Stunning commercial for Y, by Yves Saint Laurent

Serendipity works in mysterious ways and often in reverse.
I found this amazing and rarely seen clip from at least two years ago, as part of a longer film about Tom Ford (?), for Y by Yves Saint Laurent, while searching for something else. It features model Elise Crombez (credit goes to cyrilguyot.com).
Please enjoy!

Clip uploaded by sweetrus on Youtube.

Who's the Chypriest of Them All? ~Y by Saint Laurent: fragrance review

I can recall down to the minute when I became entangled into Yves Saint Laurent’s vision. It was even before I saw his amazing couture on Betty Catroux and Talitha Getty in the photos of the glossy magazines that my mother used to buy and cut out clippings of when she deemed beautiful; and before I leafed through my father’s art-books with the colorful, geometrical Mondrian and trapezoid Braque paintings.

Specifically the trigger had been an olfactory one: stepping into a taxi out of which a woman wearing Opium had just left. My puerile ears had the good fortune of catching the driver’s phrase “My God, this Opium scent is everywhere and it’s so strong!” My mother nodded her beautiful head in silent demi-assent as she always did when she was too polite to disagree or further an argument. Myself I was not yet capable of discerning nuances of speech so as to differentiate a positive from a negative one. I only seem to recall that that was the most exquisite scent I had ever smelled, I was straining to absorb every single molecule I could attach to my nostrils’ Velcro and I was already seriously longing for it as soon as I stepped out of that taxi. I can’t really recall where we were going, whether our purpose was a practical or social one or what we were wearing or how the driver looked like. My memory obliterated all those things, choosing to cherish only the precious memento of first smelling Opium off the sillage of a complete stranger. Such is the power of fragrance!
It haunted me for years and as soon as I had pocket money or could request gifts of beauty I knew what my little heart desired: the forbidden elixir encased in the cinnabar bottle with the black tassel. Other perfumes came and went and I amassed whatever I could lay my hands on, but Yves Saint Laurent became my first fashion icon through Opium.

Blossoming into a woman I personally discovered other creations of his, which brightened my life with their beauty and style. One of them was Y, his first fragrance for women. Named after his initial, I imagine it also allied to the French pronoun for “there”, since it is definitely very much there: it imposed its presence with elegance and the endurance of a true classic.
Y was issued in 1964 (2 years after Yves's first YSL collection) and was composed by nose Jean Amic in a beautiful, solid, architectural bottle designed by Pierre Dinard.

Exactly two years before Yves was rocking the catwalks with the Norman Smock, a garment debuting more than 1,000 years ago but serving as an inspiration for YSL peasant-looking shirts, Russian tunics, Chinese coats, boho artist's jacket, or even the jacket of a gabardine pantsuit over the years: Yves was already doing what he considered style ~the reference that provides a solidarity to one’s wardrobe away from the dictations of currency. Clothes should be made to last and speak through the years.
Much like his fluid fashions of 1964, with languorous gowns, gracious pantsuits and flowing tunics that draped curves rather than suppressed them, Y the fragrance became the emblem of la maison Laurent: flamboyant if you look at the prism from an angle that the sun catches it producing a vivid rainbow on the wall, restrained if you look at it from an angle where it shines with the natural incandescence of clear crystal.

In many ways Y was a departure from the prim and tasteful aldehydic fragrances of the times such as Le Dix or Madame Rochas, proposing a greener, more subversive, emancipated chypre that would herald the onset of the powerful chypres of the 70s. And yet it did so with elegance, without the shock value of Bandit or the intensity of Aromatics Elixir, yet without betraying the bedrock of the genre’s character. “Which is the chypriest of them all?” And possibly the chirpiest…
Y took the powdery aldehydic notes of previous beauties and gave them a retouch of bluish grey dense brushstrokes of shadow-y depth that mollify the sparkling honeysuckle and the heady hyacinth heart into something that approximates Marc Franz paintings: the striking and angular happily coexist with the curvaceous. Above all, Y highlights oakmoss in perhaps the last composition –up to the time of writing- to retain some semblance of fidelity to the rotting frisée of the parasitic lichen that laces itself upon the mighty oak. Its animalic but classy echo is heard through the urban forests to the pursuit of discerning suitors.
If you have loved Ma Griffe for its spicy emerald song, Chanel No.19 for its audacious herbal iris, the vintage Miss Dior for its naughty seduction under wraps and 31 Rue Cambon as a bastard descendant of the greats who pays a visit when the need strikes and you haven’t tested Y by Yves Saint Laurent yet, serious amiss should be amended before it is utterly ruined.

