There are times when the esoterica of correspondence has a way of making one realise the little wonders that fill one's life. Small tidbits that brighten the mundane with fairy dust of a fairy Godmother; a smile and a small confession, some wistfulness and the appreciation of the same values in the otherwise dimly lit path of life. And in this path, people even talk about perfume.
Chayaruchama, or Ida, as friends know her, is one of the wonders of the perfume community who like King Midas has the rare gift of turning everything she touches into pure gold. Not the gold that lies at the end of the the rainbow or the lady who is buying a Stairway to Heaven. Instead, the gold that shines into the hearts of people who meet her.
I am not at all surprised that, out of the myriads of people that the photographer of the New York Times could have captured a shot of, they chose the expressive face of Ida, absorbed into the daydreaming that perfume has the power to evoke in us. I am not surprised that Neil Morris has created a perfume at her honour, as a hommage to her personality. I am not surprised that she has been blessed with wonderful children and loyal friends who sing her praises in the tongues of angels. She has earned all these and if you glimpse even the slightest bit of her, you surely already know.
Perfumista par excellence, opera singer, ministering angel in the wards of her patients, tender mother and muse to niche perfumers, jack of all trades yet master in all, Ida is a bundle of joy for everyone who talks with her or participates in the same forum.
Dearest, I feel deeply honoured to have been one of them!
Friday, August 22, 2008
Take a Bow!
Thursday, August 21, 2008
Optical Scentsibilities: bottle design, part 2
Bottles get fairly often copied, er...*cough, cough*..."inspired" by other bottles it seems. After all we highlighted some on a previous post. Maybe the bottle designers/sculptors are just a handful (which they are, actually)and the rights for use are rather...liquid.
Witness these latest examples:
The scarce Japanese Y perfume has an elegant bottle that seems like a drop. Or a figurative swan's neck made of crystal, if you contort to a mental pretzel position for a bit.
Roughly evoking the similar bottle of bestseller Cashmere Mist by Donna Karan.
Jennifer Lopez is full of energy, producing not only twins and singing albums, but also fragrances to fill malls across America. Her latest is Deseo (desire in Spanish), which takes a novel approach of an irregular shape, bluish colour (not the usual choice for a passionate fragrance) and an offbeat cap.
Somehow I think we have seen this idea executed more competently in L by Lolita Lempicka. Another passion-potion in a blue-ish, irregularly shaped, vaguely heart-like bottle.
Balmain has Ambre Gris displayed everywhere in France. It just now made it to some online stores worldwide. Striking and hefty bottle, isn't it, with its big, sherical cap!
And guess who had made a similar bottle looooong ago? Coty for his seminar L'Origan.
Parfumerie Générale goes the way of niche: austere sturdy bottles, uniform design throughout the line, empasis on what's inside rather than frills, serious approach, emblematic labels.
Imagine one's surpise to find somethig similar enrobing the comparatively lowly Denim by Elidda Gibbs!
Then of course there is jewellers's brand Van Cleef & Arpels, who have issued many fragrances in jewel-like bottles. Féerie is their latest in an elaborate crystal flacon with silvery stems, shaped like a ripe fig.
If only Pierre Dinand hadn't already designed the lovely fig limited edition bottle for L'artisan Parfumeur's Premier Figuier...
Jessica Simpson tries hard with all the desperation of a has-been. So hard that she actually sanctions a quite pretty and expensive-looking bottle for her new perfume, Fancy (fancy that!)
Then again her target audience is 15-35 years old (nothing wrong with the upper end of the margin, plenty of wrong with the bottom end of it though: how could a modern 15-year-old get away in her entourage with anything elegant without atracting ridicule? To be answered in the hazy distant future).
Eerily reminiscent of the limited editions for the bell jars of the Serge Lutens fragrances for Le Palais Royal, like this one for Mandarine Mandarin.
Now cut it out, Jessica, please! This isn't funny!!
Pics via aedes, artcover, ausliebezumduft, ambregris, autour de serge, scentaddicts, luckyscent, parfumflacons.
