Wednesday, July 1, 2009

Les Parfums de Rosine: fragrance history & Hymn to the Rose

Today's piece of fragrance history was prompted by an article in the Jakarta Post, dedicated on the creator of niche line Les Parfums de Rosine, Marie Hélène Rogeon, the woman who reintroduced the brand originally masterminded 80 years before by her antecentant, renowned couturier Paul Poiret for his beloved daughter Rosine (He established Les Ateliers de Martine for his younger daughter in the same year, 1911).

Rogeon established herself at Les Jardins du Palais Royal in Paris before Serge Lutens, in 1991 and they co-exist happily side by side ever since, a visit garlanded with memories of girly romanticism stacked against mystical opulence. Many of the original Rosine fragrances were created by legendary perfumer Henri Alméras, the composer of several legendary Jean Patou fragrances {click link for reviews} as well as Emannuel Bouler and Maurice Shaller. François Robert (for Rose d'Homme), Pierre Bourdon (for Roseberry), and Camille Latron (for the newer releases) have all contributed to the re-issued portfolio of Les Parfums de Rosine. The compositions follow a simple rule: They're above all dedicated to the kind of flowers, the rose, in various guises and manifestations. From the traditionally powder puff of iris-ladden Pousierre de Rose to the creamy, bright explosion of a pas de deux between rose and sandalwood in Rosa Flamenca through the lemony-tea infusion of Zeste de Rose and the mischievous spicy flirt to dirt of Diabolo Rose, Les parfums de Rosine offer an embarassement of riches for rose-maniacs.

"Paul Poiret was a ground breaking designer that freed {sic} European women from their corsets. He launched a perfume line called Les Parfums de Rosine in honor of his deceased daughter Rosine {sic}. Rogeon's grandfather was commissioned to manufacture fragrances for him but did not create them himself. Later the great depression and war came, and production ceased. Poiret came back after the war only to find himself being replaced by new fashions like Coco Chanel and his fashion house disappeared. The perfume bottles disappeared too. Rogeon, though, met them really early in her life - in her grandparents' attic. "My grandparents kept some labels and some old bottles in their attic... unfortunately the perfume was sold out - there were only labels left," she said. "I realized also during my studies that this range of perfume was really creative because Paul Poiret just wanted to use some geraniums, nobody else used it before," she said. The creativity amazed her and prompted her to revive the manufacturing. She does not follow the original bottle design but kept the logo and the tassel, and the fragrance expected of de Rosine.
She has gone beyond the resurrection of the old fragrances - with some tweaking to follow modern safety regulations. She has come out with her own blends of rosy scents - for men and women - drawing her experiences from different cultures. In her hands, a rose is no longer about a rose. Rose blended with a musky leathery mix in Rose d'Homme, for example, brings out elegant masculinity in men. Rose Praline is like having a tint of chocolate herb tea while rushing through a rose bush, bringing that playful but yet not girly feeling. Rose Kashmirie is a garden of roses and Chinese peonies in one place. La Rose de Rosine combines ylang ylang, jasmine, iris and tonka beans in the same flower beds."
You can read the interesting article here. A list of the vintage Parfums de Rosine can be found on Perfume Projects.

Les Parfums de Rosine are available in Paris, at Barney's, at Rosenstein in Montreal, Canada, at Galleries Lafayette, at Body n'Soul in Athens, Greece, at Mecca Cosmetica in Australia, online at their official site , Beautyhabit & at Aus Liebe Zum Duft (First in Fragrance), and at the newest boutique at Papillion 2, Plaza Indonesia, in Jakarta.

If you have a favourite Rosine, come out and let us know which and why you love it!

