Floris Sirena and Mahon Leather: new fragrances

Floris, the British firm with the nostalgic appeal, is issuing two new fragrances paying homage to the roots of the founder of the company Juan Famenias Floris in Minorca in 1730: Sirena and Mahon Leather, both in Eau de Parfum concentration. 

Sirena, a feminine woody floral musk, is a tribute to Minorca, the island in the western Mediterranean basking in the sun. The freshness of the sea permeats the heart of regional floral notes (such as oleander), while the base is woody and lightly musky.

Notes for Floris Sirena:
Top: Bergamot, jasmine, sea accord, pink pepper
Heart: Oleander, peony, rose, fruity accents
Base: Musk, Sandalwood

Mahon Leather takes its name from the capital of Minorca, Mahon. This masculine woody-spicy-leather fragrance is based around a heart of leather notes, infused with the liquor note of Calent (a preparation made of pine), the rooty-grassy feel of vetiver and the warmth of amber.

Notes for Floris Mahon Leather:
Top: Hesperides, jasmine
Heart: Iris, leather, saffron, vetiver
Base: Amber, labdanum, musk, patchouli, sandalwood, tonka bean.

The winners of the draw...

...for the new Tauer "Miriam": One purse sized atomiser (7ml) to Lindaloo
and 5 deluxe samples (1 ml each), with a DVD included, shipped directly by Tauer Perfumes to Sugandaraja, Isa, Dink, Jennifer Edwards, Liisa Wennervirta.
To claim your prizes, please email perfumer@tauerperfumes.com , with your shipping data. You should include "winner of Miriam on PerfumeShrine" in the title of your email, so as to make it easy on him.

Thanks for the enthusiastic participation everyone and till the next one!

Becoming a Perfumer: When Changing Careers Midstream

She pops open a fresh bottle of something that takes a visitor's breath away -  jasmine sambac concentrate.
"Careful!" warns Kern [Vero, of Vero Profumo]. "You wouldn't believe it, it's like petrol. But when you dilute it the nuances of the flower really come out. You really have to know these things."

An extended article by Susan Stone on Deutche Welle highlights the professional course into perfumery of two Swiss perfumers we know and love: Vero Kern of Vero Profumo and Andy Tauer of Tauer Perfumes. 
Their impressive history showcases how you can follow your heart (and your nose!) even at 60 or how you can become an iternational success in what you love if you believe enough in it. In the article, the two perfumers explain how they took that decision, what it means to produce in Switzerland, and how costs are affected by the economic crisis. Read the whole article here.

article brought to my attention by sillage/pol. Photo via duftarchiv.de

Ormonde Jayne Perfumery opens at Fortnum & Mason

We're delighted to be the ones introducing the good news:

Ormonde Jayne Perfumery is delighted to launch its fourth point of sale in London at Fortnum & Mason in Piccadilly from this Monday 12 September. Fortnum & Mason will stock Ormonde Jayne’s Bathing range (including Osmanthus Soap Bar & Dish), Scented Candles and a new exclusive Trilogy of Extrait de Parfum (pure parfum) (the set includes Tiare, Tolu & Ta’if) on the second floor.
Fans of the Ormond Jayne perfumes include perfumistas from all over the world and celebrities such as Elton John, Bryan Ferry, Emma Thompson, Sophie Dahl and Yasmin le Bon.
There are already two Ormonde Jayne boutiques in London in Mayfair and Sloane Square and points of sale at Harrods in Knightsbridge and Osswald in Zurich and Senteurs d’Ailleurs in Brussels.

[IP]01 exhibition in Paris: Where Drawing & Perfume Meet

Perfumer Cécile Zarokian and illustrator Matthieu Appriou are uniting illustration and perfumery in a unique vernissage that will take place on 28th September 2011 (starting at 18:30), incorporated into the Rives de la Beaute exhibition (28Sep-2Oct) in Paris at Atelier-Galerie, 51, rue de Vnaigriers-75010 (that's in the 10th arrondissement). The name of the project is of course self-evident: I for illustrator, P for perfumer...

We have liked Zarokian's work on Perfume Shrine indeed: Her Epic for Women for Amouage has received raves on a review we had posted in the not too distant past. But who is she? Let's see in more detail.

Cécile Zarokian graduated from I.S.I.P.C.A (Institut Supérieur International de la Parfumerie, Cosmétique et Aromatique Alimentaire), the reference school for perfumery training worldwide founded by Jean-Jacques Guerlain in Versailles in 1970. During her two-year vocational training in Grasse Cécile learned how to create perfumes under supervision of Robertet, one of the leading creators and manufacturers of fragrances in France. Consequently she pursued her carreer at Robertet’s creative centre in Paris, where Cécile strengthened her knowledge of perfumer trade on behalf of Michel Almairac, who has successfully competed for numerous fragrances during his carreer.
She was still a trainee when she won her first woman’s eau de parfum, Epic for Woman, which had been designed for an Omanese fragrances brand, Amouage, and launched in France at the end of 2009.

In 2011, Cécile decided to found her own company, CECILE ZAROKIAN SARL, in order to be able to dedicate her entire time to working freely as a freelance perfumer. You can check it out at:
www.cecilezarokian.com

Matthieu Appriou graduated from the École supérieure des Beaux-Arts in Brest in 2000.
He went on with his artistic research by creating installations in Les Beaux-Arts.
Matthieu exhibited two pieces of work in 2001 and 2003 respectively: “On va tous y perdre des plumes” at the Centre d’Art Passerelle, in Brest for the collective exhibition Au bénéfice du doute, and “Châto immo” at the gallery 40mcube within the project of Chantier public, in Rennes.
Since 2005, he has settled in Paris collaborating with the agency Comme ça on projects for
J.M.Weston, Hennessy, Krug, DomPerignon, La rose des vents-Scène Nationale de Villeneuve d’Ascq, Le théâtre de l’agora-Scène Nationale d’Evry-Essonne.

In 2008, he created NO-OM, and worked on the graphic standards of the group regart.net
(Webflashfestival / Centre Georges Pompidou), as well as that of Champagne Jean Comyn.
He also contributed to the design of the web sites of Bollinger, Château Lynch Bages as a consultant and created the 2009 demoguide site for Microsoft.

Illustrator under the pseudo “Telmolindo”, currently reprsented by  the artist agency Créasenso, he has worked for  La Caisse desMonuments Nationaux, Eurostar, Van Cleef & Arpels, le Musée des Ducs de Nantes as well as for Archéa, Musée d’archéologie of the town of Louvres. You can check out his website here.

You can also check out the Project on its own page.