Witness these latest examples:
The scarce Japanese Y perfume has an elegant bottle that seems like a drop. Or a figurative swan's neck made of crystal, if you contort to a mental pretzel position for a bit.
Roughly evoking the similar bottle of bestseller Cashmere Mist by Donna Karan.
Jennifer Lopez is full of energy, producing not only twins and singing albums, but also fragrances to fill malls across America. Her latest is Deseo (desire in Spanish), which takes a novel approach of an irregular shape, bluish colour (not the usual choice for a passionate fragrance) and an offbeat cap.
Somehow I think we have seen this idea executed more competently in L by Lolita Lempicka. Another passion-potion in a blue-ish, irregularly shaped, vaguely heart-like bottle.
Balmain has Ambre Gris displayed everywhere in France. It just now made it to some online stores worldwide. Striking and hefty bottle, isn't it, with its big, sherical cap!
And guess who had made a similar bottle looooong ago? Coty for his seminar L'Origan.
Parfumerie Générale goes the way of niche: austere sturdy bottles, uniform design throughout the line, empasis on what's inside rather than frills, serious approach, emblematic labels.
Imagine one's surpise to find somethig similar enrobing the comparatively lowly Denim by Elidda Gibbs!
Then of course there is jewellers's brand Van Cleef & Arpels, who have issued many fragrances in jewel-like bottles. Féerie is their latest in an elaborate crystal flacon with silvery stems, shaped like a ripe fig.
If only Pierre Dinand hadn't already designed the lovely fig limited edition bottle for L'artisan Parfumeur's Premier Figuier...
Jessica Simpson tries hard with all the desperation of a has-been. So hard that she actually sanctions a quite pretty and expensive-looking bottle for her new perfume, Fancy (fancy that!)
Then again her target audience is 15-35 years old (nothing wrong with the upper end of the margin, plenty of wrong with the bottom end of it though: how could a modern 15-year-old get away in her entourage with anything elegant without atracting ridicule? To be answered in the hazy distant future).
Eerily reminiscent of the limited editions for the bell jars of the Serge Lutens fragrances for Le Palais Royal, like this one for Mandarine Mandarin.
Now cut it out, Jessica, please! This isn't funny!!
Pics via aedes, artcover, ausliebezumduft, ambregris, autour de serge, scentaddicts, luckyscent, parfumflacons.
Wednesday, August 20, 2008
Vetiver Racinettes by Ayala Moriel: fragrance review
It's always wise when exploring a certain material to come to the source. In the case of vetiver, the natural essences themselves. And what better way of discovering the exciting facets of unadulterated vetiver than going the natural way? Natural perfumers have long been maligned because they have been erroneously mixed up with aromatherapists whose higher priority is rather to provide healing than sensory pleasure. Their compositions have been called "invertebrae" and accused of having "the bone structure of a sea cucumber". But natural perfumers are not interested in effect before beauty, any less than traditional perfumers are, nor do not they target the fadish hoi polloi, unlike some of the latter. Instead they produce small batches that aim at the discerning consumer who seeks an almost alchemical path to olfactory revelation and the intimate knowledge of raw materials. "This is how pepper really smells like", you exclaim as you sniff tentatively; "here is a twist of ambrette seeds and what are they anyway?" you progess with entusiasm. "Hey, is that how natural ambergris really smells like? Wow!".
In this path of discovery and thanks to the wonders of the Internet I came across Ayala Moriel who has been producing her small artisanal line of natural perfumes for some years now.
Gigi has been her latest gardenia soliflore which I reviewed some months ago, while Sahleb reminded me of the sweet milky drink of the streets of Istanbul. On another vein, Film Noir has been my idea of a perfect deep and dirty patchouli ever since I first tried it. Which brings us to today's fragrance: Vetiver Racinettes.
Vetiver came prominently to the fore a few years ago in a roundabout way: Perfume houses were starting to significantly lower oakmoss levels to conform with European restrictions, often replacing it with vetiver and patchouli as a base in the new "modern chypres."
