One of the most common criticisms of a boring, unexciting fragrance among people who actually enjoy perfumes in general is that it is "linear", a scent that starts smelling one way and continues smelling that way till you can't smell it any longer. This description approximates to many people's minds a transliteration of the visual "dead line" on a hospital heart monitor; no highs or lows, just a uniform trajectory to nothingness... But is it always such a bad thing?
Occasionally you love a specific phase of your perfume (increasingly this is the top layer upon spraying, since contemporary fragrances try to capture the short-term, antagonism-driven attention span of the mall buying consumer). Don't you sometimes wish it would last throughout the entire duration of the scent's lifetime on your skin? Why are linear scents so scorned?
Perhaps because historically the first ~and most successful commercially speaking~ linear scents were of American origin (composed by European noses, such as Sophia Grojsman, Josephine Catapano or Ernest Shiftan, in US-labs for US companies catering to an international market). This is a kind of reverse snobbism on the part of perfume aficionados who favor French-ness over apple-pie & Coke homely runs. I hypothesize this is to blame for the en masse disregard of linear scents as a sign of crudeness, non sophistication, of "easy cuts". Classic French perfumes (for instance Bal a Versailles by Jean Desprez) usually follow the classic pyramidal structure of a fragrance which starts one way, progresses another to end on a quite different route than anticipated.
But having a dependable scent effect from start to finish is not to be dismissed so lightly; sometimes one needs to rely on a constant, as "what you smell is what you get"; the equivalent of the jeans & T-shirt girl with no makeup on, who men know will look exactly the same the morning after as when you bedded her. This applies just as much as other times we're seduced by the evolutionary arc of a complex perfume (the scents I call "morphers"), one which changes moods and messages as the hours go by; the romantic equivalent of a mr.Grey, if you will.
Constant olfactory emission of a specific impression is also an important -and technically necessary- aspect for other scented products besides fine fragrance; imagine if your air freshener, your depilatory or your hair dye had an undulating scent profile that would smell like one thing on minute #1 and another thing on minute #12. With these products stability of olfactory effect is crucial. This is where linear scents come in!
The basic principle
The nuts & bolts of linear scents creation generally relies on composing using similar volatility materials: i.e. either all high volatility ones (which results in a very fleeting effect, comparable to old, traditional cologne, that is not usual in modern perfumery) or all low volatility ones (resulting in a very dense, thick effect; this is often the case with resinous and balsamic formulae). The idea of volatility as a compass into composition comes from perfumer Jean Carles who in "A Method of Creation in Perfumery" put volatility of materials as the key quality on how to evaluate an aromatic material. Hence his introduction of the "fragrance pyramid" as a tool into educating the public into how perfume composition works in the classic manner, thus popularly diving the notes (a "note" is the characteristic odor of a single material) into "top notes", "heart notes" and "base notes". As we have already showcased, the fragrance pyramid, much as it is touted as the be all and end all of perfume construction in pop culture filling beauty mags & generic online sites for the uninitiated, is not the only way of composing a fragrance.
The diverse character and origin of linear scents
Linear scents don't necessarily comprise solely eaux de Cologne or thick, primeval orientals, as mentioned above, depending on volatility of materials alone. For instance APOM Pour Homme by Maison Francis Kurkdjian has a tenacity and scope beyond a classic Eau de Cologne, but the effect is the same from start to finish: a clear orange blossom freshness put on speakers. White Linen by Lauder is another; the projection of soapy, waxy aldehydes is piercingly sweet, retaining the character throughout the duration of the scent's life on skin or cloth, even though the fragrance consists of several elements that are interwoven masterly. Eternity by Calvin Klein is another one, as is Alien by Thierry Mugler or Montaigne by Caron. Some fragrances created by true perfumery masters such as Jean Claude Ellena are technically linear: Poivre Samarkande, Ambre Narguilé, Vetiver Tonka and Rose Ikebana, all Hermessences exclusive boutique scents and haute in both concept & marketing project linearly. So does the stellar Terre d'Hermes. More esoteric fragrances, boutique-circuit or niche, also exploit this technique: The delicious Tonka Impériale by Guerlain is another linear perfume, as is Philosykos by Diptyque. Even older fragrances composed with none of the modern linear aesthetic end up smelling almost the same from start to finish: Bandit by Robert Piguet, thanks to the utilization of "bases" by its perfumer Germaine Cellier, ends up on a rather uniform trajectory from the stupendous beginning to the impressive end.