Notes:
Top: aldehydes, peach, gardenia, mirabelle and honey suckle.
Middle: Bulgarian rose, jasmine, tuberose, ylang ylang, orris and hyacinth.
Base: oak moss, amber, patchouli, sandalwood, vetiver, civet, benzoin and styrax.

Y by Yves Saint Laurent is easily available at department stores and online.

Update on reformulation: the newest Eau de toilette bottles have a gold cap and the Y straight up and down versus a white cap and an italicised Y for the older ones. The name on the bottom of the bottle is Sanofi Beaute for the older ones, the group that YSL Parfums joined in 1993. Sanofi Beaute however was acquired by Gucci Group in 1999 and Yves Saint Laurent has been recently acquired by L'oreal, heralding further tampering with the formula.

Pics provided by "Armanis", posted in fond admiration

Goodbye Yves...

Shed a tear for a 20th century legend: Yves Saint Laurent, the saint of fashion is no longer with us... According to Reuters,

French fashion king Yves Saint Laurent has died at the age of 71 [...] [his] death on Sunday was announced without any details of the cause, [but he] was plagued by health problems. "(Coco) Chanel gave women freedom. Yves Saint Laurent gave them power," Saint Laurent's long-time friend and business partner Pierre Berge told France Info radio."(But) he was someone who was very shy and introverted, who had only very few friends and hid himself from the world."

At 17 pied noir Yves entered a Paris fashion school, and his sketch for a cocktail dress won first prize in an annual contest. Introduced to Christian Dior, Saint Laurent was hired on the spot as his chief assistant, so impressed was Dior. On Dior's death in 1957, Saint Laurent took over as chief designer at the tender age of 21.
He then opened his own house in 1962 to roaring success, introducing Le Smoking for women, the Trapeze collection, the dresses inspired by Mondrian, the Safari... In 1983, he became the first living fashion designer to be honored by the Metropolitan Museum of Art.
In 1992, YSL was absorbed by cosmetics and drugs company Sanofi, while Saint Laurent retained creative control. Then in 1999 the brand was bought by the Gucci group, itself controlled by French luxury giant PPR while Yves formally retired in 2002. In 2001, he was awarded the rank of Commander of the Légion d'Honneur by French president Jacques Chirac.
His motto "We must never confuse elegance with snobbery" resonates with true style.


Yves has been a fashion and design icon for me ever since I came to see his beautiful designs and smell his legendary Opium, which has been my ally and companion ever since I remember myself, and PerfumeShrine will dedicate a small tribute to Yves in the coming days as a small token of admiration and gratitude. Personally I propose canonisation as well...Please take a look at this excellent site: the YSL Foundation founded by him with Pierre Bergé and this article by the New York Times.

Pic of young Yves courtesy of Getty images. Pic of this beautiful YSL couture gown sent to me by mail by arch-admirer of YSL "Armanis" (M) with fond gratitute for knowledge and taste in matters of fashion.

When We Take Things for Granted

Some things are taken for granted. Well, they shouldn't be! One of them is that Baby Doll by Yves Saint Laurent was a separate, individual creation. Or so I thought, till very recently. I am sure most of you did as well. Not so! Leafing through the new Perfumes The Guide by Luca Turin and Tania Sanchez I came across the statement that Baby Doll started its arguably adolescent career as a flanker* to Paris, also by Yves Saint Laurent.
I was a bit dubious to that and mailed the authors to clarify and they confirmed that it is indeed so. In the beginning it was called Baby Doll Paris and the box with "Paris" in the same typeface as the original Paris fragrance and similarly designed and hued bottle do have a passing resemblance to the classic rosey fragrance Paris by nose Sophia Grojsman. Who would have thought?
It didn't help that Baby Doll has slowly but surely accumulated a whole clique of flankers itself. I did a little research: From Baby Doll Light (predictably) to Baby Doll Lucky Game (which is lighter by all accounts and less sweet);

through Baby Doll Angel Bleu (which is a twisted kind of name, confusing it with other fragrances which bear those monikers)
to the latest limited edition of minis in all the colours of chewing gum, er, the rainbow.
And counting...

A flanker with flankers. Now, that's a sad thought indeed!


*Flanker is perfume-speak for a new fragrance that launches on the tail of a successful one by the same house, utilizing the same name with a slight variation/addition and design of the packaging, to capitalize on the previous success.

Next: a surprise review! Stay tuned!

Pic of Baby Doll Paris with box from Ebay, of Baby Doll Angel Bleu from Ebay, of Baby Doll Lucky Game from MUA, of Baby Doll minis from Sephora.

