Tuesday, December 29, 2009

Celebrities Stinking up a Storm No End?

The celebrity scent phenomenon seems to be the defining moment of pop culture of the 00s alongside the free (pirate) download of clips of intimate and not-so-intimate moments of the stars. Just when we thought the trend was ebbing, here is proof that everyone, simply everyone who has their name known by more people than their spouses, their mother and their pets (no offence to them), is having their own 15 minutes of consumer-sneeze-inducing, thanks to Coty, Parlux and other plutocratic powers that be (enter sarcasm). And who could beat the morbid idea of aping dead celebrities via their (ficticious) scent? You see my point...

Eva Longoria Parker of Desperate Housewives' fame is the latest with her Eva by Eva Longoria. According to Women's Wear Daily, the Latina beauty Eva has “always been somewhat allergic to all perfumes” and therefore the actress and L’Oreal spokesmodel is creating her own scent. How original...And please note the "somewhat allergic" line which really elevates vagueness (and inaccuracy) to a whole new dimension! Interestingly, my own sources wanted her to be a white-flowers girl, opting for Kai and Fleurs d'Oranger, a choice that could have suited her wedding admirably too, as hypothesized on these pages in the past.
“I really wanted to create something that every woman could wear,”Eva said. “So I decided to create my own fragrance that is light, fresh and unique.” "The perfume features citrus, violet, freesia and sandalwood notes and is housed in a curvy bottle meant to mimic the contours of a woman’s bottle". [source] Additional notes according to the Frisky include begamot tea and jasmine. Fresh allright, as to unique, well...
The bottle was designed by Wilhelm Liden de Paul Meyers & Friends and was produced by Bormioli Luigi. Eva by Eva Longoria is set to launch in the United States next spring and has been developed by the Falic Fashion Group, while the fragrance was composed by Takasago. I find the wordplay at the very least intriguing and hope the humour is not lost on the advertisers. On second thought, at the 45$ to 58$ price range it seems fit to cater to the audience that helped make Desperate Housewives, a series that had spawned its very own collective celebrity scent named Forbidden Fruit created by Coty, a household name. Not exactly a cutting-edge audience appreciative of sarcasm, perhaps? At any rate, Eva is probably exploiting all possibilities of her famous face and who can blame her? Certainly not us.

But Women's Wear Daily also has news on another celebrity scent: Race-car driver Danica Patrick will launch a new fragrance in March called Danica Patrick for Her. The scent will retail for $29.50 to $54.50 and will be promoted at NASCAR and the Indy Racing League. No word yet on what it will smell like according to the nymag.com, although the commentator is confident it will be better than the upcoming scent of Sarah Jessica Parker based on popularizing body odour, on which we had reported recently.

Last but not least, Beyoncé,Knowles, the very definition of a "bootychouli"-contestant fragrance spokesperson, is launching Beyoncé Heat. The R&B superstar, who has fronted promotional campaigns for fragrances by Tommy Hilfiger and Armani in the past, landed a multi-million dollar deal with fragrance house Coty in September and now she's ready to launch her debut scent". The fragrance was developed at Givaudan by perfumers Claude Dir and Olivier Gillotin. Top notes of Heat include red vanilla-orchid, magnolia, neroli and peach. Heart notes contain honeysuckle, almond and musky cream, while the base smooths out with sequoia wood, tonka and amber. Something tells me it will be more alongside the "fresh yet sensual" concept than the fiery, spicy one, but anyway; it doesn't sound bad at all.
Coty announced the collaboration with much fanfare: "The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance" Furthermore the diva herself says: "I'm so happy with it. I've been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that's me. When I commit to something, I do it 100 per cent, and I've never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'" The name and colour palette was chosen for a reason: "A lot of my performances have had fire involved, so we thought 'Heat'. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like its on fire." Beyoncé Heat is set to launch in the United States in February, 2010. [source]
The commercial is exploiting all the bootiliciousness of the star while the "Catch the fever" catchphrase nicely recalls the immortal Fever tune by Peggy Lee. Cool :-)



Related reading on Perfume Shrine: The history of the celebrity scent, Scents of dead celebrities

The winner for the draw...