Perhaps an important differentiation would be not to confuse "linear" with "flat"; linear scents can project volumetrically instead of multi-dimensionally, but they possess the technical skill to retain interest by their abstract main accord that elevates them from mere "imitation" of a smell into an arresting sensory assault.
The technical twist
By focusing on the evaporation process rather than the odor character, it becomes possible to create a fragrance that can essentially maintain a uniform composition as it evaporates. Where it becomes really interesting is that the evaporative weight losses of these aroma materials are proportional to their vapor pressures (the vapor pressure calculated by Raoult's law which states that the vapor pressure of true solutions is dependent on the proportion of each component in the blend). Therefore it is easier to achieve linearity if the materials used have similar vapor pressure. Of course this means that some odor types are more suitable for this exercise, thus rendering linearity often a compromise on olfactory quality for technical performance. You see, sometimes the complaints of fragonerds are not entirely out of place!
But how can the vapor pressure of materials be manipulated into behaving as desired? Simple, though not as easy as one might think: by changing the solvents. Carrageenan and chlorophyllin gel bases were previously used in scented products where linearity was crucial (such as home fragrances), creating a sort of gelatinous non evaporating surface upon application decreasing the fragrance release with time, though the addition of nonionic surfactants was necessary for the aromatics to become soluble in the gelatinous base itself. This is also one of the reasons why all natural perfumes are so rarely constructed linearly: the restrictions in use of materials and solvents makes for a tougher process into linearity; the raw materials themselves are full of nuance and they are often crystalline or viscous presenting solubility issues.
A variation on the linear scent is the "prism"/prismatic fragrance, whereupon you smell a humongous consistent effect all right, but when you squint this or that way, throughout the long duration, you seem to pick up some random note coming to the fore or regressing, then repeating again and again; a sort of "lather, rinse, repeat" to infinity. A good example of this sort of meticulously engineered effect is Chanel's Allure Eau de Toilette (and not the thicker and less nuanced Eau de Parfum) where the evolution of fragrance notes defies any classical pyramidal structure scheme. There are six facets shimmering and overlapping with no one note predominating.
In short, the engineering of a perfume is sometimes much more technically and intelligently labored than appears at first sniff. Linear scents are never "simple", so to speak. Preferring a perfume that takes you into a wave of highs peaks & low valleys of differing "notes" is not in itself the mark of connoisseurship that it is touted to be. Let's give the best of the linear scents out there their due and let's respect their stubbornness of character for what it is, rather than merely lack of merit or of complexity.
Which are your own favorite linear scents?
pics via yoshagraphics.com, basenotes.net (posted by hedonist222)
Monday, July 16, 2012
Marian Bendeth of Sixth Scents: new website
"Perfume is like cocktails without the hangover, like chocolate without the calories, like an affair without tears, like a vacation from which you never have to come back."
Thus introduces the fascination with perfume Marian Bendeth, Global Fragrance Expert of Sixth Scents; the path which has brought many of us down the rabbit hole, either recently or from childhood onwards.
Marian is an extremely versatile and erudite expert in the fragrance industry who has created a unique service of fragrance consulting based on myriad of subtle nuances. She's also a prolific writer on the power of fragrance with many awards under her belt.
Her new, revamped website features many of the aspects of what makes her service great right down to even the links to her work here on Perfume Shrine (A Game of Synaesthesia and Questions and Answers with Marian Bendeth, Global Scent Expert.)
You can find Bendeth's new site page on this link.
pic of Marian Bendeth "sniffing" things alongside perfumer Jean Claude Ellena via the Sniffapalooza Magazine
Marian is an extremely versatile and erudite expert in the fragrance industry who has created a unique service of fragrance consulting based on myriad of subtle nuances. She's also a prolific writer on the power of fragrance with many awards under her belt.
Her new, revamped website features many of the aspects of what makes her service great right down to even the links to her work here on Perfume Shrine (A Game of Synaesthesia and Questions and Answers with Marian Bendeth, Global Scent Expert.)
