Perfume Primers: Orientals for Beginners (and not only)

Oriental fragrances draw upon the lore and mystery of the first perfumes used by man, full of materials derived from plants and tree resins, the thick and sacred unguents conceived and used in ancient Egypt, Greece and Cyprus, Mesopotamia and classical Rome. On the wall of the temple of Horos, at Edfu, perfumed mixes appear, among which the scared Kyphi, burnt in early morning and at evening. In Exodus God gives Moses instructions on how to compose a holy perfume for him and another one for his priests. The tear-shaped drops of the myrrh resin stand in Greek mythology for the tears of a girl transmuted into a tree by the gods. Leaning over my archeological notes, I'm never less than amazed by the wealth of scented concoctions used for sacred but also for purely hedonistic purposes by the ancients.

The invention of the "modern" oriental however is an olfactory trope of the late 19th century, made possible by the invention of two important synthetics: vanillin and coumarin. The coupling of ladbanum/cistus (a traditional resinous plant material from the rockrose, used since antiquity) and of vanillin produced what we refer to as the "amber" note. (You can read all the data on amber in perfumery on this link). Coumarin was synthesized from tonka beans; it has a sweetly herbaceous, cut hay scent.

The timing was crucial: The first oriental perfume to really capture the market was Guerlain's Shalimar although Coty's Emeraude is also a prime contenstant (In fact the two were launched in the same year, but Shalimar had a  legal battle with another firm, making the formula into a numerically-tagged bottle for the space of 4 years before relaunching with the original Sanskrit name).
The roaring 1920s were a decade when society in Europe was really taken with the orient. The East conjured up images of unbridled passion, exoticism, khol-eyed beauties and addictive substances. It was the time when Herman Hesse published Siddharta, the West's first glimpse of Buddhism, and F.Scott Fitzgerald The Great Gatsby, a paean to the newly established American prosperity and its pitfalls. Theda Bara had already lain the path to cinematic vamps to follow, such as Pola Negri and Clara Bow with her bloody-red dark cupid's lips immortalised on black and white vignettes, while Paul Poiret had produced his own phantoms of the harem paving the way to modern fashions. It was the time of Les Ballets Russes, set to music by Stravinsky and Poulenc with sets painted by Picasso and Georges Braque. In short Orient was meeting Occident at the seams.

Historically modern oriental fragrances are roughly divided in two groups in terms of their formula: those that are based on the "ambreine" accord and those based on the "mellis" accord. An "accord" is an harmonious blend of fragrant materials that are smelled together, like a musical chord, producing a seamless, unified impression, something more than the sum of their parts. It's very useful for the perfumer to have at the ready a few thought-out harmonies as a building block for the composition they're working on.

  The "ambreine accord" is a harmonious blend constructed through the juxtaposition of fresh bergamot, sweet vanillin (synthetic vanilla; ethyl vanillin which is 4 times more potent can also be used, as in Shalimar), coumarin (smelling like mown hay), and warm civet (originally an animal-derived secretion from the civet cat with a very erotic nuance), plus woody notes and rose essences. The perfumes which are constructed on this basic structure include the legendary Guerlain Shalimar, Must de Cartier and Calvin Klein Obsession.

NB. Please note the "ambreine accord" is NOT to be confused with the ambrein molecule, i.e. the chief scent element of "ambergris", the material produced by sperm whales found floating in the ocean. [Refer to this link for details on ambergris.] Interestingly enough the ambrein used in perfumery is extracted from purified labdanum [1], hence the confusion between the scents of amber and ambergris for many people.  

  The "mellis accord" on the other hand is constructed through the tension between benzyl salicylate (a compound with a faint sweet-floral-veering-into-musky scent, often included in "beach/suntan lotion" smells), patchouli (essence of exotic patchouli leaves), spicy clove (via eugenol) and lily of the valley (traditionally via the aromachemical hydroxycitronellal). This is boosted with other spices (notably cinnamon), woody notes and coumarin (a crystal derived from tonka beans).
Perfumes composed around the mellis accord include Estee Lauder Youth Dew, Taby by Dana, Yves Saint Laurent Opium, Krizia Teatro alla Scalla and Coco by Chanel. Perfume professionals refer to this group as "mellis" perfumes, but since this is difficult to communicate to the consumer, and because the eugenol (sometimes communicated as clove and sometimes as carnation) and cinnamon give a spicy tonality, these oriental perfumes are classified into a sub-genre called "spicy orientals".

To the above "accords" other elements can be added to further emphasize the exotic and warm character of the composition. These include more ambery notes (based on labdanum), sweetly balsamic notes (utilizing materials such as benzoin, opoponax and Tolu balsam) as well as castoreum (another pungent animal-derived note, this time from beavers) and rose & other flowers' (jasmine etc) essences.

These are historically important olfactory harmonies that have resulted in classics and some modern classics. The combination of two accords within the same formula or the invention of new accords coupled with the previously used ones is producing novel experiences and pushes perfumery forward. This is how perfumers have come up with new sub-categories within the oriental family of fragrances, such as the gourmand perfumes etc. But we will tackle those in an upcoming perfume primer.

