Showing posts with label perfumer profile. Show all posts
Showing posts with label perfumer profile. Show all posts

Friday, March 27, 2009

Two Perfumers Talk: Christophe Laudamiel and Pierre Guillaume

Prompted by the upcoming exhibition Esxence, the first perfumers' exhibition held in Milan (you can read details here), I am honouring two talented and prolific perfumers who are emeging as major players in the industry: Christophe Laudamiel and Pierre Guillaume.
Christophe Laudamiel, Fine-Fragrance Perfumer at International Flavors & Fragrances Inc. since year 2000, will be participating in Esxence with Humiecki&Graef, an emerging niche brand. Here, courtesy of Seed Magazine, Christophe Laudamier talksin the “Design for the Invisible“ lecture, in occasion of Mind 08 – The design and Elastic Mind Symposium. He talks about the sense of smell, its mystery, our infinitive capability to smell and how perfumery is trying to harness and enhance those capabilities in different ways, in fine fragrance, as well as fragrance designed to enhance interiors or inspired by other artistic project; even how dolls or cleavage are "alive" due to their smell! With a portfolio of scents as varied as Estee Lauder Youth Dew Amber Nude, Island Michael Kors (with Loc Dong), S-ex for S-perfumes, Clinique Happy Heart, Ralph Lauren Polo Blue (with Carlos Benaim), Abercrombie & Fitch Fierce and collaborating on the recreation of scent-impessions for the Thierry Mugler coffret on "Perfume, Story of a Murderer", he's extremely versatile!


Seedmagazine.com Seed Design Series

And on this video Chandler Burr talks with Christophe Laudamiel about the coffret based on the novel by Suskind, Das Parfum, turned into the film mentioned above.



Pierre Guillame is already touting his manifesto with the slogan on his own site Pafumerie Generalle: "Exhale your Difference". Here he is talking (in French with Italian subtitles) about one of his fragances, Louanges Profanes, which can be seen on his site. (Clip via Extrait.it)



Since I really love Pierre Guillaume's Cozé, Musc Maori, Un Crime Exotique and a couple of others for Parfumerie Generalle, pehaps I should return with more personal impessions!

Friday, March 13, 2009

Questions & Answers with perfumer Harry Fremont of Firmenich (with focus on new All American Stetson)

Harry Frémont needs no introduction really: He is a perfumer at the top brand Firmenich and famous for several bestsellers such as Lancome Ô oui! and Miracle,Calvin Klein cK One (with Alberto Morillas), Kenneth Cole Black (with Sabine de Tscharner), Ralph Lauren Romance and the new Romance Always Yours , Nino Cerruti Image for women, the upscale jewel-glam-into-fragrance project for David Yurman, as well as more esoteric niche offerings such as Avaritia in the 7 Sins line of S-Perfumes by artist Sacré Nobi.

Although born in the world-famous resort of Cannes, in the south of France (therefore growing up in an environment of wildflowers and lush gardens which remained an inpiration throughout his career), Harry Frémont has lived and worked in New York for almost 20 years. Graduating from one of the most elite perfumery schools in France, the ISIPCA at Versailles, he went on to receive not one but two consecutive awards for his olfactive creations by the prestigious Societé Technique des Parfumeurs de France in both 1984 and 1985. In fact he is the only two-time winner! In 1987, Harry Frémont joined the Firmenich International Fragrance Center in New York after spending three years at the Corporate Headquarters in Geneva. Harry is attached to beautiful flowers, naturally: mimosa, Bulgarian rose, jasmine sambac and broom as well as interesting raw materials such as tagetes. It's not therefore surprising the pefume he admires is the cool and unusual Coriandre de Jean Couturier. Citing his love of gardening, his wife and their three daughters (Lauren, Joy and Estée ~I know, incidentally all names of existing perfumes!)as sources of inspiation and as perfumers he looks up to Alberto Morillas and Edmond Roudnitska, Harry was available for some questions and answers via the Coty team on the occassion of the launch of All American Stetson which he composed. Enjoy the glimpse!


1.Tell us about what it means to create a new Stetson fragrance?
My vision was to capture the essence of the “American” man and the Western spirit.

