Ayala Moriel Launches Frangipanni Gloves to Benefit Bloedel Floral Conservatory

On 01.02.2010, Ayala Moriel Parfums launched Frangipanni Gloves, a limited edition natural perfume, in honour of Bloedel Floral Conservatory.
Three bottles were donated to Rumble in the Jungle Gala, organized by Friends of Bloedel on January 30th, 2010.
The Story of Frangipanni Gloves:
Ayala Sender, chief perfumer and founder of Ayala Moriel Parfums, tells how the perfume came to be: "It was one of those indecisive April days, alternating between cloudy and warm, and pouring rain. For a while, I sought refuge inside the glass dome that housed tropical birds & flowers, and that's where I found a blooming fangipani tree in Vancouver for the first time". It is thanks to this tropical gem at the heart of Vancouver that Ayala was able to find a real, living frangipanni flower for reference, and was able to recreate the scent of fragipani flowers using pure botanical essences.
Frangipanni Gloves* is a perfume that layers a whiff of frangipanni flowers with the leathery-powdery undertones of suede perfumed gloves of Victorian era. This tropical white floral perfume has an intoxicating yet delicate aroma, sweet and humid, underlined with suede-leather nuances and a hint of spice.
The City of Vancouver has cut its funding to sustain the conservatory and it is scheduled to close March 1st, 2010. This will leave tens of tropical birds and plants homeless, and is a huge loss for the people of Vancouver! Proceeds from sales of Frangipanni Gloves go to the Bloedel Floral Conservatory in Queen Elizabeth Park in Vancouver: When you purchase Frangipanni Gloves (click the link) you are also helping this cause: Ayala will be donating $50 for every 9ml bottle and $30 for each mini bottle to the conservatory in hopes that it will prevent it from shutting down, so that you too can enjoy the scent of the living frangipanni flowers.

* "Frangipanni" was a name of a mid 19th century Italian marquis who invented the method to perfume gloves. The Frangipanni gloves were soft suede gloves and became very popular among aristocrats in Victorian times. They were scented with a blend of various spices, flowers and roots (orris, jasmine among others) . It was only later on that the flower with the same scent (Plumeria alba) was discovered in the South America by Franciscan traveller Charles Plumier.

info via press release, pic by saunderse at flickr, some rights reserved

Joan of Arc & Egyptian Mummies: Tied by Scent

Some of the most fascinating scopes of the smell-study do not revolve around commercial fragrances at all. One area which provides us with phenomenal and astounding observations on the role of smell is history & archeology; especially when it has to do with legendary figures.
Dr Philippe Charlier, a paleopathologist (that is, a medical expert on the ailments of prehistoric times) and medicine historian at Lille II and Paris VII universities as well as a forensic scientist at the Raymond Poincaré Hospital in Paris, has come up with an astonishing revelation: That the last remains of Jeanne D'Arc or Joan of Arc, preserved by the church as holy relics, were a hoax: in fact the lot consisted of the remnants of an Egyptian mummy!

The discovery dates to April 2007 actually, but the more impressive point is the way in which he came up to this conclusion: through smell. The scent of the remains and the essences used to embalm the dead in ancient times gave priceless clues.

A group of 20 researchers examined the reputed Joan of Arc remains at Tours (Indre-et-Loire) for months: There was a piece of a human rib ~ blackened on the surface as if charred, minor bone remnants, wood & solid matter and some linen tissue measuring 15cm. The lot surfaced in 1867 in a jar in the attic of a Paris pharmacy. They were labelled "Remains found under the stake of Joan of Arc, virgin of Orleans" and were later officially recognized by the Vatican as being authentic. What put the team of researchers into the right track nevertheless were some smart observations.

