Witness these latest examples:
The scarce Japanese Y perfume has an elegant bottle that seems like a drop. Or a figurative swan's neck made of crystal, if you contort to a mental pretzel position for a bit.
Roughly evoking the similar bottle of bestseller Cashmere Mist by Donna Karan.
Jennifer Lopez is full of energy, producing not only twins and singing albums, but also fragrances to fill malls across America. Her latest is Deseo (desire in Spanish), which takes a novel approach of an irregular shape, bluish colour (not the usual choice for a passionate fragrance) and an offbeat cap.
Somehow I think we have seen this idea executed more competently in L by Lolita Lempicka. Another passion-potion in a blue-ish, irregularly shaped, vaguely heart-like bottle.
Balmain has Ambre Gris displayed everywhere in France. It just now made it to some online stores worldwide. Striking and hefty bottle, isn't it, with its big, sherical cap!
And guess who had made a similar bottle looooong ago? Coty for his seminar L'Origan.
Parfumerie Générale goes the way of niche: austere sturdy bottles, uniform design throughout the line, empasis on what's inside rather than frills, serious approach, emblematic labels.
Imagine one's surpise to find somethig similar enrobing the comparatively lowly Denim by Elidda Gibbs!
Then of course there is jewellers's brand Van Cleef & Arpels, who have issued many fragrances in jewel-like bottles. Féerie is their latest in an elaborate crystal flacon with silvery stems, shaped like a ripe fig.
If only Pierre Dinand hadn't already designed the lovely fig limited edition bottle for L'artisan Parfumeur's Premier Figuier...
Jessica Simpson tries hard with all the desperation of a has-been. So hard that she actually sanctions a quite pretty and expensive-looking bottle for her new perfume, Fancy (fancy that!)
Then again her target audience is 15-35 years old (nothing wrong with the upper end of the margin, plenty of wrong with the bottom end of it though: how could a modern 15-year-old get away in her entourage with anything elegant without atracting ridicule? To be answered in the hazy distant future).
Eerily reminiscent of the limited editions for the bell jars of the Serge Lutens fragrances for Le Palais Royal, like this one for Mandarine Mandarin.
Now cut it out, Jessica, please! This isn't funny!!
Pics via aedes, artcover, ausliebezumduft, ambregris, autour de serge, scentaddicts, luckyscent, parfumflacons.