Ref.
[1] New Perfume Handbook, N.Groom 1997

Related reading on Perfume Shrine: Perfume Primers: concise intros for beginners

Emily Blunt: New Face for YSL Opium

British actress Emily Blunt's new addiction has a loaded name: Opium. The iconic fragrance, that is. Emily Blunt will be the new face of Opium for Yves Saint Laurent, following in the footsteps of Jerry Hall, Linda Evangelista, Sophie Dahl, and numerous less well-known models. I don't know...there's something about miss Blunt, which I find petulant, despite her acting credentials. Is that the character she embodied on Devil Wears Prada was so and that image has stuck? Is that that I expect someone fiery and determined, apart from just hip and likeable, for Opium? A bit of both, perhaps. Though now that Opium has been surgically given a facelift (and given a flanker/ sister) to make it more "eternally likeable" things are just not the same anymore.

"Opium embraces the whole history and values of our house", said Renaud de Lesquen, president of YSL & Designer Brands. The new campaign will apparently "unveil a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist". Blunt worked with photographers Romain Gavras and Patrick Demarchelier on the campaign, which airs in October. According to her statement: "I am very honoured to have been chosen to be the face of Opium. It is really exciting to embody a fragrance which has stood the test of time without its allure ever being diminished".

At any rate, I can't pronounce a judgment like usual until the official advertisements come forth. We will keep you updated!

Here is a teaser:


What do YOU think?

YSL "new" Opium: Death of Classic, Reformulation, Brand Repositioning (& a footnote on Belle d'Opium)

Just when we were lamenting the death of Opium, the fragrance by Yves Saint Laurent which marked our youth and stayed the course as a faithful companion, Yves Saint Laurent is busy issuing new marketing tools introducing us to the "new" Opium.
"New", because reformulation was necessary due to the IFRA restrictions on spicy ingredients (eugenol and iso-eugenol) which were necessary into the creation of the carnation heart of the memorable modern classic from 1977. If you love the older, richer bouquet with its characteristic pressed linens accord and carnation spice, stock up. I have because I love it so. [click for review]

In the new site What is Your Opium we're not spared any truths. It's up there in black and white: "This week Yves Saint Laurent unveils an addictive new fragrance. Crafted by renowned perfumers who found inspiration in a modern floral oriental. A scent born from a thousand inspirations".



They go on to reveal that each day will see a new feature or video involving the inspirations behind the fragrance, especially to the noteworthy perfumer Honorine Blanc (mentored by Sophia Grojsman) who was working on the scent for four years and talks about what she notices in the video. And they invite consumers to join: "To fête this modern elixir YSL will host an exclusive event in New York City on June 17th. Each day we’ll take you behind-the-scenes to meet the people creating this extraordinary soirée. They’ll share their inspirations and below we invite you to share yours. Tell us what inspires you". There is also a launch party, which according to Twitter, Alexa Chung and Alexandra Richards will be spinning, and rumored guests include hipsters like “The Cobrasnake” Mark Hunter and model Cory Kennedy. Todays' teaser on the Opium site has a video of the preparations. Obviously blogs are the new teasing tool for big companies to create Internet buzz.



Yet, the old is now most officially proclaimed dead...Whan Honorine talks about in the vid, "When a fragrance comes on the market, it's unique, it has its own signature, it's a true fragrance...it stays forever", sounds ironic.
Never before has a death being banged about with brass playing upbeat, inspiring military tunes!

Edit to add (19th June):
Dear sirs at YSL communication, if you're issuing something "new", old, revamped, whatever, it would be best if you were absolutely clear about what that thing is unless you do want us confused. To witness, the first email communication I got read:
"Hi,
Just wanted to send over a note letting you know that yesterday afternoon YSL launched a blog to help celebrate the release of their new Opium fragrance.The link is here: http://www.whatisyouropium.com/Each day on the site there will be a new bit of content released leading up to tomorrow's launch party and then following up on the event a few days afterward. Today, you can watch the 'setting the stage' video to see how the party is coming together. Hope you enjoy."
Now, a day later, they send this (please note how there was no mention of name in the above, while there is one now):
"Hi!
If you haven't already seen coverage from last night's YSL party be sure to check out today's Belle D'Opium blog post with event photos: http://whatisyouropium.com/day_after/And not long from now The Cobra Snake photos will be live online too".

I mean, geez, Belle d'Opium! Can you be any more misleading and contradicting? Is this a new flanker, like the summer editions? Is the whole campaign utterly confusing or what?

The bottomline is the old Opium HAS been reformulated to its detriment, as attested by many fans. That doesn't change, no matter how it's marketed.

When Someone Usurps your Signature Fragrance

When at school my best friend was using Anais Anais, the soft-focus lily scent in the retro opaline bottle that recalled Victoriana and the BBC series Jayne Eyre and The Barrets of Wimpole Street we were watching on television. Something about the aesthetics of its nostalgia coupled with the erroneous hint that it might have something to do with Anais Nin and her Delta of Venus lured me into getting my own bottle. Little did I know that this act would produce the fury of a Maenad! Never mind that Anais Anais was worn by almost anyone below voting age at the time. The cardinal sin had been commited: I had usurped the signature fragrance of someone else and my penance would be exile.

