Saturday, December 20, 2008

Manoumalia: new fragrance by Les Nez (Parfums d'Auteurs)

A new fragrance by niche brand Les Nez (the Noses) is scheduled for January, called Manoumalia. Les Nez is a small Suisse brand which has released such esoterically-named perfumes as Let me Play the Lion, L'Antimatiere and The Unicorn Spell, masterminded by Isabelle Doyen. Comparatively, the cryptic Manoumalia name is less out there or fairy-tale like, although its concept reads like a high-seas adventure from the times when captain Cook was crossing the South Seas in search of exotic, unknown territories. Such were the lengths to which Sandrine Videault, the perfumer of the latest fragrance, went in November 2007 to appreciate the essences that would comprise what would essentially be a theme on the olfactory culture of Wallis. Wallis and Futuna, officially the Territory of Wallis and Futuna Islands is a Polynesian French island territory (but not belonging to, or even contiguous with, French Polynesia) in the South Pacific between Fiji and Samoa. (Since 2003 Wallis and Futuna has been a French overseas collectivity (collectivité d'outre-mer/COM).

One of the last students of Edmond Roudnitska, Sandrine Videault became interested in perfumery ever since she read Que Sais-je: Le Parfum, the now out-of-print edition penned by Roudnitska. Best known for her historical fragrances (such as her Kyphi recreation for the Cairo museum in 2002) and olfactive shows. Previous fragrance composed by her include Ambre Indien by Esteban and La Rose de Carole Bouquet for Truffault, Paris. Her olfactive illustrations include « L’Ecume des Sens », after a text from Boris Vian (Cité de la Villette, Paris), « Afrikabrak dans tous les Sens », after the sculptures of Hervé Di Rosa (Musée en Herbe, Paris) while she orchestrated the olfactive shows « Le Cantique des Sens », Palais des Congrès, Paris « La Beauté de l’Egypte ancienne » (for SEPHORA Champs-Elysées, Paris) and « Les Bulles Métalliques », Foire Internationale des Arts Contemporains (F.I.A.C), Paris.[1]

She elaborated to us how the importance of olfaction to the Polynesians, quite strong socially as well as spiritually (the same way dance and song are as well) has been an inspiration since she was a young girl. The Wallisians, making their own fragrance the ancient way, thus effortlessly entered the universe of cultures focused around smells in Sandrine's mind (as she comes from the isles of the South Pacific she was always in close proximity), much like the Egyptians, the Tunisians and the residents of Morocco. The Taihitians already have the monoi as their emblem, so it was only a matter of time till the Wallisians got their own share of recognition! The idea was therefore there, but Sandrine needed the incentive, the fuse that would set fire to the passion of composing a fragrance inspired by Wallis: the place where without a sensory, and specifically olfactory, training a man -and even more, a woman!- is invisible.
Following a documentary of RFO televized in New Caledonia, Malia, a native woman, offered to show Sandrine her savoir-faire of perfumes and became the open door, the gift-bearer that crystalised this idea and introduced Sandrine to their secret world. Sandrine's aim and ambition became to pay homage to the culture she came to know without betraying its richness. This could not be done in a mere reconstitution or even interpretation of Tuitui[2], the par excellence Wallesian essence ~there needed to exist a dialogue of different elements: of sandalwood, used to colour the hair, of spices (like curcuma) used to colour the body, of scent via the medium of jewels (bracelets or necklaces), of vetiver, of flowers like Fagrea[3] (which to Wallisians is comparable to what tiare is to Tahitians), ylang ylang and indeed tiare. Thus a modern, occidentally-oriented perfume emerged, which was talking about a culture hailing from the South Seas: a woody floral amber, Manoumalia.

The announced notes of Manoumalia are: Fagrea, vetiver, tiare, sandal, ylang ylang, amber accord.
If you sign up for the newletter on the Les Nez website, you can get a free sample of the new Manoumalia fragrance. I am already expecting it and will report back with a full-on review in due time.

[1] List of olfactive installations via 1000fragrances.
[2]Tuitui is a plant of the family Euphorbiaceae, commonly known as Candlenut/Varnish Tree (Lichtnussbaum in German) with white flowers in a shape like a cross between orange blossom and jasmine which is used mainly for the nuts and the oil distilled from them.
[3]Fagraea is a plant endimic to the South Seas islands, belonging to the family Loganiaceae, one species of which is the famous fagraea berteroana (pua kenikeni) abundant in Maui.

