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Wednesday, February 8, 2012

Frederic Malle is on Facebook: Hints, Tips & Insiders' Info

Sounds good? Editions de Parfums Frédéric Malle has been operating an official Facebook page for some time now (since last autumn actually). What makes it follow-worthy and news-worthy is how it's set to provide insights into the inspiration behind the Editions de Parfums Frédéric Malle collection, including Les Fleurs du Malle, a look at key floral notes integrated in Editions de Parfums fragrances, the F.Malle home collection, and weekly tips on fragrance.

However, most recently on the Editions de Parfums Frédéric Malle Facebook page the team has been sharing quotes and passages that derive from Frédéric Malle’s new book “Frédéric Malle: On Perfume Making” (De l'Art du Parfum in French) which we had reported on Perfume Shrine first, like this one:
On the language of scent, Frédéric Malle says, “Many people believe that our work is quite intellectual and that we make endless references to other arts to feed our research. This is rarely the case.” The reasons for this can be found in “Frédéric Malle: On Perfume Making,” illustrated by Konstantin Kakanias, which launched exclusively at Barney’s in December and is set for wider availability this March.

This is also where Catherine Deneuve's tips on her own fragrance wearing come from, as she writes the foreword on the Malle book, showing her preference for Malle fragrances alongside her firm favourite L'Heure Bleue by Guerlain (and the rest of her fascinating perfume collection here). The soignée Iris Poudré was inspired by the classic film Belle de Jour after all, as Pierre Bourdon was intrigued by the introverted, shy yet passionately sensual personality of Séverine. And as to La Deneuve wearing Lipstick Rose, what can be more feminine than that?
We also learn many other small delights, such as that Christian Louboutin plies his best girlfriends with the gorgeous and fresh lily of Malle's Lys Méditerranée.

Looking ahead, the Facebook team looks into providing Facebook fans exclusive access to Editions de Parfums Frédéric Malle perfumers, so as to give fragrance lovers an insider’s look at the driving forces behind the collection.

Visit the official F.Malle Facebook page here

Illustration by Robert Beck via AnOther Mag

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