2.What makes All American different from Stetson Original? Any similarities?
Stetson Original is very classic and warm, being more of a classic oriental. The All American is more modern and youthful, as its fresh aromatic woody character gives a very outdoorsy feeling. Both fragrances are bold and masculine.

3.What was your inspiration for All American Stetson?
The inspiration behind this fragrance was the outdoorsy, adventurous guy that everyone admires. He has a very likeable, youthful “All American” spirit, with an exciting modern edge.

4. What are the core values of this fragrance from your point of view?
Authentic, modern, outdoorsy, performance

5. How would you describe the fragrance in general terms?
All American is fresh yet warm, vibrant yet sensual.

6. Which family does it belong to?
The fragrance is in the Aromatic Woody family.

7.Could you tell us about the olfactive structure? Top/heart/base notes?
All American opens with the cooling freshness of cedar leaf, ginger root and guava NaturePrint®*, exuding an invigorating sensation. The heart of the fragrance is built around rich notes of black suede and nutmeg offering an intriguing sensuality, while notes of sage and water fern capture a vibrant confidence that is both rugged and modern. The fragrance dries down with the sensual warmth of amber wood and musks, flawlessly blended with notes of vetiver and patchouli giving it depth and masculinity.

8. Are there any unique ingredients that make All American Stetson special or different?
A unique combination of top Firmenich aromatic raw materials (plicatone), blended with Firmenich musks (muscenone) and woody notes (norlimbanol, z11)

9. When and where should All American Stetson be worn?
All American Stetson should be worn all the time! It has a rugged freshness for daytime and warm rich tones that are perfect for the evening.

10.Could you tell us how you would imagine the All American Stetson man?
Bold and adventurous, fearless, always pushing his limits, always looking at the brighter side of life.

Thank you to Harry Frémont and the Coty team.

*"Natureprint" is the Firmenich copyrighted name of headspace technology, a technique of collecting and then mimicing the living air around a plant in the lab, thus producing life-like-smelling essences.

pic of water fern via patrix/flickr (some rights reserved)

Sunday, March 1, 2009

Interview with a perfumer: Isabelle Doyen of parfums Annick Goutal

Over the past few weeks I reviewed perfumes of one of my favourite perfumers, Isabelle Doyen, the resident nose behind the Annick Goutal brand ~whose Un Matin d’Orage is breaking new territories in the ozonic white floral genre~ and the perfumer responsible for four of the uber-niche Les Nez fragrances: Let me play the Lion, The Unicorn Spell, L’Antimatiere and the quite individual Turtle Vetiver (exercise1). Her unique style of pairing neoclassical compositions with a decisive and confident approach of broad strokes on her canvas had always impressed me with its conviction and resulting grace. Conducting an inteview with her filled me with excitement, but also trepidation ~wondering if I could put my feelings and questions into words, especially given the language trascriptions~ and I can’t begin to describe how happy I am to share it with you today on Perfume Shrine! Isabelle is a very giving person, who stroke me as especially attuned to the feelings and ideas of those around her and she can also have a wry sense of humour, which made me appreciate her work all the more for it.
PerfumeShrine: Isabelle, you are the daughter of a meteorolist, who spent time as a child in the South Pacific. How did you childhood and past shape you into the perfumer that you are?

Isabelle Doyen: Of course childhood has a great importance in my work as is the case for everyone I believe. Tahiti has been influencing me very much: My familiar memory of flower smells are those of Tiaré, Ylang Ylang, Frangipani; the smell of wild fires in the evening in the hills around our house, the taste of Mangos coming back from the beach,drunk with sun and the lagoon on Sunday evenings, the monoi perfume of the Tahitian women at the church ....But very soon in my childhood poetry became important: I had to learn by heart the "Dormeur du Val" (The Sleeper in the Valley), a poem by Rimbaud, when i was 8 years old and he was mentioning that young solder lying beside a little river, his feet in "Glaieuls flowers"; I thought "Why did he choose those flowers, they are ugly and they have no perfume!”

