Wednesday, July 8, 2009

Angelina Jolie and David Beckham for the upcoming Armani fragrance ads


"Oscar winner Ange [Angelina Jolie], 34, is set to front a new fragrance for the Italian fashion house [Giorgio Armani] which already has football ace Becks, 34, starr-ing in its ads".
David Beckham and Angelina Jolie are to get up close and personal for the “sex­iest advert ever” according to The Daily Star.
The "multi-million pound" Armani campaign will begin as soon as technicalities such as the spouses' of the respective beautiful duo approval is given and collaborators are firmly set. The thinking behind the new advertsiements isn't hard to see, as the two stars, one the best-paid Hollywood actress and the other the best-known footballer, will "send sales soaring".
Armani reportedly came to an agreement with Angelina two weeks ago, but that was after a courtship spanning three years in which he was vying for her services.

It seems that the upcoming advertising is intended for Idole, the latest Giorgio Armani fragrance for women which we had reported on last May in this article. If so, it does seem to distract from his stated aim to "celebrate the women who have influenced his life, both professionally and personally". Has Angelina been such a great influence so far? Who knows...it's supposed to be eye candy anyway!

Edit to add: Albert, one of my readers and contributors, tells me that it can't be Idole, as they have already signed Kasia Smutniak for it, and another reader, CedriceCcentric suggests they could pose as a duo for best-selling Armani Code for men and for women. Sounds quite plausible to me!

pic collage of Angelina Jolie and David Beckham created by PerfumeShrine

Tuesday, July 7, 2009

Will the upcoming Frederic Malle scent be a magnolia?

"Frederic Malle is the epitome of French elegance in a beige double-breasted gaberdine suit, crisp white shirt, polished brown shoes and wave of salt-and-pepper hair as he steps into Grandiflora, one of Sydney's finest florists".

This is how Frédéric Malle is introduced in an article on The Australian, on which he explains the concept of the smell booths that are installed in his boutiques (please see our Paris shopping Memoirs part 2 for more information). The story originally appeared in the July 2009 issue of Wish magazine. (a free insert inside metro editions of The Australian on the first Friday of each month).
In the photograph the caption reads: "Malle is developing a scent based on the magnolia-grandiflora". Therefore, after the unusual treatment that violet had in the hands of Maurice Roucel in Dans Tes Bras, another new Malle fragrance, after this season's Géranium pour Monsieur, is set to see the light of day, this time focused around this delightful blossom with citrusy and white floral facets. It remains to be seen which perfumer is undertaking this task (we will update when more info becomes available) and although Maurice Roucel has been credited with fragrances which feature magnolia notes (L'Instant comes to mind), let me point out that according to Luca Turin, who first mentioned this factoid in "Perfumes The Guide", it is magnolia leaf note and not magnolia blossom which is his "signature note". Bourdon is retired, Ropion had been all too recently working on the last one, Ellena has an exclusive contract he can't break, so this leaves us with interesting and unusual choices. Shall we propose a working title of "Magnolia pour Mademoiselle"?

Related reading on Perfume Shrine: Frederic Malle scents and news

Pic via The Australian.

Amouage Epic for Women and Epic for Men: new fragrances

Perfume Shrine worships at the altar of the Amouage brand and we have already reviewed Jubilation 25 and Ubar on these links. Christopher Chong, creative director of Amouage, presents the two new fragrances of the Omani uber-luxurious brand, Epic for Women and Epic for Men. With a fusion coming directly out of the Silk Route, the fabled course from China to the West through Arabia, the two new fragrances incorporate traditional Middle-Eastern notes of oud and frankincense, as well as tea and Chinese flowers representative of the Far East.

Epic for Women is a floriental that incorporates warm and cool notes, such as cumin and tea, with the rich oud base that Amouage is not cutting corners on. The scent is firmly focused on incense with reportedly a surprising, almost mentholated lining throughout!
Notes for Amouage Epic Women:
Cumin, rose, cinnamon, geranium, jasmine, tea, amber, musk, incense, sandalwood, patchouli, vanilla, iris, aloeswood/oud.

Epic for Men is a deep, woody oriental evoking imperial splendours of past civilisations.
Notes for Amouage Epic Men:
Pink pepper, cumin, cardamom, saffron, mace, nutmeg, myrtle, geranium, myrrh, aloeswood/oud, sandalwood, leather, incense, cedarwood, musk, castoreum.

The two flacons for Amouage Epic reflect the well-known design of the brand now interpreted in a luminous imperial green, the colour which is thought to protect from evil in the East, decoaretd with a Swarovski crystal. Soon at select boutiques!

Monday, July 6, 2009

Serge Lutens Tubereuse Criminelle: fragrance review

It is difficult to speak of that which cannot be detained within the cage of words. The ether-like essence of certain beings escapes elucidation, their legerdemain lies into something almost divine in origin. One can only feel it in one's bones, like grim silhouettes walking over one's grave.