You can find Bendeth's new site page on this link.
pic of Marian Bendeth "sniffing" things alongside perfumer Jean Claude Ellena via the Sniffapalooza Magazine
Saturday, July 14, 2012
L'Artisan Parfumeur La Collection de Grasse: new products (inc. scented gloves!)
L’Artisan Parfumeur looks to the roots of perfumery for its new collection: La Collection de Grasse (The Grasse Collection). In recent years, exotic travels have fed the creativity of L’Artisan Parfumeur and its perfumers, now the French perfume house returns to the mythical home of fragrance. The collection will debut this October with two stunning candles - L’Automne (autumn/fall) and L’Hiver (winter). In parallel, L’Artisan Parfumeur will launch a truly luxurious and surprising new product: scented leather gloves, perfumed with its iconic Mûre et Musc Extrême fragrance.
L’Artisan Parfumeur was inspired by Grasse, spiritual home of perfumery, and most specifically by the Grasse “arrière-pays,” or back-country, where mountains and Mediterranean meet. With the passing of the seasons, this fragrant landscape is alive with colours, and fleeting emotions. This new collection is also L’Artisan Parfumeur’s celebration of French artisanal heritage.
L’Automne and L’Hiver candles:
These two L’Artisan Parfumeur candles transport you to the Grasse back-country, creating a warm and cosy atmosphere for your home, redolent of the seasons. For the Grasse Collection, L’Artisan Parfumeur imagined a new handmade vessel to house the candle, and sought out other artisans, ceramic masters from the other side of the world, based in the Chaozhou region of China.
Available in two sizes 200gr (for over 60 hours burning time) for 55GBP and 1.5 kg (for over 100 hours) for 220GBP.
Spring 2013 will see the release of two more candles: Le Printemps and L'Ete.
L’Automne A stroll through the wild landscape surrounding Grasse, where leaves and nuts fall onto the humid earth.
This candle recreates this special muffled atmosphere, where leaves on the ground soften the sound of footsteps. The air is getting fresher, and more humid, the light is getting paler, comforting as the wind picks up. At first, we detect a lavender note, which carries us into the countryside, then chestnut, caramel and blackcurrant notes. Finally, a cedar and lichen accord brings to a close this promenade in the Grasse back-country.
L’Hiver A gathering around the fireplace, surrounded by the comforting scents of smoky woods and pine needles.This candle is highly-evocative. Imagine being by a burning fireplace, safely tucked-up inside, when all outside is cold and dark. At L’Artisan Parfumeur, the winter season is often a time for reunions with those you love, moments filled with emotion. So, the ingredients were chosen with great care: clary sage, married with notes of pine and fir tree from around Grasse, to create this welcoming wintry scene.
The Scented Gloves
The scenting process
The process of ‘scenting’ the leather was developed after extensive research by L’Artisan Parfumeur. The leather (the ‘raw skin’) is soaked for four hours in a very specific mixture of nourishing oils and the specially-developed Mûre et Musc Extrême concentrate. This process softens and scents the leather. The leather is then removed from the mixture and placed in a special drying-room, to be left to dry overnight. The mixture of oils and the Mûre et Musc Extrême concentrate results in the leather of the gloves being elegantly perfumed for around three years. The gloves can also be re-scented using the Eau de Parfum Mûre et Musc Extrême, without staining the leather.
The House of Causse. The savoir-faire of the glove-maker
The history of the House of Causse is closely entwined the glove-making workshops of Millau, in the South of France. The expertise of these workshops has ensured that Millau has become the glove-making capital of France. Causse is officially celebrated as an “Entreprise du Patrimoine Vivant” (a company seen as part of France’s cultural patrimony). Causse gloves are still designed and made locally, by hand, with the same love and attention to detail. Far from being anachronistic, this painstaking artisanal work has found new meaning with L’Artisan Parfumeur and relevance to contemporary perfumery.
The beautifully soft black leather gloves, available in fours sizes (XS, S, M, L) fit your hand perfectly. The kid leather, of French provenance, is of outstanding quality, perfectly supple and soft to the touch, offering great comfort, as well as that certain French elegance. When you remove the glove, your skin is delicately scented, impregnated with your favourite fragrance. The Mûre et Musc Extrême scented gloves, lined with natural silk arouse the senses of both touch and smell.
