Prada Paradoxe: fragrance review

 It was a full seven years since Prada introduced an entirely new perfume for either gender, exploiting its established lines all this time. To my disappointment, the new women's pillar fragrance, Prada Paradoxe, fell short. It's a women's fragrance, yes, like periods are womanly, and it's clean like we're supposed to smell, sanitized.

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But that's a pity, as it could be so much more. Especially from a pink colored bottle and box, one expects a touch of irreverence, as they did with the wonderful gourmand of Prada Candy - perfect from start to finish, the witty campaign most of all.

In her directorial debut, Emma Watson was said to embrace all her multiple dimensions – the artist, the activist, the actor, the woman – "in a dynamic, liberating film that captures the empowered spirit of Prada Paradoxe."

 

The usual suspect, Daniella Roche-Andrier, isn't behind this Prada creation. Three other perfumers are credited with creating Paradoxe. Usually, this fills me with trepidation. Surely one vision split in three, fixed here and there, means that rather than a collaboration of creativity, it is a project that needed multiple sessions in the drawing room to discuss faults and effects? I might be judging too harshly. The perfumers are certainly renowned and respected. I feel this is more of an odd corporate decision on the part of L'Oreal, who own the license for Prada fragrances, after taking over from Puig.

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The initial olfactory impression of Paradoxe by Prada is equal parts fruity and floral, nectarous with orange blossom, with a resemblance to both My Way and Libre by YSL, oddly enough.

It then breaks apart and becomes sweeter and somewhat muskier, without abanding the shampoo cleanliness of its core message. Its creamy musk with touches of soft suede is held on the skin for a long time, but the fruit dissipates. Yet with so many floral woody muskies on the market at the moment, what is the purpose of another one in Prada Paradoxe that becomes less than the sum of its parts?

L’Oreal Trademark Victory: End of Fragrance Dupes?

According to Business Week, the Court of Appeal’s judgment in London today "follows a decision last year from the European Court of Justice setting out how far L’Oreal, the world’s largest cosmetics maker, can go under EU law to block marketing of copied scents. The U.K. court said it had a “duty” to apply the European ruling. “The ECJ’s decision in this case means that poor consumers are the losers,” Judge Robin Jacob said in the ruling. “Only the poor would dream of buying the defendants’ products. The real thing is beyond their wildest dreams.” " Hmmm...maybe they haven't heard of obsessive compulsive collectors who amass everything! But I digress.
“There is a bit of a message that the price of the real thing may be excessive and that the ‘luxury image’ may be a bit of a delusion,” Jacob said in the ruling. Naturally as the dupe costing 4.30$ for the 100ml bottle is abysmally low compared to the 100 pounds or so for the real thing! L'Oreal however insists that we're talking of 120million in loss revenue.
According to Hamish Porter the judgement has been an "an “indictment” of the European court’s approach to protecting well-known brands".
You can read the whole case following the link at the top.

Interview with a perfumer: Jean Jacques

It is always a pleasure to come across a young person who is entangled in the web of perfumery. Jean Jacques is such a young frenchman who has been immersing himself in scent to piquant effect, all the more so because he is what the French call nez; a nose ~that is a perfumer.


Jean Jacques however begun his career as a musician (as did another nose, Annick Goutal), much as I myself did; albeit with classical studies, in contrast to his jazz inclinations. I have thus always felt that the world of music is not that far off from the world of perfume: similar language of notes, chords, accords and rhythm balance each other in both realms, where beauty and innovation reigns supreme ~or should, at any rate. Both worlds antagonistic, one acclaimed professional outdoing the other in agilité and power of expression. This common ground makes me somehow feel a kindred spirit in Jean and prompted me to seek out his views.

He was already an accomplished pianist by the age of 16. And then one of those milestone incidents happened, as it so often does in life, when a friend of his mentioned ISIPCA, the Versailles school of perfumery. Jean was competing for a place both in the Conservatory and in ISIPCA, but the latter won his heart in the end. His artistic inclination found fertile soil in the fragrant universe and he likes to play with materials like puzzle pieces that nevertheless leave an indelible print in our memory.
After securing his degree in Biochemistry he entered ISIPCA and practiced at Quest International, alongside revered noses Pierre Bourdon and Maurice Roucel in 1993. From then on, next year found him at Kao Corporation, learning to create formulae and ameliorating his technique, while finally at 1997 he came to Takasago group, one of the great perfume companies today, producing his intriguing and diverse creations: Balmya for Balmain, Absolutely Givenchy, Ted Lapidus Pour Homme,Colors of Love for Guerlain, the Masaki Matsushima line, Oriflame Divine and Amethyst Fatale(collaborating with Francis Kurkdjian on the latter), L'or de Torrente, Silver Shadow Altitude for Davidoff and Lacroix's C'est la Fête; as well as the more utilitarian but lovely fruity, beachy scent of the Gamme Solaire Expertise (sunscreen range) for L'Oreal. Let's not forget that Takasago is a flavour and scent company, producing myriads of aroma-materials for various products.

Asked on the future of fragrance notes for the upcoming seasons, he said:

"Given the number of new perfumes, l'd like to think that maybe ingredients will take more importance, as Dior Homme's success is showing us. The question is money: will clients give us the means to use expensive materials? Also, dont forget brands need to sell: fruity notes have proven addictive and they will certainly continue to be used a lot for our pleasure."

This might come as a disappointment to perfume lovers who have had enough of fruity notes, but he does have a point, I guess.


But, now a little playful game cum interview to shed some light into this dark and fetching Frenchman's tastes!

What is your most cherished fragrant memory?
My mother's nightgown which I used as a sheet to sleep on when I was little.

What's your favourite spice?
Cumin.

Your favourite colour?
The primaries: red, blue, yellow.

What music to prefer to listen to?
Keith Jarett and The Koln Concert.

Your favourite season?
Has to be summer.

Favourite time of the day?
Morning, around 10 o'clock.

Which country do you like best?
I love France.

And what city, if at all?
It's Tokyo. {this came as a surprise!}

Do you have an everyday indulgence?
Yes, as a matter of fact; driving while listening to great music.

Which alcoholic beverage do you prefer?
I drink champagne.

And your favourite dish?
It's fillet mignon.

Do you have an idol, someone you admire a lot?
I idolise Rachmaninoff.

Who wouldn't ask a perfumer what perfume he hasn't created himself he admires a lot...So which is it?
Aromatics Elixir by Clinique.

Do you have a dream you hope it gets realised?
They are too many to even mention, surely.

Ending on that note, I hope his dreams get realised and that we are the lucky recipients of his fragrant ones, incarnated in sprites coming lithely out of crystal bottles.

Next week we continue with the Chypre Series: we tackle feminine and masculine propositions, as well as an important material.


Pic of Notre Dame by Conor McGowan/flickr
Pic of piano by Doug McPherson/blog.