Pics lusciouscargo and perfumeprojects.com

Emma Watson for Burberry, not Chanel

Last year, at about this time, there were rumours flying that Emma Watson would front the new Coco Mademoiselle ads for Chanel and we had discussed a bit on the possibilities here. Later on the Chanel publicists shot this one down and we retracted. And if our article on the new Coco Mademoiselle print ad with Keira Knightley hasn't convinced you the above scenario is not in the cards, I don't know if this snippet will; but news on the block say Emma Watson, the Hermione character in the Harry Potter franchise (and a lovely little lady, if you ask me) is joining forces with Burberry. The info is official and she will be featured in the autumn-winter 2009-2010 advertisements, shot by Mario Testino in Westminster, London.
Emma Watson is thus succeding Kate Moss, Agyness Dain and Rachel Weisz. Considering that the latter had been the face for the Burberry London floral fragrance for women (20007), perhaps we might see the cute face of Emma peeking through our latest Vogue issue with fragrant strips soon. It remains to be seen.

I wonder what Karl Lagerfeld who used to dress her in Chanel has to say about this. Probably not much!

Tuesday, June 30, 2009

Ormonde Jayne Ormonde Woman: fragrance review

"The Chevalier stops, dazzled, at the door: the mirrors covering all the walls multiply their reflections in such a way that suddenly an endless procession of couples are embracing all around them". ~Slowness, Milan Kundera

If you asked me how I knew that the initially named "Ormonde" would be one of my favourites in the Ormonde Jayne line, then I'd tell you that having sampled the lot of them, its languid decay and bittersweet melancholy stood out in my mind for weeks to come and all of a sudden I realised I had to have it! Its dichotomy startled me: Was it dicepherable as that rare genus of a dry woody originally aimed at women (yet men are welcome to borrow) or was it a Sibyllic opaque alloy of contradictions? Ormonde Woman exemplifies admirably what Chandler Burr described: "Ormonde Jayne has created a collection that possesses the quality I most value in perfume: a wonderful and mesmerising strangeness". Pretty, beloved notes take on a grotesque façade that makes them appear convulted in the most arresting way, like figures seen in profile at the mirrors chamber of some far away fun fair through the convulted lens of David Lynch.

A peppery green whisper of Ormonde Woman on a summer day makes me appreciate its haunting, eerie beauty even more, reeling me from the dreary conventionality of mainstream releases into a subtly wicked fairytale. Though woody fragrances are typically pigeonholed in the cooler season, I like to bring out the most understated among them for reveling in their sophisticated embrace even on the sunniest of days. Brooding claustrophobia where no sunlight can penetrate seems to engulf you when woody fragrances unfold in the snow and sleat, and yet wait and luminosity cuts through the enchanted cobwebs, making them sparkle like jewels when cast under the bright morning sun.

The rooty, piney and spicy opening of wet earth and sinister anthropomorphic grasses mingles with a sweet, almost licorice-like violet delicacy in Ormonde Woman's heart, uplifting the composition into a sophisticated enigma; one which cannot be dissected into sexual temptation and loss of innocence, yet one feels they're all there, under the trampled leaves like a not-so-innocent adult Red Riding Hood who strayed off the path to become a she-wolf. The poison cup offered comes in the dangerous guise of black hemlock absolute, a rare essence that the founder Linda Pilkington utilises in rarely foreseen quantities to concoct just the right hypnotic spell. A tireless traveller, Linda has fostered relationships with growers all over the world from Laos and the Philippines to Morocco and France, gaining her remarkable access to the most unusual exotic oils. The drydown of Ormonde Woman bears facets of a dry, non-sweet amber that peters out inivisibly. Fabric Magazine said it well: "Her signature scent Ormonde Woman made from black hemlock is a real femme fatale, all black feathers, felt capes and illicit affairs"

Notes for Ormonde Jayne Ormonde Woman: cardamom, coriander, grass oil, black hemlock, violet, jasmine absolute, vetiver, cedar wood, amber, and sandalwood.

Ormonde Woman can be purchased directly from the official Ormonde Jayne website or at their London boutique.

For our readers an amazing offer: Mail sales@ormondejayne.com with "Perfume Shrine Ormonde Woman" in the title to receive 200 complimentary deluxe samples of Ormonde Woman! The 201st person will get an Ormonde Woman Bathing Beauty Gift Box!!