....of the Andy Tauer full bottle Advent Giveaway in a wonderful Thuja wooden box is none other than Fabrice. Congrats!! Please email me using the contact in the Profile page with your shipping address, so I can forward it to Andy to have your prize in the mail for you!

Thank you for your enthusiastic participation everyone and till the next one. And stay tuned for a scent-related post shortly!

Thursday, December 24, 2009

Merry Christmas to You!



I am on a short trip but will be returning soon. I am leaving you with Gaudete , an early Latin Christmas madrigal, here performed by the Oxford Camerata.

Wednesday, December 23, 2009

Andy Tauer Advent Giveaway: Enter to Win a Full Bottle

Niche perfumer Andy Tauer of Swiss brand Tauer Perfumes has been hosting an Advent Giveaway since December 1st, all the way through December 24. It is my utter pleasure today to announce a giveaway for a brand new bottle of your own in any of the scents in the Tauer line as well as a sample of the experimental Eau d'Epices, "fresh from the lab"!
To participate, check today's date on the Advent calendar and Andy's little quiz and leave a comment here on Perfume Shrine to enter the drawing I am hosting, thanks to the generosity of Andy Tauer.
Winner will be announced next week and deadline is December 25th 7AM. Best of luck!!

Tuesday, December 22, 2009

Musk Series 2: The Natural and Everything about Synthetic Musks

The beauty of musk's scent is that when you smell it on a person's skin, it's hard to tell where one aroma ends and the other begins. "I can feel you on my skin", says one lover to another...The fascinating subject of musk, its origin, its synthetic replication and the multiple variations, surfaces from time to time when we wonder what is hidden in our favourite fragrances ~and not only...

"Not limited to strong perfumes of questionable taste, musk is in fact the basic ingredient of practically all perfumes, from the most expensive and refined French florals to the sleaziest reek of high school hoochies. Everything in your medicine cabinet contains musk: soaps, shampoos, powders, cosmetics, bath oils, even your toothpaste. It is an ingredient in household cleansers, laundry detergents, insect repellents, and almost every other commercial product that requires fragrance - including food. Does the label say "artificially flavored?" Musk is added to fruit flavors, vanilla, chocolates, licorice, hard candy, chewing gum..."[1]

So where do these musks come from and what are synthetic/white musks?

Short History of Musk Use
Musk is the essence coming from a glandular secretion of the male Tibetan musk deer (Moschus moschiferus L), considered an aphrodisiac (as well as a spiritual fragrance in the Muslim world) in the past. It also fixes and balances a composition , refining it in the most plesasurable and sensuous way and allowing floral and resinous ingredients to flourish in it. Its first historical appearence is in the 5th century BC when it is mentioned in the Talmud (Brachot 43.) as an animal-based fragrance. Despite mentions of the supreme smell of the panther, the creature with the most divine scent imagineable according to the ancient Greeks, no reference per se is made in classical antiquity. In the 6th-century Greek explorer Cosmas Indicopleustes references it as a raw material of Indian origin. It took the Arabs and Byzantine perfume makers for it to rise as an aphrodisiac especiall during the height of the Abbasid Empire. The spice and silk route soon took the aromatic essence aboard and the string of languages that reprised the Sanskrit muṣká (denoting testicle, the source of the musk pod) ~via Middle Persian mušk, Late Greek μόσχος (moschos), Late Latin muscus, Middle French musc and all the way into Middle English muske~ is a journey into its aromatic signposts. In the 1970s musks soared: "In response to the "back-to-nature" ethos of the hippie movement, American perfumers on both coasts sought alternatives to traditional French perfumes. Around 1970, both The Body Shop* in Berkeley, CA, and Kiehl's in New York City introduced single-note "essential oil" fragrances". [2]

*In 1987 The Body Shop was taken over by a huge English firm of the same name, taking over the Musk oil that was synthesized in the 1970s and re-introducing it as White Musk, which is comprised of Galaxolide (7,7%), Tonalide (1,6%) a little Cashmeran (0,1%)for a total of 9.4% of white musks.