The Making of a Perfume

The newest Yves Saint Laurent perfume, Elle, got a sweeping advertising campaign replete with a little clip of the Making Of. Perfume Shrine brings it to you for your witty commentary.
Jacques Cavallier (the one in the dark clothing) and Olivier Cresp talk about the creation of their latest feminine fragrance by Yves Saint Laurent. Please note that this seems to be an official demonstration clip!


(uploaded by elleYSL)

It is rather interesting that those two esteemed noses go on and on about femininity with a masculine touch (emblematic of Yves Saint Laurent modes), originality and vision: to me Elle had none of those aspects to any great degree, I confess.
It is also rather odd that they hold the jars of different raw materials (plants and flowers) for the camera, demonstrating their inclusion in the composition. There is a subtle illusion here, as if the materials are actually ingrained in the juice, which is not always the case as we well know. Of course the official formula never makes it out to the public and so any insider info I might be divulging to you from time to time is just that: insider info.
But holding up tubes of aromachemicals detracts from the "dream" of fragrance being all about exoticism and naturalness, I gather. (Even if Cavallier and Cresp would wanted to, I doubt the marketing executives would let them do that!)

For some reason the patchouli used in the majority of recent feminine releases does not smell especially natural to me: it lacks the mellowness and dirtiness of natural, aged, good quality patchouli which I have in my little inventory at home and Elle is no exception. Instead it is clean, hinting at shadowy, but not quite. Pleasant no doubt, but has overcome its welcome becoming ubiquitous.

Here is the accompanying commercial for Elle, with canadian supermodel Coco Rocha.(Now there's a name!) She's much younger than appearing to be in this, but the styling of Le Smoking eternel is smashing I have to admit.


(uploaded by laurentCM)

But to tell you the truth, I had the most fun while reading this story by blogger Kristopher Dukes. It's a classic!! Seriously, go read it!

Please check back later for another surprise post on perception.

Fragrant news: new collectible Opium

Perfume Shrine worships at the altar of Opium. I am saying this in case some of you, dear readers, have not been aware of the fact yet (doubtful). So any news concerning the object of the Shrine's adoration is welcome and worth mentioning. So this September, Yves Saint Laurent is launching Opium Orient Extrême.This will be a luxurious collectible version encased in a sumptuous "vessel", inspired by traditional Chinese art. Of course the oriental theme has always been strong with Opium, from the flowers that form its lush heart to the exotic spices at its base to the bottle that is inspired by the traditional samurai inro.
And what is more Opium has been one of the precious few fragrances that have been lucky enough to have gorgeous renditions of themselves in limited editions and summer versions that trully do not betray its glory. More than I can say for so many other scents.

The new object d'art will be a refillable spray bottle (with 75ml/2.6 oz. eau de toilette refill) retaining the heavenly aroma of classic Opium fragrance with top notes of mandarin orange, bergamot and lily-of-the-valley; a heart of jasmine, carnation and spices; and base notes of vanilla, amber, opoponax and patchouli.
Elegantly lacquered in black with flowers over it, the box will be illuminated with gold and bistre floral motifs reminiscent of those on the Emperor and Empress’s of China embroidered robes and adorned with a black tassel. The refillable eau de toilette rests on satin inside, in black and gold. 75ml/2.6oz of Opium Orient Extrême will cost 119 €, available at major department stores The limited edition is brought out in only 10000 pieces, however. Sign up!

(info comes from osmoz and cosmetiquemagazine)

Suck it, you bitch!

Regular Perfume Shriners will be a little shocked by this undoubtedly vulgar display of bold title and accompanying advertising image, but not really surprised as they have come to expect some scathing commentary on fragrance advertising on numerous occassions in the past, recent and not so recent (Click here for part1, part2, part3, part4, part5).
So the news is mr.Ford is issuing a masculine sidekick to his Black Orchid for women scent this season called Tom Ford for Men and the advertising comprises the image above.

I know, I know...It is no secret that mr.Ford has been playing the "sex sells" card again. This is the only adage he has been exploiting for quite some time now. In fact as long as I can remember his pretty mug entering my consciousness. Mr.Ford had been exploiting a subtler aproach while at Yves Saint Laurent, although one would be hard pressed not to admit that it somehow clashed with the extraordinarily chic facade of the venerable house, a fact that brought him into direct confrontation with mr. Saint Laurent himself (the latter with genuine Gallic nonchalance selling his House and retiring, thus admiting there is little chic in today's designing world).

