Annick Goutal Distribution in USA Under BPI Aegis

Great news for US fans of the Annick Goutal line of pretty and interesting fragrances! After a problematic distribution which resulted in unsubstantiated rumours of discontinuing the line across the pond, Beauté Prestige International has announced (and it has been broadcast on several venues) that their USA branch will be marketing and distributing the brand themselves under an exclusive agreement.



Previously the Goutal line of fragrances, skincare, home scents and candles was carried at select doors including Barney's, Bergdorf Goodman, Bloomingdale's, Neiman Marcus, Nordstrom and Saks Fifth Avenue. Several products however were out of stock for a long time in the past year, raising concerns. The explanation was simple, as stated in simple terms by The Non Blonde. Now we learn even more details. "BPI spokesperson Jessica Barlow told CosmeticsDesign.com USA that for the last 9 months Annick Goutal has been handling the distribution of its products in the US from its Paris headquarters. BPI will maintain the current distribution channel, said Barlow, which currently stands at approximately 150 prestige stores".
The Goutal brand, founded in 1980 by former model and pianist Annick Goutal herself and with a strong personal streak running through the creations, was associated with the Taittinger group and by extension with Baccarat crystal in 1985. After the death of Annick in 1999 Brigitte Taittinger entrusted Camille Goutal (one of Goutal's daughters) and Isabelle Doyen, Annick's perfumer since 1988 with the continuation of the brand, which materialised admirably. The Goutal company was acquired by the Starwood Capital Group in September 2005, alongside the whole Taittinger Group. And now, another change.
May I remind you that the Parisian-based mother company, Beauté Prestige International, are handling the Shiseido and Lutens portfolio with great results so far. And the USA branch is also handling the distribution of parfums Hermes in the States. Also included in the company’s portfolio are fragrances from Issey Miyake, Jean Paul Gaultier and Narcisco Rodriguez. So it all worked out for the best!

According to Forbes: "Over the past three decades, the name Annick Goutal has become virtually synonymous with the very highest level of quality and luxury in the realm of lifestyle fragrances," says Nicholas Munafo, President of Beaute Prestige International USA. "The perfumery house has consistently raised the bar with each successive launch, solidifying its position as a leading creator of artisanal scents, while faithfully maintaining the traditions so integral to its core values. BPI's proven strategy of growing distinctive, high-end fragrance brands in limited distribution channels seems a natural fit for Annick GoutalParfums, and we are well-positioned to maximize the brand's significant potential in the US market."
According to Brigitte Taittinger, President of Annick Goutal, "Since the creation of the brand, the US market has always been our first export market. Our distribution, very selective since the beginning, is a reflection of our brand positioning. We have total trust in the 'know how" of BPI USA to support the development of Annick Goutal in the states, respectful of our image and specificities".

The new distribution agreement will be effective as of July 1st, 2010.

Photo of Goutal boutique by the helpful Lianne Tio in the Netherlands.

M.Micallef Royal Muska: fragrance review

Royal Muská is a relative newcomer in the game of musk fragrances, being issued by niche brand M.Micallef in as recently as 2008, yet it has gained something of a cult status already, thanks to its cloudy soft, warmish personality, with a gentle sheen like mother-of-pearl and a ray or two of the sun hidden in there.

Fragrantica describes it as "the fragrance of tanned skin, of hot days and sultry nights" and classifies it under "fruity floral". How can a musk be tropical, you ask? Well, with the suffusion of salicylates, molecules naturally present in ylang ylang essence, of which perfumer Martine Micallef made ample use. The effect is like a delectable whiff of baked skin, almost amber-ed over with a hint of Ambre Solaire suntan lotion, but only a little. It's also rather soapy (rosy aldehydic), especially when smelled at an arm's length rather than up close, yet without any harsh alcaline edges or lily-of-the-valley "clean" vibe. Yes, it's a clean, white musk, but not quite. The best way I could describe it is "hazy", puffy-pillowy and honeyed sweetish, a real skin-scent.
Then again you might heed Katie Puckrick's warning if you're averse to musks in general, who says "on paper it seems like the kind of thing I'd dig. But I don't. It bugs me. Seems a little rank, like the inside of my friend from 6th grade’s not-very-clean house". In fragrance parlance, this is often associated with "mature" scents and I guess it is, somewhat, although it certainly lacks the complexity of old blends which incorporated musk as a supporting actor rather than the protagonist.

Royal Muská comes as an Eau de Parfum and is usually referred to as Royal Muska, the accent omitted in oversimplification, so don't get alarmed if you find it with either spelling online. More feminine than unisex, although theoretically it could be carried by both sexes. And caveat emptor regarding possible musk anosmia just like with Musc Bleu by Il Profumo applies here as well. The rectangular bottle is impressive and luxurious, even better looking than the round Micallef ones.

Notes for M.Micallef Royal Muská:
Ylang ylang, rose, white musks, precious woods, fruit notes, crystal musk and benzoin.

Related reading on Perfume Shrine: The Musk Series (ingredients & cultural history), Scented Musketeers: Musk fragrances reviews.


Photo from the Greek film Mantalena, 1960, starring Aliki Vougiouklaki and Dimitris Papamichael.