PS: It’s a magnificent poem, indeed, although I don’t have an answer about his choice either!
You have been composing fragrances for Annick Goutal for years. There is a very discernable aesthetic to the brand which I respect: gauzy, transparent and graceful. How much of it is Goutal's vision and how much of it is yours?

ID: We had a great advantage with Annick, it was that we knew we were "smelling" the same way, the same thing, we were on the same wavelength and wanted to go to the same place. So I really think that the perfumes we made together come from the same vision of that world we had and it continues with her daughter Camille the same way.

PS: In what aspects is the relationship among you and Camille Goutal different than the one you had with Annick, as related to the work produced? I find it endearing that you have both kept Annick's custom-made Organ*!

ID: I didn't wonder a minute if it would be the same thing as with her mother: we know we are looknig in the same direction! At my age I am exactly in-between Camille and Annick. Maybe Annick had a more “classical” education especially in music {she was a trained classical pianist} .Camille and I are listening to the same kind of music, we can work while listening to it, something we didn't do with Annick! Apart from that we work the same way: Camille learned how to set a formula by watching me attentively.The Organ we work with is very important to us, it is a little bit like the blanket or teddy bear that little children need to keep with them.This makes us feel secure in a way and especially when we see the little bottles that are hand-writtenwith Annick's hand-writting.

PS: Wearing the latest Goutal scents in the Les Orientalistes line (Ambre Fetiche, Myrrhe Ardente, Encens Flamboyant, Musc Nomade) I find that they inject a neoclassical style into what is essentially a “thick” school of perfumery: the oriental tradition.
I personally found them very pleasing to various degrees, but the criticism I have heard about them is that while they are out of sync with the previous Goutal style, they are also too “thin” to be convincing Orientals. (People perhaps forget Sables, Eau du Fier, or even Songes and Grand Amour in the Goutal line). What do you respond to that? I have also heard they’re meant to be layered (one on top of the other). Is this true and would you recommend it or not?

IS: Concerning Les Orientalistes, maybe we haven't been so intellectual about them! The very sperm of the idea was the three holly kings, the orientalist school of paintings that we like very much and the fact that we wanted to work on those ancient and beatiful raw materials; especially when we knew that to get Myrrhe and Frankincense people need to wound the bark of those trees, which are the only things growing in those arid parts. Then the resin drops gathered are called “tears”, so this idea of wounds and tears is very beautifull and melancholic. Besides it is the only chance for people living there to get a little money for living.
Regarding their classification, they are called orientalists but i don't think they fit in the heavy oriental perfumery family; they are more like woody, spicy, ambery…
It is the same with every perfume we create: it may be important to know that we never ask ourselves "Are we in the right Goutal direction, would Annick create this type of perfume?"We create going on our instinct, as we did with Annick anyway.
For Les Orientalistes, we don't recommend layering one another, this is something we usually don't like, but in this case we noticed just that they harmonised quite well between themselves, maybe because they all are of the same kind.PS: On that point, how do you feel about the materials’ restrictions as posed by IFRA guidelines and the EU law-frame? Everyone has heard about oakmoss (some classic chypres are not the same any more), coumarin and birch tar and many know about bergaptene and citrus oils being heavily restricted. I hear eugenol, as well as frankincense, are next to get axed. How can a skilled perfumer bypass such obstacles?

ID: Maybe soon we won't have so many ingredients left to build formulae so maybe we should convert ourselves into neurologists and study the place in the brain that reacts to the stimuli of jasmine smell! Then all we would have to do would be to find how to artificially stimulate this place and then the person would smell jasmine without anything under the nose!
I personally think Monsanto is a much bigger danger for health than frankincense!

PS: How is your work for Les Nez different than the one for Annick Goutal brand? Obviously Les Nez has much more limited distribution, while Goutal is owned by a large American group, yet your style is discernible in both. This brings me to the question of how much is a perfumer ~you specifically~ restrained by a "brief"?

ID: For me Lesnez is a wonderfull place of experimentation. René is absolutely respectful and humble in front of the work of the perfumer and also is always ready for strange adventures such as Vetiver Turtle for exemple, so it is fantastic! In any case with René or Goutal we never work with a "brief", we choose to work on what we want according to our feelings. For us the only "test" we are listening to is when we wear a perfume we are working on and two people in the same day exclaim "Oh, you smell so good! What is it?"

