PERFUMism: What Will be the Talk of Town Soon

Today is a very special day! Contrary to many others, I don't usually broadcast what I'm doing outside the scope of Perfume Shrine on these pages. But today is an exception because it is beyond the merely personal and it embraces the community. I have been working alongside two dedicated people on a common cause which is groundbreaking, innovative and will hopefully rekindle the discourse on the genuine love of perfumery and help the industry take notice.

PERFUMism.com is a new platform, totally uncommercial, completely independent, and utterly respectful to those who will partake of its content. It is unlike anything else that exists in the perfume community today in that it aims to communicate serious thoughts on scents and the people involved with them (we have invited acclaimed perfumers, industry insiders, distributors and exhibitors) beyond the overused concept of niche and "art" which is brandished like the latest It-bag in the blogosphere and the discussion fora. Art will feature naturally too, but will it be a pretentious facade to make money or stroke fragile egoes? No, most assuredly not! We're totally against vanity projects!

PERFUMism is a kick in the groin in that it will tell truths! It will not fear, it will not hold back, it will not mollify or caress ears and will question everything! Along with mme Rebecca Veuillet-Gallot, the renowned author of Le Guide du Parfum and the Patricia de Nicolai Parisian boutique-keeper, and Andy Tauer, the well-loved artisan perfumer who financed this new platform, we have been brainstorming on making a difference in the industry. With our passion and with the fertile discourse which you are invited to provide, we hope to effectuate the changes which we have been all praying for for a long while now...
So, without further ado, you're invited to check out the PERFUMism site, to leave a message at the ShoutBox (on the right hand corner, please leave a comment if you feel like it), take a tour and see if something catches your eye, and to subscribe ~entirely for FREE~ to our quarterly newsletter for news and press. Just click the link! There is also a Facebook page and a Twitter page, from where you can follow us.

My personal aim in participating on PERFUMism is to get a powerful message across that perfumery shouldn't be exploited as the new "It" money-maker, but as the only refuge of sensualists in an increasingly sensory-deprived and sterilised world! I am leaving you with a couple of words by Andy which resonate his thought-process behind this innovative concept championing true art in perfumery: "I am finally here, at the starting point, of something new and exciting, collaborative and driven by the quest to move. I am finally here, and I can make a statement. I am not niche! And now, we will start inviting others to join us. We are not many, but we are the few who will make a difference. That's what PERFUMism is about: Making a difference in the world of perfumes".