Chrstina Hendricks Loves Some Manly Smell!

In the new issue of Esquire magazine, in a column devoted to 'Mad Men' beauty Christina Hendricks, the real-woman's-body champion dares to tell men what she really thinks about them: 'We love your body. If we're in love with you, we love your body. Your potbelly, everything,' Hendricks writes in 'A Letter to Men.'
'Speaking of your body, you don't understand the power of your own smell. Any woman who is currently with a man is with him partly because she loves the way he smells.'
We're hanging from your every word, dear Christina...

Il Profumo Musc Bleu: fragrance review

Among "white musk" fragrances which are reminiscent of clean laundry off the line, Musc Bleu by Il Profumo is among the best, eschewing the metallic screechiness present in other white musks and possessing a baby soft silkiness making it extremely popular, like an wide-eyed, amiable ingénue at a Vienesse ball would be. If it weren't for that latter element, Joan Crawford might be scrubbing her fingernails with the stuff, in a fit of cleanliness ritualistic mania after a wire hanger episode. But you see, Musc Bleu is softly voiced, not harsh. Ever. Childlike in its softness, yet cool. It's almost "ice-princess" like, yet with a hint of sensuality, like Estella in Alfonso Cuarón's version of Great Expectations. But not much, beyond a naughty kiss.

Musc Bleu was created by the Italian brand Il Profumo and the perfumer Silvana Casoli in 2004. There is a European feel about it, no doubt, as it avoids the mall associations and the dense, heavy feel of most musks found there, as well as the pervading, cut-through-the-air sharpeness some of them in the "white musk" camp possess (aimed at cutting through the mall smells of cinnamon rolls and candied popcorn emanating from the multiramas).
The tradition of Eau de Cologne underscored with musk for its lasting power is ingrained in the Mediterranean basin and people react well to those undefinable base notes, so it doesn't surprise me that this is an Italian product.
Personally, I have little use for such an opaline musk, unless I had been stranded on a deserted island on which the givens of civilization were severely compromised and I needed to create distractions that would fool me into believing I'm in less hardship than I would really be in. Nevertheless, I cannot deny its wearability and "easy", polished feel which accounts for its tremendous appeal to those hankering after "clean" smells reminiscent of dryer sheets, yet without any allegiance to "drugstore musks". Or those who are in favour of "scent layering", a process in which one sprays a "base" fragrance underneath a second one which is more nuanced and in a different style. Musc Bleu would be the perfect canvas, exactly because it's so pliable to just about any other material coupled with it. Again, not my thing, but I can see how others would like it a lot.

The scent of Musc Bleu doesn't reveal floral facets ~beyond a hint of ylang ylang and the "scrubbed" aldehyde that stands as cyclamen~ like most "white musks" do (refer to our article on types of musk). Instead it has a delicate powdery and soapy feel which is girlish, comfortable and dicreet. It oscillates between a tonic freshness and cozy warmth, which bridges the gap that several musk fragrances create, veering as they do to either one or the other direction. It wouldn't be out of place in the office or the seat right beside at the underground and it fits well in the evenings as well, if you're after an innofensive smell which will be detected only when you hug someone. In fact, I bet several people might be anosmic to it, due to its lightness. Musk anosmia is a phenomenon common with people, as musks are just about the maximum size of molecules a nose can handle, so perfumers routinely use a couple of different musky ingredients (please refer to our article) to combat that. Still, there are people who have an "umbrella effect" anosmia. For those, something else might break through. For the rest, it is a light musk, don't expect anything potent.
Even though Musc Bleu seems light and vanishing into skin in about an hour, it doesn't disappear. It becomes a "skin scent" (a scent that feels like your own skin) with a very satisfactory lasting power if you lean closer. The concentration is described as "parfum" by the company (denoting concentrated essences), but it reads as a lasting Eau de Parfum to me. There is a pronounced reminiscence with Musc Blanc by Les Bains du Marais, another clean musk which doesn't read as "metallic", yet the latter is a little more expensive and to my experience a little less lasting.

Two versions are available by Il Profumo, Musc Bleu and Musc Bleu Absolu Osmo. Between the two, the Absolu is richer, fuller with a silkier feel to my nose, probably due to the abcence of alcohol in the formula. Please note the latter doesn't come in a spray, but as a splash or dab on. Available at Luckyscent and First in Fragrance and also as of this minute, at a nice discount, on Amazon on this link.

Notes for Il Profumo Musc Bleu:
Neroli, black geranium, ylang-ylang, cyclamen, musk, oakmoss, woods, white sandalwood.

Related reading on Perfume Shrine: The Musk Series (ingredients & cultural history), Scented Musketeers: Musk fragrances reviews.

Photo La Ribambelle by anonymous.

Amouage Opens London Boutique (& Gives a Gift!)

Amouage is delighted to announce the opening of the new flagship store in 14 Lowndes St at Knightsbridge, London on Friday, 25th June.
"We are launching the new and exclusive Library Collection to celebrate this occasion. Please visit us to experience the beautiful fragrances in this collection. To show our appreciation, we are offering a special gift for purchases over £50 on Friday 25th and Saturday 26th June".
You can read about the new Amouage Library Collection (Opus I, Opus II, Opus III) following this link.