Clarification after a question to OJ: The new packaging in the square rather than oblong bottle has been raised in price due to costs involved: the costs of essence oils have risen, the caps are in glass instead of plastic and the whole presentation has become even more luxurious!
Related reading on Perfume Shrine: Ormonde Jayne news, interviews and reviews



Painting Anansi & death by Johanna Uhrman via jonnakonna.com
Mirror picture via guardian.co.uk

Monday, June 29, 2009

Fille en Aiguilles & Fourreau Noir: First Images & Associations of the upcoming Lutens fragrances

The new fragrances of Serge Lutens, which we had announced on this article a while ago, will soon debut (Fille en Aiguilles comes out on July 1st!) and the speculation on what they entail is high: The Lutensian cosmos always produces something of an enigma, a riddle that necessitates multiple solutions like a geometry problem that can be approached in different ways, still all of them resulting in the concentrated essence of a new look to our world.


For Fourreau Noir Lutens takes a sartotial point of departure to narrate a tale of mystery.
"Two white hands emerge against the light, moving so slowly that they redefine the shadows, making them look darker. The contours of the body, illuminated by a gleam of light seeping through an open door, offer contrast. She moves forward, trampling the stairs beneath her feet, her smile broadens. With all the virtue of vice, this tight black dress had such a fluid shape that I could revel in its language..." Serge's fascination with the juxtaposition between black and white is infamous. Serge Noire was also alluding to it with its smoky trail and controversial press-release and the Japonesque fascination with the painted white skin is something which haunts the creative imagination of Lutens for long.

The limited edition bell jar (a special presentation of the Paris exclusive regular bell jars for collectors) is positively kittenish; perhaps the most playful flacon to ever come out of Les Salons du Palais Royal with its cat sketch seen from the back, gazing at the stars suspended in the lightly rosey-purplish juice.
The mysterious juice takes another incensy trail, the one left over by the more ecclesiastical and spicier Serge Noire, which took the hardened path to cloth, the one of utilitarian dress, while Forreau Noir denotes more luxury with its silky body-conscious aura. The lavender is diminuated, in order to let hay/tonka bean and incense do their thing, so we should expect a more feminine and less traditional composition than the typical masculine fougère.

For Fille en Aiguilles, Serge is playing with us: "Under a sunshade, the reckless cicada begins to sing. What a silly thing. A truly fatal hymn! Tick tick tick tick tick tick tick tick tick tick tick tick.
Telling us what makes Paris tick..."
I do notice however that the French text utilises the phrase Une fille à aiguilles en quelque sorte (a girl on needles of some kind) which could imply either simply stiletto points, or her disquetitude of being "on needles". Of course the pine resin which is the obvious association of the pine resin in the notes is not to be missed. While at the same time the press release ends with "Le dernier cri de Paris", which translates as "the latest vogue". Is it because it picks up a trend that hasn't been noticed up till now or does it hope to introduce a trend in itself? Deciphering the riddle posed is never conclusive. After the conventionally pretty Nuit de Cellophane, shall we expect a flamboyant firerwork like the sublime El Attarine? I fervently hope for the latter result, at any rate!

You can read notes and preliminary assumptions based on them on this article.
For the time being, the only full reviews online are those by Elisabeth de Feydeau in French on this link.
We will return soon with our own, starting with Fille en Aiguilles!


Click on pics to enlarge!

Related reading on Perfume Shrine: Serge Lutens scents & news, Upcoming releases

How to deodorise the cat litter box & get decants for summer

"Recent record-breaking rains are dampening more than just New Yorkers' moods and shoes -- those of us who live with cats are experiencing litter overload.[...]Poof, a mint-scented oil spray designed to make a human's bathroom atmosphere more pleasant, has the same effect on a litter box (poofdrops.com). Poof also makes a Magical Deodorizing Spray for use on dogs, but it's a dogsend for kitty's box, too (available at PetSmart stores)".
This and other tips on how to combat the litter box aroma of your domestic feline are suggested in this article on the New York Post.

