Showing posts with label jean jacques. Show all posts
Showing posts with label jean jacques. Show all posts

Friday, October 19, 2007

Interview with a perfumer: Jean Jacques


It is always a pleasure to come across a young person who is entangled in the web of perfumery. Jean Jacques is such a young frenchman who has been immersing himself in scent to piquant effect, all the more so because he is what the French call nez; a nose ~that is a perfumer.


Jean Jacques however begun his career as a musician (as did another nose, Annick Goutal), much as I myself did; albeit with classical studies, in contrast to his jazz inclinations. I have thus always felt that the world of music is not that far off from the world of perfume: similar language of notes, chords, accords and rhythm balance each other in both realms, where beauty and innovation reigns supreme ~or should, at any rate. Both worlds antagonistic, one acclaimed professional outdoing the other in agilité and power of expression. This common ground makes me somehow feel a kindred spirit in Jean and prompted me to seek out his views.


He was already an accomplished pianist by the age of 16. And then one of those milestone incidents happened, as it so often does in life, when a friend of his mentioned ISIPCA, the Versailles school of perfumery. Jean was competing for a place both in the Conservatory and in ISIPCA, but the latter won his heart in the end. His artistic inclination found fertile soil in the fragrant universe and he likes to play with materials like puzzle pieces that nevertheless leave an indelible print in our memory.
After securing his degree in Biochemistry he entered ISIPCA and practiced at Quest International, alongside revered noses Pierre Bourdon and Maurice Roucel in 1993. From then on, next year found him at Kao Corporation, learning to create formulae and ameliorating his technique, while finally at 1997 he came to Takasago group, one of the great perfume companies today, producing his intriguing and diverse creations: Balmya for Balmain, Absolutely Givenchy, Ted Lapidus Pour Homme,Colors of Love for Guerlain, the Masaki Matsushima line, Oriflame Divine and Amethyst Fatale(collaborating with Francis Kurkdjian on the latter), L'or de Torrente, Silver Shadow Altitude for Davidoff and Lacroix's C'est la Fête; as well as the more utilitarian but lovely fruity, beachy scent of the Gamme Solaire Expertise (sunscreen range) for L'Oreal. Let's not forget that Takasago is a flavour and scent company, producing myriads of aroma-materials for various products.

Asked on the future of fragrance notes for the upcoming seasons, he said:
"Given the number of new perfumes, l'd like to think that maybe ingredients will take more importance, as Dior Homme's success is showing us. The question is money: will clients give us the means to use expensive materials? Also, dont forget brands need to sell: fruity notes have proven addictive and they will certainly continue to be used a lot for our pleasure."
This might come as a disappointment to perfume lovers who have had enough of fruity notes, but he does have a point, I guess.


But, now a little playful game cum interview to shed some light into this dark and fetching Frenchman's tastes!

What is your most cherished fragrant memory?
My mother's nightgown which I used as a sheet to sleep on when I was little.

What's your favourite spice?
Cumin.

Your favourite colour?
The primaries: red, blue, yellow.

What music to prefer to listen to?
Keith Jarett and The Koln Concert.

Your favourite season?
Has to be summer.

Favourite time of the day?
Morning, around 10 o'clock.

Which country do you like best?
I love France.

And what city, if at all?
It's Tokyo. {this came as a surprise!}

Do you have an everyday indulgence?
Yes, as a matter of fact; driving while listening to great music.

Which alcoholic beverage do you prefer?
I drink champagne.

And your favourite dish?
It's fillet mignon.

Do you have an idol, someone you admire a lot?
I idolise Rachmaninoff.

Who wouldn't ask a perfumer what perfume he hasn't created himself he admires a lot...So which is it?
Aromatics Elixir by Clinique.

Do you have a dream you hope it gets realised?
They are too many to even mention, surely.

Ending on that note, I hope his dreams get realised and that we are the lucky recipients of his fragrant ones, incarnated in sprites coming lithely out of crystal bottles.



Next week we continue with the Chypre Series: we tackle feminine and masculine propositions, as well as an important material.



Pic of Notre Dame by Conor McGowan/flickr
Pic of piano by Doug McPherson/blog.

Thursday, October 18, 2007

Amethyst Fatale by Oriflame: fragrance review


Has it ever happened to you to completely dismiss something new merely on the value of past experiences and then be proved wrong? Surely it has! This is what happened to me with the newest perfume by Swedish skincare and cosmetics brand Oriflame, concerning their newest release Amethyst Fatale. Although I have sampled many of their products, I had always assumed that their fragrances are second in hierarchy after their skincare which forms the lion's share of their revenue anyway. Experiences with their fleeting specimens also contributed to a nonchalant view towards sampling more of them. Because although many were decent enough, their lasting power left something to be desired, which hinted at a cost-effective management decision.
Not so with their latest however. The first in the so-called Gem Collection, a line of scents that aims to be inspired by gemstones (obviously a big trend now if one judges by the similar offerings by Bulgari, Olivier Dubrano and Lalique) and focus on the perfumers themselves instead of the celebritoid du jour, managed to convince me that it might be worth a shot sporting it from time to time, especially as it has been created by Jean Jacques (responsible for Balmya, most of the Matsushima Masaki scents and L'or de Torrente) with the collaboration of one of my favourite noses, Francis Kurkdjian. And lo and behold, compliments ensued. Not a bad start!