Only 100 pairs are produced, available from October 2012 in selected L'Artisan boutiques for 320GBP. This year, with L’Artisan Parfumeur, Mûre et Musc Extrême will fit you like a glove!
info via press release
L’Artisan Parfumeur was inspired by Grasse, spiritual home of perfumery, and most specifically by the Grasse “arrière-pays,” or back-country, where mountains and Mediterranean meet. With the passing of the seasons, this fragrant landscape is alive with colours, and fleeting emotions. This new collection is also L’Artisan Parfumeur’s celebration of French artisanal heritage.
L’Automne and L’Hiver candles:
These two L’Artisan Parfumeur candles transport you to the Grasse back-country, creating a warm and cosy atmosphere for your home, redolent of the seasons. For the Grasse Collection, L’Artisan Parfumeur imagined a new handmade vessel to house the candle, and sought out other artisans, ceramic masters from the other side of the world, based in the Chaozhou region of China.
Available in two sizes 200gr (for over 60 hours burning time) for 55GBP and 1.5 kg (for over 100 hours) for 220GBP.
Spring 2013 will see the release of two more candles: Le Printemps and L'Ete.
L’Automne A stroll through the wild landscape surrounding Grasse, where leaves and nuts fall onto the humid earth.
This candle recreates this special muffled atmosphere, where leaves on the ground soften the sound of footsteps. The air is getting fresher, and more humid, the light is getting paler, comforting as the wind picks up. At first, we detect a lavender note, which carries us into the countryside, then chestnut, caramel and blackcurrant notes. Finally, a cedar and lichen accord brings to a close this promenade in the Grasse back-country.
L’Hiver A gathering around the fireplace, surrounded by the comforting scents of smoky woods and pine needles.This candle is highly-evocative. Imagine being by a burning fireplace, safely tucked-up inside, when all outside is cold and dark. At L’Artisan Parfumeur, the winter season is often a time for reunions with those you love, moments filled with emotion. So, the ingredients were chosen with great care: clary sage, married with notes of pine and fir tree from around Grasse, to create this welcoming wintry scene.
click to enlarge |
The Scented Gloves
The scenting process
The process of ‘scenting’ the leather was developed after extensive research by L’Artisan Parfumeur. The leather (the ‘raw skin’) is soaked for four hours in a very specific mixture of nourishing oils and the specially-developed Mûre et Musc Extrême concentrate. This process softens and scents the leather. The leather is then removed from the mixture and placed in a special drying-room, to be left to dry overnight. The mixture of oils and the Mûre et Musc Extrême concentrate results in the leather of the gloves being elegantly perfumed for around three years. The gloves can also be re-scented using the Eau de Parfum Mûre et Musc Extrême, without staining the leather.
The House of Causse. The savoir-faire of the glove-maker
The history of the House of Causse is closely entwined the glove-making workshops of Millau, in the South of France. The expertise of these workshops has ensured that Millau has become the glove-making capital of France. Causse is officially celebrated as an “Entreprise du Patrimoine Vivant” (a company seen as part of France’s cultural patrimony). Causse gloves are still designed and made locally, by hand, with the same love and attention to detail. Far from being anachronistic, this painstaking artisanal work has found new meaning with L’Artisan Parfumeur and relevance to contemporary perfumery.
The beautifully soft black leather gloves, available in fours sizes (XS, S, M, L) fit your hand perfectly. The kid leather, of French provenance, is of outstanding quality, perfectly supple and soft to the touch, offering great comfort, as well as that certain French elegance. When you remove the glove, your skin is delicately scented, impregnated with your favourite fragrance. The Mûre et Musc Extrême scented gloves, lined with natural silk arouse the senses of both touch and smell.
Only 100 pairs are produced, available from October 2012 in selected L'Artisan boutiques for 320GBP. This year, with L’Artisan Parfumeur, Mûre et Musc Extrême will fit you like a glove!