PS: Vetiver Turtle is a perfume project and it has impressed me that you want to constantly change the formula. The first "exercise" I sampled seems quite earthy and very true to the essence of vetiver to me. The name is quite intriguing for a vetiver fragrance, as the word "tortue" brings to mind turtles of course, their green colours, their proximity to the earth, their longevity....all those things which materialise in the fragrance. But in French it reminds me of "faire la tortue", that is the Roman defensive alignement; and also the Greek writer Aeschylus who allegedly got hit on the head by a turtle (trying to escape his destiny/wife, according to writers Pliny and Valerius Maximus). How do you feel about a fragrance writer pondering and writing about associations to a perfume's name? Is there so much thought given behind the onomastics of perfumes or are we overanalysing?

ID: About the name of this specific perfume, there is nothing complicated behind it except that we wanted "turtle" to be in the name (because of the Turtle Salon project) while the idea of “perfume in progress” and “outlaw” is exactly representing turtle too: something that has no definitive frontiers or established limits.

PS: Vetiver Turtle is tied to the Turtle Salon which is an artist's project. I feel that there is some personal history attached to it, reading about the poet's stay at the Switzerland clinic, your visit and this:"shared their work with Margarethe and a few patients, especially Cédric Schatzl who cannot smell" So how does the fragrance connect those aspects, what's the story? Is it a means of therapy through the senses, through art?

ID: It is difficult to explain "turtle "in few lines. Turtle was initiated by Michael Shamberg ,a film maker. He says, as you yourself felt in your own review, that for him it is a kind of therapy through art to recover his health, and for all the people approching, a territory of kindness that links human beings through poetry. In that "territory" there is no stress of dead lines or profit, but only the idea of sharing, of contributing to make peolpe meet and build more poetry with their own talent. Michael called that Turtle in reference to that place in Lebanon where Sea turtles, almost extinct, could come and find peace to live in the middle of a world disturbed by war. So Michael identified this place to poetry which will be the territory that will make him win his hard internal war (he had a huge health problem, his brain had been attacked by a virus and he almost died but finally survived with big physical outwards and inwardsscars). No one seeing him can stay insensitive to his kindness and his generosity, so I wanted to contribute myself to his battle for life and the only thing I know how to make is perfume, so I decided to create a scent that would follow his road of rehabilitation…and hopefully would bring him some money to constructively help.So Turtle is a story that’s just beginning...

PS: You have composed a perfume for Jeanne of Cecile & Jeanne, costume jeweler brand, called Eliel and I know you have created Le Baron Perché (after Italo Calvin’s novel) for your sculptor friend Catherine Willis. Please tell us a little bit about them!

ID: Regarding the Cecile & Jeanne perfume, it came about also as a result of meeting a wonderful person: Jeanne. And I think the perfume reflects what she appeared to me: delicate,colourful, happy, glimmering, tender, very feminine.
About Catherine Willis, I've known her for a long time and when she came for a scent with the idea of Le Baron Perché she knew exactly what she wanted, so I just had to set the formula under her direction.

PS: Literature obviously is an inspiration! I loved the reference to “Midsummer Night’s Dream” in Let me play the Lion. Christophe Laudamier had been playing with the various scent images of Suskind’s novel “Das Parfum” for years before formally collaborating on the Thierry Mugler coffret to accompany the movie “Perfume, story of a murderer”. Do you perfumers have some secret library of a plethora of scent “snapshots”?

ID: Ha! A secret library of scent snapshots…If we’re talking about me, I have many little notebooks in which all kinds of descriptions of all kinds of things are kept and am using them to build my formulae and I hope quite soon to build something unusual.

PS: I have read how you admire Reminiscence Patchouli (and I adore it as well!), Mousse de Saxe, Prunol and Tobacco Iso**. Usually the things we love have some influence in our work. Do you find yourself loyal to the above axiom?