Pics copyrighted by Les Nez, reproduced by permission

Friday, December 19, 2008

Un Matin d'Orage (Stormy Morning): New Fragrance from Annick Goutal

A new fragrance by French chic brand Annick Goutal (famous for their bestseller Eau d'Hadrien) is scheduled for release this coming February: Un Matin d’Orage, created by longtime Goutal perfumer Isabelle Doyen. "Un Matin d’Orage is meant to channel the ambiance of a Japanese garden after a storm, with notes of gardenia, Sicilian lemon, perilla leaves, ginger, magnolia, jasmine sambac and Indonesian champaca."

This conceptually reminds me of both Après l'Ondée by Guerlain (the after-the-shower garden part) and Un Jardin Après la Mousson by Hermès, (the Monsoon storm evocation ) although from the listed notes one would deduce that the limpid bog water and transparent gloom might not be there. Although Annick Goutal already has a fragrance tagged Gardenia Passion in their line, the scent actually emits the ruberry feel of a proper tuberose rather than gardenia, so it's not like they're re-hashing ideas. The inclusion of Eastern champaca is an intriguing touch. Perilla leaves is an unusual note, quite Japonesque in feel: an annual herb (it belongs to the mint family), its most common species is Perilla frutescens var.japonica or more commonly known as shiso, mainly grown in India and East Asia. The essential oil, which is extracted from the leaves of the plant by steam distillation, consists of a variety of chemical compounds, varying depending on species. The most abundant however (comprising about 50–60% of the oil) is perillaldehyde ~most responsible for the aroma and taste of perilla. (please read about aldehydes here). A fragrance focusing on perilla/shiso is Shiso by Comme des Garcons.

The Annick Goutal brand has been owned by the Starwood Capital Group since 2005, who at the time were not certain what to do with the brand. But as soon as they realized that there is potential aplenty, since Goutal's profits have grown by 14% per year on a year by year basis, Starwood is planning on almost quadrupling the number of stand alone boutiques in the next five years. Russell Sternlicht, managing director, plans to upgrade and in some cases change the locations of its stores, which can be as small as 129 square feet. Some spaces will be remodeled to resemble an 860-square-foot door already opened on Avenue Victor Hugo in Paris. New stand-alone boutiques are scheduled for Italy, Spain, the U.S. and Dubai.
The Starwood Capital Group have been apparently already working hard to bring out that potential accounting for the latest group of fragrances "Les Orientalistes" (Encens Flamboyant, Myrrhe Ardente, Ambre Fetiche, Musc Nomade) as well as the lingerie line which was introduced in the spring. Since the plan is further developping Goutal into a lifestyle brand, an Annick Goutal cosmetics line is in the works as a companion to the already existing excellent skin-care line. Potpourri, household linens and jewelry by Virginie Monroe are also planned.

We will return with a full on review as soon as sufficient quantity ends on our lap!

Related reading on Perfume Shrine: the new Serge Lutens, Nuit de Cellophane (news), Nuit de Cellophane Review, Annick Goutal news and reviews.

News via wwd and N.Branch. Boutique pic via beauty-cult blog.

Thursday, December 18, 2008

Miss Dior Cherie by Dior and Sofia Coppola

If the winter doldrums have taken their toll on your mood and it needs to be alleviated, we have a little cheering up for you: The director's cut of the new commercial for Christian Dior's Miss Dior Chérie fragrance in a high quality video-clip is here on Perfume Shrine for your delectation! Directed in a deliriously and infectiously happy mood by Sofia Coppola ~of "Lost in Translation" and "The Virgin Suicides" fame~ it features model Maryna Linchuk and the song "Moi Je Joue" (=me, I play) by Brigitte Bardot. One of the few Bardot hit-songs not written by Serge Gainsbourg by the way. (You can watch the original song with pics of Bardot here).




The super cute spring-like feel of traipsing through the cobblestone roads on a bike wearing a pastel dress makes me yearn for my spring break while the displayed macaroons in every shade of the rainbow with the Dior bottle as a comparable delicacy amongst them makes it hard to follow a strict dietary regimen (not that Maryna Linchuk needs it!). As if to consolidate the idea of whose designer house the fragrance is, we also get to watch Maryna trying on dresses in bright, upbeat hues in the Christian Dior couture house.