First, the remains did not appear burnt but rather embalmed. Microscopic examination revealed several pine pollen stigmata (of a type not inherent in Normandy) which are a common occurence in the resin used for embalming in Egypt. The linen tissue was chronologised via the Carbon-14 method (a destructive method, said in passing, hence its use only on the piece of linen) to the Upper Egyptian epoch of 3rd to 6th centuries BC.
Furthermore, one of the bones was actually a cat's femur. Now cats were sacrified in the pyre alongside witches during the times of witch-hunting, but they were also embalmed alongside their owners during the Egyptian times! Another clue was the labeling itself: it recalled the style and syntax patterns of the 19th century, not the 15th century when Jeanne's remains would have been amassed and preserved after her cremation at Rouen in 1431. This coincided historically with the rediscovery of the myth of Joan of Arc which happened around 1867; up till that point she had been neither canonised nor were she acknoledged as a national emblem. The supposed discovery of her remains gave substance to the legend in an era of fervent French nationalism.
The objects could have been amassed easily indeed within the inventory of a Parisian doctor or apothecary of the 1860s. Powdered mummies were routinely prescribed ever since the Middle-Ages for all sort of ailments, from stomach aches to pain due to menstruation. Even the king François 1er was known to be carrying a bit of the powder in a locket around his neck for emergencies. The cat's femur could have been a fraud on its own: an apothecary trying to pass an embalmed cat as part of an Egyptian human mummy worth its weight in gold!

Therefore, the seed of the idea that the lot was actually a major historical hoax was firmly planted. It remained to be amply justified and proven.
To that end a novel approach was opted for: "We wanted a professional nose to confirm the smell [of the relics] and identify what molecules [the smells] might be," Charlier said. Fragrance experts Sylvaine Delacourte, of Guerlain, and Jean-Michel Duriez, of Jean Patou, were called for, seperately*, to determine by smell what were the essences used and to compare and contrast with known substances at the laboratory of Dr Philippe Charlier.
According to Sylvaine Delacourte, who publicized this magnificent adventure on her blog in French, the adventure was originally aimed for something completely different: Smelling the embalmed hearts of French kings at the Basilique de Saint Denis so as to determine the essences used, but when permission was not granted for that, the mission turned to other relics to which access had been granted: Those of Jeanne D'Arc! According to mme Delacourte, the specimens smelled for cross-comparing purposes for this mission were: *Ashes of Agnès Sorel (smelling of vanilla) *hair lock from a necropolis at Ica in Peru (which smelled of licorice!) *hair lock from a woman of a Beauvais convent *remains of an Egyptian mummy and *the supposed remains of Jeanne D’Arc/Joan of Arc.

Both Sylvaine and Duriez identified soft, balsamic odours emitting from the remains. Specifically there was clearly identifiable vanilla and burnt plaster (made of sulfate of calcium), both of which coincided with the hypothesis of Dr.Charlier. Vanillin (a constituent of vanilla) is a common smell produced by corpse decomposition ~hence the "sweet smell of death"!~ and is routinely witnessed in Egyptian mummies, but it is never a product occuring in victims of pyres. The burnt plaster on the other hand seems to have been a deliberate "planting": Joan of Arc was reputed to have been cremated tied not to a piece of wood, as was the custom, but on a piece of plaster so as to prolong the agony...But it was the vanilla that didn't fit!
Anastasia Tsaliki, an expert in ancient diseases at Britain's University of Durham, said she was impressed with Charlier's detective work: "It is a fascinating project and shows how forensic methods can be combined with tools used in archaeometry [the study of archaeological materials] and archaeobotany [the study of ancient plants] and osteology [the study of bones]," she told the journal Nature. [source] And archeo-sniffing I might add. Sometimes smell really is a forgotten sense!

What is even more promising is that mme Delacourte was invited on another such expedition, this time involving headspace technology, which she promises to recount to us soon. Can't reveal more, but it is sure to amaze just as this one!

*According to the article on Future Sciences recounting the results, while according to Sylvaine herself she had the idea of inviting Duriez because they're friends and she trusts his expertise.

