PERFUMism: What Will be the Talk of Town Soon

Today is a very special day! Contrary to many others, I don't usually broadcast what I'm doing outside the scope of Perfume Shrine on these pages. But today is an exception because it is beyond the merely personal and it embraces the community. I have been working alongside two dedicated people on a common cause which is groundbreaking, innovative and will hopefully rekindle the discourse on the genuine love of perfumery and help the industry take notice.

PERFUMism.com is a new platform, totally uncommercial, completely independent, and utterly respectful to those who will partake of its content. It is unlike anything else that exists in the perfume community today in that it aims to communicate serious thoughts on scents and the people involved with them (we have invited acclaimed perfumers, industry insiders, distributors and exhibitors) beyond the overused concept of niche and "art" which is brandished like the latest It-bag in the blogosphere and the discussion fora. Art will feature naturally too, but will it be a pretentious facade to make money or stroke fragile egoes? No, most assuredly not! We're totally against vanity projects!

PERFUMism is a kick in the groin in that it will tell truths! It will not fear, it will not hold back, it will not mollify or caress ears and will question everything! Along with mme Rebecca Veuillet-Gallot, the renowned author of Le Guide du Parfum and the Patricia de Nicolai Parisian boutique-keeper, and Andy Tauer, the well-loved artisan perfumer who financed this new platform, we have been brainstorming on making a difference in the industry. With our passion and with the fertile discourse which you are invited to provide, we hope to effectuate the changes which we have been all praying for for a long while now...
So, without further ado, you're invited to check out the PERFUMism site, to leave a message at the ShoutBox (on the right hand corner, please leave a comment if you feel like it), take a tour and see if something catches your eye, and to subscribe ~entirely for FREE~ to our quarterly newsletter for news and press. Just click the link! There is also a Facebook page and a Twitter page, from where you can follow us.

My personal aim in participating on PERFUMism is to get a powerful message across that perfumery shouldn't be exploited as the new "It" money-maker, but as the only refuge of sensualists in an increasingly sensory-deprived and sterilised world! I am leaving you with a couple of words by Andy which resonate his thought-process behind this innovative concept championing true art in perfumery: "I am finally here, at the starting point, of something new and exciting, collaborative and driven by the quest to move. I am finally here, and I can make a statement. I am not niche! And now, we will start inviting others to join us. We are not many, but we are the few who will make a difference. That's what PERFUMism is about: Making a difference in the world of perfumes".

Parfums Isabey Fleur Nocturne: new fragrance

Isabey has just launched Fleur Nocturne, a modern version of a 1925 Isabey fragrance called Bleu de Chine. The fragrance, inspired by a world of crystal and amethyst, was entrusted to acclaimed French perfumer Jean Jacques, who envisioned an exceptionally rich floral bouquet with fruity, white flowers.

According to the official information the top note of Fleur Nocturne consisting of mandarin, mixed with apricot blossoms and white peach, instantly gives you the feeling that you are holding in your hands a perfume of exceptional, noble and valuable ingredients. The fragrance then plunges into a heart of jasmine, gardenia and magnolia, with a quality which is very rarely found today. The base leaves a strong wake of extraordinary elegance with a sunny chord of vanilla and patchouli.

Fleur Nocturne by Parfums Isabey will be available in a bottle of 50ml of Eau de Parfum for 129 euros.

Related reading on Perfume Shrine: Interview with perfumer Jean Jacques

Guerlain Tonka Imperiale: fragrance review & draw

"From his brown and golden fur
Comes such sweet fragrance that one night
I was perfumed with it because
I caressed him once, once only".

Thus writes Charles Baudelaire in his poem Le Chat (The Cat) defining the tamer interpretation of le parfum fourrure ("fur coat perfume"; for more info on this concept please refer to this article and this one). That feeling could equally well apply to the newest Guerlain exclusive, Tonka Impériale (Imperial Tonka). That is, if you rolled your cat onto caramel and roasted almond powder, assuming via some paradox of nature this feline was sympathetic to humans' desserts and borderline torturous treatment! Tonka Impériale is such a strange and compeling dessert following the manner of la grande patiserrie chez Guerlain, but also underscoring the composition with alternating sweetness & bitterness, luscious deep backgrounds and the multi-faceted nuances of one of the most prized materials of classic Guerlains, tonka bean.