Ayala Moriel has been an inquisive soul which takes her craft seriously and in tandem with her own personal needs she began a Sir Richard Burton exploration into the uncharted territories of vetiver creation .
As she confessed for us this was part a personal journey :
Vetiver Racinettes thus fleshes out the rooty aroma of vetiver into a summation and recapitualtion of all the aspects which caught Ayala's interest in her route to vetiver exploration. After going through a spare mod (Vetiver Blanc), one with the baked earth note of Attar Mitti (Wylde Vetiver), and another with coffee (Vetiver Noir), she arrived at the spicy amalgam which is Vetiver Racinettes.
Racinette comes from the French, code name for root beer and it is indeed the reminiscence of it which Ayala utilized: the earthy feel of "thousand rootlets in deep dirt with the sweetness of refreshing root beer".
Vetiver Racinettes combines both peppery and sweet spices, of which I perceive cardamom more prominently, allied to the musty, pungent aroma of the roots. The cardamom touch recalls a similar treatment in Déclaration for Cartier, in which the spice is evoking a refreshing drink with a tangy citrusy bite above the vetiver. Here the citrus tang comes from Kaffir Lime leaf, a succulent note which is especially perceptible in the heat of summer after the first few minutes on the skin as well as the fresher feel of Haitian vetiver which is the prominent note in Guerlain's classic Vétiver.
The opening of the fragrance is quite intense with the mustiness of vetiver roots in primo piano singing both overture and aria while a metal gong is echoing, while as it melds on the skin slowly, the lime leaf, cardamom and a sweet vibe like licorice are appearing like supporting actors from the wings rounding it out and providing comfort.
Vetiver Racinettes smells at once woody and orientalised: the cooling feel of water drunk from a clay pot, its muddy bitterness still perceptible, the secret fire of spice and the intimate touch of sweet and mushroomy-earthy notes which last very well.
Notes:
Top: Black Pepper, Fresh Ginger, Cardamom, Kaffir Lime Leaf
Heart: Haitian Vetiver, Nutmeg Asbolute, Coffee, Spikenard
Base: Ruh Khus*, Indonesian Vetiver, Vetiver Bourbon, Attar Mitti (baked earth), Tarragon Absolute, Cepes.
Vetiver Racinettes is a limited edition fragrance that will be available throughout Summer 2008. Advance orders are available through the website and will be shipped on a first-come first-serve basis.
The fragrance is available in 9ml parfum extrait(alcohol based)flacon ($110), Perfumed Pendant($125)with an option of refill, 10ml perfume-oil(jojoba based)in roll-on bottle($130) and 5ml perfume-oil roll-on bottle($65).
Ayala was gracious enough to offer 10 free samples for Perfume Shrine readers (normally these retail at 8$ each!): contact Ayala with codename "Perfume Shrine Vetiver Racinettes" to get your sample now!
Pic of Vetiver Racinettes, vetiver roots, nutmeg and cardamom pods by Ayala Moriel used with permission.
*Rhus Khus is produced in the north of India, distilled from wild-growing vetiver. Untypically blueish green in shade due to its being distilled in copper cauldrons, the traditional way. For more on vetiver varieties, read here.
In this path of discovery and thanks to the wonders of the Internet I came across Ayala Moriel who has been producing her small artisanal line of natural perfumes for some years now.
Gigi has been her latest gardenia soliflore which I reviewed some months ago, while Sahleb reminded me of the sweet milky drink of the streets of Istanbul. On another vein, Film Noir has been my idea of a perfect deep and dirty patchouli ever since I first tried it. Which brings us to today's fragrance: Vetiver Racinettes.
Vetiver came prominently to the fore a few years ago in a roundabout way: Perfume houses were starting to significantly lower oakmoss levels to conform with European restrictions, often replacing it with vetiver and patchouli as a base in the new "modern chypres."
Ayala Moriel has been an inquisive soul which takes her craft seriously and in tandem with her own personal needs she began a Sir Richard Burton exploration into the uncharted territories of vetiver creation .