Online decanters on the other hand get a nod for their contribution on this article on
The Atlanta Journal Constitution by Nedra Rhone:

"With more than 500 new fragrance launches a year, it’s hard to know which of the magical potions is well-composed and which ones you should leave behind. Six years ago, Atlanta fragrance lover Diane Weissman began decanting perfumes into small vials or bottles that she would sell on eBay to customers who wanted to sample fragrances. “I love scents, but not in the way most people wear perfumes,” said Weissman, of East Cobb. “They have to spray it all over themselves… . I don’t want anyone to know what I’m wearing unless they are very close to me. It is my little mood lift.” Two years ago, Weissman and three other decanters joined forces to launch ThePerfumedCourt.com (a reference to Louis XV)".
Might as well mention one of them, Patty Geissler, is involved in the Perfume Posse blog, a fun read!

Sunday, June 28, 2009

Optical Scentsibilities:In a Suspender State of Mind (the new Chanel Coco Mademoiselle ad)


The new advertising images for the best-seller and much copied Coco Mademoiselle by Chanel saw the light of day on Fashionising.com. The site offers that it is "a gorgeous Keira a sheer white blouse, Chanel pearls, and braces" (what other nations call suspenders ~personally I associate braces with teeth!). Backseatcuddler.com is also enthusiastic, calling it "very retro Coco Chanel look". Indeed the black and white juxtaposition signals Chanel even before you can lisp Coco.


Personally I find that the previous bowler-hat-hiding-invisible-breasts and leaving elongated limps to view was not as naughty as it wanted to be, although the commercial was positively divine. In comparison the newest is looking like it goes for a little more coverage, yet still with the subtle tittilation that Coco Mademoiselle stands for in the Chanel portfolio (and which must have accounted for a large portion of the younger clientele following). The look is mature and erotic to the degree that the audience can take it. The need for a masculine touch, as androgyne is so tempting visually, is presented through rose-tinted glasses: The sheer blouse covers just so (you can still see outlines) and the flowing effect contrasts well with the stricter line of the suspenders, which appear like whips on flesh we only visualise and never see. But it's also a fashion nod to the gangster of the 20s, the era in which Chanel solidified the look that would make her the stuff of legend and the long pearls necklace depicted is also a nod to the jewellery she helped immortalise. Suspenders also remind us of garters, their erotic significance never far in the mind of the viewer: the promise of something that will loosen, that will unbotton...
What is odd is that despite its timelessness (I've worn the look myself), this look was very 2006: it even trickled down to Miss Selfridges and American Apparel!
Keira has already been photographed for Interview magazine with this look, perhaps to more outright sexy vibes, while Victoria Beckham also presented her own boyish but conservative version in Christian Dior (or rather the stylist's vision) on an Elle cover recently.

None of them however can surpass the sheer power that is emitted through that cougar that is Charlotte Rampling and her ambiguous character in The Night Porter. Keira is pretty and has that angular look that helped Rampling cut the silver screen like a scimitar, but her own raw erotic power is not of the same calibre.
My personal gripe however with the new print advertisement for Coco Mademoiselle is with hair and makeup: The shade of Keira's nicely coiffed a la 40s noir heroines hair looks like it has been two-toned horizontally (as if she is growing out her natural shade), which puts a much darker frame around the face; perhaps an intended choice, given the unusually shaded makeup which sculpts her already sculpted cheekbones and gives supposedly mysterious depth to her eye sockets. The finger on the mouth apart from acting as a further sucking innuendo also elongates the line of the cheekbone to the point that it becomes almost Garboesque. A heavy load on Keira's tiny shoulders....

Related reading on Perfume Shrine: Optical Scentsibilities, Chanel news and reviews, Chanel Les Exclusifs.

Ad brought to my attention by AlbertCAN (thanks!). Pics: foreveramber.typepad.com, fashioning.com, fashionfrappe.blogspot.com, fashioncopious.typepad.com

Thursday, June 25, 2009

Optical Scentsibilities: Faces, faces, what's in a face?

Perfumery is 70% image, 20% sex and only 10% composition, a fact scientifically proven at the Research Institute of Elena's Holy Shrine on mount Hymettus. I am pulling your leg of course, trying to inject a funny note in what is something that has always impressed me as signigicant in actually having the desire to actually sample a fragrance that is fronted by it. I had admired the Clinique approach of highlighting only the product in the ad for quite a long time (right till Happy that is). Certain faces have the potential to deter us, rather than entice...



