Madonna Launches Celebrity Fragrance

Finally, did I hear you ask? For years perfume enthusiasts have wondered how it is possible that even Z-list "celebrities" have their own juice out while Madonna, an affirmed perfume lover (as per our celebrity list) hasn't. Well, not anymore!

"The first fragrance from Madonna may not be what you'd expect. Merchandising company Signature Networks has announced a deal with the star that could see the introduction of a fragrance based on her English Roses book for children" (according to Goliath Business News)
Of course it was as far back as 2005 that Hello Magazine had this blurb out: "According to British newspaper The Sun, she's planning on launching an eponymous fragrance this Christmas in a deal reportedly worth £5 million". And in 2007 the rumours had already gained a significant amount of analysis behind them, citing Madonna's meeting with Firmenich executives, as per Théo Spilka. What transpires at any rate is that Madonna did have the plan in the works for about a decade.

The question by now was whether such a fragrance would actually sell well, taking into consideration Madonna has the bulk of her career behind her: Neil Katz, CEO of Parlux Fragrances, which markets the Paris Hilton scent, says, "Years ago, she could sell fragrance. But I don't know if at this point in her career, she still has that strong a following. I don't know." "She has most of her career behind her," Bousquet-Chavanne notes, but "she has a universality to her and a timelessness." Judging by her 1979 nudes inspiring the visuals for unrelated fragrance, well...
What is news is that perhaps this venture will market not the adults who grew up with her but the pre-teens, aged 6-14, who are the audience for her books and their parents who buy them. The news is actually even more complicated, as it will be the culmination of a wider project which involves a clothes and accessories brand. According to Happi.com: "MG Icon, the newly formed joint venture between Madonna and Iconix Brand Group, has announced its first direct-to-retail license agreement with Macy's, Inc. for Material Girl, a new fashion line, which will eventually include beauty products. Inspired and designed in collaboration with Madonna and her daughter Lourdes, the Material Girl junior collection will launch exclusively in approximately 200 Macy's stores and online in August. It will feature footwear, handbags and jewelry priced between $12.00-$40.00. According to MG Icon, future expansion plans call for Material Girl to be active in the beauty sector, with a fragrance bowing in 2011." Could it be called Candy Perfume Girl?

EDIT TO ADD: Nope, Candy Perfume Girl it ain't. Read more on Madonna's "Truth or Dare" on our updated article.


pics via ghollywoodgossip.com

"You could smell him coming a mile off"

"When Diddy hit Blighty for an extraordinary seven-hour booze bender" begins the article on the Mirror.co.uk which talks about how Puff Diddy played the diva (deus?) game the other night in London and stayed awake not to miss anything. But what's more impressive is how he had perfume henchmen spraying his "Unforgiven" fragrance all around, so people could smell him coming a mile off, according to one attendee "but you could hardly see him under all that mist from the perfume". Argh, argh....
"The megastar rapper transformed into Diva Diddy and was followed around by personal perfume sprayers who squirted his Sean John fragrance every 20 minutes. But clubbers were choking with laughter at one of the exclusive bars graced by the 40-year-old, when the DJ who was spinning his tracks started gagging after too much scent came his way. But not to worry, Diddy had someone acting as a walking coathanger there to waft it away"

The Plaza NYC introduces fragrance collection

You know there's something in perfume-as-the-new-It when hotels are launching their own fragrance lines...Costes was in the vanguard; now The Plaza is trodding in their footsteps with what seems like a lifestyle frag line.
The Plaza (www.ThePlaza.com), New York ’s iconic hotel, recently debuted a signature fragrance collection, fittingly titled The Plaza. The collection includes an eau de parfum, a candle, and soap (fittingly these are all exclusively sold at The Plaza Beauty at The Shops at The Plaza). There are plans to introduce additional exclusive scents to the hotel’s fragrance collection later this year.
The fragrance was created exclusively for The Plaza by one of the world’s "most celebrated perfumeries, Krigler, a 5th generation fragrance house" using "exceptional ingredients from around the world". The Plaza fragrance has top notes of bergamot, grapefruit, verbena heart, Texan cedar, oud, and iris, delicately balanced with undertones of amber, precious wood, and leather. The result they tell us is "an elegant bouquet that evokes the very essence of the landmark hotel – classic, timeless and romantic".
“We looked to The Plaza’s rich history situated on Central Park and Fifth Avenue to seek inspiration,” said Kristin Franzese, Executive Vice President, Retail. “The Plaza fragrance captures a moment in time. We wanted to create a modern scent that appeals to women who share the same dreams and aspirations inspired by the romance and classicism of one of New York ’s most iconic and glamorous destinations.”