As she confessed for us this was part a personal journey :
"Last year, I had a deep need for [vetiver's] therapeutic qualities and cooling effect and I have become aware of vetiver's many virtues and its particular connection to the well being of the people and the planet in present day. Vetiver is a purifying, sacred root with a woody aroma, and in many ways I feel that it takes on a similar role that was once reserved to sacred woods such as sandal and oud. One thing lead to another, and after 4 different vetiver versions, I have finally arrived at a destination that I have never quite planned to find - my very own signature vetiver scent: Vetiver
Racinettes".
Vetiver Racinettes thus fleshes out the rooty aroma of vetiver into a summation and recapitualtion of all the aspects which caught Ayala's interest in her route to vetiver exploration. After going through a spare mod (Vetiver Blanc), one with the baked earth note of Attar Mitti (Wylde Vetiver), and another with coffee (Vetiver Noir), she arrived at the spicy amalgam which is Vetiver Racinettes.
Racinette comes from the French, code name for root beer and it is indeed the reminiscence of it which Ayala utilized: the earthy feel of "thousand rootlets in deep dirt with the sweetness of refreshing root beer".
Vetiver Racinettes combines both peppery and sweet spices, of which I perceive cardamom more prominently, allied to the musty, pungent aroma of the roots. The cardamom touch recalls a similar treatment in Déclaration for Cartier, in which the spice is evoking a refreshing drink with a tangy citrusy bite above the vetiver. Here the citrus tang comes from Kaffir Lime leaf, a succulent note which is especially perceptible in the heat of summer after the first few minutes on the skin as well as the fresher feel of Haitian vetiver which is the prominent note in Guerlain's classic Vétiver.
The opening of the fragrance is quite intense with the mustiness of vetiver roots in primo piano singing both overture and aria while a metal gong is echoing, while as it melds on the skin slowly, the lime leaf, cardamom and a sweet vibe like licorice are appearing like supporting actors from the wings rounding it out and providing comfort.
Vetiver Racinettes smells at once woody and orientalised: the cooling feel of water drunk from a clay pot, its muddy bitterness still perceptible, the secret fire of spice and the intimate touch of sweet and mushroomy-earthy notes which last very well.
Notes:
Top: Black Pepper, Fresh Ginger, Cardamom, Kaffir Lime Leaf
Heart: Haitian Vetiver, Nutmeg Asbolute, Coffee, Spikenard
Base: Ruh Khus*, Indonesian Vetiver, Vetiver Bourbon, Attar Mitti (baked earth), Tarragon Absolute, Cepes.
Vetiver Racinettes is a limited edition fragrance that will be available throughout Summer 2008. Advance orders are available through the website and will be shipped on a first-come first-serve basis.
The fragrance is available in 9ml parfum extrait(alcohol based)flacon ($110), Perfumed Pendant($125)with an option of refill, 10ml perfume-oil(jojoba based)in roll-on bottle($130) and 5ml perfume-oil roll-on bottle($65).
Ayala was gracious enough to offer 10 free samples for Perfume Shrine readers (normally these retail at 8$ each!): contact Ayala with codename "Perfume Shrine Vetiver Racinettes" to get your sample now!
Pic of Vetiver Racinettes, vetiver roots, nutmeg and cardamom pods by Ayala Moriel used with permission.
*Rhus Khus is produced in the north of India, distilled from wild-growing vetiver. Untypically blueish green in shade due to its being distilled in copper cauldrons, the traditional way. For more on vetiver varieties, read here.
Labels:
ayala moriel,
natural,
niche,
review,
spicy,
vetiver,
vetiver racinettes
Tuesday, August 19, 2008
Chanel Beige: new addition to Les Exclusifs?
It's uncanny how one comes across the most shocking and astounding news sometimes. Forcing us to interrupt what is a series of posts on something particular even! On hindsight, since I am about to talk about Sycomore by Chanel later on (as it is a vetiver-based scent after all), maybe it isn't that irrelevant as it seemed at first.