Tonka, with its rich coumarin load, takes pride of place in the notorious Guerlinade, the common "thread" which characterises some of the classic scents of the house, so an étude on this material within a line which focuses on new spins on standardised materials (L’Art et la Matière within Guerlain's boutique scents portfolio) was a natural. Rather in reverse to what Liszt did to Paganini's motifs however, Thierry Wasser, the in-house perfumer at Guerlain who also composed Tonka Impériale assisted by art director Sylvaine Delacourte, subtracts elements from the classical Guerlains to render a purer, more direct and insistent message, like abstract art interpreting an idea of the Baroque Masters. The fragrance doesn't waver or develop, but manages to appear modern while retaining the luxurious and saturated quality of the old creations. A solinote on this material was sorely lacking for a house who has made it the sine qua non of their olfactory tradition and this new offering is salivatingly tempting, even for non gourmand-following folks!

Tonka bean (coming from the South American tree dipteryx odorata) is an exceptional and costly material that presents fascinating facets of culinary delights; from aniseed and licorice notes as well as macaroons, salty toffees and blond tobacco all the way to hay and toasted bread. The comforting factor these facets naturally exude is here coupled to an overdose of rosemary (according to Olfactorum and Esprit de Parfum). The pairing is logical: the almost salty, andorgynous end of tonka is close to culinary herbs. But the comfort factor should in no way evoke an Earth Mother type! In a way this is a modern play on the unisex idea of Jicky: the fougère nuance of lavender (here replaced by rosemary) played on the more langoruous scale of a semi-oriental thanks to the vanillic base (here the more honeyed, caramel and woody tonalities are accentuated). But it will also remind to some the honeyed veil (mimosa, orange flower, heliotropin) of L'Heure Bleue and its bittersweet harmony. Like every great groumand oriental that respects itself, it is also a little bit "poisonous" thanks to the coumarin.

The effect materialising in Tonka Impériale is an amazingly restrained and balanced oriental gourmand (much more in check, less boozy than Spiritueuse Double Vanille; equally delicious and wearable to Cuir Beluga) that I voted for with my Visa, as you can see from my photographs. Wearing it on winter sweaters and scarfs (where it clings for days radiating seductively) is akin to getting caressed by a honey mink étole while smelling fine cigars in a salon de thé serving the most delicious almond pralines on panacotta. Those who would be intellectually intrigued to see Guerlain spin a David Hockney and who keep their lava lamp close by will be left critisizing Guerlain for bourgeoiserie. Those who appreciate keeping the heritage alive will embrace Tonka Impériale with enthusiasm.

Notes for Guerlain Tonka Impériale: rose, orange blossom, rosemary, honey, gingerbread, almond, tonka bean, hay, tobacco, amber, vanilla
Tonka Impériale is available exclusively at Guerlain boutiques & spaces at 168 euros/230$ for 75ml of Eau de Parfum, from February 1st.

For our readers, to give them a chance to try this fabulous new fragrance, a big sample will be handed out to one lucky winner. Draw is now closed, thanks for participating!

All photographs by Elena Vosnaki/Perfumeshrine. Click to enlarge.

The winner of the draw...

...for the La Via del Profumo fragrance is Aroseisarose. Please email me using the contact on the Profile page with your particulars so I have this in the mail for you soon.
Thanks to everyone for the enthusiastic participation and till the next one!

New Look & Open Poll

Exactly 63 years ago today, Christian Dior's New Look was introduced on February 12, 1947. The two lines of designs Dior had presented were code-named "Corolla" and "Eight" (including the new "Bar suit" silhouette) but the "New Look" catch-phrase which immortalised this particular silhouette came after Harper's Bazaar 's editor-in-chief Carmel Snow exclaimed after seeing the collection: "It's such a New Look!"


The New Look relied on a signature shape of below-mid-calf length, full-skirt, large bust (unheard of at least since 1912), and small waist. With it came a reprised feminity that had been romanticized anew after the vagaries of the war which had made women more dynamic-looking. And of course the perfumes followed, with the secretly naughty Miss Dior, the fruity chypre Diorama and the radiant Diorissimo in the designer's name, all through others which came in the 1950s and early 1960s by Balmain, Balenciaga, Lentheric, Carven et al, defining an era of petticoat crinolines underneath stiff taffeta whish-whashing their way down the Technicolour avenues of the everyday life. Metaphorically, as well as literally, the style demanded a certain demeanour from its wearer who had to exude some restraint and heaps of natural elegance.

So on to you: Which perfumes do you consider New-Look-compliant and which do you love out of this group?

Photo of Renee sporting the New Look by Dior at Place de la Concorde, Paris 1947, by Richard Avedon. Photo of New Look design via buctopia blog.