After half a bottle, I somewhat tired of Anais Anais, no matter how pretty and wistfully autumnal it was. The initial coup de foudre was no longer there. Instead, my heart was pounding with fascination for the decadent opulence of Opium which had marked me years before unexpectedly: finally able to procure a bottle of my own with my pocket money, I did just that. The fragrance became so much a part of my psyche, with sporadic flirts with my mother's Mitsouko and Cabochard, that I could never understand how anyone on God's green earth could claim it. Yet, claim it they did and several other people, usually older, used it as well, often in exceedingly large amounts that became noisesome. I remember I was both dismayed and disappointed at that. Since I loved it so much, one would assume that I would enjoy smelling it in the air, catching the wake of it from passing strangers and acquaintances. But it never seemed to smell properly on them. Yet deep down I was a little relieved as well: It was still mine and mine alone, I was hissing through clenched teeth ~my precious!

The final straw was at the university, when a particularly nosey classmate questioned me on what I was wearing and I was very eager to let her share: a small eau de toilette bottle was always in my Longchamp along with my notebook with lecture notes on the Aeniad, the syncretism in late Middle-Ages and the artifact types of Upper Mesolithic. Soon enough, what was that divine cloud I was smelling two pews below, wafting up to engulf me in the smell of betrayal?
It was at that moment that I had the perfumephile's equivalent of St.John's visions at Patmos: I finally realised why it's not good form to wear the same fragrance as your friend...

Copying someone's identity in its external manifestations and even their intellectual interests, emulating their fashion sense, their hairstyle, their makeup and colour choices and suddenly adopting the same music sense and book material can feel annoying and a little alarming for the one who is being copied: is it to be taken as a compliment or as an invasion of private space and the right to mark one's own territoty?
That last part seems to me to be at the bottom of this particular annoyance. Although we have progressed from the jungle, the jungle hasn't left us: we still need to mark our territoty with the invisible olfactory stain of our id. And we do that with our loved ones and the scents we choose for them as well.
The scent we choose ourselves to represent our id can be even more poignant when usurped: the betrayal is not only on the physical, territorial plane but on the cerebral as well. It's as if our decision to adopt a certain signature fragrance has been cheapened through blatant copying which required none of the visceral or alternatively the meticulous care with which we came to it ourselves. And in a world where there are myriads of fragrances around, finding that special one can be both hard and frustrating to go through again.
Additionally, when that signature fragrance is some obscure niche little thing we unearthed in one small boutique in Crete, hiding behind a local deli with dakos and stamnagathia, and only there, then it feels unique and we subliminally graft that aura on ourselves.

So what to do when asked? Faced with a question as to what is your signature fragrance, you're faced with a trilemma: if you reveal it, you are open for the other person to adopt it and leave you feeling somehow less special; if don't reveal, you risk to seem aloof and arrogant and lose a friend and get gossiped behind your back; if you don't reveal and it's a little known or unpopular choice you run the even greater risk of the fragrance never surviving the axe of discontinuation from the accountants in the manufacturing firm. It's a conundrum!

Personally, I have come to the conclusion that it's better to be gracious and sharing when it is someone who either has a genuine interest in perfume (so you get the chance to win a friend for life) or it is not someone you're bound to meet every single day (therefore even if they copy you, it won't be really significant). Seems to work so far...

I'd be interested to hear your thoughts and experiences.

Pics from the film Single White Female via movieshcreenshots blog

Opium Dreams ~Opium by Saint Laurent: fragrance review

Was this my life, or did I dream it? That seemingly rhetorical question might drive one crazy given sufficient circumstances. After all, isn't all life, "is all we see and seem but a dream within a dream?" like Poe used to say. Or as the ancient Greeks poetically put it: "οναρ σκιας ανθρωπος" (man is but a shadow's dream).
My thoughts revert to these aphorisms, as I converge Opium by Yves Saint Laurent and Sergio Leone's swansong masterpiece, Once upon a time in America in my mind. My proclivities to the fragrance being a given and my fondness for that final enigmatic scene in which De Niro is beatifically smiling through the somnolent haze of opium vapors, it was natural to be so; if only because, like the drug, Opium is to be worn lying down. Pilgrimage was sorely lacking till now and the Gods have been accusing me of hubris for too long.

History of YSL Opium Perfume
Yves Saint Laurent was at the zenith of his career when he envisioned a decadent, baroque perfume evoking the exotic Orient: "It will be the greatest perfume of them all and we will call it Opium", he said, perhaps with a sideways wink to his own path to hallucinogenics' addiction. The year when the concept was conceived was 1972. It would take another 5 years for it to come to fruition.



