throw from the Château, this unique site looks to contribute to the renown and profile of the time-honoured art of perfumery, both in France and abroad.
The heir of the perfumers who supplied the Royal Court, Guerlain is reviving this prestigious past and majestically offering a new expression of the brand. This new Guerlain boutique looks to pay a contemporary homage to the expertise of French artistic craftsmanship, a real living heritage. The 17th century saw the dazzling rise of luxury under the influence of Louis XIV in Versailles, the official residence of the King from 1682 onwards. Manufactures were created, and Louis XIV surrounded himself with the best artists and craftsmen of his time. Today, true to the Sun King's spirit, the Château de Versailles provides a stage for contemporary art during temporary exhibitions.
Like a bridge between the past and the future, this boutique aims to offer a place for all perfume lovers to meet and share.

Last but not least the classic Eau Imperiale is celebrating 160 years. For the occasion, Guerlain has issued a special edition in a specially decorated bottle and box. Feast your eyes upon it.


  1. Right now, I'm wishing I could afford to fly to Paris, visit the new space and buy up big! However , vet bills come first...

  2. I am with Erika - wish I could go over and have a look too!
    It looks fabulous!

    I wonder if the restaurant in a perfume shop will work Helg???

    You know what - I bet Guerlain will probably have a Guerlain Car on sale soon!!! LOL

  3. Erika,

    I can see that! Well, one day. It won't go away. ;-)

  4. M,

    absolutely to the point as usual dearest M!

    You know, the segregation is thought out very well, the smells won't intermingle, this is doable from a technical standpoint. As to what they will do next, ha, I had joked with a fashion line right at the time when they did LPRN, but Sylvaine had shot it down most decidedly. :-D

  5. Oh, if only...The Maison Guerlain sounds wonderful. I'm taking a long shot here with a question (since Guerlain is the topic). I have heard that the absolute latest reformulation of Mitsouko is the closest yet to the original. Does anyone know if Neiman Marcus has this recently updated formula? THANKS, J

  6. Anonymous15:17

    Ugh, how DIVINE! I wish ....


  7. JW,

    I believe they would. At least they're the first suspect in the US to do so, since they have the "espace" and everything, they should be up to the minute.

    Good luck!

  8. Marsi,

    never say never. The day shall come!


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