To discover the ‘making-of’ candles video, please click on this link:
In the same vein, please click through the below link to discover the ‘making-of’ video of the scented leather gloves
info via press release
Friday, July 13, 2012
Parfums Lingerie: Scents as Delicate & Alluring as Feminine Underpinnings
An angel lay on the mattress and spoke of history and death
With perfume on her lingerie and whiskey on her breath
~"Resurrection" by Ray Wylie Hubbard
Though not a technical term in perfumery jargon, contrary to for instance "animalic scents" or "soapy scents", there really isn't there a more to the point reference to what certain fragrances evoke: the delicate lace of a sexy ivory basque worn with silken garters, the smoothness of pink satin tap pants with matching camisole on spaghetti straps, retro merry widows in black, or chiffon baby dolls puffing under heaving bosoms...the whole accessorized with pearls and marabou-trimmed slippers with a heel!
"Parfums lingerie", a self-coined term, therefore denotes in my mind a category of fragrances that exude romanticism, with a wink of eroticism, drawing as they do from the rich pool of traditional feminine accouterments (including cosmetics) and at the same time a sense of insouciance and nonchalance like the very vest pin-ups images has taught us to expect. Fun as the lingerie is to wear and fantasize, alone or with the company of a loved one, these perfumes are even more fun to don! You don't have to eschew your feminist ideas one iota, as perfume is such an insubstantial entity with no visual cues to not get attached to excessive baggage, and you can wear them in public without blushing a single bit. But the wondrous, stimulating effect of knowing you're wearing a "parfum lingerie" underneath it all very much resembles the tangible frisson of wearing exquisite underwear under your prim clothes.
You can of course turn to established lingerie brands offering their own fragrant interpretations: Agent Provocateur has the killer sexy Agent Provocateur chypre fragrance which is naughtier than whatever I had in mind (but really fabulous too!) Chantal Thomass, Fifi Chachnil or Sonia Rykiel who know a thing or two about intimate apparel all have their own perfumes out in the market (Love many of them personally, especially Rykiel's Woman, Not for Men and Fifi by Chachnil). Or we have Josie Natori suggesting her Natori Eau de Parfum, a most agreeable floriental with an ambery, soft-spoken background of powder and wood. But there's no need to pigeon-hole. Let's be creative, shall we?
Classifying "parfums lingerie" we come across several common traits in their technical make-up. These are usually fragrances with demure and elegant floral notes of a retro vibe, such as violet and rose, a romantic combination that also brings to mind cosmetics. But in parfums lingerie the effect isn't waxy or sticky (such as in F.Malle's Lipstick Rose for instance, the reference for lipstick scents) but rather airy, like a chiffon camisole that doesn't stick to the body, with an added soupçon of defiance and more emphasis on the violet and the ionones than on the rose.
Rice-powder is a retro reference that can't but bring to mind glamour images of yore when actresses and opera divas were shown in front of their over-lit mirrors applying face and décolleté powder with fat, goose down puffs in pastel colors, dressed in silky robes. The fragrances that exude this powdery heaven are more delicate than the typical "powdery perfume" with orris notes combined with a little white floral (such as jasmine), a hint of vanilla and sometimes an actual rice whiff.
Last but not least, whisper soft musks carefully poised between "clean musk" and "dirty musk" (none of the piercing laundry detergent type, nor the Lutens Musks Koublai Khan skank); sometimes with a heavier leaning into one or the other direction yet never overdoing it. These musks can employ the added softness of white flowers, tactile woods and a little billowy vanilla. These scents can play the seductive game of acting like virtual lingerie...even when you're wearing none!
Here is my selection of "parfums lingerie". I love wearing some of them when the mood strikes. All the while imagining myself a more alluring subject than I am...
Violet-laced Scent Underpinnings
Love, Chloé by Chloé
Drôle de Rose by L'Artisan Parfumeur
Météorites by Guerlain
Flower by Kenzo
Balenciaga Paris L'Essence by Balenciaga
Violet Blonde by Tom Ford
Violette Precieuse by Caron
Musky Charmeuses
Lovely by Sarah Jessica Parker
Noa by Cacharel
Clair de Musc by Serge Lutens
Bois et Musc by Serge Lutens
Narciso for Her Eau de toilette by Narciso Rodriguez
Rice & Powdery Chiffon Scents
Cashmere Mist by Donna Karan
Kenzoki Rice Steam Sensual by Kenzo
Sophistique by Mark
Sake and Rice by Fresh
Which are your own favorite "lingerie fragrances"? Let me know in the comments.