ID: I consider the De Laire bases such as Mousse de Saxe, Prunol as masterpieces so of course they can sometimes inspire me or yet again I can use them directly.

PS: Apart from a "nez", you're also a teacher at ISIPCA. What does your teaching position entail and do you feel that young, aspiring perfumers have new things to offer to the world of perfumery? Surely there is no parthenogenesis in art, but do you ever feel that everything has been already done with so many new perfumes out, so unless there is some technological innovation things are bound to repeat themselves?

ID: I am absolutely convinced that there are always new things to offer, also new ways to offer things,and the base to succeed in accomplishing that is to stay open, full of curiosity and always wanting to learn and exchange with other creators.

PS: You're a mother of two (a boy and a girl) and I had fun hearing Emilie say that iris fragrances smell "like grandmother" to her. Do you believe there are some smells that are inherently/universally tied to specific images/impressions (ie. vanilla standing for comfort or iris for melancholy) or is it only a factor of personal associations and memories?

ID: Well, I don't think there are universal smells right now, but mostly smells are linked to our culture which denotes a certain country, a certain way of life. Maybe because of the growing connections between countries some smells will become universal.I think Coca Cola is a universal taste, so maybe a smell too?

PS: There has been a big “explosion” of perfume writing lately, especially since the latest publications in English. What is your opinion about fragrance writing in the press and on the Net, especially in relation to taking perfumery as an art form and in shaping the niche/mainstream market? Is it flattering to be acknowledged/ frustrating to be critiqued?

ID: I think it is generally interesting to read what is written about the perfumes we make! I realised that it’s a way to know if I succeeded in setting my idea properly.


Sincere and heartfelt thanks to Isabelle Doyen for taking the time to share a bit of her brilliant talent and nose with us, perfume aficionados, on Perfume Shrine.

You can support the Turtle Salon cause here.
Related reading on Perfume Shrine: Interviews with perfumers, Les Nez scents, A.Goutal scents.

*Organ is the perfumer's "bureau" with essences classified according to volatility and family, named thus because it resembles the musical organ with many "levels" of pipes, keys and pedals. You can see Isabelle's one enlarged by clicking the picture and peruse the rare Lalique flacons, the Arpege and Ricci ones and the butterfly Goutal bottles.
**Those are "bases" by the famous aroma-producing company De Laire, ie. ready-made accords that give a specific impression for perfumers to use when they need to inject a specific idea.

Pic of Isabelle Doyen on her Organ, copyright Annick Goutal & Perfumeshrine.

Tuesday, September 16, 2008

Interview with a Perfumer: Linda Pilkington of Ormonde Jayne

Talking to the woman behind the heady array of exquisite scents circulating under the brand name Ormonde Jayne proved to be not only deeply stimulating but also utterly delightful. Linda Pilkington has the well-bred, kind voice that matches her tiny attractive physique and her romantically auburn hair and she has all the charisma of someone who is pursuing her high standards with conviction and confidence in pursuit of elegance and quality. Becoming a mother for the second time recently, she radiates the warmth and –dare I say- the slight panic that such a position unavoidably entails, yet her generosity with her time was enslaving. Her honesty is palpable as she admits to me that all this attention from the Internet community is something new and exciting to her, as she has been so late in computerizing her business (only about 2 years ago) which retains the artisanal character that has helped made it a sensational underground success. “We learned the hard and slow way”, she laughs heartily. Indeed her reception of the Internet perfume community boom has been one big surprise, as she reflects when asked her opinion on how the market has changed in the last few years thanks to online criticism and discussion: “There I was making the first tentative batches of Orris Noir and a lady came into my shop and tried it on herself. She loved it and then went on to Makeup Alley and talked about it, how it was so wonderful and very new. At the time I knew nothing about this. Soon after I was getting calls asking about the new scent and I was going crazy: 'But how did they know? It hasn’t been featured anywhere yet!' It was only later that people began to tell me my fragrances were talked about online and I became aware of how truly changed the market has become”.