Case in point, for me, the English actress Sienna Miller for the launch of Boss Orange, a new feminine fragrance for the German collossus which is launching this July.






Sienna is cute and possibly a nice person if you get to know her (not that I stay awake with that thought, mind you) but she has gained more popularity for having gained popularity via the tabloids than anything she has acted in! Then again I haven't been impressed with a Boss fragrance yet, so this is small potatoes in my personal universe. Might I also add that the bottle looks really, heinously ugly??

On another multi-European juncture, the Italian designer Alberta Ferretti has enlisted the help of benign giantess Claudia Schiffer for the launch of her first eponymous perfume (seriously a dent in the fragrance cosmos?) and it will be her face that will adorn the ads and launch a thousand ships....eh, bottles.

Frankly, Claudia (like Heidi Klum) has never done anything for me and in more intimate moments I call her The German Frankfurter for her spiciness and sheer zinginess on the palate! But perhaps a lot of other people might disagree with me and I have to admit she photographs well, most of the time. I really miss her kittenish Guess by George Marciano photographs that launched her career all those years ago though...

Pics via elleuk, zimbio and djanecouture.wordpress.com

Scent Systems fragrances & Oeillet: fragrance review

Your perfume wafts me thither like a wind;
I see a harbour thronged with masts and sails.
Still weary from the tumult of the gales,
and with the sailor’s song that drifts to me
are mingled odours of the tamarind,
and all my soul is scent and melody. ~Charles Baudelaire
Scent Systems is a company founded by Hiram Green specialising in all-natural fragrances, which were developped by professor George Dodd. Dr.Dodd has worked as a consultant for various international companies whilst at the same time pursuing an academic career at the University of Warwick (1971-1994). He can claim fathership of the electronic nose technology, since he established the UK’s only Smell Research Group at the University of Warwick in 1971, specializing in 'firsts' to create the worlds earliest electronic noses. He also founded the Olfaction Research Group (the only smell research group in the UK) and organized the world's first conference on the Psychology of Perfumery before moving to the Highlands in 1994. There, he established Aroma Perfumes and Aromasciences in a croft at Loch Awe in Wester Ross. In 2005, Dr.Dodd developed the Scent Systems bespoke perfume service and recently developed Scent Systems first ready-to-wear perfume collection.

The floral collection includes Jasmine, Tuberose, Rose, Oeillet (carnation), Wild Violet & Tuberose.

The Scent System fragrances are quite unusual and need to be approached with some apprehension: These are not intended to be a realistic approximation of the blossom baptism they got, but rather an interpretation of the idea of the flower in a manner which I haven't been accustomed to even in natural perfumes which have been featured on these pages. It's as if they're dawning from the pages of an old botany compedium with gothic images of stamen and chalice.
All-natural perfumes usually present an approach which necessitates time on the part of the wearer, contrary to commercial perfumery which utilises attractive top notes to grab you instantly. They usually begin on a very intense, thick and pungent aroma upon first sniff, then unfolding their complexity in billows of sensations that often remain on the blotter for days and weeks on end creating desire and longing. Indeed natural perfumes often gain complexity with time, because the natural maturation process continues in their flacon, advancing like a good millesime of Chauternes. "Once you taste a fine vintage wine, you fall love with its sheer richness of sensory experience, and you notice a lack when you indulge in a cheaper version; even though you have previously enjoyed this cheaper version. The same applies to fine perfume", as George Dodd confided to Sniffapalooza Magazine. Still, these fragrances at hand present their own little challenge and they are built on a clash of opposites which like passionate people argue and make up continuously, their prominent characteristic being texture.