pics via Pinterest.com/hercourt originally uploaded from freshpair.com, suicideblonde.tumblr.com, photoshootbloger.blogspot.com.au
With perfume on her lingerie and whiskey on her breath
~"Resurrection" by Ray Wylie Hubbard
Though not a technical term in perfumery jargon, contrary to for instance "animalic scents" or "soapy scents", there really isn't there a more to the point reference to what certain fragrances evoke: the delicate lace of a sexy ivory basque worn with silken garters, the smoothness of pink satin tap pants with matching camisole on spaghetti straps, retro merry widows in black, or chiffon baby dolls puffing under heaving bosoms...the whole accessorized with pearls and marabou-trimmed slippers with a heel!
Kirsten Dunst seriously glam-ed up! |
"Parfums lingerie", a self-coined term, therefore denotes in my mind a category of fragrances that exude romanticism, with a wink of eroticism, drawing as they do from the rich pool of traditional feminine accouterments (including cosmetics) and at the same time a sense of insouciance and nonchalance like the very vest pin-ups images has taught us to expect. Fun as the lingerie is to wear and fantasize, alone or with the company of a loved one, these perfumes are even more fun to don! You don't have to eschew your feminist ideas one iota, as perfume is such an insubstantial entity with no visual cues to not get attached to excessive baggage, and you can wear them in public without blushing a single bit. But the wondrous, stimulating effect of knowing you're wearing a "parfum lingerie" underneath it all very much resembles the tangible frisson of wearing exquisite underwear under your prim clothes.
You can of course turn to established lingerie brands offering their own fragrant interpretations: Agent Provocateur has the killer sexy Agent Provocateur chypre fragrance which is naughtier than whatever I had in mind (but really fabulous too!) Chantal Thomass, Fifi Chachnil or Sonia Rykiel who know a thing or two about intimate apparel all have their own perfumes out in the market (Love many of them personally, especially Rykiel's Woman, Not for Men and Fifi by Chachnil). Or we have Josie Natori suggesting her Natori Eau de Parfum, a most agreeable floriental with an ambery, soft-spoken background of powder and wood. But there's no need to pigeon-hole. Let's be creative, shall we?
Classifying "parfums lingerie" we come across several common traits in their technical make-up. These are usually fragrances with demure and elegant floral notes of a retro vibe, such as violet and rose, a romantic combination that also brings to mind cosmetics. But in parfums lingerie the effect isn't waxy or sticky (such as in F.Malle's Lipstick Rose for instance, the reference for lipstick scents) but rather airy, like a chiffon camisole that doesn't stick to the body, with an added soupçon of defiance and more emphasis on the violet and the ionones than on the rose.
Rice-powder is a retro reference that can't but bring to mind glamour images of yore when actresses and opera divas were shown in front of their over-lit mirrors applying face and décolleté powder with fat, goose down puffs in pastel colors, dressed in silky robes. The fragrances that exude this powdery heaven are more delicate than the typical "powdery perfume" with orris notes combined with a little white floral (such as jasmine), a hint of vanilla and sometimes an actual rice whiff.
Last but not least, whisper soft musks carefully poised between "clean musk" and "dirty musk" (none of the piercing laundry detergent type, nor the Lutens Musks Koublai Khan skank); sometimes with a heavier leaning into one or the other direction yet never overdoing it. These musks can employ the added softness of white flowers, tactile woods and a little billowy vanilla. These scents can play the seductive game of acting like virtual lingerie...even when you're wearing none!
Here is my selection of "parfums lingerie". I love wearing some of them when the mood strikes. All the while imagining myself a more alluring subject than I am...
