Cerruti 1881: fragrance review

The realm of soapy fragrances is huge, probably because "cleanliness is next to godliness" in several cultures. Therefore buying at least one fragrance that would prolong that feeling of freshness and would broadcast one's good intentions and respectability all around is probably necessary in an inclusive and nuanced fragrance wardrobe.

Fenella Chudoba by Zhang Jingna via

Within this vast field there is a spectrum: some soapy nuances come from fatty aldehydes, accounting for classic aldehydic florals like Chanel no.5 and Arpege, some come with powdery accents like Caleche, while some with their own dry but at the same time soothing, innocent elements. Cerruti 1881 belongs to this latter category with "flour de lin" its signature core note, as per perfumer Claire Cain.

The note of chamomile is the dominant one, however, throughout Cerruti 1881 For Women, a soothing note of German chamomile tisane, almost soporific, though the dryness of the composition retains it from becoming too juvenile and keeps it in the adult world.  Herbal without being green or aromatic, it projects like an imaginary linen flower, tactile and smooth.
A section of iris projects starchy and ironed, like a shirt that has been pressed, while the accompanying, powerful note of mimosa is that touch of innocence that prolongs the feeling of the chamomile. Mimosa has light heliotrope-like and honeyed-sugared aspects, and it naturally includes farnesol which acts as an insect pheromone within the blossom, but as a fixative and floralizer in perfumery. It almost gives a linden tree impression, which further reinforces the soothing properties of chamomile.

In short, it's hard to be seen as dangerous in something like Cerruti 1881, but its dry elegance makes it a suitable fragrance for innocuous occasions and office wear. Its light, starched florals quality makes for an easy like from most people.

New face for Cerruti 1881 for Men

The emblematic for the house of Cerruti fragrance Cerruti 1881 for Men (the date denoting the founding of the house of Cerruti) is set for a new advertising campaign starting June 2010 sponsored by the licencee Coty with a new, untarnished face that has never before been associated with beauty or perfumes: Marc Lavoine. The French singer and actor was established in 1985 when his pop sensation "Elle a les yeux revolver" (i.e. She has killer eyes) with its Far East instrumental passages made it to the Top 4 of the French charts ~staying in the top 10 for 13 weeks~ and thus catapulting his career. The pulling traits that got him chosen? "His allure, his gaze and his voice which lend him an undeniable magnetism; an accompished and authentic man". (Quote according to the International senior vice president of marketing of the European licences of Coty Prestige). Marc is reportedly flattered to be participating, fronting such a masculine standby from 1990. Marc has aged in an appealing way, foregoing the too cute hair of the 80s, so who's to argue?

May I just ask whether this is a return to more traditional masculine prototypes, away from the metrosexual images of recent? Could this be -coupled with Dior's decision to utilize Alain Delon's classic 60s photo for Eau Sauvage- a new welcome trend? I'm crossing my fingers.



Photo collage of Marc Lavoine with Cerruti cologne bottle by Perfumeshrine