According to Cosmeticsdesign-europe.com:
Sweden-based firm's new perfume is not marketed on the pull of fast moving celebrities, but on the role the perfumer behind the scent.
"A key trend in the fragrance market is the rise of signature fragrances and Gem Collection is tapping into that trend," said a spokesperson for Oriflame .
In the case of Amethyst Fatale, the signatory is the creator of the perfume, the well known "nose" Jean Jacques.
Oriflame's decision to use Jean Jacques' signature to market the new fragrance represents a new take on the endorsement idea.
"Consumers are becoming more aware of the complexity of perfumery and so educated consumers are likely to be drawn to fragrances that are endorsed by experts rather than celebrities," said Briony Davies from Euromonitor.

Perfumer Jean Jacques attempted to translate the Amethyst gemstone into a scent whilst being guided by the image of the femme fatale whose arresting beauty and gaze makes you dive into "an unexpected world of passion and danger". To complete this task, Jean Jacques used the iris.
"I could imagine in the elegant odour of the iris: powdery, soft and caressing, all of which echo the amethyst," said Jacques.

Amethyst with its deep purple colour (although there is a green variety as well, called prasiolite) is considered to make the wearer calm and in control of his various emotional levels. Its name derives from the Greek amethystos/αμεθυστος which means sober and is traditionally linked to protection from intoxication and to those born in the month of February. But don't let that stop you!
Its mythological root lies in the tale of Dionysus, god of wine and celebration, who was insulted by a mortal who didn't acknowledge him. Enraged, he spotted a young maiden named Amethyst. The unsuspecting girl, on her way to pay tribute to the goddess Diana, was detained and two tigers were summoned by the god to devour the youth. Amethyst cried out to Diana in despair and the goddess quickly transformed the young mortal into a glimmering white stone (known as “quartz”) to protect her. When he realized his wrongdoing Dionysus wept tears of wine onto the stone staining it purple, creating the gem we know today as amethyst.
Lovely tale, isn't it?


Iris and the colour purple are very au courant these days as well and with the charmingly pleasant experience of Prada Infusion d'Iris and the less exciting Iris Ganache by Guerlain in my short-term memory banks, I set out to explore another iris-based scent. This time it involved the smooth ambience of the modern chypre, a concept on which I talked in detail before.
Amethyst Fatale promises "pure fragrance intoxication. Combining warm amber notes with powdery iris and lush rose, this unpredictable scent refuses to be forgotten" according to Oriflame.

As I open the little glass vials of Eau de Parfum available for sampling, the impression of a chiaroscuro patchouli composition is greeting me with a wink. The feeling is far removed from the headshop and into the protection of clothes from moths, as was one of its primal uses. You can almost feel the tactile sensation of soft wools caressing your cheek as you open up an armoire with plush knits. Its crushed powder is gently folded in rosy liquid that recalls damp earth as if rained upon with the echo of distant thunder. The marriage of rose to patchouli is cemented in tradition but with the flair of a first-throes passion, as those two amorous lovers adore bringing each other's best points out: patchouli making the rosy petals unfurl indefinetely, mellowing them and anchoring the feminine smell; rose caressing the green leaves and rendering them softly powdery.
Francis Kurkdjian is of course famous for his modern rendition of roses -and abstract floral notes in general- such as in Guerlain'sRose Barbare, Ferre Rose, Narciso For Her or the re-issued Rumeur by Lanvin. And here I can see the mentor's influence.

The iris part might be contributing to the earthy feel I get as well, although to my nose this is not a predominantly iris scent, but rather a palimpsest. There is an element of powdery tonality that reminds one of white musks as used in popular renditions lately, as well as the slightly woody and vanillish whiff of benzoin. The impression is never too sweet and in that regard it is infinitely superior to most things currently put on a pedestral on perfume-store shelves and certainly to Armani Code whose bottle it might be argued that it vaguely reflects.
As it exits the scene in lento moves it does so with the gentle refinement of a lady who is assured of her attractiveness enough not to assume poses and goes for the subtle approach of white silk underwear instead of racy red lace.


Oriflame is available in European countries and overseas in the Americas and Asia, but not in the United States.
So, for our readers in the US I have a couple of samples I would be glad to offer
if they enter a comment that they would like to receive one. Hurry while the offer lasts!


Stay tuned for an interview with Jean Jacques next!
Ad pic from Oriflame, ring pic courtesy of askDaveWest

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