Dior Hypnotic Poison Eau Sensuelle: fragrance review

Doing the Lutenesque visuals for Hypnotic Poison Eau Sensuelle is not enough. Although purple hues and mysteriously shut eyelids with a sophisticated maquillage on them (by Tyen, no less) have a way of drawing a perfumista's attention, the juice has to be really original in a galaxy of flankers adorning Sephora shelves to equally capture devotion. And it's not circulating on American perfumery countertops, you say?


The original Hypnotic Poison by Annick Menardo, with its trippy bitter almond and caraway opening, managed to jolt sniffers into a "love or hate" mnemonic sense (much like all her other perfumes do too, like for instance Black by Bulgari or Lolita Lempicka by Lolita Lempicka). There's simply no way to be indifferent to it! Of course even within the same fragrance spectrum there are the ultraviolet and the infrared ends: The Eau de Parfum concentration of the original Hypnotic Poison is the former; intensely bitter and fluorescent at the beginning like underground dance clubs with "black lights" over you and with a pythonesque grip on its audience. While the Eau de Toilette shares the latter's nightime vision ability, permeating a place and its wearer in a warm incadescence; almost a homing device.
To take the light analogy on spot, Hypnotic Poison Eau Sensuelle seems like long-wave infrared or "thermal imaging": a completely passive picture of the objects in question based on their own thermal emissions only, rather than any external light or thermal source. Basically, if you got it, it will not oppose it, but it can't "work for you" otherwise.

The latest Christian Dior flanker in the Poison series, Hypnotic Poison Eau Sensuelle, is essentially a vanilla orchid floral fantasy composed by François Demachy, a more floral variation on the best-selling 1998 Hypnotic Poison minus the frightful originality.
Hypnotic Poison Eau Sensuelle opens with the slightly medicinal facets of dominant ylang ylang, soon mollified by rosa Damascena with its feminine, velvet character, almost cancelling out the medicinal. Although tuberose is listed in the notes, the effect is nowhere near the strange, cubist renditions of tuberose soliflores of niche perfumery, instead boosting a faceless rendition rather than the sex beast on steroids. The vanillic-ambery facets (plus a hint of cumin) are played in favour of the previous woody notes which conspired to make the 1998 Hypnotic Poison the non-sweet, powdery gourmand it is. Eau Sensuelle feels more floral and more "acceptable" standard vanillic, the same way that No.5 Eau Premiere is a lighter, more vanillic but less musky version of the original Chanel No.5. Only Dior's does not have as silky an effect as the Chanel's.

Still, those who didn't really like Hypnotic Poison or just couldn't "tame the beast" (it's no coincidence it's advertised with a python encircling Bellucci's voluptuous body menacingly!), will find this essentially watered down version to their liking. And this probably explains the reasoning behind its concept by LVMH in the first place. Is it a bad fragrance, then? No, but it won't make it into the next 50 years like the original Hypnotic Poison will, most probably.

The bottle reprises the shape of Hypnotic Poison’s in deep-red, subtly translucent glass, topped with a cabochon cap that looks purple, red or mauve, depending on the light. Really great work. Be aware that the outer box is VERY similar to the original Hypnotic Poison with only the Eau Sensuelle in small typeface below the name: therefore attention is required when buying so as not to confuse the two!
Available from major department stores in Europe in 50ml/1.7oz, 100ml/3.4oz and 100ml/3.4oz spray deodorant.

Notes for Dior Hypnotic Poison Eau Sensuelle:
Top: ylang ylang, rose, orange blossom
Heart: orchid, tuberose, green notes
Base: sandalwood, vanilla, woods, musk.