So, why Ormonde Jayne? Linda explained to me that “Ormonde Studio has been my first laboratory’s name and when I thought about creating my own boutique 6 years ago I found it rather daunting to have to go into a shop that bore my own name on the ledge every single day. So I picked Ormonde and Jayne which is my surname and thus emerged Ormonde Jayne”. This is such a British attitude, that my Mediterranean ears have a difficult time grasping, especially when looking at Ormonde Jayne’s revamped boutique look, fascinated by the vibrancy and the drama: Black glass chandeliers hang decadently from the ceiling, while the ivory stone floors welcome the weary traveler into a haven of luxury contrasting beautifully with the black shagreen perfume boxes in mandarin-colored packaging, tied with black satin ribbons. And if you’re tempted to look in the hidden drawers, little treasures shall reward your curiosity. The Ormonde Jayne store features wonderful candles and bath products, one of which is the indulgent Parfum d’Or Naturel (a gel-like mix of natural sugars, oils and finely milled gold leaf), as well as traditional extrait de parfum and parfum concentrations. Indeed Linda was first noticed for her intensely fragrant candles, a faithful client of which is Annouska Hempel who uses them for both her home and her hotels. Her first commission on such a candle came from another house, namely Chanel, through a long-time friend who wanted a candle to burn in their boutique interiors. This got her noticed, as she was previously working at Nihon Noyaku, a London-based agrichemical company and soon after the vision of her own business started materializing.

Going now through my notes kept during our conversation I can’t help thinking that her dedication to traditional values translated in a modern way is exactly what is needed in an oversaturated market. I was eager to find out how she positioned herself as almost everyone is doing their own version of niche now. She quickly elucidated that “Although there are lines with products that have a very limited distribution, such as Armani (Privé) and Prada (exclusive blends), they mainly work from a marketer’s angle, especially since they have to ultimately answer to big conglomerates. We, on the other hand, place 95% of our budget in the ingredients; there is only one person, Sarah, doing our marketing. I don’t have my hands handcuffed by accountants who want to produce something to please everybody and thus we can also use more exotic raw materials. And because we’re such a small company we have no problem locating small-yield, erratic supplies of rare and unusual oils, such as the black hemlock which we get from a Canadian supplier. We are therefore able to use 3 to 4 kilo of compound for 150 bottles (25% essences in Eau de Parfum and 30% in extrait), where for the same amount of oils bigger companies {she names a huge one here which I won’t repeat} produce millions of bottles! This makes a great difference in the finished product’s quality. Some people laughed when they heard we used black hemlock for our signature perfume Ormonde Woman ~but that’s the secret of our success: daring to go where no other perfumer has gone before”. A tireless traveler, Linda has fostered relationships with growers all over the globe from Laos, Madagascar and the Philippines to Morocco and France, gaining her remarkable access to the most exquisite oils. Ormonde Woman, whose fans include broadcaster Susan Hitch, features black hemlock: a femme fatale ~ black feathers, felt capes and illicit affairs aplenty. Tai’f is the combination of rose with precious saffron, dates and luxurious orange blossom absolute while Osmanthus features the precious absolute and doesn’t merely claim it as a “note”. Tolu featuring real civet tincture in a market full of the ersatz ~as does Orris Noir as well~ is an amalgam of animalic warmth and come-hither radiance.

This brings us to the perennial discussion of how tastes and perceptions shape our choices: “We don’t always reveal everything, because ladies buying fragrance might not like knowing that [civet] is the animal’s anal glands’ produce that we put in the mix, but the effect is there. Some materials are not used for their own smell per se, but as a way to open the bouquet, to let it gain in depth and texture, like with wine”. To the question of whether the mainstream cult of “clean” or the resulting antipode niche snobbism of embracing “dirty” notes has affected her vision, she does not have an answer: she strikes me as someone who doesn’t even let herself be influenced by trends and she tries not to smell the competition, so as to keep her integrity as much as possible.