But let's revert to how I found out about it. There I was casually reading one of the blogs I visit often, Perfume Posse, and LizS posted this:
"I was jogging by Saks in NYC last night, and they have in the window all the les exclusifs by Chanel. There is a HUGE poster of one called BEIGE. its sitting next to the bottle of Sycomore. New Release?? I can’t find out any info online…has anyone else heard of this? I hadn’t been to Saks this weekend despite seeing the window displays, I guess I didn’t notice the name on the bottle".
Of course Beige by Chanel was one of the rare vintage fragrances that hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige. According to Octavian Coifan, fragrance and fashion historian:
So what is happening? Is Chanel planning on re-introducing their old Beige (and maybe eventually more older compositions) in their Les Exclusifs lineup? Or are they changing the formula enough not to resemble the vintage, very rare juice, like they did with the chic Sycomore? (another defunct Chanel from the days of Mademoiselle). Are Bleu and Rouge next?
And why are they aiming these splurgingly luxurious fragrances at the American audiences first? May I remind you that the equally quitessential house of Guerlain went the same route with their exclusive editions of Cruel Gardénia and Spirituese Double Vanille...which is interesting in terms of marketing, to say the least.
The plot thickens; mark my words!
Pic of Beige by Chanel courtesy of Octavian Coifan.
But let's revert to how I found out about it. There I was casually reading one of the blogs I visit often, Perfume Posse, and LizS posted this:
"I was jogging by Saks in NYC last night, and they have in the window all the les exclusifs by Chanel. There is a HUGE poster of one called BEIGE. its sitting next to the bottle of Sycomore. New Release?? I can’t find out any info online…has anyone else heard of this? I hadn’t been to Saks this weekend despite seeing the window displays, I guess I didn’t notice the name on the bottle".
Of course Beige by Chanel was one of the rare vintage fragrances that hark back to the days of Gabrielle Chanel herself and formed a holy triad: Rouge, Bleue, Beige. According to Octavian Coifan, fragrance and fashion historian:
"Chanel created in 1929 a very fresh spring collection with dresses in red/blue/beige in jersey (a sport style with stripes and geometric pattern) as depicted in a Vogue review from that year. In the same year Jean Patou launched Le Sien, the "unisex" perfume (chypre) that was inspired also by the sport spirit. Chanel and Patou promoted in those years a day fashion inspired by sports, with geometric patterns and young look. Maybe Chanel wanted to answer Patou's sport perfume (Le Sien = Her's) with her famous colours - red, blue and beige - used in jersey's sport dresses. But those perfumes are also an echo of the French Flag (bleu, blanc, rouge)".The fragrance itself is described as echoing the composition of No.5 (much like the other two in the triptych do), yet the resulting scent being like a cross between Vol de Nuit and Arpege (which is formidable I bet!). The basic chord seems to be jasmine, orris and amber.
So what is happening? Is Chanel planning on re-introducing their old Beige (and maybe eventually more older compositions) in their Les Exclusifs lineup? Or are they changing the formula enough not to resemble the vintage, very rare juice, like they did with the chic Sycomore? (another defunct Chanel from the days of Mademoiselle). Are Bleu and Rouge next?
And why are they aiming these splurgingly luxurious fragrances at the American audiences first? May I remind you that the equally quitessential house of Guerlain went the same route with their exclusive editions of Cruel Gardénia and Spirituese Double Vanille...which is interesting in terms of marketing, to say the least.
The plot thickens; mark my words!
Pic of Beige by Chanel courtesy of Octavian Coifan.
Vetiver and Vetiver pour Elle by Guerlain: fragrance review
I guess I have to thank Elle McPherson: Australian 6-feet "the Body" supermodel of the 80s, whose signature fragrance has loyally been the masculine Vétiver by Guerlain. It makes sense: anything more traditionally feminine on that gorgeous specimen of Amazonesque womanhood and she'd burst!
