All that's Wrong with Perfume Nowadays

I've given collective thanks, done my small bit with a good cause charity, plan to donate stuff at my local shelter too and you might feel I'm all spic & span and feeling sanctimonious, don't you. Well, I have had a huge rant rising up in me, crazy-bitchy stuff that you like, and waited just till the season of thanks was semi-over to spill it over these pages for your collective head-nodding (or not; read on to find out and feel free to agree or disagree in the comments).

I was aimlessly browsing at Sephora the other day. A precarious walk amidst beauty bombs, it seems. From left to right and top to bottom there were tantalizing promises of a "younger, thinner, prettier you" in the form of spunky beauty tricksters, sparkling baubles and mascaras that promise to vibrate from here to eternity. Even a beauty editor can be taunted into submission, there's so much stuff out there. The perfume aisles at Sephora are of course decked with all the newest, the plastic wrappers almost warm to the touch off the conveyor belt at some far away factory in some exotic locale. And the best-sellers, naturally. I wasn't expecting to find niche stuff. But -in my country at least- they used to carry plenty of the dependable "mainstays"; indeed they continue to carry Chanel No.19 in Eau de Parfum (a brisk seller locally by all accounts), Aliage and White Linen by Lauder and Miss Dior and the rest of the classic Diors. Right?
Well, no. Strike that latter part out (thank you LVMH).

Not only have Sephora boutiques ditched the classic Dior selection they carried (I used to find everything from Dolce Vita to classic Poison to Dune to Diorissimo effortlessly, alongside bestselling J'Adore and Hypnotic Poison), they displayed prominently a bow-style bottle with salmon juice bearing the name Miss Dior! A double take (you can see the eyesore by yourself at left) and a percursory sniff later, I'm convinced my worst instincts weren't wrong: This is Miss Dior Chérie re-incarnated as simply....Miss Dior. Forget about the classic that kickstarted the Dior fragrance line at 1947. Forget all the history, the accolades, the dedicated following, the definition of gardenia-chypre with animalic tendencies. Young ones are condemned to read about Miss Dior in the future and think of this vile, character-less conconction (because yes, even Miss Dior Chérie has been reformulated to blandness!). What the heck, LVMH? You don't take your originator and bury it six feet under. The confusion to the consumer who was lured by the myth of Miss Dior and then hooked on the slutty girliness of the sweet strawberry-patchouli scent of Miss Dior Chérie was a low trick enough (Exploiting the past to sell the present). Talk about pinkification...

Supposedly this weird bottle is a limited edition, as if the Miss Dior Chérie line isn't confusing enough. (The Ukrainian-sounding sales assistant told me that Sephora has dropped the classic MD perfume, of which she was fully aware, off their catalogue, but other stores still carry it). Supposedly the original is going to be sold as Miss Dior L'Original in several stores. But colour me sceptical: This is pretty much the summation of everything that's wrong with Parfums Dior: not an incompetence of the perfumers team, but bad marketing and positioning decisions that in their lust for more profit, more exposure, more easy sales, lose their core values; intergrity, originality, sticking to one's guns.

I know for a fact that the classic Miss Dior sells adequatelly. I also know for a fact that although teenagers are not the demographic aimed at (much as it was the debutante scent of yore), they are not averse to it when given a chance to blind test it; I have personally sprayed the scarf of an unknown teenager girl when asked what I'm using at the ladies' room and though she found the initial blast "heavy"  (notice the vocabulary confusion when trying to describe scent; she meant bitter mossy) she very much liked the effect left on her scarf and carefully noted down the name. But in the end it doesn't matter. Even if the classic Miss Dior didn't sell more than 5 bottles a year at each respective store, a specimen should always be on display because it represents HISTORY. How many of the upstarts can claim that?

To add insult to injury, I have Snooki releasing her own fragrance and on top of that pondificating on perfume for our sakes via quotes and interviews. Snooki, yes, the one from Jersey Shore (if you're European like me, you probably need to check out what the hell this is), about whom I had been bombarded with in press-releases and informercials (what she's using, what she likes, what's her peeing schedule, as if we give a darn), who's going on record saying she only likes sweet stuff: "I don't like anything strong that smells like old ladies. That's why I'm going for the sweet because old ladies don't smell sweet." [from her interesting interview on Allure, which thankfully reveals the girl doesn't know nil shit about fragrance anyway]
Excuse me while I dribble kiwi suryp & smear cupcakes all over myself (as if!) in order to be presentable to the world as the paragon of youthful and alluring. Not.
I mean: kiwi & cupcakes; can you think of a grosser combination of fragrances?

No offence to the girl and you've got to admire perseverance into "making it" in show business, especially when your talons are long enough to make accomplish all those required "moves" rather problematic (if you catch my drift), but how can anyone take style advice from this paragon of elegance and graceful style?
So, in order to have one's say in such matters you have to put down on older women; that always works. No one questions the sagacity of wanting to appear/feel younger, because, well, everybody wants to. Right?

There in a nutshell: two totally unrelated incidents, one gigantic cultural zit turning to a painful boil. Someone needs to lance it, once and for all.

Photo on top by Marilyn Minter. Pic of snooki via hollywoodlife.com

The winner of the draw...

...for the Lancome bottle is Dorothy IL. Congratulations and please email me using the contact with your shipping data, so as I have your prize in the mail for you soon (so you receive it in time for the holiday season).

Thanks everyone for the enthusiastic participation and till the next one.