The scent was composed by Jean Louis Sieuzac (Sonia Rykiel, Dune, the re-issue of Madame Rochas) in 1977 and art-directed by Chantal Roos, while the vermilion flacon was designed by Pierre Dinand.
Originally the name that Squibb, the American parent company of parfums Saint Laurent, wanted to christen the fragrance was Black Orchid, the same that Tom Ford later grabbed almost 30 years later for his own foray into perfume for what he hoped to be an equally controversial landmark.

Opium was in many ways a landmark: Its fragrance although tracing its lineage to great orientals of the past such as Shalimar, Habanita, Youth Dew and even Tabu (with its carnation-civet accord of "parfum de puta"), was perhaps the first to enter into the floriental category, with its very much detectable carnation, orange blossom and ylang-ylang among the plush of effulgent spice and starched resins, of which oppoponax stars. But also due to the fact that it broke with the previous trends of independent chypres and soft aldehydics, bringing back the orientals which had been forgotten since their last stint during the 20s and 30s and thus inaugurating the fashions for them again, resulting in everyone producing one from Coco, Poison, Ysatis, Boucheron Femme , all the way to Loulou.

Its launch party, at a junk in Manhattan's East River, with orientalised canopies and matching decor, marked the first time such opulence was applied to a fragrance's issue and ignited a series of mega-launches that were to become de rigeur. Its campaign, provocatively proclaiming "for those addicted to Yves Saint Laurent", earned it serious controversy in certain countries: A peanut-growing premier in Queensland, Australia had the perfume banned in his state. The US Federal Justice Department tried to outlaw it. In other countries due to drug import laws it had to be imported under a pseudonym, like contraband, and relabelled within the country.Its subsequent status of a bestseller proved that all the obstacles were within its stride and that man (and woman) is really a creature desiring what seems unattainable.

Bottle Design: the Oriental Inro
The bottle has a no less interesting tale surrounding it. According to Dinand's autobiography, he was working on a stylized inro, the small wooden box samurais carry on their belts, full of little drawers where herbs, spices and opium for alleviating the pain from their wounds are kept. The little drawers are held together by strings (hence the resulting tassel on the Opium bottle) and the top is crowned with a sculpted ball, called netsuke, replicated in the cap. "That's it!" said Saint Laurent, as soon as he saw it and fixed his mind on calling it Opium, the rest being history.
The advertising had always been titillating, starting with sprawled Jerry Hall, progressing to an unknown red-head (pictured above), through to Kate Moss and Sophie Dahl infamously in the nude (therefore banned but you can see it by clicking the link). Currently Malgosia Bela fronts the ad prints.

Lauder had been secretly working on their own spicy oriental, mysteriously also in a vermilion bottle, named after a mercury mineral found in China and smelling close to Opium,Cinnabar, which launched only weeks later. Yet they never had such commercial success with it, a fact that is treated with silence when you point it out to them. Whether there had been some form of trade espionage has never been proven and is only a figment of speculation.

Scent Description
Baptising yourself in Opium amounts to owning a droplet of the Styx, imparting invulnerability, shunning your combination sinners -- your lecherous liars and your miserly drunkards -- who dishonor the vices and bring them into bad repute. It speaks the tongue of angels through the wiles of devils, fanning its brocade-like resins over your humble existence, marring the opulent flowers and the bright citruses (bergamot, lemon and the orange-tinged essence of coriander) by a contaminated hand of animalistic sin. I can't distinguish any of its constituent parts separately, as they merge into a tremendously forceful message of abandon and escapism from the vagaries of life. Was it my life or did I dream it?
The iron-pressed linen note of the aldehydes in the beginning gives off -coupled with the spicy bite of the carnation accord- a rather "clean" veneer, which allows Opium the distinction of being among the easiest orientals to carry without feeling all soiled underneath your dress. The plumminess is closly interwoven with the balsams in the drydown phase, when the fragrance has dried on the skin and only its whispered message remains; quite woods, trickly resins like benzoin, labdanum and opoponax with an animalic darkness to them from the small footnote of pungent, bitter castoreum in the far end.

Opium never fails to bring forth compliments every single time I wear it and it is the robe de guerre on every occasion where ample backbone is required or a new acquaintance is going to take place. People never identify it as such and always ask what is that magnificent fragrance emanating. Sometimes it's perversely fun to see faces fall when I reveal the true identity, other times it only makes me think long and hard about over saturation of a particular scent in the collective unconscious and the detriment that brings to a whole generation who formed bad associations through it being ubiquitous.