Prompted by this unrealistic image, beknownst to me via religious leafing through British Vogue and French Elle editions, my teenager feet brought me before a Guerlain counter where I was spoilt for choice ~and in retrospect treated like a mature woman instead of a girl: Shalimar ("soft powder" the matronly but kindly sales assistant purred), L'Heure Bleue ("wistful flowers" she daydreamed), Mitsouko (I didn't need any coaxing on that one; I knew it well from my mother's dresser) and...off my hand went and grabbed the Vétiver tester. "That's for men, honey!" she gently admonished. And yet, why shouldn't I make it my own, like Elle had? The day was hot, school was out and I was determined to treat myself. Thus Vétiver and I became friends. For life.
Historically Vétiver was first created for the Mexico market, one of the biggest consumers of Guerlain's "Vetiver extrait". However Carven's strikingly fresh Vetiver (1957), already a huge success and the inspiration of the green packaging behind subsequent vetiver scents, prompted director Jean-Pierre Guerlain to modernize their own formula for larger distribution; especially since the house hadn't produced a true masculine since the days of their Eaux de Cologne, Jicky and Mouchoir de Monsieur. The commission was undertaken by his then 22-year-old nephew Jean-Paul. He focused on "the smell of the gardener" as a source of inspiration: outdoorsmen, their presence evoking the warmth of the earth with the freshness and vitality of nature, marrying tobacco to vetiver root.
If Givenchy's Vétyver is one of serene and self-assured patrician crepuscular composure, Guerlain's Vétiver is a bright day's morning optimism when anything seems achievable. Its vibrant, upbeat character with a citrusy edge helped made it a huge success, while Givenchy's languished, thus earning Guerlain yet another slot in the Pantheon of Greats.
Vétiver by Guerlain starts with a crisp citrusy accord that sustains itself for about 15 minutes, like ice crushed between jaws feels tingling the back of one's neck in the heat of August; or an hesperidic cologne with soft musks, fresh out from the fridge, sprayed on hot skin, creating goosepumps. Haitian vetiver is very complimentary to the lemony notes, rendering them ever so slightly soapy.
Technically classified in the Woods family by Michael Edwards, it soon proves why. The cascade of spicy, slightly bitter notes dominating is delightfully refreshing and addictive. As it puffs on a Romeo y Julietta, a bittersweet tobacco note emerges,rounding out the edges and providing the assurance of one's beloved dad in the days when he was a dynamic and suave young man, taking you in his arms for a goodnight kiss. Or another of its famous fans: Andy Garcia in his heyday, Cuban tobacco trailing off.
Vétiver is a comparatively light scent, compared to mustier, earthier renditions of the material, which however lasts well.
Despite Guerlain's claim to keeping the composition of Vétiver unaltered, my vintage from the 80s, in its squat square bottle similar to Habit Rouge, but with a deep forest green label (the label became more bottle-green in the 90s), points to a smokier and sweeter ambience with a rounder feel to it. It's thus more comforting and more insinuating, like what one imagines Lady Chatterley's Lover to be smelling of after working on a warm day, although the current version is also excellent, if rather drier and crisper.
Vetiver relaunched in 2000 with a new packaging and half clear/half frosted glass bottle (designed by Robert Granai) and more acid green juice rather than straw-coloured, which might indicate a slight tampering with the formula.
In 2000 a special edition was incorporated in Les Parisiennes lineup in a 500ml bee bottle for Boutique Guerlain, 68 Champs Elysées, Paris.
Notes for Vétiver Guerlain: orange, bergamot, lemon, neroli, pepper, nutmeg, coriander, capsicum, vetiver, cedar, tobacco, tonka bean.
Modern masculine spins (flankers) on the classic masterpiece proved somewhat lacking: Vétiver Eau Glacée ("Frozen Vetiver") has minty and nutty tonalities, but it lacks the richness of the original. Vétiver Extrême starts with a lathery sportly cleanless, adding a tarragon accent veering into the too herbaceous, while the development is quite oily and sweet due to a licorice background (a trait of many vetiver extracts) or according to Luca Turin "cheap English Leather drydown that would be ideal in furniture polish". (ouch!)
Vétiver Pour Elle by Jean Paul Guerlain, on the other hand, a feminine twist on the classic formula, was issued initially as a limited travel exclusive for people taking flight off Paris airports or railway stations, as a memento of their stay in the City of Light. It was encased in a bottle reminiscent of Mitsouko and L'Heure Bleue (with the cap an upside down heart).
