Martin Margiela Untitled wins Grand Prix Strategies Design 2010

Maison Martin Margiela (MMM) won Le Grand Prix Stratégies du design 2010 on the 6th of October thanks to his new perfume release, Untitled (more info on the fragrance on our previous article). The prize includes accolades for both his dossier de press (press-kit) and the Wed design for the homonymous site. Apparently, Untitled is not to remain Unsung; that is for sure.

Martin Margiela Untitled: new fragrance

Martin Margiela has been in fashion for 20 years already and not even personally involved with his house (Maison Martin Margiela) anymore.

I am always reminded of how Pierre Cardin lost rights to his own name, and how Jil Sander isn't involved in her own line too, but I digress. Anyhow, Margiela is only now launching his first scent, under the aegis of L'Oréal and with the help of a talended perfumer to boot. Fittingly for the avant-garde line, there won't be any fancy names obscuring the concept: the fragrance is remaining simply Untitled!
According to The Independent (where there is a bottle picture as well): "Launched in Paris January 11, Untitled is a unisex fragrance - created by perfumer Daniela Andrier, the nose behind YSL's Rive Gauche, Gucci Rush for men, and several Prada scents - that is described as "floral, woody, and very green" (including notes of fern) as well as "ambery and oriental."
The unisex element as well as the typical 'blank canvas' packaging contribute to the notion of a non-stereotypical scent that, according to a press release, 'can be worn by anyone, anywhere'."

Tall order...

Untitled by Martin Margiela will be available at colette.fr in a world-exclusive 'preview' on January 25 while it will make its international debut through April 2010.
Pic of fashion spread featuring Martin Margiela fashions via lbosquejo.blogspot.com