L’Oreal Trademark Victory: End of Fragrance Dupes?

According to Business Week, the Court of Appeal’s judgment in London today "follows a decision last year from the European Court of Justice setting out how far L’Oreal, the world’s largest cosmetics maker, can go under EU law to block marketing of copied scents. The U.K. court said it had a “duty” to apply the European ruling. “The ECJ’s decision in this case means that poor consumers are the losers,” Judge Robin Jacob said in the ruling. “Only the poor would dream of buying the defendants’ products. The real thing is beyond their wildest dreams.” " Hmmm...maybe they haven't heard of obsessive compulsive collectors who amass everything! But I digress.
“There is a bit of a message that the price of the real thing may be excessive and that the ‘luxury image’ may be a bit of a delusion,” Jacob said in the ruling. Naturally as the dupe costing 4.30$ for the 100ml bottle is abysmally low compared to the 100 pounds or so for the real thing! L'Oreal however insists that we're talking of 120million in loss revenue.
According to Hamish Porter the judgement has been an "an “indictment” of the European court’s approach to protecting well-known brands".
You can read the whole case following the link at the top.