You can't get more All American than the hunky quaterback Tom Brady of the New England Patriots or Stetson, the synonym almost for cowboy hat for over a century and the emblem of cinematic hero Indiana Jones! All American Stetson tries to combine both in one in a fragance bottle. Tall order!
"All American Stetson is a fresh, modern, new addition to the Stetson fragrance family. Best described as an aromatic woody fragrance, All American Stetson features notes of black suede (spokesman Tom Brady’s self-professed favorite), cedar leaf, ginger, musk, and fresh water ferns. Developed by master perfumer Harry Frémont of Firmenich, All American Stetson is for the fun-loving, athletic, adventurous and rugged "All American" guy". The fragrance is available now at mass retailers and retails for $14.50-$26.00.
To support the launch of All American Stetson, Tom Brady and Stetson have also collaborated to create Tom Brady's All American Stetson Challenge. It’s a fun, interactive online game that lets guys compete head-to-head with Tom in extreme sports, including Kayaking, Motorcross and Snowboarding. The top scorers can win a dream 3 day adventure trip packed with horseback riding, rafting and a Hummer 4x4 excursion, plus autographed Tom Brady memorabilia, and of course, All American Stetson! You can check out the game at allamericanstetson.com/.
Official press pics