Madonna Launches Celebrity Fragrance

Finally, did I hear you ask? For years perfume enthusiasts have wondered how it is possible that even Z-list "celebrities" have their own juice out while Madonna, an affirmed perfume lover (as per our celebrity list) hasn't. Well, not anymore!

"The first fragrance from Madonna may not be what you'd expect. Merchandising company Signature Networks has announced a deal with the star that could see the introduction of a fragrance based on her English Roses book for children" (according to Goliath Business News)
Of course it was as far back as 2005 that Hello Magazine had this blurb out: "According to British newspaper The Sun, she's planning on launching an eponymous fragrance this Christmas in a deal reportedly worth £5 million". And in 2007 the rumours had already gained a significant amount of analysis behind them, citing Madonna's meeting with Firmenich executives, as per Théo Spilka. What transpires at any rate is that Madonna did have the plan in the works for about a decade.

The question by now was whether such a fragrance would actually sell well, taking into consideration Madonna has the bulk of her career behind her: Neil Katz, CEO of Parlux Fragrances, which markets the Paris Hilton scent, says, "Years ago, she could sell fragrance. But I don't know if at this point in her career, she still has that strong a following. I don't know." "She has most of her career behind her," Bousquet-Chavanne notes, but "she has a universality to her and a timelessness." Judging by her 1979 nudes inspiring the visuals for unrelated fragrance, well...
What is news is that perhaps this venture will market not the adults who grew up with her but the pre-teens, aged 6-14, who are the audience for her books and their parents who buy them. The news is actually even more complicated, as it will be the culmination of a wider project which involves a clothes and accessories brand. According to Happi.com: "MG Icon, the newly formed joint venture between Madonna and Iconix Brand Group, has announced its first direct-to-retail license agreement with Macy's, Inc. for Material Girl, a new fashion line, which will eventually include beauty products. Inspired and designed in collaboration with Madonna and her daughter Lourdes, the Material Girl junior collection will launch exclusively in approximately 200 Macy's stores and online in August. It will feature footwear, handbags and jewelry priced between $12.00-$40.00. According to MG Icon, future expansion plans call for Material Girl to be active in the beauty sector, with a fragrance bowing in 2011." Could it be called Candy Perfume Girl?

EDIT TO ADD: Nope, Candy Perfume Girl it ain't. Read more on Madonna's "Truth or Dare" on our updated article.


pics via ghollywoodgossip.com