Part of the info comes from Jean Etienne's article, appearing on Future Sciences. Translation by Elena Vosnaki @ Perfume Shrine.

Painting Joan of Arc in Prayer by John Everett Millet. Jean d'Arc remains via Futura Sciences. Egyptian mummy via the Smithsonian blogs

Optical Scentsibilities: Beyonce chanelling Cindy Crawford?

Beyonce is directed into emulating Cindy Crawford (and a crop of other top models who appeared in George Michael's Freedom along with the heat and fire visuals) in this commercial for her first celebrity fragrance, Heat by Beyonce.
Compare with the original video-clip below (especially around 2:58 and onwards) and...go have a lie down.

How Much Will the Niche Market Bear?

The news on the discontinuation of some Serge Lutens fragrances we broke on these pages as well as the Guerlain discontinuations we also had the honerous duty of introducing to you a while ago have prompted me to think long and hard about the fragrance market and its trajectory ever since the Internet became a major player from 2000 onwards; first with budding perfume discussing fora and later in 2005 with the emergence of the first fragocentric blogs. Nine years and counting later things have profoundly changed and the scenery is altered.
Everyone jumped on the bandwagon of niche perfumery and with aspirations of artsy-fartsy pretence about how "perfumery is an art too" (Chandler, if only you knew what a monster you created!) they have been indundating the market with overpriced dreg ever since. There is simply TOO MUCH JUS OUT THERE!! Whether it's for the best or the worst I am leaving this up to your intelligent discussion in the comments. But first let me present some facts and some trivia for your consideration.

First there were the Hermessences in 2004: A major luxury player who was active on the fragrance sector as well decided to do the unthinkable ~present an exclusive line of top-tier scents reserved for their interior boutique only circuit. Guerlain had their own plan upon refurbishing their flagship store in 2005, plans which materialised and some which were almost cut mid-stream (Il Etait une Fois reissues, I'm talking to you!). Soon enough ~it seemed to me before the word Hermessence had dried on the staff memo~ Chanel pulled an Hermes as well, 3 years ago almost to the day, with their Les Exclusifs to be sold exclusively at Chanel boutiques. The two luxe lines were received with accolades, enthusiastic bises in a very European manner and profound respect from the whole perfume community, even if there were a couple of critical voices on the concept and coherence of the thing.
Just last year both "exclusives" were renegated to online shopping, making the acquisition of a coveted haute bottle approchable at the click of a mouse to anyone in upper Minnesota who had the requisite checkings account. Where's the exclusivity factor?

Several established brands followed (Dior Prive, Lancome La Collection, Tom Ford Private Blend, Lauder the Private Collection Line fragrances trio), and the few remaining ones came out just recently with their own "exclusive" sub-line within the line, cashing in on the hen who lays the golden eggs (or so they thought): Cartier Les Heures de Parfum, Van Cleef & Arpels Collection Extraordinaire, Dolce & Gabbana Anthology. They employed top tier perfumers, they advertised intelligently by word of mouth, they even brought original "ideas" for inspiration. (The Tarot deck for D&G, for Chris's sake. What's next? The Mayan calendars of doomsday?) The results? Rather lukewarm reception to varying degrees of temperature nuance. Even though there are a few specimens in there which are indeed great (especially in the first two brands), the idea seems tired, been-there-done-that and the audience doesn't seem to go back for much more... Not at those price points in this economy at least!

Uber-luxe brands positioned themselves in a place of de juro superior price point (often with the corresponding quality in the formula): Amouage and By Kilian are good examples. Recently By Kilian has introduced the smaller traveller bottles and the refills in order to appeal to the less cash-flowing clientele. Smart move! Still not every release can be received with enthusiasm. Writes Pam from Olfactarama regarding their latest Back to Black, giving it 2 stars out of 5: "A combination of pipe tobacco, cherry syrup (maybe cherry pipe tobacco?) and vanilla. After 2 or 3 hours only vanilla; after six it's a generic heliotrope/vanilla with a slight Play-Doh note. I don't know what all the fuss was about". One can re-invent the wheel so many times, I guess.