Opium Summer Editions and Comparison of Concentrations
My preferred form is the Eau de toilette, which highlights the spicy bite and the moribund balsams perfectly, although the extrait de parfum is another excellent choice. The Secret de Parfum which had circulated at some point during the early 90s in a cut-out bottle from hard plastic in a hue darker than the original flacon was a concentration that turned me off Eau de Parfum (to which it amounted) . Luckily that error in judgment on the part of YSL Parfums has been amended and the current version of Eau de Parfum is merely denser and more opaque, although still true to the scent. The body products in the range are some of the best I have tried in terms of both fidelity to the scent (they have a slightly pronounced orange note which is very agreeable) and texture which melts under your caress. Men have also been catered for through a men's version that is woodier and more aromatic but also rather spicy, Opium pour homme. As a faithful Opium wearer for years I can attest to it being relatively the same despite possible reformulation. If eugenol however becomes seriously restricted -as has been discussed- then it would risk severe disfigurement. {edit to add, June 2010: Alas, it has...}

In later years, many lighter summer versions launched, as limited editions, aiming at making Opium fit for summer-wear and largely succeeding: Summer Fragrance (2002), Eau d'Eté (2004), Fleur de Shanghai (2005), Fleur Impériale (2006), Orchidée de Chine (2007), Poésie de Chine (2008). My personal favourite is Fleur de Shangai among them, replicated closely in the latest version.
This trend might have started by the non-limited, non-alcoholic Opium Fraicheur d'Orient, which got issued for summer in the mid-90s and which introduced a note from Angel and an intense citrus into the composition, to no particular pleasure derived. A limited edition bottle is Opium Orient Extreme from 2007, which only changes the exterior, not the scent.
Various collector's bottles and versions will continue to get made. As long as it captures the imagination of perfume worshippers at its altar.
Notes:
Top: aldehydes,plum,pepper, tangerine, coriander,bergamot, lemon
Heart: clove, jasmine, cinnamon, rose, peach, orris, myrrh, ylang ylang
Base: benzoin, patchouli, oppoponax, cedar, sandalwood, labdanum, castoreum, musk, vanilla



If you want to watch a small tribute to the opium-escaping hero of Leone, click this link for highlights.

Clips through videosift.com and wellgard on Youtube. Pics via parfumdepub

Optical Scentsibilities: head thrown back in abandon

It had been no secret that Tom Ford's Black Orchid for women photoshoot involving Carin Roitfield's daughter (Carin being the editor in chief of French Vogue, no less) had been "inspired" by old Hollywood iconography. Tom Ford if nothing else is a brilliant marketeer who can always be relied upon to know which images will tick the fancy of his target audience. Or perhaps not.

In this case he was inspired by this Veronica Lake photo {click to see it!} by George Hurrell from 1941. The famous peek-a-boo platinum hair is now spawled all over the bed in a pose of surrender and what seems like vague expectation of who knows what.
A phone call, a caress, a bullet?


Dita von Teese, that gorgeous specimen of burlesque, has always relied on old-style Hollywood glam to project her divinely contrasted features. I had used this exact pic in lieu of the official one when I reviewed Black Orchid upon its launch {click for review}. It had seemed more glam than the official one and besides Dita has been a favourite for a long time.

Guerlain also had their own share in this department, alloting their iconic oriental Shalimar a place for this pose of surrender.

The original Opium advertisement with Jerry Hall, poster child of the late 70s, early 80s was first to be inspired by the glamour of yore. In this photo shoot she throws her head back as if high on the addictive powers of Opium. Very fitting considering the line is "For those who are addicted to Yves Saint Laurent".

This was my favourite from the group of Opium advertisments, if only because the fiery red of the model's hair (is it Angie Everheart?)is so complimentary to the cinnabar/vermillon colour of the perfume's flacon and so antithetical to the electric blue background. Remember electric blue, that favourite shade of the 80s that was vibrant like cloud charges on a night of temptest? It offset other shades so vividly...
Of course that pose can be also traced back to Veronica Lake in another shot by George Hurrell. This one: here! Pretty amazing, huh?

Perhaps one might trace the positioning of the body in such a manner to painting in the first place. In particular the iconography of St.Peter’s crucifixion, here by Luca Giordano (1692). Martyrs are often depicted in poses of abandon, as if they are left to their fate, willingly surrundering themselves to higher exigencies.

Then again I might be pushing it…

Ads from okadi,imagedesparfums and parfumsdepub. Veronica Lake pic from Ebay. Painting Crucufixion of St.Peter by angel-art-house.com

Autumnal Shift

I'm very much afraid that the coming of autumn is given over to the Greek calendars. For those unfamiliar with this expression it is used to mean that something is never going to happen at all, as Greek calendars never existed, in contrast to the Roman ones, which did.
And what is the reason for this ominous and pessimistic declaration? But the difficulty of rotating fragrances in a fragrance wardrobe according to season in this crazy global warming environment.

The transition from summer to autumn in terms of perfume choosing is not an easy one, especially given that nowadays this is mostly an issue of calendar advancement than actual weather change. The warmth and incadescence of autumnal perfumes lends itself to cooler temperatures, "seasons of mists and mellow fruitfulness" to quote Keats. And alas it's tardy. And expected to be for quite a while still in our part of the world.

Personally autumn has always been my favourite time of the year. The rush of the beginning of the academic season managed to fill me with new hope even as a student, despite the fact that it meant the end of long summer vacation. It wasn't that it was the beginning of lessons, so much as the rejoining of old friends and the aftertaste of those languid summer days spent at the beach that left skin baked and memories of blissful indolent and idle existence aplenty to last for months. Autumn was and still is the beginning of the year for me.