For me, the most interesting in the lot was Oeillet. Carnation is a flower sadly underappreciated, often associated with funerals (alongside lilies) or used as a filler in a bouquet of more flamboyant beauties to cut down on costs. Yet its peppery, spicy aroma is having more carnal and earthy intentions than the afterworld to which we assign them. In ancient Rome carnations were referred to as Jove's flower, Jove being the God of Love, while I still recall the fiery flamenco dancers in Andalusia tucking one behind their ear as they clapped their hands to a frenzy to accompany their passionate dancing. I even recall how as a small child I was transfixed by the intensely, intoxicatingly fragrant white carnations we had potted in my bedroom's balcony and how often instead of the sword-like leaves I thought I was cutting for my night-stand, I came face to face with same-hued locusts in my palm! The pale shade of the blossoms, intensely so under the hot glaring sun, seemed at odds with the scent of the multi-petalled flowers that appeared prematurely wrinkled to my eyes, like a woman who has weathered life to become who she is. When some grain of another variety landed in my jardinière and "contaminated" the white carnations coming forth with a tinge of red at the outer ridge of the petal, somehow things seemed to take their proper meaning and fall into place puzzle-like upon finish of the last remaining bit. This was how carnation should look, a red-hot ribbon on the edge of cooler white volants! Little did I know that in the language of flowers it stands for unrequited love...

I have since long scoured classic perfumes for their almost arousing, erotic effect they provide thanks to their inclusion of a carnation note. The classic treatment of carnation in French perfumery is best exemplified by Caron, in which the allied forces of eugenol and isoeugenol molecules create the dazzling clove-y note which appears in Poivre extrait and in its Eau de Cologne Poivrée equivalent Coup de Fouet. The passionate aspects are also evident in Bellodgia, a multi-nuanced rich floral of epic proportions. Another direction is the smaller facet in Nina Ricci's classic and tender L'Air de Temps, given flight thanks to an overdose of salicylates. But while in those fragrances the peppery note of carnation is coming up like a jolt to tingle the nose naughtily, here in Oeillet by Scent Systems it unfolds under a camphoraceous and acidly green joli-laide impression that reminds me of the comparable treatment that Serge Lutens and Christopher Sheldrake saved for tuberose in the agonisingly beautiful Tubereuse Criminelle. The mysterious effect is according to the perfumer due to a natural-occuring aldehyde which harmonises with the textural facets of the carnation note.
The quest for a natural carnation absolute is difficult since only a few manufacturers worlwide provide it and in some cases the crop essence is contaminated with tiny traces of some acetyl-pyrazine molecules which result in a nutty off aroma. In Oeillet George Dodd told me they source a special absolute from India, which as I attested through personal sampling, indeed unfolds differently than most carnation scents. Garlanded around it is a very spicy absolute from Basmati (another Indian and oriental scent note), the absolute oil from the ylang-ylang flower (quite different from the ordinary essential oil) and the absolute oil of rose centifoflia. The ‘heat’ aspect of oeillet is given by a blend of unusual spice oils including cardamom. The interstructural play of hot and cold is at the core of the fragrance and accounts for much of the charm of the atypical composition. The coda of the perfume is supported by an invisible warmth that melts on skin becoming cozy and soft like a soft pashmina put on chilly shoulders during an evening out in Kerala to harvest the humid night-air and its cornucopia of aromata.

Scent Systems are having a summer sale right now: "All full size bottles of our ready-to-wear floral perfume collection are reduced 20% percent for a limited time. We have also decided to extend this sale to include a reduction of 20% on our bespoke perfume gift vouchers and bespoke perfume refills. Our bespoke perfume gift vouchers have no expiry date; therefore, they can be purchased during the sale and redeemed any time in the future. Sale offer applies to online purchases from the Scent Systems website only. Sale ends June 30 2009 or until supplies last.". Click this link to claim your discount.

And a draw for our readers: Leave a comment for a full sample pack of the floral collection by Scent Systems!

The winner of the draw...

....for a deluxe Ubar sample is Lian! Please mail me with your particulars using the contact email in profile, so I can get this out in the mail for you soon.

Thank you all for your participation and stay tuned for the next one!

Wednesday, June 24, 2009

Who Wants to Gag the Blogosphere?