Several smaller players emerged lately as well, often with erratic results: French niche line Ego Facto from Pierre Aulas debuted at Marionnaud in France with 7 perfumes: 4 for women and 3 for men and even employed acclaimed nose Dominique Ropion for their Poopoo Pidoo fragrance (inspired by Marilyn Monroe no less) as well as other famous perfumers for the rest. One of my online friends with a discerning nose, who also posts on several fora & blogs, TaraC proclaims: "I just tried all 5 of the Ego Factos yesterday and didn’t like any of them. They all smelled like generic commercial synthetic swill on me… I guess I’m not the target customer!"
Smell Bent on the other hand is a new LA-based indie niche line, which deputed with 10 fragrances (!) at a low price point. A NST commentator calls them "pretty gimmicky too". MakeupAlley reviewers and regulars have varying opinions on them.
What's up? Are then people able to judge independently of the price asked? Big surprise, I guess they are! On an interesting spin of events a graphic outlining perecentages (according to a Sanford C. Berstein survey of 834 U.S. consumers conducted over a two-week period in mid-December) of people who have traded down in various consumer product sectors appeared in The Wall Street Journal. Some include: 34% traded down in laundry detergent, 31% traded down in kitchen paper twoels, 15% traded down in toothpaste & what is within our scope...14% traded down in perfume/cologne! Fascinating, no?

Please nota bene at this point that I have not (yet) smelled any of these fragrances from the two companies above so I cannot form a personal opinion on them. But the saturation of the market does leave a perfume writer with something less than frenzied desire to sample the latest thing, doesn't it? A sense of boredom sets in and samples lie there untouched. But let's forget for a second that this is a second job here, what about the average perfume lover who isn't necessarily writing about perfume: Can the market bear so many lines, so many brands, so much jus? Niche was the only sector in fragrances to show a slight increase amidst the recession. However this is slowly changing, exactly because the consumer is catapulted with "news" and "launches" daily. And the general trends direction isn't sounding too good either.

According to reportage by Jason Ashley Wright on Tulsa World "2010 is the year of the celebrity fragrance, said Megan Hurd, a beauty expert for Amazon.com. Not only is Kim Kardashian’s anticipated first scent hitting shelves this month, so is Halle Berry’s orchid-and-citrus- inspired scent. Others include Beyonce’s (in February) and Sarah Jessica Parker’s third fragrance, SJP NY (early spring). People are gravitating toward lighter, more airy scents, said Pat Hudelson, a fragrance expert at Saks Fifth Avenue in Utica Square. Last month’s deep-freeze temperatures “kind of put everybody in a depressed state,” she said. “Everybody needs something new and kind of fun.”
Some show increase in their stakes even amidst the lagging economy: "Inter Parfums Inc. announced that net sales for the fourth quarter were about $113.6 million, a 13% increase from $100.4 million in the prior year quarter." (to note they distribute Van Cleef,Burberry, Lanvin, and will be collaborating with Montblanc soon). They're bringing out Burberry Sport fragrance line this month and Oriens, a female fragrance line by Van Cleef & Arpels this coming March, so obviously the Van Cleef brand needed some reboosting. (Amazing if you think of it, since La Collection Extraordinaire practically just launched, it was only last autumn!).
Some show decrease and pleas for help: "Mr. Burkle's investment firm Yucaipa Cos. bought up a large chunk of Barneys' debt late last year and has offered to invest at least another $50 million in the high-end fashion chain via a loan deal that would leave him owning 80% of Barneys' common equity. The remaining equity would be held by Barneys' current owner, Istithmar World Capital, the investment arm of state-owned Dubai World" [...]The move is the latest play for Barneys, a swanky New York apparel retailer that has struggled since being taken over by Istithmar just before the recession hit".[source] And some propose a completely different approach still: "Some luxury brands are finding that single-sex boutiques boost the bottom line. While it's not exactly a man's world on Main Street, luxury brands are increasingly offering greater exclusivity in men-only shops" [source] Cherchez l'homme!