Violet-laced Scent Underpinnings
Love, Chloé by Chloé
Drôle de Rose by L'Artisan Parfumeur
Météorites by Guerlain
Flower by Kenzo
Balenciaga Paris L'Essence by Balenciaga
Violet Blonde by Tom Ford
Violette Precieuse by Caron
Musky Charmeuses
Lovely by Sarah Jessica Parker
Noa by Cacharel
Clair de Musc by Serge Lutens
Bois et Musc by Serge Lutens
Narciso for Her Eau de toilette by Narciso Rodriguez
Rice & Powdery Chiffon Scents
Cashmere Mist by Donna Karan
Kenzoki Rice Steam Sensual by Kenzo
Sophistique by Mark
Sake and Rice by Fresh
Which are your own favorite "lingerie fragrances"? Let me know in the comments.
pics via Pinterest.com/hercourt originally uploaded from freshpair.com, suicideblonde.tumblr.com, photoshootbloger.blogspot.com.au
bottle pics via girlwiththecuriousnose.blogspot.com & shoppingheavendotnet.blogspot.com
The Smell of Clean Comes from What? What your Floor Cleaner isn't Telling
"Estée Lauder Cos.' fragrance Calyx has influenced many complex cleaning scents, as has Dior's J'adore, she says. Ralph Lauren's Polo Blue is another big force. "You get this marine smell of fresh air, with a touch of lavender and woodiness," Ms. Betz says. "Those notes are very desirable in cleaners."[...]
"Naming cleaning-product fragrances can be as nuanced as concocting them. Consumers tend to love hints of banana in their cleaning products. "But if you put it on the label, it doesn't work," says Steve Nicoll, an IFF senior perfumer. "Papaya is the same way. It's so unexpected that they can't accept it, yet the smell they like."
Lavender works in reverse: "People like the idea of lavender but don't tend to like the real thing," says Ms. Betz. Most of the lavender-scented products are actually lavender "fantasies," an industry term for a hint of a scent that is combined with others. Lavender is usually combined with fruit, floral, woody or vanilla notes, she says."
Just two of the most interesting (amidst an article with lots of interesting info appearing in the Wall Street Journal by Ellen Byron) on how functional perfumery -i.e. fragrance created to aromatize functional products, such as laundry detergent, cleaning fluid, window pane sprays etc.- really works.
The preponderance for "fresh" and "clean" takes on many guises apparently, with not only labels just hinting of the truth inside, but also the sector being inspired by such -unlikely at first glance- things such as fashion trends, colors du jour, even food! (Behold the evidence of cookie-scented detergent on the left!)
A serious point is made on how the "trickling down effect", that is to say the trajectory effect from fine fragrance (i.e.perfumes) into functional perfumery is increasingly shortening, making the transition quicker and quicker all the while. So when your favorite fragrance starts smelling pedestrian, or you find yourself pining after a specific cleaning product like a homing pigeon, you know why. After all, niche perfume brand Tocca was there before!
There's also ample proof in the info by the industry professionals cited in the WSJ article that it all relies, much like with fine fragrance, on fantasy...As if we ever doubted it.
Just two of the most interesting (amidst an article with lots of interesting info appearing in the Wall Street Journal by Ellen Byron) on how functional perfumery -i.e. fragrance created to aromatize functional products, such as laundry detergent, cleaning fluid, window pane sprays etc.- really works.
The preponderance for "fresh" and "clean" takes on many guises apparently, with not only labels just hinting of the truth inside, but also the sector being inspired by such -unlikely at first glance- things such as fashion trends, colors du jour, even food! (Behold the evidence of cookie-scented detergent on the left!)
A serious point is made on how the "trickling down effect", that is to say the trajectory effect from fine fragrance (i.e.perfumes) into functional perfumery is increasingly shortening, making the transition quicker and quicker all the while. So when your favorite fragrance starts smelling pedestrian, or you find yourself pining after a specific cleaning product like a homing pigeon, you know why. After all, niche perfume brand Tocca was there before!
There's also ample proof in the info by the industry professionals cited in the WSJ article that it all relies, much like with fine fragrance, on fantasy...As if we ever doubted it.
BTW: Another interesting article by the same author tackles the issue of overuse of detergent by American housewives.
pics via purex.com and globalgiants.com
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Are there sure-fire ways to lure the opposite sex "by the nose", so to speak? Fragrances and colognes which produce that extraordi...
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The flavor of verbena, lemony tart and yet with a slightly bitter, herbaceous edge to it, is incomparable when used in haute cuisine. It len...
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The upcoming Lancome fragrance, La Vie Est Belle ( i.e. Life is Beautiful ), is exactly the kind of perfume we dedicated perfumephiles love...