New Dior Homme Commercial Directed by Guy Richie

The new Dior Homme commercial titled Un Rendez-Vous stars suave Jude Law engaged in ~apparently~ some role-playing sex game with a girlfriend (introducing Slovak model Michaela Kocianova who has a ridiculously predictable thick accent and sounds like Elmer Fudd!). The news is it's been directed by acclaimed British director and ex-Madonna-spouse Guy Ritchie. “You know who I am,” Law growls as Michaela Kocianova helps him slip into his pants, obviously made at the Dior ateliers. “I know who you are. You know where I’ve been. I know where you’ve been….” The dialogue is left at that (it's sounding all too repetitive or is it just me?)— and it’s never quite clear who Law is talking to. Then Law jumps into a vintage car and speeds off to the Eifel Tower. Nice touch to have the girl wearing his cologne, Dior Homme is great on women's skin too! (Have been enjoying it myself)



Greaaaaat, now what do YOU think? I'm a little stumped myself (Isn't it a little confusing? There's some back and forth between past and present all while they're talking on the phone). I like Guy Ritchie's cinematic work on the whole.
And what's that with famous cinematic directors reprising commercials for perfumes lately? (see Scorcese and Chanel Bleu)

More reading about the Ritchie-Dior film: Whiteblog.net

clip brought to my attention via popwatch

Penhaligon's Sartorial: new fragrance

Due to launch in October 2010, Sartorial [the new Penhaligon's fragrance for men] continues the theme of heady innovation. Formulated by Penhaligon’s master perfumer Bertrand Duchafour to reflect the aromas of the workroom at Savile Row tailors’ Norton & Sons, it features notes of oakmoss, tonka bean, lavender and beeswax, which picks up on the blocks of beeswax used in the workroom to coat each thread before stitching. [source]

Sartorial is a contemporary interpretation of a classic Fougère; the traditional notes of oakmoss, tonka bean and lavender have been stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor’s workroom. The modern thread running through Sartorial is beeswax. According to Whomyouknow: "This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age. Bringing together the great traditions of British perfumery and British bespoke tailoring, Sartorial is a fragrance for a new generation of gentlemen".
Basenotes member HDS1963 previewed it thus: "a very elegant and distinguished spice-topped fragrance which contains the heady lightness of previous offerings such as Castile and Douro, but with a rich-come-dirty spiciness to it lent by what smelled like a light cumin-sweetened by cardamom to it."

Will Sartorial join the fleet of scented cabs running the streets of London with drivers in attendance for questions from inquisitive passengers? (Currently there are 5 cabs, scented with Artemisia, Blenheim Bouquet, Endymion, Malabah and Orange Blossom).If you sport one, photograph it and post & tag it on Facebook you enter a prize draw for 100ml of the scent of your choice.

Notes for Penhaligon's Sartorial:
Top: Aldehydes, Ozonic Effect, Metallic Effect, Violet Leaf, Neroli, Cardamom, Black Pepper, Fresh Ginger
Heart: Beeswax, Cyclamen, Linden Blossom, Lavender, Leather
Base: Gurgum Wood, Patchouli, Myrrh, Cedarwood, Tonka Bean, Oakmoss, White Musk, Honey Effect, Old Wood Effect, Vanilla, Amber

Penhaligon's Sartorial will launch in the US on 11th October 2010 and will be available in Penhaligon’s boutiques, retailers carrying the line and online at www.penhaligons.com, in 50ml (80$) and 100ml (110$) of Eau de Toilette concentration.

photo via indieperfumes

Racy commercial for Intimately Yours by David & Victoria Beckham

"Racy": really? I thought it was rather predictable. What say you?

Intimately Yours duo of fragrances (for him and for her) by David & Victoria Beckham is set to be the 5th launch of the super-duet, promising it's the steamiest of their celebrity scents offerings so far. They would, wouldn't they?



Source Marie Claire UK

What's Life Without Fragrance?

For men, it apparently offers a sleeker look....
Enter Osmoz as well to win a year's worth of fragrance!

Watch also this clip and that one.

Clip via Osmoz TV

A Perfume Organic: Contest & Samples

A Perfume Organic, a fairly recent niche brand offering certified organic fragrances, is celebrating Fashion's Night Out this coming Friday 10th September in New York City at 2 Great Jones Street, Broadway & Lafayette from 6PM-10PM.

A contest with prizes is organized, some prosecco drinking and complimentary fragrance samples for all. Participate in a scavenger hunt-themed styling contest in multiple Soho New York-based locations called "Dots SPOTS." Meet at Imilla Road, and meet Richie Rich and celebrity stylist Mia Morgan who will co-host and judge your personalized looks!
Winning looks will win a day of beauty and styling with Mia Morgan, a new Dots wardrobe & a trip for two to a tropical location!
A Perfume Organic is an official sponsor for The Green Shows - the premiere fashion event exclusively committed to eco-friendly fashion - September 12-14th.

For more information: Imillaroad.com, A perfume Organic, The Green Shows

via press release