However, as the indian summer persists well into November nowadays, my hankering for "mists and mellow fruitfuless" is left unsatisfied. My Mitsouko and Opium get anxious to make a grand appearence from their confines, only to be met with another hot dawn that promises to melt away at the edges of reason by noon. Other perfumes are even more shy: Angelique Encens, Fumerie Turque, Rykiel Woman, Boucheron femme, Rochas Femme, Ambra del Nepal, La Myrrhe, to name but a few. They all demand sturdy fabrics, angora or cashmere sweaters and black leather boots tightly encasing jambes d'une nature farouche. Les jambes, you see....they cannot be farouche (=ferocious) in the heat of summer. They mostly drag themselves along...

And so with the onerous duty ahead of me I must get down to sorting out my autumn collection without the actual capability of wearing those tantalising siren-singing scents that beckon me. Not yet, not yet...

And you, what are you longing to bring out of the mothballs? Give us pointers!

In the meantime I am leaving you with John Keats'(1795-1821) Ode to Autumn:

627. To Autumn

SEASON of mists and mellow fruitfulness!
Close bosom-friend of the maturing sun;
Conspiring with him how to load and bless
With fruit the vines that round the thatch-eaves run;
To bend with apples the moss'd cottage-trees,
And fill all fruit with ripeness to the core;
To swell the gourd, and plump the hazel shells
With a sweet kernel; to set budding more,
And still more, later flowers for the bees,
Until they think warm days will never cease,
For Summer has o'er-brimm'd their clammy cells.

Who hath not seen thee oft amid thy store?
Sometimes whoever seeks abroad may find
Thee sitting careless on a granary floor,
Thy hair soft-lifted by the winnowing wind;
Or on a half-reap'd furrow sound asleep,
Drowsed with the fume of poppies, while thy hook
Spares the next swath and all its twinèd flowers;
And sometimes like a gleaner thou dost keep
Steady thy laden head across a brook;
Or by a cider-press, with patient look,
Thou watchest the last oozings hours by hours.

Where are the songs of Spring? Ay, where are they?
Think not of them, thou hast thy music too,—
While barrèd clouds bloom the soft-dying day,
And touch the stubble-plains with rosy hue;
Then in a wailful choir the small gnats mourn
Among the river sallows, borne aloft
Or sinking as the light wind lives or dies;
And full-grown lambs loud bleat from hilly bourn;
Hedge-crickets sing; and now with treble soft
The redbreast whistles from a garden-croft;
And gathering swallows twitter in the skies.

Next reviewwill occupy itself with an amber that can actually lend itself nicely to still warm weather.


Poem courtesy of bartleby.com. Pic of grape-cutters originally uploaded by Parisbreakfast

Fragrant news: new collectible Opium

Perfume Shrine worships at the altar of Opium. I am saying this in case some of you, dear readers, have not been aware of the fact yet (doubtful). So any news concerning the object of the Shrine's adoration is welcome and worth mentioning. So this September, Yves Saint Laurent is launching Opium Orient Extrême.This will be a luxurious collectible version encased in a sumptuous "vessel", inspired by traditional Chinese art. Of course the oriental theme has always been strong with Opium, from the flowers that form its lush heart to the exotic spices at its base to the bottle that is inspired by the traditional samurai inro.
And what is more Opium has been one of the precious few fragrances that have been lucky enough to have gorgeous renditions of themselves in limited editions and summer versions that trully do not betray its glory. More than I can say for so many other scents.

The new object d'art will be a refillable spray bottle (with 75ml/2.6 oz. eau de toilette refill) retaining the heavenly aroma of classic Opium fragrance with top notes of mandarin orange, bergamot and lily-of-the-valley; a heart of jasmine, carnation and spices; and base notes of vanilla, amber, opoponax and patchouli.
Elegantly lacquered in black with flowers over it, the box will be illuminated with gold and bistre floral motifs reminiscent of those on the Emperor and Empress’s of China embroidered robes and adorned with a black tassel. The refillable eau de toilette rests on satin inside, in black and gold. 75ml/2.6oz of Opium Orient Extrême will cost 119 €, available at major department stores The limited edition is brought out in only 10000 pieces, however. Sign up!

(info comes from osmoz and cosmetiquemagazine)

Suck it, you bitch!

Regular Perfume Shriners will be a little shocked by this undoubtedly vulgar display of bold title and accompanying advertising image, but not really surprised as they have come to expect some scathing commentary on fragrance advertising on numerous occassions in the past, recent and not so recent (Click here for part1, part2, part3, part4, part5).
So the news is mr.Ford is issuing a masculine sidekick to his Black Orchid for women scent this season called Tom Ford for Men and the advertising comprises the image above.

I know, I know...It is no secret that mr.Ford has been playing the "sex sells" card again. This is the only adage he has been exploiting for quite some time now. In fact as long as I can remember his pretty mug entering my consciousness. Mr.Ford had been exploiting a subtler aproach while at Yves Saint Laurent, although one would be hard pressed not to admit that it somehow clashed with the extraordinarily chic facade of the venerable house, a fact that brought him into direct confrontation with mr. Saint Laurent himself (the latter with genuine Gallic nonchalance selling his House and retiring, thus admiting there is little chic in today's designing world).