The balloons remind me of the airborne hot-air balloon in the commercial for Yves Saint Laurent Paris fragrance. Obviously Paris in the collective subconsious of cinematographers is tied to balloons! Let's hope not to air-headness (hot or otherwise) though, because it would be completely unjust. It's interesting to note that in this clip the Miss Dior Chérie bottle rests atop a 60s-styled issue of Vogue magazine on the dresser, its pedigree and artistic history a subtle allusion to the history of Dior's house as well. Even though the travesty of emblazoning a semi-old name (Miss Dior is the classic of classics perfume of Christian Dior) on a completely novel scent is confusing to the 9th degree, you have to admit!
The old school cinematography more than makes up for it, nevertheless, recalling a more colourful take on sixties New Wave French cinema making me almost close to revisiting the tooth-achingly sweet fruity floral of Miss Dior Chérie: Who said advertising is not an art-form?

Previous, less successful in my opinion, commercial clips for Miss Dior Chérie can be found here (with Reiley Keough) and here (a making of, with Lily Donalson).Notice a hair-colour pattern throughout? Just saying!

Related reading on Perfume Shrine: Advertising series, Christian Dior series.


Clip originally uploaded by aymarius on Youtube. Pics via fashionphotography.blogspot.com

Christmas '08 Gifts Ideas part 2

We're just one week away from Christmas (how time flies!), so this is your last-minute guide to shop for gifts at the nick of time for those loved ones we want to see have a smile on their faces as they unwrap their packages or look into their stockings on the fireplace or even ourselves. (USPS guarantees that orders submitted today will make it on Christmas' Eve).
Since we have already posted ideas on perfumed gifts as well as a guide to help you through wading the shelves in stores in search of a fragrance gift. I thought today I might include some alterative ideas that do not focus on specific fragrances but do relate to olfaction and the pleasures of the nose.

Perfume books should be high on any perfumista's wishlist, so here are my two best recs: The Essence of Perfume by fragrance connoisseur Roja Dove; a coffee-table-sized book with lots of basic and not so basic info and luscious photographs to make you swoon. And Avery Gilbert's What the Nose Knows: The Science of Scent in Everyday Life; A scientific and fun exploration on how our sense of smell works, how we're being fooled and the unknown facts around olfaction you wished you knew when you started this hobby! You can read my review of Roja Dove's book and Avery Gilbert's book clicking the links.

Pampering for the body never hurt anyone and the holiday season presents its own stresses anyway. So this is the perfect time for a little mssage oil applied with long strokes (preferably by someone special): Weleda is an excellent German brand of high quality skincare products that are distributed through pharmacies. Their Wild Rose Body Oil is especially fragrant and luxurious, using the aromatheurapeutical properties of wild rose, the scent is fit for both sexes and the price is right. The ritual of powdering is a forgotten practice, but it's worth resurecting to embrace your inner Hollywood diva during the holiday season. It's also more economical than splurging for a new bottle of fragrance. Ladies, this classic Maja dusting powder by Spanish brand Mururgia is calling your name, while Coty Wild Musk powder is such a wonderful, inviting smell I wonder why it sits at the lower end of the market! Gentlemen will feel like their feet are featherlight by putting a little powder in Taylor of Old Bond Street Sandalwood before slipping on their socks.

What about a little flavourful something to help make something wonderful in the kitchen these holiday season or to offer when invited to a guest house? This Taste of Italy gift basket by Wine Country Gift Baskets won't break the bank and looks luscious: "Bring the tastes of Italy to any home or office with this hearty basket; contains everything needed for a great Italian meal. Start off with extra virgin gourmet olive oil, bread dipping herbs, roasted garlic bread mix, mozzarella crackers, mixed green and black olives, twice-baked roasted garlic crackers, cheese knife set and a bread dipping bowl. Rigatoni pasta and garlic pasta seasoning make up the main course while Lanzetti fruit candy and vanilla biscotti complete this authentic basket". I can't help thinking that the comparable Breakfast in Bed basket is especially indulgent for this holiday season when my weary self will need a little pampering...
If the History of Saffron article has raised your curiosity on this golden spice, might I suggest you get some for your cooking! Princesa de Minaya Saffron (Azafran) by LaTienda is whole stigmata of pure saffron to add to your rice pilaf or fish or to infuse as an aromatic beverage by itself or mixed with tea. Touch of India Saffron Spices mixes paprika, turmeric, coriander, red pepper, black pepper, cardamom, and saffron for dishes that promise to being an exotic flavour to your table this Christmas. There is a price level for every budget.
If cost is generally your concern (and whose isn't these days), yet you want the elusive luxury that truffles, those odorous mushrooms bring to your dishes, yet can't fork out the cash for it, do try a little truffle-aromatized oil instead: This Italian Extra Virgin Olive Oil is infused with white truffle to be used as a finishing touch on delicate dishes that demand an earthy touch and is just 12$! Take it as a gift to a host who loves to cook and you will have their heart (and invitations to subsequent dinners) for ever after.
And because culinary escapades on Perfume Shrine couldn't finish without quality chocolate and a touch of Greece, please take a look at this glorious Greek-founded chocolaterie, Leonidas, who produces Belgian-style chocolates in various flavours and shapes, filled with whatever your fancy desires. 1lb will set you back 34$ and several thousand calories behind your scheduled ratio, but it's sooooo worth it!