And yet one cannot find major fault with the images of the advertisements for Yves Saint Laurent perfumes while mr.Ford was in charge. From the infamous print ad for the masculine M7 which depicts an uncircumsized hairy male in all his nude glory (click here for a pic) to the daring suggestion of a menage a trois in the Paris ads ~which for a nano-second made me look upon this fragrance with quite a different eye (shame on me!)~, his stint at Saint Laurent was characterised by an aesthetic that was bold, daring but rather tasteful albeit in a Hollywood-sort-of-way.

The porcelain nude skin of Sophie Dahl for Opium stands among the most memorable ones and this one for Nu eau de toilette featuring director Roman Polanski's wife, french actress Emmanuelle Seigner, from 2003 is among the ones I personally find quite alluring. Of course Emmanuelle Seigner does have the heavy features that denote some sort of vulgar carnality that helps make her compelling despite her lack of serious talent in such films as Bitter Moon and The Ninth Gate. Still, the entanglement of bodies in amorous embrace in the print ad captures my fancy and makes me dream a little.
Which is not what the new ad for Tom Ford for Men does. And not for prudish reasons either.

Amorous couples in passionate embrace have always been at the heart of perfume advertising, since seduction we are led to believe is at the core of perfume wearing. Of course this is not always so and perfume lovers who appreciate perfume as an art form would have serious disagreement with this; however from a mass market point of view ~which marketeers aim at in the first place anyway~ this is true. Dolce & Gabanna accomplished this admirably in a series of advertising images that encompass both taste and passion and of which the accompanying image is my personal favourite.

It seems to me that mr.Ford has taken the place of sexual provocateur that Calvin Klein used to be in the 1980s, although with a much more agressive stance and ~dare I say it?~ less modesty and self-constraint. The above might seem ironic for someone who built a reputation for racy ads such as this one for his scent Obsession in 1988.
Simply put, the current ad for Tom Ford for Men lacks taste. But what is even more interesting is that it also lacks sexiness. That elusive quality that an image which possesses it makes you look, look away and then look again with renewed interest, much like a really intriguing woman on the street would have you double-checking instead of ogling at her openly displayed attributes. The supposedly orgasmic O of the red lips as a signal of availability, the distorted shape of the breasts with the talons painted in red holding them tight for a titty-fuck, the dominance of male over female in a position that reminds one of a porn flick: all these things debase the previous aesthetic of Ford efforts into the realm of the basest shock value attempts at capturing the interest of people by getting banned from major magazines. And this is coming from someone who wouldn't venture into what he is showing everyone else, due to his own sexual preferences. So, is this choice a deliberate attempt at a new form of exclusivity? In accordance to his Private Line of perfumes which supposesdly target a more daring audience? This is something for mr.Ford to answer and we can only speculate. I am trembling at the thought of what he might conceive next!

For the purpose of aimless exercise and because there is such a thing as collective memory, let's witness some sexy advertsing images that do not usually get mentioned. The following two are for the classic scent Ma Griffe(=my talon/my signature),

proving that older advertsing isn't necessarily less sexy or daring and the other one is from Lacoste pour homme which depicts a fetching specimen with a Y chromosome aimed at the discerning women that account for more than 70% of the sales of men's scents anyway.

But I guess mr.Ford missed that little factoid. On the other hand, as he is indeed a brilliant marketeer (as attested by his success so far) he might be privy to some information of greater magnitude, so I am keeping my mouth shut on more comments for now. Which is more than I can say for the woman in the ad!

Last but not least, he could have gone for the highly camp effect which would have earned him humorous brownie points, such as this one for Centaur Cologne. There, that's so much better!

Pics courtesy of wwd, okadi, imagesdesparfums and psine.net

Aucun hussard sur le toit

The title of today’s post ironically alludes to the very good homonymous French filmbased on Jean Giono’s novel “Horseman on the roof”, in which Olivier Martinez as an Italian revolutionary soldier flees into cholera-infested 1832 France to escape the Austrian police and meets Juliette Binoche who is in search of her husband.
The association is not completely random as it might seem at first, since Olivier Martinez is the face of the new masculine perfume of Yves Saint Laurent, L’Homme.
Of French and Spanish-Moroccan descent, previously tagged as the French Brad Pitt and currently beau of Kylie Minogue (the game of associations never ends), Martinez never had a hold on me, looks-wise, I have to admit. He has some sort of hazy aspect in his features and a feminine sensuality in his expression that never enticed me. He must have ]a big fan base nevertheless, being chosen as the face of a prestigious house’s new perfume launch.

Yves Saint Laurent needs no introduction and you who know Perfume Shrine’s views on his couture need even less of a lesson. Suffice to say that Tom Ford was not the best thing to befall this historic house and the worthy Stefano Pilati has a hard job in damage control.