Perfumes only rarely reproduce that otherworldy effect, a hubrid of aberrant chill and aching beauty: There is Messe de Minuit by Etro (more of which later) and there is Tubéreuse Criminelle by Serge Lutens. Two otherwordly vampires of piercing eyes which draw blood inveigling us into submitting willingly to their almost sacral fangs. The olfactory embodiment of Maleficent from Sleeping Beauty, there is a thread between Eros and Thanatos in the dangerous alliance which this fragrance proposes, spun in purple and acid-green phosphorus.

Tubéreuse Criminelle (Criminal Tuberose), issued in 1999 by Serge Lutens Les Salons de Palais Royal (under the aegis of Shiseido) is truly felonious in that it makes one yearn for the sting it produces through its most unwarranted beginning: its acetophenon top notes arrest the senses with the disinfectant emissions of long-forgotten attic chests. Yet the effect is nothing short of extremely calculated and ingenious, like a Surrealist painting seen from an angle or the pleasure that comes from drawing a long inhale of a Kool menthol-aromatized cigarette. The sharp and kinky wintergreen/eucalyptus-mint aroma of Tubéreuse Criminelle (usually this is due to methyl salicylate) replicates the menthol blast that the natural blossoms of this devious plant emit when freshly-picked; a technique also employed with a lighter touch in Carnal Flower chez Frédéric Malle. It was exacerbated by Lutens, willing to generously give the fragrance the bend it seemed to take during its creation. Nature in its infinite wisdom has invested the rubbery, bloodlike essence of tuberose with a nose-tingling green glow which balances the intoxicating effect; it was the latter which was accused of producing spontaneous orgasms and thus young maidens in the Victorian era were forbidden from smelling the trumpety little blossoms! Perhaps fittingly Lutens took a popular sensual game of "fire and ice" into investing the composition with aspects of chill and warmth interjecting one another, making Tubéreuse Criminelle panseasonal.

Although Christopher Sheldrake, the perfumer working alongside maestro Serge Lutens, has taken the floral path as the itenerary for his composition, the finished effect reminds me of the subtler bouquet of a Riesling wine with its goût petrol more than a vase of flowers; its effarvescent effect augmenting when the first taste has dissipated from the palate. After the initial phase soft indefiniable flowers emerge, not with the piercingly sweet nature of floral fragrances, but with the creaminess of some white blooms, buttery and silky, lightly reminiscent of kid's glue, folded in a polished musky-sweet base with the merest fruity tonalities; a sensual, whispered drydown that is most unexpected after the initial blast and effortlessly androgynous in character. Like Marlen Dietrich’s name according to Jean Cocteau, but in reverse, Tubéreuse Criminelle starts with a whip stroke, ends with a caress. For sadomasochists and people appreciative of The Agony and The Ecstasy. A masterpiece!!

Notes for Serge Lutens Tubéreuse Criminelle : jasmine, orange blossom, hyacinth, tuberose, nutmeg, clove, styrax, musk and vanilla.

Tubéreuse Criminelle forms part of the Serge Lutens Paris Exclusives, available at Les Salons de Palais Royal as Eau de Parfum in bell jars of 75ml.

A small decant from my botle will be given to a lucky reader!

Related reading on Perfume Shrine: Serge Lutens scents, Salicylates



Clip of P.I.Tchaikovsky's Sleeping Beauty suite op.66 act III pas de caractere, originally uploaded by imusiciki on Youtube
Top pic via fc04.deviantart.com, bottle pic taken by Elena Vosnaki ©PerfumeShrine

Sunday, July 5, 2009

Parfum 137 Nara 1869 Bigarade, Osmanthus, Olibanum: new fragrances reviews

"Princess Asagao had sent perfumes kneaded into rather large balls in two jars, indigo and white, the former decorated with a pine branch and the latter a branch of plum. Though the cords and knots were conventional, one immediately detected the hand of a lady of taste. Inspecting the gifts and finding them admirable, the prince came upon a poem in faint ink which he softly read over to himself. 'Its blossoms fallen, the plum is of no further use. Let its fragrance sink into the sleeves of another.' " ~"The Tale of the Genji"

Parfums 137 is a fledging French niche brand which decided to base their concept on the escapism that perfume so accomodatingly offers: olfactory memory and travel so often powerfully combine, as we have many times personally attested in our "Travel Memoirs" here on Perfume Shrine. Parfums 137 decided to combine that given with the nifty ~but tentative~ alchemist that so many of us hide inside and propose a story layered in 3 different scents which could be mixed and matched, ending up in up to 7 different combinations, so as to produce a unique result each time, however the mood strikes. Hence the subtitle Jeux de Parfums (Perfumes Game). The even niftier touch however is that you could probably use each one of them to layer under other fragrances which you already own, but I will leave this further experimentation to your fertile imagination!