Today's post comes with a bitter aftertaste. It was with surprise and alarm that I was informed by Octavian Coifan, the blogger of 1000 fragrances, that his blog was reported to Blogger regarding his recent posts about the relationships and possible "borrowing" between the new Guerlain Idylle and Coty's previous work from 1922 of the same name.
Apparently the legal team at LVMH decided that the postings were too accusatory and decided to bring out the big guns, reporting said postings and demanding they're taken down; otherwise Octavian's account would get deleted by Blogger.
Octavian has posted about the incident and about his decision on his blog, but I wanted to bring some questions to you, hopefully igniting another stimulating discussion:

1.The function of reporting a blog on Blogger exists for the following reasons: pornographic content without prior warning (non applicable in this case), copyright infringement (non applicable in this case) and libel/defamation. It's the last bit that was considered applicable according to LVMH but non applicable according to my humble opinion and here's why. The Merriam Webster definition of libel states: "A written or oral defamatory statement or representation that conveys an unjustly unfavorable impression. A statement or representation published without just cause and tending to expose another to public contempt." Nota bene the "unjustly unfavorable" and "without just cause". But the thing is Octavian posted info and photos of the comparison! Besides Idylle by Coty is mentioned in Art & Fragrance Rapport Annuel 2007 as well as in Perfume Intelligence Encyclopedia. Therefore it's nothing new, it's in the public domain for long and he was the one connecting the dots. Does it transpire an adage of the "let sleeping dogs lie" nature? Is this a case of "all is well if no one points it out for others to see"??

2.Other people in the French blogosphere, such as Jeanne from auparfum.com and Mechant Loup of Olfactorum, had posted the preview of the new Idylle bottle and presentation before the original release (Grain de Musc reports the original source was Les Échos owned by LVMH! Stratégies, a business monthly) and were asked by mail to take them down, which they obligingly did {edit to correct: Mechant Loup just informed me that he had the picture taken down through no action of his own, apparently through direct intervention of Blogger itself!}. Octavian was more drastically met. Why is that? Did he go too far in his pointing out the shorcomings of recent LVMH offerings and general practices? It can be argued that he has also greatly contributed to the grandeur of the perception of Guerlain from the perfume-loving community with both his appraisals of older scents as well as newer ones. And the gravitas of the praise is exactly in place due to the existence of criticism where it's due!
Besides, how far is "too far"? And most importantly WHO decides on that last bit? As a Greek by birth, the place where democracy was originally conceived and founded, this is deeply scathing to my very ethos, to my very core. In times where E-democracy is manifesting itself, when the Internet and the blogosphere are viewed as a platform and delivery medium for tools that help to eliminate some of the distance constraints in direct democracy, this is deeply against the times and denotes lack of grasping of current sensibilities. Which brings me to my next question.

3.Who in their right minds thought that such an action was a sensible move in PR terms? The likeable madame Sylvaine Delacourte, artistic director of Guerlain, has been receiving lots of flack for the recent creations of the house (and I admit although I personally liked some, I didn't like all of them) but she was unaware of the Blogger intimidation and to her credit she has confirmed so publicly on Octavian's blog! Why is there such a lack of communication and handling within the firm? This makes a highly placed person feel like a puppet and all the rest of us like viewers of a train-wreck and I am sure she does not appreciate it, nor do we. This also shatters the wonderful prospects we have tried to establish between the blogosphere and the historic house, starting a dialogue in which for once we could be heard!
After all, brands do read us and since Guerlain recently copyrighted the name Loin du Tout just after our review (I am eagerly expecting Lancôme to follow with Kypre), then it means that we blogggers can provide some sort of direction even inadevertedly. Is it worth losing that?

4.What is most alarming is not that big firms have gone after bloggers. No, this has happened again with Pere de Pierre and some objection regarding the authoriship of Lutens fragrances; this has happened to The Non Blonde when she posted about receiving some intimidation from PR companies regarding a lipstick; and there is also the infamous incident of independent perfumer Liz Zorn and her scent name "Peace" objected to by Bond No.9 and their own copyrighted "Scent of Peace". What is most alarming is that it was Blogger involved, a Google platform that has happily catered to the lion's share of blogging writers who wanted to self-publish due to its ease, good infrastructure and free publishing status. Accepting grosso modo a complaint without some logical delay in fair evaluation of the reported blogger and his specific posts equates accepting the word of the behemoth (or anyone really) against the little guy. And this means that there is a shortcoming of democracy once again...I find that last part most devious, most obscure and ~aside any overdramatisation~ truly alarming!