Origin and Scent of Natural Deer Musk
The musk deer (moschus moschiferus) is a small, inofensive creature living in Pakistan, India, Tibet, China, Siberia and Mongolia and only the mature male can produce musky odour in rutting season. The best quality musk used to come from Tibet (Tonquin/Tonkin musk) and China, while products from India and Siberia were considered of inferior quality. The practice of extracting the musk pods from the deer however is very difficult, as they're close to the testicles of the animal, and becomes fatally cruel (a kilo of musk necessitated the loss of between 30 to 50 deer), rendering the practice nowadays extinct. (According to Christopher Brosius however , there are currently ways of extracting it without harming the deer being examined ,which could bring back the practice of using real musk). The precious pods (worth twice their weight in gold) were dried in the sun, on hot stones, or by putting them in hot oil. The resulting black granular "musk grain" is used in alcoholic dilution, called tincture.
Natural musk in its raw state is pungent, with a strong pervasive urinous (ammoniac) smell that borders on the somewhat fecal and needs storage and considerable dilution for it to unfold all its potential. Still, The cultural perception of musk varies significantly, often swayed by the smeller's twisted impression of what they are smelling, as discussed in our Musk Series Part 1. Most common descriptors state animalic, earthy and woody notes or baby's skin scent, yet when perfumers talk about musk they refer to muscone, the very core of the musk essence devoid of the other ingredients that are included in natural musk (such as ammonia, cholesterol and animalic compounds with resinous odoriferous characteristics).

Other Natural Sources of Musk
The matter is further complicated by the reference of musk in relation to other animals from which glandular substastances are exracted: Ondatra zibethicus, the muskrat (ondantra zibethicus) a rodent, the Musk Duck (Biziura lobata), the muskox, the musk shrew, the musk beetle (Aromia moschata), African Civet (Civettictis civetta), the musk turtle, the alligator of Central America, and often people refer to the animalics of civet cats (civettictis civetta) or castoreum from beavers as animals' musk, further confusing the terms (those last two animals produce animal substances that have different odour profiles). Even a particular type of alligator emits a musky secretion, but it proved to be non-functional for this type of odour aim as it is mainly rosy.

Some plants also have musky smelling compounds, usually of a lactonic macrocyclic nature, such as Angelica archangelica (containing 12-methyl-13-tridecanolide and Exaltolide) or Abelmoschus moschatus (ambrette seeds) produce musky smelling macrocyclic lactonic compounds which enrich fragrant compositions and are a handy if expensive resource for niche and natural perfumers. The former is amply explored in Angeliques sous la Pluie by Jean Claude Ellena for F.Malle. The latter is highlighted in Chanel Les Exclusifs No.18 and Musc Nomade by Annick Goutal. Other sources include musk flower (Mimulus moschatus), and muskwood (Olearia argophylla), to a much smaller degree. Even galbanum, a bitter green grass not usually associated with milky sweet musky smells, contains musk components (14-pentadecanolide and 15-hexadecanolide).
Interestingly, animal derived musks are all ketones, while plant-derived musks are large-ringed lactones.