Have fun choosing your gifts!

Pics via Amazon.

Wednesday, December 17, 2008

The Golden Sunshine of Saffron 1: The History

Saffron, ζαφορά, زَعْفَرَان ...However you decide to call it, the yellowish-red stigmata of saffron spice have mesmerised people and their imagination for millenia rendering it perhaps the costliest spice by weight in the world, its worth comparable to the gold-like hue it imparts to anything it touches. Prized for its contribution of both colour and flavour in food and drink (especially wine) as well as in the preparation of various unguents and cosmetics its history is lost back in civilizations lost under the ashes and the sand of long ago. The resourceful Cleopatra of Egypt used saffron in her warm bath for its colouring and cosmetic traits, but also before encounters with men, believing that saffron would give lovemaking more pleasure. Less venereally-predisposed people scattered saffron threads across beds and mixed into hot teas as a curative for bouts of melancholy. But what is this mysterious saffron spice and how did it became the stuff of legend, war and the coveted item of every connoiseur on the planet?

Saffron is nothing less than the three stigmata (Greek plural for stigma) of each saffron crocus blossom (Crocus sativus), a species of crocus of the Iridaceae family. The word originates from the 12th-century Old French term safran, which itself derives from the Latin safranum (The modern Italian zafferano and the Spanish azafrán comprise natural linguistic evolution). The Arabs called it aṣfar (أَصْفَر‎), which means "yellow," via the Persian paronymous zaʻfarān (زَعْفَرَان‎)and it was thus transported to the Greek as zafora/ζαφορά. The wild precursor of domesticated crocus was Crocus cartwrightianus, native in Crete, Greece, and it seems that human cultivators bred wild specimens selecting them for their long stigmata. The result was that a sterile mutant form, the afore mentioned Crocus sativus, emerged in late Bronze Age. The beauty of the Minoan frescoes in the Cretan palaces and the mansions at the nearby colony island of Santorini is a glimpse into a happy civilization that luxuriated in peace and harmony with nature. The "Saffron Gatherers" fresco appearing on the walls of Xeste 3 building (1600–1500 BC) at the Akrotiri site, Santorini, depicts women one with a shaved and dyed head, another with thick black curls in colourful robes that leave their whitechests free from constraint gathering saffron blossoms and stigmata for aromatizing and therapeutical purposes.
In the Minoan palace of Knossos, the famous Crocosyllektis/Κροκοσυλλέκτης (=saffron-gatherer) fresco of a blue monkey (erroneously re-assembled as a man by Sir Athur Evans, but later re-instated in its true form) reminds us how much vivid the cultivation was in people's consciousness. Another fresco on Santorini has a Goddess supervising the harvesting of saffron, her unerring eye intent on the gatherers, while a woman close by is trating her ailing foot with saffron. The volcanic eruption of Thera/Santorini buried the frescoes into ash for the safe-keeping of centuries to come, leaving legends recounting tales of brazen sailors embarking on perilous voyages to Soli in Cicilia in the hunt for saffron to use for ointments and perfumes. In one of the most tragic tales, reprised by Ovid in his Metamorphoses, the handsome youth Crocus sets out in pursuit of the nymph Smilax in the woods near Athens. But despite her initial interest, Smilax soon bores of him and transforms Crocus into a saffron crocus flower, the radiant stigmata the only manifestation of his virile and passionate desire for Smilax. It is therefore no coincidence that saffron was widely associated with professional courtesans, known in Greek as heterae/ἑταῖραι who used saffron for igniting passions. Even primitive mascara was coloured and aromatized with saffron to render eyelashes more alluring. The intense hay-like scent of saffron with its slightly metallic edge also made it a perfect deodoriser, prompting townsfolk in the island of Rhodes to wear pouches of the spice on their person in order to mask the presence of malodorous fellow citizens during outings to the theatre.