According to the press release with Nara 1869 we're taken on a fictional journey whereupon, a perfumer named Akimoff, was sent by the house of Violet to scout raw materials in mystical Japan on the year 1869. He met a Venitian photographer, Felice Beato, who introduced him to the traditional ceremony Kôdô/Kou-dou, in which participants are asked to recognize essences. The Umegae Chapter (A Branch of Plum) in "The Tale of the Genji" speaks of Incense Making contests, and incense kneaded with honey which form integral part in Kou-dou. It therefore comes as little surprise that it was banned during the later Meiji period because it had become a popular gambling pastime! Still the ceremony is mystifying: The players start with rice chaff ash (kouro-bai), stirred so as to allow for air circulation and placing the hot charcoal on a hole in the center of the censer cup, over which an ash pattern is created (Shin-kouro, Gyou-kouro and Sou-kouro). A vent is pierced and over it a mica plate (Gin-you) is placed where the incense (Kou boku) is finally placed to burn.

Here is a delightful passage from The Tale of the Genji:
"The time had come to review the perfumes. "It should be on a rainy evening," said Genji. "And you shall judge them. Who if not you?" He had censers brought in. A most marvelous display was ranged before the prince, for the ladies were determined that their manufactures be presented to the very best advantage. "I am hardly the one who knows," said the prince. He went over them very carefully, finding this and that delicate flaw, for the finest perfumes are sometimes just a shade too insistent or too bland. Genji sent for the two perfumes of his own compounding. It being in the old court tradition to bury perfumes beside the guardsmen's stream, he had buried them near the stream that flowed between the main hall and the west wing. He dispatched Koremitsu's son, now a councillor, to dig them up. Yu~giri brought them in. "You have assigned me a most difficult task," said the prince. "I fear that my judgment may be a bit smoky." The same tradition had in several fashions made its way down to the several contestants. Each had added ingeniously original touches. The prince was faced with many interesting and delicate problems. Despite Asagao's self-deprecatory poem, her "dark" winter incense was judged the best, somehow gentler and yet deeper than the others. The prince decided that among the autumn scents, the "chamberlain's per- fumes," as they are called, Genji's had an intimacy which however did not insist upon itself. Of Murasaki's three, the plum or spring perfume was especially bright and original, with a tartness that was rather daring. "Nothing goes better with a spring breeze than a plum blossom," said the prince.
Observing the competition from her summer quarter, the lady of the orange blossoms was characteristically reticent, as inconspicuous as a wisp of smoke from a censer. She finally submitted a single perfume, a summer lotus-leaf blend with a pungency that was gentle but firm. In the winter quarter the Akashi lady had as little confidence that she could hold her own in such competition. She finally submitted a "hundred pace" sachet from an adaptation of Minamoto Kintada's formula by the earlier Suzaku emperor, of very great delicacy and refinement. The prince announced that each of the perfumes was obviously the result of careful thought and that each had much to recommend it".
Parfums 137 place Akimoff under the charm of a young geisha on Dec 7th 1869 & subsequently want him to create 3 perfumes based on his experiences of Kodo. Alexandre Bigle, the founder of Parfums 137 came up with the idea of creating a coffret that would incorporate interpretations of these scents and commissioned the trio to nose Isabelle Maillebiau (of Drom Fragrances).

Out of the Nara 1869 triumvirate, Olibanum easily won me over with its nuanced ambience of warmth and cool that raises up into the air in serene tulips of smoke, more Far Eastern Boudhist temples than Orthodox or Catholic crypts.
In Osmanthus the characteristic apricote-suede facets of the natural flower are subtler than in other renditions, with the "sanitised" patchouli of neo-chypres emerging as an underpinning that gives it a disctinctly modern edge. I am reminded of floral woodies such as Coco Mademoiselle or Midnight Poison and their ilk which tells me it will be tremendously popular.
Bigarade is dominated by the heavenly smell of citrus aurantia, or bigaradier; the Seville bitter orange tree that flanks the streets of the Spanish city, and which produces neroli via steam distillation of its leaves and twigs. Here, neroli is fused with the lightly warm, sweetish effluvium of smooth, clean musk, offering another interpretation of the formula that accounts for the tangier and cooler Eau d'Orange Verte.
Personally I thought that the combination of Bigarade and Olibanum complimented one another best, the citrusy facets of one echoeing the tangier facets of the other, but numerous combinations can be tried.

Notes for Parfums 137 Nara 1869:
Bigarade: notes of citruses, white tea blossoms, musk, woods.
Osmanthus: notes of peaches and abricot together with florals and patchouli.
Olibanum: fresh, spicy, an ode to incense with notes of myrrh and patchouli.

Nara 1869 comes in three 15ml/0.5oz sprayers in an illustrated coffret with booklet for 60 Euros and although unavailable in the US, it can be purchased on the official site.

Parfums 137 has also introduced a coffret named Stromboli 1950, comprised of the scents of Spearmint, Myrte and Immortelle (very Med, all of them!) which personally reminds me of the fiesty Roberto Rosellini and Ingrid Bergman affair on that fateful Italian volcanic landscape, but I guess you will have to find out more for yourselves on the official site for Parfums 137 where they also offer samples.

Pics via taiko.be and nipponkodo.com

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