The Rise of Synthetic Musks: History and Classification
Musk deers became a protected endangered species by the Convention on the International Trade in Endangered Species of Wild Flora and Fauna (CITES) in 1979, rendering natural musk almost obsolete in perfumery (The erratic quantities used by a handful of perfumers come from either old stock ~musk only gains in complexity with storage and doesn't lose its aroma for centuries~ or illegal poaching). Therefore all musk used in perfumery today is synthetic apart from only a handful exceptions which are usually small artisanal perfumers (who are often not at liberty to be open about it due to ethical concerns from consumers).
Although "white musk" is a prevalent epithet used as a blanket-term, the reality is somewhat more complex. The high cost and scarcity of natural musk had always been a concern for the fragrance industry and it was a happy accidental discovery when in 1888, Baur discovered the nitromusks. He had actually been working on explosives, hence the "nitro" prefix, when he discovered that the molecules actually smelled nice: the warm, sweet ambience recalled the scent of muscone. The first nitromusk was thus baptized Musk Bauer in honour of this occurence and a frantic exploration of these aromatic molecules started with the aim of replicating the elusive smell of natural musk. Follow-up nitro-musks, notably musk ketone and musk xylene, are rich, expansive-smelling and very warm; they can be savoured in vintage extraits and colognes, notably in Chanel No.5 (at a staggering 10% concentration) where they shine with their come-hither whisper. Later developments effectuated different kinds of musks.
Synthetic musks can be therefore divided into three major classes — aromatic nitro musks, polycyclic musk compounds, and macrocyclic musk compounds. The first two groups have broad uses in industry ranging from cosmetics to detergents but their continuous presence in human tissue and environmental samples coupled with carcinogenic properties has created concern resulting in a ban or reduction of their use in most countries. Macrocyclic musk compounds are generally considered safer and have replaced the nitro-musks (abandonded since the early 80s) and slowly phasing out the polycyclics. For those concerned with the dangers, WWF has an interesting article downloadable as PDF on this link. (primarily against musk ketone, musk xylene ~both nitromusks~ and polycyclics)
Synthetic musks are essential in modern perfumery forming the base note of most perfume formulae.



  • Nitro-musks
Albert Baur came up with the first synthetic musk in 1888 by condensing toluene with isobutyl bromide in the presence of aluminium chloride, and nitrating the product, the process a collateral effect of trying for a more effective form of trinitrotoluene (TNT). The odour of this first nitro musk, Musk Baur or Tonquinol, depends upon the symmetry of the three nitro groups. Following Musk Baur, he developed another three synthetics: Musk Xylene, Musk Ketone (beautifully animalistic in the base of vintage Chanel No.5) and Musk Ambrette, which dominated in perfumery for the next 50 years. L'Air du Temps by Nina Ricci beautifully juxtaposes the warmth of musk ambrette with sunny salicylates and the piquancy of spicy notes (eugenol-isoeuegenol). Another nitro-musk that is less popular is Moskene.


  • Polycyclic musks
Polycyclic musks are thus named due to the presence of more than one ring in the molecular structure and their popularity rose after WWII and the discovery of ambral (a non-nitro musk), when the photo-toxicity and molecular instability in alkline media of nitromusks became a concern, necessitating the removal of the nitro group. Givaudan, the aromachemicals company, thus managed to created Phantolidein 1951 via Kurt Fuchs; it was a less potent molecule, but very stable and suitable to use in detergents (musks are hydrophobic, thus rendering them supreme candidates for laundry detergent products, as they don't wash off). Further development resulted in Galaxolide (HHCB), perhaps the most popular synthetic musk in the polycyclic group, as well as Celestolide (or Crysolide), Fixolide, and Tonalide (Musk Plus, AHTN). Galaxolide from IFF has a clean, but also musky flowery-woody odour with a sweet, powdery nuance. It was first synthesized in 1965, gaining popularity in dosages up to 40% in fabric softeners such as Comfort and Soflan and in detergents like Coral at 27 by the end of the decade. Fine fragrances didn't escape its intrusion, for instance Trésor by Sophia Grosjsman for Lancôme with its 21,4% of Galaxolide. Its powdery, starched-cottons feel is exploited to memorable effect along with aldehydes in the original White Linen by E.Lauder (at 20% concentration) and it even enters Caron's incense-y Parfum Sacre! It's also in 13% concentration in Ralph by Ralph Lauren. Indeed the most widely used "clean musk" in the industry is a simple combination of Galaxolide and Adoxal.
However apart from hydrophibic, polycyclics are also lipophilic, as was first discovered in the early 1990s, building up in the bodies of humans and wildlife over time (Daughton 1999).
Traesolide is another synthetic polycyclic musk used as a fragrance ingredient in a variety of consumer products, including soaps, perfumes, and cosmetics and even though Traseolide is not as commonly used as other polycyclics, such as Galaxolide and Tonalide, it has been detected in breast milk, adipose tissue, and blood in humans (Rimkus 1996; TNO 2004; Duedahl-Olesen 2005). They're being steadily replaced by newer molecules.