And yet one cannot find major fault with the images of the advertisements for Yves Saint Laurent perfumes while mr.Ford was in charge. From the infamous print ad for the masculine M7 which depicts an uncircumsized hairy male in all his nude glory (click here for a pic) to the daring suggestion of a menage a trois in the Paris ads ~which for a nano-second made me look upon this fragrance with quite a different eye (shame on me!)~, his stint at Saint Laurent was characterised by an aesthetic that was bold, daring but rather tasteful albeit in a Hollywood-sort-of-way.

The porcelain nude skin of Sophie Dahl for Opium stands among the most memorable ones and this one for Nu eau de toilette featuring director Roman Polanski's wife, french actress Emmanuelle Seigner, from 2003 is among the ones I personally find quite alluring. Of course Emmanuelle Seigner does have the heavy features that denote some sort of vulgar carnality that helps make her compelling despite her lack of serious talent in such films as Bitter Moon and The Ninth Gate. Still, the entanglement of bodies in amorous embrace in the print ad captures my fancy and makes me dream a little.
Which is not what the new ad for Tom Ford for Men does. And not for prudish reasons either.

Amorous couples in passionate embrace have always been at the heart of perfume advertising, since seduction we are led to believe is at the core of perfume wearing. Of course this is not always so and perfume lovers who appreciate perfume as an art form would have serious disagreement with this; however from a mass market point of view ~which marketeers aim at in the first place anyway~ this is true. Dolce & Gabanna accomplished this admirably in a series of advertising images that encompass both taste and passion and of which the accompanying image is my personal favourite.

It seems to me that mr.Ford has taken the place of sexual provocateur that Calvin Klein used to be in the 1980s, although with a much more agressive stance and ~dare I say it?~ less modesty and self-constraint. The above might seem ironic for someone who built a reputation for racy ads such as this one for his scent Obsession in 1988.
Simply put, the current ad for Tom Ford for Men lacks taste. But what is even more interesting is that it also lacks sexiness. That elusive quality that an image which possesses it makes you look, look away and then look again with renewed interest, much like a really intriguing woman on the street would have you double-checking instead of ogling at her openly displayed attributes. The supposedly orgasmic O of the red lips as a signal of availability, the distorted shape of the breasts with the talons painted in red holding them tight for a titty-fuck, the dominance of male over female in a position that reminds one of a porn flick: all these things debase the previous aesthetic of Ford efforts into the realm of the basest shock value attempts at capturing the interest of people by getting banned from major magazines. And this is coming from someone who wouldn't venture into what he is showing everyone else, due to his own sexual preferences. So, is this choice a deliberate attempt at a new form of exclusivity? In accordance to his Private Line of perfumes which supposesdly target a more daring audience? This is something for mr.Ford to answer and we can only speculate. I am trembling at the thought of what he might conceive next!

For the purpose of aimless exercise and because there is such a thing as collective memory, let's witness some sexy advertsing images that do not usually get mentioned. The following two are for the classic scent Ma Griffe(=my talon/my signature),

proving that older advertsing isn't necessarily less sexy or daring and the other one is from Lacoste pour homme which depicts a fetching specimen with a Y chromosome aimed at the discerning women that account for more than 70% of the sales of men's scents anyway.

But I guess mr.Ford missed that little factoid. On the other hand, as he is indeed a brilliant marketeer (as attested by his success so far) he might be privy to some information of greater magnitude, so I am keeping my mouth shut on more comments for now. Which is more than I can say for the woman in the ad!

Last but not least, he could have gone for the highly camp effect which would have earned him humorous brownie points, such as this one for Centaur Cologne. There, that's so much better!

Pics courtesy of wwd, okadi, imagesdesparfums and psine.net

Happy Mother's day!

My own beautiful, tender, loving mother used to love two perfumes: Cabochard by madame Gres and Dioressence by Christian Dior. She loved the exoticism, the mystery, the sillage, everything they entailed. And as my childhood was spent in close company to my mother and her many talented ways, those two have left an indelible print on the tracks of my mind. Despite the assertive character of those "barbare" scents, my mother was anything but and the juxtaposition only made the impression stronger, more fortissimo.
The memory of the sensual and yet reassuring way she smelled has me left with a desire to transfer this kind of olfactory fingerprint to my offspring some day as well: when I am long gone they will perhaps reminiscence about their mother in lacquered images of spicy Opium and think just how it was ingrained in my personality and aura.

Sadly, the perfumes posing as Cabochard and Dioressence today do not reflect but a mere spectre of the magnificence of the vintages that she used to wore all those years ago. The vagaries of fashion and the shortcomings of the industry have managed to ruin one of my most precious memories...

However to those of you who celebrate today (and you must be many!many wishes to you all) I can only wish that the olfactory visage of a loved one will stay with you for ever, as did my beloved mum's.




Pics courtesy of Parfum de pub.