Related reading on Perfume Shrine: The differences between all the Dior Poison fragrances (the original 80s Poison, Tendre, Hypnotic, Pure, Midnight and their Elixir versions)

photos via sunshinereiki.ca, blog.hola.com, brusselsisburning

A Monster Perfume for Lady Gaga

These days a couple of years of fame are enough to be on the radar for a celebrity scent, aka a perfume launched on the sheer power of the "of the moment" bouncing effect of a well-known name. Lady Gaga is THE name of the last couple of years, obviously (Has it been as long? You could have fooled me) and therefore the perfume deal couldn't be too far behind.
TMZ reports: “the fragrance company behind Gaga’s upcoming scent has filed trademark paperwork for the name ‘Monster’ — with a specific use of ‘perfumery.’” Is this what you had expected from a woman infamous for wearing raw meat? Apparently, raw meat will not feature as a note in the new fragrance by Coty Inc which will debut in spring 2012 (Will mince-meat pie filling do? I wonder...). But we could be hopeful: after all this would be something to really get us out of the zonked-out boredom range of most celebrity perfumes. If Gaga can't do it, no one can.

Martin Margiela Untitled wins Grand Prix Strategies Design 2010

Maison Martin Margiela (MMM) won Le Grand Prix Stratégies du design 2010 on the 6th of October thanks to his new perfume release, Untitled (more info on the fragrance on our previous article). The prize includes accolades for both his dossier de press (press-kit) and the Wed design for the homonymous site. Apparently, Untitled is not to remain Unsung; that is for sure.

Mapping Scentscapes: How to Do it

"Perhaps the earliest attempt to make an urban smell map dates back to Paris in the 1790s, when new ideas about both political equality and hygiene combined to send physician Jean-Noël Hallé on a six-mile odor-recording expedition along the banks of the Seine. His map-making technology consisted of nothing more than a notebook and pencil -- and, of course, his nose."

Sissel Tolaas of course doesn't merely rely on antiquated methods. In her quest to olfactorily map urban landscapes (has already mapped Paris, New York City and Mexico City and is currently working on Kansas City). Tolaas however uses Living Flower Technology in situ: Dr. Braja Mookherjee, a scientist at IFF, one of the world's largest fragrance and flavor companies. Mookherjee was obsessed with capturing the exact odor you experience when you put your nose up to, say, a living jasmine flower, rather than relying on an extract, or "absolute," as it's called in the perfumery business. In a paper (pdf) published in 1990 -- the same year IFF trademarked Mookherjee's discovery as "IFF Living Flower Technology" -- Mookherjee described his dissatisfaction with natural oils and extracts"

Writer Nicola Twilley writes in an extensive (and informative) article in the Atlantic: "My scratch-and-sniff maps show how New Yorkers' smell, rather than what. To make them, I extrapolated data from the as-yet-unpublished results of an extensive study that tested the responses of four hundred New Yorkers to sixty-six different smells over a two-year period from March 2005. The experiment was conducted by Andreas Keller and Leslie B. Vosshall at the Laboratory of Neurogenetics and Behavior, The Rockefeller University. "Our main goal was to try to find the difference between different variants in the DNA and different ways that people rank the smells on a seven-point scale from extremely unpleasant to extremely pleasant," Keller said. "We collected our subjects' demographic information just to control for those types of influences."
Nonetheless, that demographic information revealed some fascinating and significant differences in smell perception between men and women, young and old, and different ethnicities. For my map, I chose twelve of Vosshall and Keller's most interesting test smells, from complex natural extracts such as nutmeg and vanilla to single-note synthetic molecules such as octyl acetate, which is the basis for many artificial orange flavors as well as a key ingredient in Chanel No.5."

Read more on how to map a city scent-wise following the link above.

Releasing the Inner Beast...in Swarovski Crystals

I'm amazed by what ends up in my email inbox. Sometimes the products presented defy all possible logic.
This time it was a limited edition Swarovski crystal covered signature fragrance for dogs presented with the tag line "canine style unleashed".

It comes from Sexy Beast Style who apparently haven't even heard the word "economic crisis" or have considered how a Swarovski crystal item for dogs might pose some real danger to endearing canine digestive tracks. At any rate if you have 850$ to splurge, this is your dog's Christmas gift. The scent is said to include classic bergamot, vanilla, patchouli, and nutmeg oils, while the presentation is designed by Karim Rassid and can be engraved with your dog's name ("because it's worth it!" maybe?).