  • Macrocyclic musks
Macrocyclic musks are a class of synthetics consisting of a single ring composed of more than 6 carbons (often 10-15) and amongst artificial musk they most resemble the primary odoriferous compound from Tonkin musk, Muscone, with fewer environmental and health concerns so far. They also generally considered expensive ingredients, used in quality products. The synthesis of muscone only became possible in 1926 by Leopold Ruzicka, but until the late 1990s the difficult process and subsequent high price made it unpopular. Interstingly 50% of the general population are anosmic (unable to smell) to macrocyclic musks, because they have an exceptionally high molecular weight! So if someone can smell the musk in your fragrance but you cannot, consider the chance you're anosmic to the macrocyclics in it. Therefore perfumers often utilize a cocktail of musky notes to bypass this problem.
Ethylene brassylate (or Musk T) is a brassilic ester with floral woody facets, commonly used in cosmetics, because it acts as an odour neutraliser to the other chemicals used, as well as in fine fragrance. Notably it is featured in Dove's Cleansing Towelettes, as well as Olay, Cover Girl, Max Factor and The Body Shop foundations.
Globalide (Habanolide) is a metallic smelling, fresh radiant musk: Smell it in Emporio Armani White For Her, coupled with Helvetolide (please see below), where it forms the signature of nose Alberto Morillas in 2001, giving rise to the term "white musk" ~as opposed to the balmy darkness of the prior nitromusks. Or try it in the ultra-popular aldehydic musk Glow by Jennifer Lopez, accenting the fresh white floral components of the formula; the cooly herbal-soapy Cologne by Mugler and the baby-soft"clean" of Clair de Musc by Serge Lutens. It also balances the sweeter calorific elements in Hypnotic Poison by Christian Dior.
Ambrettolide is lightly sweetly-musky, uniquely vegetal with bordeline floral tones possessing exceptional diffusion which comes through from the very top notes through the base of the fragrance! Although it naturally occurs in ambrette seeds (prefered by niche brands or natural perfumers), it is usually synthesized in the lab. Other popular macrocyclics are Thibetolide (Exaltolide) ~more detectable by women than by men~ and Velvione, the latter from "velvet" and "ketone", referencing the velvety softness resembling older nitromusks and famously comprising almost the entirety of Helmut Lang's Velvione cologne formula.

  • Alicyclic musks
Alicyclic musks, are novel musks hailed as the 4th generation and known as cycloakyl ester or linear musks. They were introduced in 1975 via Cyclomusk. Contrary to aromatic (nitro), polycyclic and macrocyclic musks they consist of modified akyl esters. Firmenich first manufactured Helvetolide in large commercial scale in the 1990, its name evocative of Helvetia, aka Switzerland. Its unique fruity facet (nuances of pear along with ambrette) makes it especially congenial to fruity blends which were popularised by the late 1990s. The fruity aspects of some musk compounds were first explored in L'Artisan Parfumeur's Mûre et Musc in the late 1970s backed by blackberry notes and from then on they literally blossomed. Romandolide, another popular Firmenich molecule is an alicyclic musk with more ambrette than fruity facets compared to Helvetolide and close to Galaxolide and was introduced in 2000.