The story behind Vétiver pour Elle is that women had been usurping the masculine fragrance from their men and were always nagging Jean Paul to create something comparable for them, so he finally did! Whether that is the truth or whether Guerlain saw the untapped pool of exclusivity afficionados who have become more vocal and more visible due to the Internet is food for thought. In any case the fragrance is lovely and perhaps this proves their marketing radar is razor sharp: the furore around it resulted in its joining Les Parisiennes at the Guerlain Boutique, in the particular bee bottles of the line, as a permanent fixture.
Drawing upon the quiet tenderness of his superb Chant d'Arômes, Jean Paul Guerlain added a soft garland of fresh, green jasmine along with subtler, clean notes of lily of the valley and orange blossom and musks, to circumvent the tobacco backdrop of Vétiver for an added feminine touch, while the skeleton of bergamot, nutmeg and vetiver roots is kept intact in its classical, almost chyprish beauty. The result seems unisex like the enigmatic smile of a Mona Lisa: is it a woman model than we're seeing or the artist merely masqueraded by feminine wiles?
Notes for Vétiver pour Elle: bergamot, lily of the valley, honeysuckle, jasmine, nutmeg, orange blossom, vetiver, tonka bean
Vétiver pour Elle is currently available in the 125ml bee bottle of Les Parisiennes line and can be bought at the 68 Champs Elysées boutique Guerlain, Paris. Use this conctact for inquiries.
Pic of masculine Vetiver (pour lui) ad with the vintage bottle depicted and of the travel edition bottle of Vetiver pour Elle, courtesy of Parfum de Pub.
Pic of Elle McPherson via Cinema-stars.com. Pic of Andy Garcia from the film "The Untouchables", via Geocities.
Prompted by this unrealistic image, beknownst to me via religious leafing through British Vogue and French Elle editions, my teenager feet brought me before a Guerlain counter where I was spoilt for choice ~and in retrospect treated like a mature woman instead of a girl: Shalimar ("soft powder" the matronly but kindly sales assistant purred), L'Heure Bleue ("wistful flowers" she daydreamed), Mitsouko (I didn't need any coaxing on that one; I knew it well from my mother's dresser) and...off my hand went and grabbed the Vétiver tester. "That's for men, honey!" she gently admonished. And yet, why shouldn't I make it my own, like Elle had? The day was hot, school was out and I was determined to treat myself. Thus Vétiver and I became friends. For life.
Historically Vétiver was first created for the Mexico market, one of the biggest consumers of Guerlain's "Vetiver extrait". However Carven's strikingly fresh Vetiver (1957), already a huge success and the inspiration of the green packaging behind subsequent vetiver scents, prompted director Jean-Pierre Guerlain to modernize their own formula for larger distribution; especially since the house hadn't produced a true masculine since the days of their Eaux de Cologne, Jicky and Mouchoir de Monsieur. The commission was undertaken by his then 22-year-old nephew Jean-Paul. He focused on "the smell of the gardener" as a source of inspiration: outdoorsmen, their presence evoking the warmth of the earth with the freshness and vitality of nature, marrying tobacco to vetiver root.
If Givenchy's Vétyver is one of serene and self-assured patrician crepuscular composure, Guerlain's Vétiver is a bright day's morning optimism when anything seems achievable. Its vibrant, upbeat character with a citrusy edge helped made it a huge success, while Givenchy's languished, thus earning Guerlain yet another slot in the Pantheon of Greats.
Vétiver by Guerlain starts with a crisp citrusy accord that sustains itself for about 15 minutes, like ice crushed between jaws feels tingling the back of one's neck in the heat of August; or an hesperidic cologne with soft musks, fresh out from the fridge, sprayed on hot skin, creating goosepumps. Haitian vetiver is very complimentary to the lemony notes, rendering them ever so slightly soapy.