Let me terminate in a very American parable: As Benjamin Franklin was exiting after writing the U.S. constitution, a woman asked him "Sir, what have you given us?"; he responded "A republic ma'am, if you can keep it".

If we can keep it...

Tuesday, June 23, 2009

Eau Flirt: Can a Perfume make you appear more attractive?

"Another Harvey Prince perfume, to be released this fall in Canada, claims to be able to make women more attractive to men. Called Eau Flirt, its formula is based on widely published studies conducted by neurologist Alan Hirsch at Chicago's Smell and Taste Treatment and Research Foundation. He measured penile blood flow in men in response to particular smells, and found the most effective combined the scents of lavender and pumpkin pie.
The press material for Eau Flirt describes its scent as a blend including "sweet and fruity top notes, floral and spicy middle notes, woods and musk bottom notes, combined with vanilla and pumpkin essences"--sort of the perfume version of pumpkin pie and lavender.
A third scent to launch in 2010 is called NYC 10021, the New York postal code of the rich and successful, a la Beverly Hills 90210. Ramani calls it "the sweet smell of success."
You can read the rest of the interesting article by Marta Gold on Canada.com here.

Might I remind you that Harvey Prince & Co. is the company which brought us Ageless Fantasy, the fragrance which purpotedly makes you be perceived as roughly 7 years younger; and wondoursly enough has people on the payroll checking blogs whenever it's mentioned and reply as "casual" commenters to its defense...(It's been done).

But the real question is: Is perfume merely an aspirational thing that like the proper shade of blond or the right size implants should make us conform to a "predigested" ideal of how we should be perceived? (Young, attractive, successful, whatever...). If it is truly a work of art, shouldn't it hold only aesthetic values and not be dumped down to pragmatic goals?
This is a major discussion and I am inviting you to share your views in the comments.

Crazy Libellule and the Poppies Les Garconnes: new fragrances

Crazylibellule and The Poppies, the company that brought out those cute solid perfumes in carton cases like lipstick is launching a new set of solid perfumes this July, also encased in similar packaging. The new line is an homage to fabulous ladies of the Roaring 20s, thus nicknamed Les Garçonnes (after the novel La Garçonne which ignited the "flapper" vogue). Although I would not venture to call them "proper perfume", they do present a fun and cute way of carrying around a scented little something in your bag without the risk of spilling or staining and their Encens Mystic was even worthy of being featured in my Incense Series, so it's got some pulling potential to be sure! And at $16.00 for 5gr they're very inexpensive.
"The freedom of the 1920's is the inspiration behind the universe of the brand’s new collection "Les Garçonnes". A modern ode to femininity and audacity and a few grammes of sensuality, these seven creations pay homage to the independent, seductive and positive women who changed their era: Joséphine, Gabrielle, Louise, Tamara, Jeanne, Rose and Pompon. Famous or beautiful strangers? Can you guess who they are?" (via press release)

The new Les Garconnes line from Crazy Libellule and the Poppies will include:

*Chère Louise ~ notes of hyacinth, rose, pepper, iris, saffron, patchouli and gaiac wood.

*Hommage à Gabrielle ~ notes of jasmine, peony, ozonic flower, cedar, incense, leather, vanilla and elemi.

*Pompon Gardenia ~ notes of lime, watermelon, lily of the valley, gardenia, amber, tobacco and heliotrope.

*Rose à Saïgon ~ notes of mango, rose, jasmine, gaiac wood, ylang ylang, passion fruit, vetiver and patchouli.

*Jeanne Voyage ~ notes of bergamot, mandarin, iris, musk, violet leaves, nutmeg, heliotrope, amber and rose.

*Joséphine Jonquille ~ notes of lemon, ginger, cardamom, tiare, jonquil, jasmine, patchouli and chocolate.

*Tamara Charleston ~ notes of peach, mandarin, fresh cut hay, absinthe, jasmine, lisylang (molecule by Robertet), gardenia and amber.

Check out the brand on the official Crazy Libelllule and the Poppies site. Available at Beautyhabit and B-glowing in the US.

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