The winner of the draw...

...for the Dark Passage purse bottle is TimeaZsofia. Congratulations and please email me using the Contact address with our shipping data so I can have this out in the mail for you soon. Thanks everyone for the enthusiastic participation and till the next one!

Why Are Celebrity Perfumes Still Popular?

Back a while ago I really thought the trend for celebrity scents (i.e.scents coat-tailing on the success of a celebrity brand name to which they're designed as an accessory) was dying. Boy, was I wrong! There are more celebrity scents coming out each season and it stands to reason people must be actually buying all this stuff for the companies to keep churning out more and more. (The latest, Nicole, comes from Nicole Richie who credits her mother's layering of a hundred scented products as its inspiration, which is scary sounding enough). But WHY are they?

"Like their wearers, these fragrances are not sophisticated, nor are they complicated. In fact they are scented with the same formulae used in shampoos and deodorant body sprays, according to perfume evaluator Erica Moore of Michael Edwards Fragrances of the World. ''They're immensely popular and very successful,'' she says. ''They're affordable. They've brought fine fragrance to a market that is not sophisticated.'' Moore says young women find their fragrance style by experimenting with these types of perfumes. But they also want a bargain.

 ''Parallel market'' fragrances are flourishing, according to beauty market analyst Jo-Anne Mason. ''It's dumped stock and coming in really cheap,'' she says. ''It's a grey market. It is legal. They're buying it out of Dubai. It could have been sitting there in a hot, unairconditioned warehouse for a year. (Cosumers) don't know; they don't think about it - they just look at the price.''

 Quotes from a longer article on the Sydney Morning Herald

And on to YOU to discuss in the comments:
 Do you find that you had been attracted by these scents when you were younger and have moved on? Do you find that there are exceptions to every rule and you have found a celebrity scent to claim your own? Does associating a perfume composition which sounds intriguing with a celebrity name crush your hopes for interesting juice? Or not?

 Hearing you out in the comment section!

Manifesto by YSL: new fragrance fronted by Jessica Chastain

"Yves Saint Laurent is a brand that inspires me deeply. Since its creation, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance [Manifesto] is an emblem of it all. I am [excited] to be part of this beautiful adventure," said Jessica Chastain on WWD, the actress being mostly famous for being Oscar-nominated for her part in The Help and her acclaimed turn in The Tree of Life beside Brad Pitt.

Chastain follows British actress Emily Blunt into fronting an YSL perfume as its face, after the latter's turn as an Opium acolyte. Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L'Oréal, stated that it was Chastain's "subtle strength", "solar charm" and "free mind" that drew her to the attention of YSL. "Jessica embodies the quintessence of Saint Laurent's femininity, a woman of her day and age, independent, determined, never where you expect her to be," he continued. The brand has recently changed its official name from Yves Saint Laurent to Saint Laurent Paris, effectively ruining one of the most perfect logos in fashion history. But I digress.

 Manifesto by Saint Laurent is a new fruity floral fragrance for women, set out to launch in September 2012 in France and invading the rest of Europe and the world at the end of the year and into the early 2013. The fragrance shares its name with the YSL photo periodical started by former creative director Stefano Pilati in 2008.

  Fragrance Notes for Manifesto by YSL:
Top Notes: Black Currant
Middle Notes: Jasmine, Lily of the Valley
Base Notes: Tonka Bean, Vanilla, Cedar, Sandalwood

 photo via fashionologie.com

Burr Reveals Unnamed Scent SO1EO1 at OpenSky

Tomorrow Friday, June 29, Chandler will be revealing the scent of the S01E01 we had reported about on these pages.  Live at 12noon EST onOpenSky.com/chandlerburr, he will reveal the scent in addition to explaining why he chose it and history behind the brand.  Chandler will then open up the discussion and answer questions and comments live through his Facebook feed on his OpenSky profile. 


Don't forget to also check our very own revelation of the winner of the Tauer perfume draw tomorrow on the blog!

Perfumery Material: Heliotrope

Among the most popular and beloved notes in perfumes, heliotrope evokes images of goose down comfort, almondy yumminess, fluffiness and powdery goodness. A pliable note, despite its characteristic odor profile, it can twist slightly here or there. Coupled with violets and iris it gains on intensity reminiscent of retro talcum powder; embraced by bitter almond, vanilla or frangipani, it gains on a mouth-watering quality that is delectable, like a billowy dessert you can't resist. A high pitched and curiously deep, at the same time, smell, this fascinating butterfly-attracting plant is but the introduction to a delightful and ubiquitous perfumery material.

Arcane Connections

The name comes from the Greek words "Helios" (the sun) and "tropein" (turning), denoting the propensity for turning towards solar rays. Thus is explained the old English name "turnsole" (via the French "tournesol"). But apart from the plant and its delicious scent, it also refers to a purple-pink shade of color: the first use in that regard recorded in English comes from 1882.

Allied to puccoon, forget-me-not, and beggar's lice, the heliotrope comprises 100 kinds of varieties throughout the world's warmer zones. The fragrant garden heliotropes have sprung from two species only though: One is native to India, the other to Peru. The most usual heliotrope variety grown is heliotropium arborescens, like its name suggests resembling a small tree. Garden heliotrope has been a constant feature since at least the Victorian times, thanks to its delicious scent that oscillates between marzipan, vanilla, cherry pie and almond (hence its alternative name "cherry pie flower"). Indeed vanilla essential oil contains an amount of piperonal (heliotropin) in its composite, drawing the two close. It comes as no surprise that in mythology heliotrope is associated to the god Apollo, god of the sun and of the light. Hence the plant's connection to healing, prophetic dreams and exorcism. Apollo was the pre-eminent god of insight, bestowing his gift of prophecy to his acolytes and to the oracle of Delphi.