Look Beautiful, Feel Beautiful: Charity for Perfume & Cosmetics

In this crazy world we live in, the chance to offer something with no strings attached is priceless. Maybe this cathartic feeling is rekindled during the holidays just because kindness is palpable in the air. (Don't worry, I have a huge rant for you to read tomorrow or the day next, though!). So when I was offered the opportunity to do just that, i.e. offer something off my stash for a good cause by Karla Sugar, I leaped at the chance. The great thing is, everyone can contribute meaningfully. Here's an opportunity to shop for a great cause: the BeautyBloggers.org annual charity auction. For the second year in a row, beauty bloggers and brands have joined forces for an online auction benefitting Doctors Without Borders, an organization that needs no introduction and which helps people in need all over the world.

Participants, which include established beauty bloggers and beauty & perfume companies, have donated a treasure trove of the best lotions, potions, perfumes, and gadgets. Donated items range from the hottest (new) items from this year’s holiday collections to hard-to-find exclusives and limited edition cult favorites. When the auction ends, winning bidders make their donations directly to Doctors Without Borders, through the site’s secure giving page. The items are posted directly by the sponsors at their own expense, be it beauty bloggers or companies, so every penny goes to charity. What can I say, I'm honoured to be part of this effort.

The auction is live now Monday, November 28th through Monday, December 12th. You can bookmark the items you're interested in, so as to filter the list and be right on target when the final time comes to bid, bid, bid!

My own submission involves a pristine, sealed in its cellophane bottle of vintage Dior Dune, fit to give as gift (only you'll want to keep it yourself!). As you know, all Dior perfumes have been reformulated (again) recently and the older the better. I have an identical bottle for my own use and the fragrance is as wonderful as ever. I described it thus: "Dune lies at that precarious border where fresh and warm merge. Never too sweet in its amber cuddle, never too sharp in its bracken feel of broom blooming — it's as soft as a whisper over the sand dunes, felt more than heard. A true classic in its original form."  If you want to remind yourself what Dune smells like in detail, please refer to my linked review.

NB. Registering on the BeautyBloggers site is required to place a bid in order to avoid spam-bots, but, other than that, it's completely free, no strings attached and your personal data (email, first and last name for shipping purposes) I'm assured by Karla Sugar herself are not to be shared in any way or form.

Lancome Tresor Midnight Rose: Free Bottle Giveaway

It's the season of thanks and I have to thank you my readers, above all, for being so very loyal and so very inspiring for me during these years which have made the Shrine the success that it is and me richer in experiences and feelings.
So, without further ado, I have a full bottle of the newest Trésor Midnight Rose by Lancôme to give away to one lucky reader as a small token of gratitude.It's new and fit to be given as a gift.
All you need to do is post a comment on this post saying what you're thankful for yourself and you're eligible to enter the draw, which will remain open till November 27th midnight. No restriction on shipping destination.
Good luck!

Le Labo Vanille 44: fragrance review

To optically pair Vanille 44 by niche brand Le Labo with Luis Buñuel's Un Chien Andalou (1928) is a natural: The fragrance is illusory and surreal, like a razor slashing the eye ball that never actually happens. It's sexy too, in that perverted way of Buñuel's young novice about to take her vows led astray by her widowed uncle. How can a childhood aroma like vanilla do this stuff? Is there nothing sacred? Read on.

Vanille 44 weaves the cool, almost sour scent of frankincense (which naturally has citrus facets, therefore mixing well with bergamot and mandarin) into the tarry-smelling carapace of smoky woods, like gaiacwood. This tar-like inky note is due to pipol, a volatile component that smells of black smoky tea. But the treatment is diaphanous, complex veils of chiffon material rather than heavy damask, as one would have typically expected from an oriental fragrance based on this commonly thought of as aphrodisiac raw material, vanilla.

Le Labo's Vanille 44 is an atypical vanilla hidden beneath layers of other essences, veils of Salome, with a pronounced woody-musky trail (muscenone is a musk molecule) that would never have small children or those "too nice" co-workers with scrunchies on their hair atop bulky mohair sweaters to exclaim "you smell nice!". It's not that Vanille 44 doesn't smell nice, it's that it's not the instantly familiar sweet, cozy, foody vanilla these target groups are accustomed to. On the other hand, I don't know whether that super sophisticated group, who upturn their noses upon hearing your mother still likes Calvin Klein Eternity (which you faithfully buy for her every Christmas), would love it either. It's good stuff, created by one of the very best, perfumer Alberto Morillas (who has given us mega-hits from Kenzo Flower to Aqua di Gio for men for Armani) but is it that uncommon to warrant the huge price (500$ for 100ml)? I believe Lutens, Montale and Guerlain have already set foot in the smoky, woody or boozy vanilla territory respectively and not come back with losses. Vanille 44 is a good, mysterious fragrance, an oddball vanilla fragrance for adults of both sexes, but you need to forget about the name as it's as close to vanilla pods as Falco would be to the real Amadeus.

Le Labo presents it thus: "We all know that Paris is the city of love (and hence sex). But Paris is also the city of Vanille 44! We also know by now that our Rose 31 does not smell of only rose, that our Iris 39 does not smell of just iris, and that the number is as important (if not more) than the name of ingredient to the left of it (I am not a number !). Well our Vanille 44 does not smell of just Vanilla. At least it doesn’t smell of vanilla straight away. We could say that this theme is a subtle ambery incensy woody sexy note that once acquainted with your premium pashmina sweater will release the finest of the vanilla bourbons that you’ve experienced. It’s vanilla disguised."

You can say that again. 

Notes for Vanille 44 by Le Labo:
Natural bergamot, incense, mandarin, gaiac, vanille bourbon, muscenone, pipol, hedione

Le Labo Vanille 44 is a Paris city-exclusive (available at Colette), retailing at $290 for 50ml, but only for the month of November it is globally available at Luckyscent and on the official Le Labo site.

Related reading on Perfume Shrine:  Le Labo reviews & news ,Vanilla fragrances reviews

In the interests of disclosure, the review is based on a sample vial sent to me by the company.