Beautiful bottles in time for Christmas

Just in time for Christmas, perfume companies have issued or re-issued beautiful bottles for their precious fragrances to entice us to buy perfume for ourselves and others. The packaging of perfume does play a part in our choosing a particular fragrance and although I for one would go for my holy grail even if it were packaged in a milk carton, I have to admit that pretty bottles and evocative design does make me daydream. Sometimes the bottle proves to better than the scent, which seems like a disappointment but at least you are left with a beautiful bottle on your dresser, which is better than being left with a bad one (and aren't there lots of those?) That's some sort of consolation for the visual part at least.
Some of the bottles that have caught my eye recently are the following. I amassed them here for your delectation.

First comes the limited editionCaprice de star by Thierry Mugler, the new bottle for his infamous Angel for Chistmas 2006, pictured above. ‘Caprices de Star’ translates as “On the Whims of a Star” and is the bottle for the parfum/extrait. A stunning blue-and-white star-shaped crystal objet which cradles an ultra-concentrated scent (and Angel being what it is, you can only imagine) built around the eau de parfum’s mouth-watering oriental facets. The parfum retails for €160 for 20ml or 2/3 fl.oz. Available from major department stores.

The Dior offering for this Christmas, named Midnight Charm, is a fresh and sparkling departure that mingles Italian mandarin orange with green and fruity notes. The heart reveals a "peach-skin accord" blooming over a floral bouquet of Egyptian jasmine and Moroccan rose. The base has a mouthwatering touch of "glazed chestnut" (a French Christmas specialty; marron glacé which is really really yummy, it makes me salivate as we speak), amber and the musky sweetness of "skin" notes, all enclosed in a bottle that is inspired by the classic Dolce Vita bottle, now interpreted in silver and mauve. Avaialble at major department stores.

For our gentlemen friends the bottle that has captured my fancy is none other than that of Victor and Rolf's Antidote. "While Flowerbomb (for women) is preventive, Antidote is a cure", the advertorial on Osmoz says. Which explains how avant-garde couturiers Viktor & Rolf chose the name for their first foray into men's fragrance. An olfactory extension of their ready-to-wear line Viktor & Rolf Monsieur, Antidote has a complex construction, like a bespoke suit. It blends sensuality, freshness and elegance by using an amber-wood potion; the emerald-hued juice is contained by a black cap with a wax seal that seems about to reach meltdown and is very much to my liking indeed.
Antidote is described as a lush woody Oriental, overloaded with flowers. It has been built around 4 facets. A floral facet, (encompassing a bouquet of jasmine, violet, peony, freesia, orange blossom and more), a spicy facet (blending cinnamon, cardamom, black pepper and nutmeg), a woody, almost leathery facet (blending patchouli, gaiac wood, white cedar, sandalwood and oak moss) and for the final course the amber facet, tinted with vanilla and musk. Fragrance designers: Alienor Massenet and Pierre Wargnye, IFF. Available at major department stores.

The bottle of Nuit d'amour, the latest boutique Guerlain following Plus que Jamais from last year, on the other hand is very exclusive; but it is so old fashioned and heavy in its bacarrat crystal that is bound to procure little cries of excitement by the lucky lady that receives it. The juice purpotedly is not as interesting, which is a shame, but today we are focusing on the packaging and the superficial rejoice of seeing a pretty bottle, so for once I am willing to bypass that. For those interested however it includes notes of pink pepper, lychee, rose, violet, iris, sandalwood, musk. Available from Bergdorf Goodman in the US and directly from the Guerlain boutique in Paris. The baccarat crystal flacon is priced at $2600; while the regular 60 ml size is $390. It might as well stay on the screen for all I care...

On the contrary, the limited edition of Mure et Musc by L'artisan parfumeur is a re-issue of one of their best selling fragrances and the succulent crystal bottle is good enough to eat which prompted them to bring it back again for those interested in adding it to their collection. A very tempting, gorgeous presentation. Available at Aedes in the US and from L'artisan boutique.

Burberry seems to be on an roll with their hugelly successful Brit scent witness the limited edition of Brit Red last year) and for this Christmas they brought out a trully spectacular limited edition bottle with golden tassels on a faceted crystal to resemble the brand's plaid in relief. Available from major departement stores.

The 24 Faubourg extrait is not new, but it is so beautiful in its crystal bottle with the golden drop of the jus inside that it merits a place in this post today. Trully classy scent of orange blossom on a bed of amber and one could not go wrong with getting some. One of the cases when there is no deceptive apperance. A modern classic that never fails. Highly recommended.

And because no crime is accomplished if the starring culprit isn't yet involved, Yves Saint Laurent parfums have gone out of their way to present this smashing new collector's edition of their mesmerising Opium fragrance. Enamel designs of oriental flowers over the solid lacquered black of the bottle, it's eye-catching on the screen as it is live in the shop, making mouths water from the loveliness. Which begs the question: do I need to add this to my massive Opium stash? I guess it does.


Pics come from: Escentual, Amazon, Guerlain rep, L'artisan rep and fashionmag.fr. Many thanks!