One interesting case is IFF's Allyl Amyl Glycolate (iso-amyl oxyacetic acid allylester), one of my less prefered musk variants (Chandler Burr describes it as “a combination of the smell of processed pineapple and the tin of the can it comes in”), a clear liquid that can be used in any blend. It possesses sharp green facets with a top resembling the bitter touch of galbanum and a sweet pineapple fruity note. First discovered in 1936, it lagged unnoticed until it was popularised via Italian detergents in the late 1960s. Its use in Camay soap made it familiar and thus it entered fine perfumery: Trace amounts can be found in Alliage by E.Lauder while higher doses can be found in Drakkar Noir by Guy Laroche (1%)and Cool Water by Davidoff (3% which is very high for a powerful synthetic such as this). Trésor, Eternity, and Boss Elements Aqua also use it for its harmonization with the greener notes (lily of the valley, violet leaf).

Newer musks are constantly created, often with imaginative and inspiring names.
Nirvanolide, a chemical produced by Givaudan has a clean sweetly powdery and slightly animalic odour close to the restricted older Musk Ketone. You can smell it in the perfume Forever Elizabeth created by David Apel where it is used in 6.7% concentration. Another chemical with an odour close to Musk Ketone is Muscenone, possessing a very elegant and diffusive musk odour.
Firmenich offers two musk blends, Auratouch 911382 and Auranone 911383. The base of these products contains a captive* musk with a berry top note that performs like a polycyclic musk. Auratouch 911382 is a strong layered musk base with a substantive drydown and contains only triethyl citrate as a solvent. Meanwhile, the base of Auranone 911383—a strong substantive musk base with a delicate floral and somewhat animalic character—has strong ambrette connotations and contains no solvents, or polycyclic or nitro musks.
Meanwhile, the base of Auranone 911383 is a subtle but substantitve assemblage of some of Firmenich's finest musks with ambrette and animalic facets, blended with soft floral notes, devoid of polycyclic or nitro musks. Created around Romandolide, the captive alicyclic is paired with Habanolide, Exaltolide Total, Muscenone and Helvetolide to produce a hard-core musk with traces of sandalwood, amber, violet and powdery notes.
Givaudan has two new synthetic musks: Cosmone and Serenolide. Cosmone, is a single molecule the first C14-macrocyclic musk commercially available, which has a nitro-musk character of great warmth and diffusion which blends well with all kinds of accords. This biodegradable molecule, in addition to Nirvanolide, enlarges Givaudan’s range of environmentally friendly macrocyclic musks and can be smelled in Pi Neo by Givenchy (2008). Serenolide is an elegant white musk with sweet fruity connotations providing warm and soft velvety notes that blend well with all kinds of trendy fruity accords.
Musk R1 (originally from Quest International) is an example of an oxa-macrolide with sensual, powdery musky character.

The fascinating world of musks is far from over: We will return with classifications, descriptions and reviews of musky fragrances on the market!

*Captives are molecules which are patented by companies for their exclusive use for a number of years. 

Related reading on Perfume Shrine: Musk Series 1: a Cultural Perception of Musk, Musk Series 3: The Many Permutations of Musk (musk "types")


Ref:
Rowe, David J. (Ed.); Philip Kraft (2004). "Chapter 7. Aroma Chemicals IV: Musks". Chemistry and Technology of Flavours and Fragrances. Blackwell
Charles (Ed.), Sell; Charles Sell (2005).The Chmistry of Fragrances Chapter 4. Ingredients for the Modern Perfumery Industry". Royal Society of Chemistry Publishing.
Robert R. Calkin and J. Stephen Jellinek, Perfumery Practice & Principles
PChirality & Odour PerceptionJohn C. Leffingwell, Ph.D.
Perfume & Flavorist magazine, Musks in Fragrance Blending
Jenny van Veenen Perfume Making
Aromax blog


[1] [2]Epistola S.Fowler: Musk


Painting Lovers by a Tree Mughal, Muhammad Shah period, about 1725 via lokvani.com. Pics via mikndfully.org, Natural Health Crafters, homotography.blogspot.com

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