New face for Cerruti 1881 for Men

The emblematic for the house of Cerruti fragrance Cerruti 1881 for Men (the date denoting the founding of the house of Cerruti) is set for a new advertising campaign starting June 2010 sponsored by the licencee Coty with a new, untarnished face that has never before been associated with beauty or perfumes: Marc Lavoine. The French singer and actor was established in 1985 when his pop sensation "Elle a les yeux revolver" (i.e. She has killer eyes) with its Far East instrumental passages made it to the Top 4 of the French charts ~staying in the top 10 for 13 weeks~ and thus catapulting his career. The pulling traits that got him chosen? "His allure, his gaze and his voice which lend him an undeniable magnetism; an accompished and authentic man". (Quote according to the International senior vice president of marketing of the European licences of Coty Prestige). Marc is reportedly flattered to be participating, fronting such a masculine standby from 1990. Marc has aged in an appealing way, foregoing the too cute hair of the 80s, so who's to argue?

May I just ask whether this is a return to more traditional masculine prototypes, away from the metrosexual images of recent? Could this be -coupled with Dior's decision to utilize Alain Delon's classic 60s photo for Eau Sauvage- a new welcome trend? I'm crossing my fingers.



Photo collage of Marc Lavoine with Cerruti cologne bottle by Perfumeshrine

Marc Jacobs Splash Apple, Pomegranate, Biscotti: new fragrances

THE MARC JACOBS 2010 SPLASH COLLECTION announces itself with the motto "Indulge in an array of macaroons at a patisserie on a sweet summer’s day..." Yup, their popular Splash collection in the homonguous glass bottles with the simple labels for -ahem- splashing all over are back and this time with culinary themes running through them. Don't knock them off-hand, remember when we really liked their light Winter Amber back in the day?

Marc Jacobs introduces three new limited edition Splash Scents this spring in APPLE, POMEGRANATE, and BISCOTTI , inspired by the decadent indulgences of a Paris Patisserie. (Duh! I suppose saying you're inspired by a Stockholm or Belgrade patiserrie doesn't quite cut it with fragoholics, eh? Anyway...)

MARC JACOBS APPLE
Deliciously fruity, apple is aromatic and energizing, built around a green apple impression full of freshness. Developed by Yann Vasnier of Givaudan, tart yet refreshing apple juice opens with juicy apple, lemon and grapefruit. The unexpected surprise of rosemary, jasmin and soft stellata magnolia playfully join in. At last, warm driftwood, coriander and cardamom gently delight. The crisp green tint reflects summer's breezy, garden-fresh color palette.

*Fragrance house: Givaudan
*Perfumer: Yann Vasnier

MARC JACOBS POMEGRANATE
Inspired by the sparkling radiance of this fruit of myth pomegranate exudes an inviting balance of elegance and brightness.
Created by Perfumer Patty Hidalgo of Fragrance Resources, the fruity floral fragrance invigorates with an blend of mandarin flowers, bergamot, and lemon chiffon, rhubarb and violet mix with uplifting pomegranate. The dry down is a sugared musk with a blend of vanilla, and amber.
The corresponding pink tint is a hint to the fruit.

*Fragrance house: Fragrance Resources
*Perfumer: Patty Hidalgo

MARC JACOBS BISCOTTI
Savory aroma and a touch of citrus for the most gourmand of the lot of these limited editions. Crisp yet also comforting and refreshing.
Developed by Richard Herpin of Firmenich, this citrus floral treat opens with the freesia, bergamont and orange flower, the heart of pistachio blossom imparts a sweet richness while creamy and soft vanilla add balance and a smooth softness.
The warm golden tint is reminiscent of a crisp biscotto.

*Fragrance house: Firmenich
*Perfumer: Richard Herpin

MARC JACOBS SPLASH SUMMER 2010 COLLECTION availability:
Marc Jacobs Apple, Marc Jacobs Pomegranare and Marc Jacobs Biscotti are available in 300ML/10.0 FL. OZ. for $68.00 from March 2010 at fine department stores (including Saks Fifth Avenue, Sephora, Bloomingdale's, Lord & Taylor, Macy's, and Nordstrom) and MARC JACOBS Boutiques while supplies last.

info & pics via press release