So what "fruits" will the future of perfumery, especially niche, bear? Let's hear it from you!

Photo of Audrey Hepburn by Richard Avedon via manishtama blog. Still from Greek film "Rendez-vous at Corfu" (1959) via grcinema.wordpress.com

Vero Profumo Onda, Kiki, Rubj in Eau de Parfum: fragrance reviews

The ultra-niche line Vero Profumo, masterminded by Swiss perfumer Vero Kern, had been introduced through these pages and Andy Tauer's blog 3 years ago (how time flies!). Slowly but surely a cult was born, especially around the apocryphal Onda; the very definition of the term in fact, as accolytes were whispering among themselves in fervour about the high quality of the line, publishing their thoughts online with frenzied passion and exorcising the gods of perfumery to always have these beautiful extraits in production. This fanatical devotion was somewhat hindered by only one hindrance: the (inevitable) high price of beauty! Them being extraits, Vero Profumo fragrances had a steep entrance point for the initiated: 105 euros for 7.5ml and 165 euros for 15ml.
But the God of Small Things intervened and Vero is now introducing Eau de Parfum interpretations of her fabulous extraits with the same attention to detail and luxury as she had done with the parfums in (Onda, Kiki and Rubj) which I got off the lab for a preview. But wait, you ask, how do the new versions smell?

Vero in our correspondence had prepared me for the difference in ambience which the new Eaux de Parfum present:

"Don’t expect just a watered down Onda, Rubj or Kiki. Unfortunately it doesn’t work that way. The Eaux need a different structure by pointing out more the topnotes and less on the base always by still respecting the original style of the Extraits. I've simplified the whole composition. I also replaced the heavy animal notes by the unique scent of passionfruit, which I love very much and which gives the creations a certain erotic readiness. The Passion fruit is also the common thread that connect the three scents".

If the mention of passion fruit makes you go all "huh" ~conditioned through years of exposure to juvenile fruity florals inundating the market and heaps of Bath & Body Works store-concepts croping up like mushrooms all over the Western world, threatening domination by the sheer power of fruity tentacles~ rest easy. I leave you with the best recommendation I could possibly give through the wise words of dr. Luca Turin:

"A thorough analysis of the molecules emitted by passionfruit done by the great firm of Haarmann and Reimer in 1998 revealed 180 different molecules never before seen, 47 of which are sulfur compounds, with smells ranging from rotten cabbage to blocked drains. The proximity of beauty to ugliness is never clearer than in tropical fruit. Perhaps because they have to compete with powerful smells of decay for the attention of birds, tropical fruit have decided to play dirty. Adding tiny amounts of rot on an otherwise conventional fruity smell is as invigorating as finding out that a theoretical physicist colleague was once a stripper".

A general truth we perfume lovers have seemed to grasp through our own experience. Yet you see, even though passion fruit was thus named because of its (far fetched) resemblance to the wounds of the Holy Passion of Jesus in the eyes of hierapostoles, its passions run in another direction...a direction very simpatico to perfumery.