Saffron-based pigments were found in prehistoric paint used in 50,000 year-old cave art found in today's Iraq, leading us to believe that crocus was transported to other regions very far back. And although the Sumerians did not cultivate it but imported it from the West they did use saffron as an ingredient in their remedies and magical potions. The first written documentation in the Middle East happens in a 7th century BC Assyrian botanical reference compiled under Ashurbanipal while it famously makes its appearence in King Solomon's Song of Songs. Dye works operating in Sidon and Tyre used saffron baths to give a less intense purple (ie.regal) hue to royal pretenders and commoners, by bathing the garments in one infusion of πορφύρα (a sea urchin giving an intense red-purple dye) and two dips of saffron instead of the original three of the former for royals. Ancient Persians used it as both a drug and an aphrodisiac and when the Greek king Alexander the Great campaigned in Asia, he used Persian saffron in his infusions, rice, and baths, thus having his troops mimicking him (saffron was considered an excellent cure for battle wounds) and bringing saffron-bathing back to Greece after centuries.

Phoenicians, the dynamic uber-merchants of antiquity took it upon themselves to spread saffron to the edges of the Mediterranean: Perfumers in Rosetta and medicine-men in Gaza bought their product and thus Romans later on embraced saffron as a panacea: Stirred it into their wines, strewing it in halls and streets as potpourri, and makeing scented offering to their gods. Emperor Nero entered Rome stepping on saffron stigmata and petals along the streets (one would shudder to think of the sheer waste of energy and money in this), doctors used it in the famous Mithridatum (an anti-poison remedy created by legendary king Mithridates VI of Pontus, who thus became immune to poisons), while the wealthy classes daily bathed in saffron-infused water. Although according to Willard (2001) Roman colonists transported saffron to southern Gaul whent they settled there, resulting in extensive cultivation until 271AD whereupon Italy was invaded by barbarian hordes en masse, other researchers such as Goyns (1999) claim saffron returned to France either with 8th-century Moors or with the Avignon Papacy in the 14th century. Of course the 14th century was literally plagued by greater concerns: The Black Death, an epidemic of bubonic plague that cost Europe one third of its population, raised the demand for saffron-based medicine. Importation was done via Venetian and Genoan ships from southern and Mediterranean lands such as Rhodes, Greece. When one shipment of the precious essence was stolen a fourteen-week long "Saffron War" erupted! From then on saffron cultivation spread throughout Europe, arriving in Norfolk and Suffolk, Engalnd. Even a whole town was named after saffron: Saffron Walden in Essex, the prime trading epicentre for saffron. Yet the influx of more exotic spices such as chocolate, coffee, tea, and vanilla from newly contacted colonies caused European cultivation and usage of saffron to slowly decline. But histry is full of irony and as tobacco, chocolate and potatoes were imported from the Americas, saffron was brought to them when immigrant members of the Schwenkfelder Church left Europe with a trunk containing saffron corms resulting in increasing cultivations in the state of Pensylvannia, surviving even to our days.

Less concrete is the history of the expansion of saffron in the Far East, as contradicting accounts of Kasmir and China sources claim Persian transplantation of saffron via the invasion and colonization of Kashmir (It's interesting to note however that the traditional saffron-hued robes of Buddhist monks in India after Siddharta Gautama's demise are not actually dyed with saffron, but with less expensive turmeric, another spice). Eevn to this day, the 17.8 m monolith of Gomateshwara, dating to 978–993 AD, is anointed with saffron every 12 years by thousands of devotees as part of the Mahamastakabhisheka festival.
Other sources attribute saffron's introduction to China to Mongol invaders by way of Persia. On the other hand, saffron is mentioned in ancient Chinese medical texts, such as the Shennong Bencaojing pharmacopoeia, a tome dating from 200–300 BC. Traditionally attributed to the legendary Yan ("Fire") Emperor Shennong, it documents hundreds of phytochemical-based medical preparations. It's contradictory to what the Chinese themselves however say, when they give saffron a Kashmiri provenance in the 3rd century AD.

Whatever the edge between truth and legend is, the sunshine spice of saffron is a fascinating exploration into the very core of history's fiber.

Realted reading on Perfume Shrine: the Saffron Series

Fresco "Saffron Gatherers" from Akrotiti, Santorini and "Saffron-gatherer" from Knossos, Crete, courtesy of Wikimedia Commons.

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