How Heliotrope Notes are Created in Perfumes 

Both maceration and enfleurage (enrobing blossoms in clarified fat and then treating the fat with volatile solvents in order to catch the pure essence of the flower) yield heliotrope essence from heliotrope peruvianum, but it is neither sufficient nor totally accurate. A Japanese study from 1995 identified some odoriferous components as major components in the flowers, such as benzaldehyde, anisaldehyde and benzyl acetate, but these notes do not comprise the scent of the flowers adequately. On the contrary 3,4-          methylenedioxybenzaldehyde (heliotropin) does smell like heliotrope flowers, to an adequate degree, although the ingredient is not actually found in the blossoms' scent profile!

Therefore in perfume formulae, heliotrope is routinely replicated with heliotropin. Also known as piperonal or oil of sassafras, heliotropin derives from sassafras indeed (Sassafras albidum) and has been in wide demand for perfume and soaps for decades, especially for reasons of cost. The odour profile is powdery, like vanilla meringue with a helping of almond. The characteristic comforting scent of heliotrope has been proven to induce feelings of relaxation and comfort, a pampering atmosphere that finds itself very suited to languorous oriental fragrances and delicious "gourmands" (i.e. fragrances that recall culinary desserts by their scent).

Teaching your Nose into Recognizing Heliotrope Notes

To get an education in heliotrope notes in perfumery one needs to look no further than classic Guerlain fragrances: From Guerlain's ultra rare Heliotrope extrait from 1890 to the ethereal Après L'Ondée (1908), which is mainly the pairing of warm heliotropin with cool and shy violets, and the troubling yet nostalgic L'heure Bleue (1912) ~which pairs the vanillic facet of heliotropin with anise on top, soft flowers in the heart (violet and carnation) and benzoin, iris and Tonka bean in the base to compliment the floral-oriental character~ Guerlain is the definitive house for heliotrope.

 It was therefore a fitting homage that perfumer Jean Claude Ellena was reinterpreting Après L'Ondée in a modern context when he created L'Eau d'Hiver for Editions des Parfums Frederic Malle. The aim was to create a light fragrance, inspired by the structuring of eau de cologne but creating an eau chaud (hot water) than cooling sensation of a classic cologne. In L'Eau d'Hiver heliotropin is almost reduced to its pure state for this purpose: fluffy, like a late afternoon cloud, salmon golden. Etro's Heliotrope is yummy, innocent and hazy, enveloping you in its comfort like a goose down duvet; it's no accident it's considered the finest representation of the note, coupled with white flowers for a light, floral, airy touch. Heliotrope Blanc by L.T Piver is charmingly more complex with a slightly naughtier note. Crown Perfumery also lists a Heliotrope amidst their wares, more restrained and balanced in its sweetness. Molinard makes a classic, simple Heliotrope in their line Les Senteurs, which highlights raw materials one by one.

 Several modern fragrances succumb to the charms of heliotrope, even when not featured in the name. In Kenzo Amour the heliotropin take is on the vanillic side, boosted by milky notes. In Love, Chloe we encounter the retro-smelling pairing of heliotropin and violet notes producing a powdery effect, reminiscent of makeup products. In Sicily by Dolce & Gabanna it provides the sweet anchoring of soapy aldehydes on top. In Lolita Lempicka eau de parfum heliotropin takes a anisic mantle and becomes a full-blown gourmand, while in the older Cacharel Loulou it's the comforting billowy background alongside tonka bean (with which it shares an almond and hay facet) and orris, producing a true floriental.


IFRA Concerns & Regulations

 Currently heliotropin is under reduced ratio of use in perfumery, according to IFRA regulations, because safrols in food have been proven to be carcinogenic and hepatotoxic. Therefore concerns about the inhaled and skin-absorbed quantity from scented products have resulted in a preventory measure, rationing heliotropin to much lower ratios than before. This may be why your favourite fragrance with heliotrope might start smelling less deep and almondy in the coming months or getting discontinued altogether (as happened with Jour de Fête already).

Fragrances containing prominent heliotrope notes

Ava Luxe Heliotrope
Avon Heliotrope
Barbara Bui Le Parfum
Boucheron Jaipur Homme
Bvlgari Omnia Amethyste
Cacharel Loulou
Caron Farnesiana
Chloe Love,Chloe
Crown Perfumery Heliotrope
D&G Feminine
Dolce & Gabanna Sicily
Etro Heliotrope
F.Malle L'Eau d'Hiver
Gucci Gucci Eau de Parfum (brown juice)
Guerlain Après L'Ondée
Guerlain Aqua Allegoria Angelique Lilas
Guerlain Heliotrope extrait
Guerlain L'Heure Bleue
Guerlain Quand Vient la Pluie
Herve Leger eau de parfum
Kenzo Amour
Kenzo Flower le Parfum (red bottle)
Lalique Le Parfum
L'Artisan Parfumeur Jour de Fête
Lorenzo Villoresi Teint de Neige
L.T.Piver Heliotrope
Lolita Lempicka Lolita Eau de Parfum
Maitre Parfumeur Gantier Secrete Datura
Miller Harris Fleur Orientale
Molinard Les Senteurs Heliotrope
Oscar de la Renta Esprit d'Oscar
Oscar de la Renta Volupté
Patricia de Nicolai Kiss me Tender
Paul & Joe Blanc (by perfumer Jean-Claude Ellena)
Philosophy Pure Grace
Santa Maria Novela Eliotropio
Serge Lutens Daim Blond
Serge Lutens Datura Noir
Trussardi Jeans for women

 heliotrope plant pic via factspage.blogspot.com, LHB bottle via guerlainhistoiredeparfums.wordpress.com