I had written about Djedi-inspired Onda that it "manages to convert vetiver into a leathery animal that will make you forget all the citrusy, green interpretations you have already experienced by other perfumers (Guerlain Vetiver, Carven Vetiver) and stop you in your tracks as you come back to the original meaning of it: deep earthy roots, animalic undertones, rich pungency". Now anyone who has had the rare luck to sniff Djedi knows just what a twisted musty-leathery (castoreum) dried up old ruffian it is and how difficult it would be to transport this into modern life. Vero had managed to transform its soul via a beeswax-honey feral base and spices (ginger, coriander, basil, maybe mace) and present us with something uniquely its own: Onda, an old soul in modern clothing, all ashes, salt and honeyed thighs. But whereas the extrait had some rough edges which added to its complexity and status of an object for the initiated (who cussed in delight all the same), the Eau de Parfum mollifies them and warms it up in an almost magical way: no mustiness or animalistic growls ensue, nor are the spices as pronounced, rather the intimacy and muskiness are sustained in a halo of lucid warmth. Some fans of the extrait will find the EDP rather different and it is, but I hope it thus gets another audience who had stumbled finding it "difficult".

Kiki named after Kiki de Montparnasse, the night-butterfly who inspired artists, remains the cuddliest and yummiest lavender in existence. "Although lavender is herbaceous and somewhat medicinal by nature (albeit the user of most commercial mass-market products would be hard pressed to realise that, as it is usually swamped by synthetic vanillin to make it cuddly), in Kiki it is clear and distinct for a long while but never becomes bitter nor unpleasant. The undercurrent of a bodily warmth hides in there and some muskiness that retains the sweet smell of sheets in which you have rolled over with your lover and later eaten on while on a Paris tantalizing naughty trip. It is redolent of sexy but classy lacy underwear in ivory that has been kept in those powdered-scented big cardboard boxes with tissue paper, to be used with the sole intent of getting out of it real soon. And if there is some caramel suryp in the room, it will see good use as well". My senses tell me the Eau de Parfum version of Kiki is the least different from the extrait original and those who already love one should opt for the other with eyes closed. Or maybe if you have one you don't need the other and so here's a little budget for trying out another product of the sleight of hand of ms.Kern's? I don't know, you will be deciding on that. If you want my opinion, leap for a bottle of Rubj Eau de Parfum no matter what you do. Your life (almost) depends on it!

I had rhapsodised on Rubj in the following fashion, even if at the time the indelible and jolting impression of Onda had somewhat sidetracked me from savouring it as fully as I should have had: "The tart and yet sweet peel of mandarin marries the floral essences of carnal jasmine and dusky precious tuberose into a bond that intextricably makes the orange blossom melt with pleasure: Bright halos over the head of a beautiful nymph, warm and cool breeze of a garden at dusk, like Shiekh Nefzaoui's "Perfumed Garden", the forbidden classic of arabic sexuality". In the eau de parfum version of Rubj the woody and musky ambience recedes somewhat while the floral essences take on an intensely fruity, very plummy, really mouthwatering quality that makes it devastantingly irresistible. Of all the scents in the line Rubj impressed me as being the brightest, the shiniest, the most shockingly beautiful in the Eau de Parfum version! Seriously, if you feel like there is a hole in your collection where the heart of a masterpiece fruity floral should beat, don't even think about it twice: Get thee to Vero Profumo in a month or two and grab a bottle of Rubj and thank me later. It's THAT good!

All the fragrances are exquisitely wearable without betraying their identity and as Vero says: "I must say it was very difficult to compose these fragrances but finally I like them. They’re definitely lighter and easier to wear hopefully for a wider public".
The new Vero Profumo Eaux de Parfum at 12% concentration will come as a natural spray and their longevity is very adequate (more than 6 hours on my skin). The launch is estimated for spring 2010 at a much more advantageous price point (thanks to the lesser concentration and the bottling at a small hand-picked artisan factory) and they will be definitely carried at Luckyscent. And rest easy: The Extraits will still be made and be reserved for initiated “Perfume Lovers” on her site.

Related reading on Perfume Shrine: Vero Kern interview, Onda review, Kiki review, Rubj review, Guerlain's Djedi review

In the interests of full disclosure I was sent 3 sample vials of the scents off the lab by Vero herself.
Pic of Dominique Sanda and Stephania Sandrelli via informadanza.com. Photo of Girls on a Vespa via doarcodavelha.blogspot.com