Technically classified in the Woods family by Michael Edwards, it soon proves why. The cascade of spicy, slightly bitter notes dominating is delightfully refreshing and addictive. As it puffs on a Romeo y Julietta, a bittersweet tobacco note emerges,rounding out the edges and providing the assurance of one's beloved dad in the days when he was a dynamic and suave young man, taking you in his arms for a goodnight kiss. Or another of its famous fans: Andy Garcia in his heyday, Cuban tobacco trailing off.
Vétiver is a comparatively light scent, compared to mustier, earthier renditions of the material, which however lasts well.
Despite Guerlain's claim to keeping the composition of Vétiver unaltered, my vintage from the 80s, in its squat square bottle similar to Habit Rouge, but with a deep forest green label (the label became more bottle-green in the 90s), points to a smokier and sweeter ambience with a rounder feel to it. It's thus more comforting and more insinuating, like what one imagines Lady Chatterley's Lover to be smelling of after working on a warm day, although the current version is also excellent, if rather drier and crisper.
Vetiver relaunched in 2000 with a new packaging and half clear/half frosted glass bottle (designed by Robert Granai) and more acid green juice rather than straw-coloured, which might indicate a slight tampering with the formula.
In 2000 a special edition was incorporated in Les Parisiennes lineup in a 500ml bee bottle for Boutique Guerlain, 68 Champs Elysées, Paris.
Notes for Vétiver Guerlain: orange, bergamot, lemon, neroli, pepper, nutmeg, coriander, capsicum, vetiver, cedar, tobacco, tonka bean.
Modern masculine spins (flankers) on the classic masterpiece proved somewhat lacking: Vétiver Eau Glacée ("Frozen Vetiver") has minty and nutty tonalities, but it lacks the richness of the original. Vétiver Extrême starts with a lathery sportly cleanless, adding a tarragon accent veering into the too herbaceous, while the development is quite oily and sweet due to a licorice background (a trait of many vetiver extracts) or according to Luca Turin "cheap English Leather drydown that would be ideal in furniture polish". (ouch!)
Vétiver Pour Elle by Jean Paul Guerlain, on the other hand, a feminine twist on the classic formula, was issued initially as a limited travel exclusive for people taking flight off Paris airports or railway stations, as a memento of their stay in the City of Light. It was encased in a bottle reminiscent of Mitsouko and L'Heure Bleue (with the cap an upside down heart).
The story behind Vétiver pour Elle is that women had been usurping the masculine fragrance from their men and were always nagging Jean Paul to create something comparable for them, so he finally did! Whether that is the truth or whether Guerlain saw the untapped pool of exclusivity afficionados who have become more vocal and more visible due to the Internet is food for thought. In any case the fragrance is lovely and perhaps this proves their marketing radar is razor sharp: the furore around it resulted in its joining Les Parisiennes at the Guerlain Boutique, in the particular bee bottles of the line, as a permanent fixture.
Drawing upon the quiet tenderness of his superb Chant d'Arômes, Jean Paul Guerlain added a soft garland of fresh, green jasmine along with subtler, clean notes of lily of the valley and orange blossom and musks, to circumvent the tobacco backdrop of Vétiver for an added feminine touch, while the skeleton of bergamot, nutmeg and vetiver roots is kept intact in its classical, almost chyprish beauty. The result seems unisex like the enigmatic smile of a Mona Lisa: is it a woman model than we're seeing or the artist merely masqueraded by feminine wiles?
Notes for Vétiver pour Elle: bergamot, lily of the valley, honeysuckle, jasmine, nutmeg, orange blossom, vetiver, tonka bean
Vétiver pour Elle is currently available in the 125ml bee bottle of Les Parisiennes line and can be bought at the 68 Champs Elysées boutique Guerlain, Paris. Use this conctact for inquiries.
Pic of masculine Vetiver (pour lui) ad with the vintage bottle depicted and of the travel edition bottle of Vetiver pour Elle, courtesy of Parfum de Pub.
Pic of Elle McPherson via Cinema-stars.com. Pic of Andy Garcia from the film "The Untouchables", via Geocities.
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