Origins and background play a big role in our olfactory profile. Linda’s interest in smells has been active since childhood: she used to gather herbs and oils from around the world, growing flowers from seed and collecting perfumes, some from big houses like Guerlain or Dior: one of her favorite combinations a long-time ago was layering Eau Sauvage with Diorella, two of Roudnitska’s cool masterpieces, making her “feel extremely sophisticated”. Little by little her interest took a more formal path, engaging in one-to-one tuition in perfumery and collaborating with a German perfumer by the name of Geza Schoen (of Escentric Molecules), whom she met years ago through their combined love of Iso-E Super, an aroma chemical patented by IFF which has a complex odor profile of woody, floral and ambergris notes, used as a supreme floralizer. Geza didn’t have a laboratory at the time, Linda had the equipment, so she asked him to come onboard and allowed him use of the facilities and welcomed his acting as a consultant. “He really gave me some great advice, I remember. He vetoed one note I wanted to include in Frangipani and he turned out to be right. Reversely, he OK-ed the use of pink pepper, which proved to be very successful”.

Linda was also preparing delicious chocolates and immersing herself into the world of a full-blown foodie all the while. As I also am a fellow cuisine enthusiast, I couldn’t help asking her what her favorite culinary aroma is to receive an immediate and startling in its candor answer: “It has to be basmati rice! I find it so nice, so warm, so cozy! I was living with Chinese neighbors who prepared it and the steam of it wafting through the windows smelled like coming home. So it brings me comfort...” No wonder her post-modern gourmand for serious perfumephiles is Champaca, entwined with the unusual trail of a plate of hot basmati rice steaming up. And that was before anyone even thought of putting rice notes in a fragrance! It is with some distraught that she divulges that Space NK, the mega-store of beauty owned by the Gap, has just launched a fragrance also named Champaca; which of course is rather unkind, seeing as there was already her own successful fragrance on the market. It is the way of “big fish eat small fish” again and this casts a slight gloom at this part of our conversation. I can see that it’s not possible to copyright such a generic term as “Champaca”, the name of an exotic flower, but still it leaves a bad taste in the mouth.
Another incident which aggravated her was the claim posted online that her body products had not been tested for risks of allergy, a claim that she is adamant is completely inaccurate and damagingly false although it was retracted later on in light of the facts. But this is where the responsibility of a perfume writer comes in, I guess: doing one’s research, corroborating facts, asking for data verification...

To revert to our previous, happier subject of favorite smells Linda also admits a predilection for truffles, the intensely fragrant mushrooms that have me enraptured too; their shreds on any plate give a heavenly aroma of earthy delights. “I also tremendously enjoy the deep, liquorish smell of the very green, very wet odor of a vast, dense forest, like those I walk in in Bavaria, Germany and Austria”. Another one of her favorite smells she hasn’t ingrained in her line is gardenia, her absolute favorite blossom: “The best gardenia I have ever smelled was in California during a trip. You know how Americans try to do everything bigger and better! Well, this was an amazing, envelopping smell. I know there is a very costly and limited supply of natural absolute and I have found a supplier {which I can’t divulge}, so options are open. And prepare for a new men’s fragrance which Nick Foulkes, a loyal customer and friend, is about to write on”.

But perhaps the most interesting and entertaining anecdote about the Ormonde Jayne fragrances was the following, which I leave you to savor through the witty wording of Linda Pilkington herself: “Some years ago, Tattler magazine asked us for samples of some of our fragrances for a 4-page story they were doing. It turned out they did an evaluation test featuring Dr.Luca Turin, in which he was supposed to pick his top 3 favorites out of 63 presented fragrances while blindfolded! The definition of a blind test, so he wouldn’t be influenced by brands and names. He picked up one of the Joy fragrances (I don’t recall whether it was Eau de Joy or EnJoy) and another mainstream fragrance from Guerlain. And the third one was my Frangipani! The rest-as they say- is history”.


Ormonde Jayne has been chosen by The Walpole (the trade body that represents British luxury goods brands) as one of the six Brands of Tomorrow and the masculine Isfarkand has been awarded Wallpaper’s "Best Scent". Linda Pilkington is opening a second perfumery in Dubai's shopping emporium, Boutique 1. For now Linda's fragrances are exclusively available through the Ormonde Jayne boutique at 28 Old Bond Street in the Royal Arcade, London (map image here), or through the Ormonde Jayne website.

Pics provided by Ormonde Jayne, not to be reproduced without permission.

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