Perfume-wise YSL has always been about maximum luxury, glamour, maturity and powerful images: “we are not messing around here”. From the regality and opulence of Opium to the classy icy demeanor of Rive Gauche vintage and from YSL Pour Homme, a classic scent that screams 70’s featuring a nude Yves (click [[popup:yslpourhommenude.jpg::nude Yves::center:1]] to see) when it launched, to the hairy-chested rugged masculinity of Kouros.
In between there were some less vocal scents, such as Y, a chypre of the noblest qualities, Jazz, a nice men’s scent that deserved a better career at the box office, Paris, the heavy-handed craft of Sophia Grojsman for once providing a pleasant effect among her bestsellers and the controversial fruity chypre Champagne that had the vine culturists up in flames to eventually change the name into Yvresse. In Love again and Opium homme were the last memorable ones to come before Tom Ford stepped in. (Baby Doll is rather adolescent, rendering it impossible to categorise along with the rest).

And then all hell broke loose and the iconic women's Rive Gauche got reformulated! Sacrilege! Simultaneously accompanied by Rive Gauche pour Homme (which people say is good, but the shock of the former was so great I have refrained from properly testing on purpose). At that point the future seemed dimly lit, if not dark already.
But then spicy, incense-laden Nu in Eau de parfum (my preferred concentration) launched and managed to make me forget the sins of the past. And M7 for men, which although it is a challenging composition centered on the precious oudh essence manages to smell completely unique and aristocratic and even scandalized the public with a campaign that brought back masculinity into the mainstream of perfume. Cinéma was nice, if a little unimaginative; the expectations were so high!
Yet, most of the more interesting perfumes suffered a poor career at the counters of department stores. The discrepancy is not lost on us.

L’homme, the first one to come in the meta-Ford era, is trying to cover the lost ground by fusing some floral aspect into the composition and using Olivier Martinez with his flou features as the person who stands in what looks like an empty loft with the camera dancing around him.

The bottle in classic YSL tradition is sturdy, heavy and luxurious without becoming ostentatious (Baby Doll is the kitsch exception in their packaging). However it somehow manages to look a tad unattractive and the reason why is hard to put into words. They say it was inspired by Bauhaus; I think not.

In olfactory speaking terms, this fusion of feminine-masculine is done with the inclusion of violet leaves, which give a similar effect to that rendered by iris in Dior Homme. Dior’s Higher with its floral/fruity overtones is also an example that comes to mind, although the advertising of that one was completely effeminate to begin with.
The head of YSL L’homme, with citrusy overtures of ginger and possibly citrus skin, which are surprisingly not tart enough here, plunges into a heart of spicy basil flower sprinkled with pepper and soon after soft violet leaves follow noiselessly giving an ethereal quality usually not associated with masculine fragrances. The moment you smell this stage you are secretly thinking that this could be a nice summer cologne for a woman, but nothing more breathtaking than that. The base mingles soft non-descript woods, from which austere cedar is listed as the core note, although I do detect some haziness and vanillic warmth that further consolidates the meek character of the wholeLinalool and coumarin look like they take part in this neck of woods, so to speak, with their soft ambience, but I can’t be certain. This is not a musky perfume to be sure, contrary to what one would expect. Sandalwood, tonka bean and vetiver are officially listed.
The whole? Pleasant, young and uplifting no doubt, completely unoriginal however. There were enough of classic-feel men’s colognes as it is; Givenchy pour homme, Eternity for men or Bvlgari Aqua to name but a few.

According to one scientific study women choose a rugged virile man between all available choices at time of ovulation in the subconscious presumption that he provides the strongest genetic material for them to procreate, while they change their preference as soon as they are embarking on a pregnancy opting for the one who looks most secure and dependable to stick around. There is nothing wrong with the second image (although combining the two is ideal, don’t you think?). But if you’re looking at spreading your genes, L’homme is not the appropriate choice. It just smells bland.

The fact that no less than 3 noses (Pierre Wargnye, Anne Flipo and Dominique Ropion) have worked on this one points to some confusion as to what vision existed on this scent. Popular sayings may seem corny, but they do hold some truth I’m afraid, and yes, too many people intermingling on one project make for a poor result more often than not.
Perhaps the challenge was too much, perhaps YSL parfums could not afford another mediocre-seller, especially in the huge American market.
Whatever it is, L’homme did not live up to a perfume lover’s anticipation.
Sadly there is no horseman on the roof...

Next review will be of a new release that proved a pleasant surprise!